Sixth City Marketing

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Cristy's Pizza

Describe what your company does in a single sentence.

Cristy’s Pizza makes handcrafted pizzas with fresh, quality ingredients and serves local communities across Southeast Ohio with care and hometown pride.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sixth City Marketing to accomplish?

• Increase online orders and store visits by reaching more local customers, improving our ad performance, and maximizing return on ad spend.

SOLUTION

How did you find Sixth City Marketing?

Online Search

Why did you select Sixth City Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Sixth City Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Running geo-targeted Google Ads campaigns aimed at driving online sales and increasing local visibility for each store location. The approach includes: Strategic keyword and audience targeting to connect with high-intent local shoppers, creating compelling ad copy and creative support designed to boost clicks and conversions, with regular updates to reflect current promotions, and continuous optimization and ROI-focused reporting to enhance performance and track sales impact. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen positive momentum in sales and online activity that we can confidently link to the Google Ads campaign. It’s helping us reach more customers, generate more orders, and increase overall revenue. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, their project management has been great. They’re very responsive and flexible, which is especially important in our fast-moving restaurant business. They’ve been quick to make changes on the fly, and we’ve worked closely together to figure out what truly fits our needs. They've consistently delivered on time and adapted quickly when priorities shifted.

What was your primary form of communication with Sixth City Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Sixth City is how hands-on and adaptable they are. They took the time to understand our business, and their ability to adjust quickly to our changing needs has made a big difference. Their team is proactive, easy to communicate with, and genuinely invested in helping us grow. Something that sets them apart from other agencies we’ve worked with.

Are there any areas for improvement or something Sixth City Marketing could have done differently?

Overall, we’ve been pleased with Sixth City Marketing. If anything, continuing to provide more insight or recommendations based on what’s working well for similar businesses could be helpful as we grow. But they’ve been great partners and very receptive to feedback along the way.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at a company that sells industrial dust collector filters and parts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sixth City Marketing?

We needed to build an e-commerce website. Our goal was to increase e-commerce sales and the website’s organic presence.

SOLUTION

What was the scope of their involvement?

Sixth City Marketing built our e-commerce website on the Shopify platform. The team optimized the website, product pages, and blog posts. They manage our SEO and PPC campaign.

Sixth City Marketing optimized keywords and metadata. They created and optimized blog posts with high-volume keywords. The team also created optimized content on product pages.

What is the team composition?

We worked with three teammates from Sixth City Marketing.

How did you come to work with Sixth City Marketing?

We found Sixth City Marketing through a referral. We chose them because we heard great things about them.

What is the status of this engagement?

We started working together in February 2022, and the engagement is ongoing. The website is built, and there’s ongoing SEO and PPC work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sales, visibility, and website visits increased within three months.

How did Sixth City Marketing perform from a project management standpoint?

Sixth City Marketing delivered on time or sooner than promised. We communicated via email.

What did you find most impressive about them?

Sixth City Marketing was very responsive to emails. They were always ready to help and open to new ideas. The team provided great recommendations.

Are there any areas they could improve?

No, there was nothing they could improve on.