SiteCare

Introduce your business and what you do there.

I’m the COO of an online job board and mobile platform for the dental industry.

What challenge were you trying to address with SiteCare?

We had just updated our website and needed to improve our SEO Score. We hired SiteCare to support SEO.

What was the scope of their involvement?

SiteCare identified the most crucial things we could do to improve our SEO Score. They conducted a full-fledged audit on our site. Using that information, they provided a prioritized list of recommendations to improve our SEO score.

From there, our team began working on the tasks that would impact our could rankings the most. Now SiteCare reviews our work once we complete a task and they revalidate our site.

What is the team composition?

We worked with Drew (President & Founder) and Justin (VP of Operations).

How did you come to work with SiteCare?

When I was talking about what we were struggling with, other business owners recommended SiteCare.

What is the status of this engagement?

The project started in November 2020 and we’re still engaged with them. The project is probably winding now, but they continue to provide support.

What evidence can you share that demonstrates the impact of the engagement? 

Hiring SiteCare is the best investment we’ve ever made. When we began the project, our SEO score was at 16%, but now we’ve reached 76%. Back in January, they recorded 1,078 critical errors and 17,141 errors. As of yesterday, we now have zero critical errors and just 38 errors. On top of that, revenue from organic traffic has increased from 20%–32%  since January.

How did SiteCare perform from a project management standpoint?

We established a regular meeting schedule at the beginning of the project. In each call, we go through the results of their work and what they are going to work on in upcoming weeks. Then we meet again two weeks later. They are always available for questions and are on top of everything.

What did you find most impressive about them?

I’ve never seen a team as knowledgeable as SiteCare. They always think about elements we haven’t thought of.

Are there any areas they could improve?

I can’t think of anything they need to improve.

Do you have any advice for potential customers?

Listen to what they say and don’t push back. It will be a process, so you’ll need to work through the project step-by-step and reevaluate it every few weeks.

Introduce your business and what you do there.

Polyglass U.S.A. is a roofing, manufacturing, and waterproofing solutions manufacturer. We sell directly to distributors, but our end clients are roofing contractors. As the associate marketing communications manager, I handle our customer rewards program as well as any press releases, email campaigns, and website updates.

What challenge were you trying to address with SiteCare?

We originally needed a partner that could support our website development. We utilize WordPress for the backend of our site, so we were looking for someone to manage our site. For my project, that role would expand into SEO help and paid digital advertising before later incorporating web maintenance.

What was the scope of their involvement? 

I specifically work with SiteCare on our email and digital marketing campaigns. Before they came along, we didn’t have any set deliverables, goals, nor tracking set up. We’d also had a bad experience with our previous third-party SEO provider because they weren’t consistent with reporting and didn’t lay out a good groundwork plan. 

SiteCare joined this project in 2020 and took on the role of a marketing consultant. They reviewed our past data and laid out a plan that defined our KPIs and business solution. Since then, we’ve mostly used them for monthly reporting through Google analytics. If we ask them to promote a certain product, they’ll send us a full scope of how to do that through email, social media, and digital campaigns. We’ll review the plan before signing off on it, and they’ll fully execute everything on their end. 

The same goes for when I have a trade show or any event that could potentially provide leads. I just email them a request for what I need, including the list of subjects and the leaders we’re targeting, and they handle the rest. Afterward, we’ll talk through the reporting to figure out where we could do better next time.

They’ve done so well on the reporting side that we’ve decided to expand to a larger scope in 2021, which includes all of our website maintenance. They now handle our WordPress updates and make backend enhancements for us.

What is the team composition? 

Currently, I work with about five people. The CEO has been with us since the beginning and is fantastic — my director and peer have a great working relationship with him. We also work with their VP of operations. Once we send him an inquiry, he’ll distribute and manage it for us. Then, there’s a content writer and a social manager.

How did you come to work with SiteCare?

This was before I started my role, but we’d actually worked with them when they were known as Southern Web. At the time, they were working on website development. They later changed their name to SiteCare after were acquired.

As for jumping into this new strategy with SiteCare, it was really based on their performance in reporting and metrics. SiteCare pitched us how they could handle our SEO, showing their approach to timelines and communication, and it just seemed so much clearer. The plan included everything that we would’ve ever needed, and they’ve kept their promise since. That’s why we decided to switch over to them and expand into a larger scope this year.

How much have you invested with them?

For this project, we’ve spent between $150,000–$200,000.

What is the status of this engagement?

As I’ve said, they’ve been working with us for a long time, so I’ll just speak about the project that they’ve stared with us back in January 2020. They’ve been successful as our consultant on that front, and we’re continuing to work with them this year in a greater scope.

What evidence can you share that demonstrates the impact of the engagement?

They work with our digital strategist to provide full monthly reports that span about 20 pages. Obviously, in the first month, we needed to tweak that and communicate what we wanted to see, but they’ve been very good about making those adjustments and getting back to us on time.

As far as the actual metrics, it’s great to actually see the numbers. Each month, SiteCare walks us through our full report so that we can talk through any questions. Their team is diligent in pointing out what is or isn’t working well and then really diving in to figure out why that is. 

How did SiteCare perform from a project management standpoint?

They have a great system where we can send an email to their marketing inbox, and it will become a ticket. This could be for any topic, whether it’s a simple change in our LinkedIn campaign to writing a press release. We can then follow that ticket as their team works on it. Depending on who the inquiry is for, the relevant team member will jump in and answer it.

As for general management, they’re great. When we send tickets or check in with them, they’re responsive in saying that they’ve received our message and let us know when they’ll get it back to us. They also let us know if a timeline needs to be changed. I’ve never experienced an instance when a timeline change hasn’t been communicated and agreed upon.

