What was the scope of their involvement?
Six Degrees started by identifying what the group brand was. We didn’t have the budget for a full branding session, but they dug in on what the company's founder’s personal values and aesthetic were. They grasped what was important to him, and what we wanted to be reflected in the new logo. The company had never used a branding company before.
We wanted something that was handcrafted and a little bit soulful, almost evoking the founder’s place when he had been a chef. A lot of inspiration came from there. Six Degrees came back to us with a selection of logos. We then went through a second round, really digging deeper on the handcrafted, artistic vibe we were looking for. Ultimately, we selected one logo, and they were great in fine tuning that logo. The owner, as a chef, was very specific with what he wanted to see. It was very personal for him that the logo perfectly reflected how he wanted it. Six Degrees was really patient and fantastic in making sure that all of the tiny details in this very handcrafted logo were perfectly balanced to his eye, and reflected what he was specifically looking for.
After the logo was created, they designed an amazing splash page, which was far more than we had ever asked for, or had even budgeted for. It features wonderful, hand drawn illustrations that really reflect the brands and the values of the founder.
What is the team dynamic?
We worked directly with Julie Priceman [CEO, Six Degrees LA]. All of their designers worked on the project, and their creative director, Josh [Chief Creative Officer, Six Degrees LA], was heavily involved as well. One of their graphic designers created the logo we liked the best, and he was the hands-on contact.
How did you come to work with Six Degrees LA?
I know Julie from Six Degrees, which is why we decided to work with them on this project.
How much have you invested in them?
The total cost was between $10,000—$15,000.
What is the status of this engagement?
We started working with Six Degrees in mid-2016, and the project was completed in November 2016.