Honestly, they’ve kept us in check, too, which is great because we’re a smaller marketing team. They’ve realized that we have to wear a lot of hats, so when we’re not as communicative as we need to be, they reach out with reminders on our deadlines. They keep us accountable, and we love how they’re able to execute and provide reporting while also giving us constructive feedback on how we can work better together.

What did you find most impressive about them?

For me, it’s their accountability. I’ve worked with third parties in the past where it’s definitely been more of us pushing them — “us” being a very small marketing department for a very large company. We don’t have time for that when we have to wear so many hats.

That’s why it’s impressive how SiteCare can keep track of all of our requests. They fulfill them in a timely manner and are always there for us. If I have a question, I know that I can even give the CEO a call and talk it through. There have been very few third-party companies that I’ve worked with that could do that.

Are there any areas they could improve?

It might be helpful to put the pieces together a bit more between their social media management and monitoring skills. It’s not a huge thing, but I can’t find a platform that will do the full scope for us.

Do you have any advice for potential customers?

If a company is looking to hire SiteCare, they’re looking for the full package. They’re looking for a vendor that can truly take over for whatever service they need, whether it’s website maintenance down to another hand in their marketing department. SiteCare has a wide range of products and services now that they’ve been acquired along with a larger bandwidth. You can always expect great results with them.

Please describe your company and your position there.

I am a founder of a marketing and business development firm. Many of our B2B clients are in the building materials industry.

For what projects/services did your company hire SiteCare, and what were your goals?

We partnered with SiteCare to provide analysis and increased web traffic in certain geographic areas targeted to a very specific audience. We wanted to increase traffic in advance of launching e-commerce capabilities.

How did you select SiteCare and what were the deciding factors?

We chose SiteCare because of previous positive experiences and their unwavering commitment to being customer-focused when overcoming any challenges. The speed in which they respond and their willingness to proactively provide ways to improve what we’re doing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We met virtually to review goals, challenges, budget and timeline. SiteCare provided a few different potential solutions with consideration to limited resources. Monthly reports and quarterly check-ins allowed us to assess progress and pivot when needed. Site traffic grew dramatically in those targeted regions which in turn converted into leads and sales. We saw results within 3-6 months.

How many people from the vendor's team worked with you, and what were their positions?

We had 2-3 points of contact depending on what was needed. One was content-focused, one was search term and account management focused and the theirs was the technical person responsible for making changes to the website functionality.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Website leads grew by 30% and sales grew by 15% in the first year.

Describe their project management style, including communication tools and timelines.

The team has been great at managing expectations and clearly communicating while working on this initiative. Email is the best way to communicate and I receive a response quickly every time.

What did you find most impressive or unique about this company?

They think like business people trying to accomplish a business goal. They don’t get too caught up in the ‘data’ that they lose sight of the bigger business picture. They’re also not afraid to try different things.

Are there any areas for improvement or something they could have done differently?

I wish they did a better job of being proactive in checking in when there isn’t a deadline involved.

Please describe your company and your position there.

I'm the owner of a food website.

For what projects/services did your company hire SiteCare, and what were your goals?

We hired SiteCare to upgrade overall site health. They also perform ongoing maintenance work, and troubleshoot any development questions.

How did you select SiteCare and what were the deciding factors?

I was referred to SiteCare by a friend with a similar business.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We hired SouthernWeb for SEO work, and SiteCare was included in the package. Since hiring, we have spoken many times to discuss best practices. We've also navigated many issues and come to reasonable solutions for issues and the troubleshooting matters.

How many people from the vendor's team worked with you, and what were their positions?

Ryan Sullivan and Justin Atkinson

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen a 30% growth in traffic in just 6 months. And with current recommendations, I foresee even larger growth.

Describe their project management style, including communication tools and timelines.

We converse via email, and have Zoom meetings. Scope of work reports are sent and agreed upon fully before work begins.

What did you find most impressive or unique about this company?

The vast knowledge of SiteCare employees is so helpful. I've been in business for 11 years, and I've been looking to a go-to person for answering very technical web development questions. I not only trust SiteCare for the best answers, but I also trust them to stay abreast in the field and keep my business current.

Are there any areas for improvement or something they could have done differently?

I really can't think of anything that hasn't been absolutely stellar.

Please describe your company and your position there.

President of a marketing and public relations firm in a mid-South state for over 47 years.

For what projects/services did your company hire SiteCare, and what were your goals?

We have been working with team members of SiteCare for over 16 years to provide SEO services to increase several existing clients' qualified web traffic.

How did you select SiteCare and what were the deciding factors?

We had previously used other digital companies, but after reviewing proposals and interviewing the team, we felt their skills and strategic planning was the best fit for our company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Over the 16+ years of working with the team, our projects have included initial site builds to ongoing SEO efforts.

How many people from the vendor's team worked with you, and what were their positions?

Four team members, including the president, digital marketing manager, vice president of operations and content strategy manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their efforts have proven very successful in meeting our clients' goals to increase not just numbers, but qualified leads. Their primary success is reflected in the success of our clients' increased sales and identifying point of origin of the inquiries.

Describe their project management style, including communication tools and timelines.

The SiteCare team brings a great mix of knowledge of not only the mechanics of digital marketing, but the understanding of the target audience's needs, and their use of the tools offered.

The entire team is always available to answer questions and make adjustments when needed.

What did you find most impressive or unique about this company?

Their desire to hear the clients' issues and needs clearly, discern how to utilize methods to reach goals, maintain civility and patience and deliver the correct products.

Are there any areas for improvement or something they could have done differently?

Well, we all would like lower costs, but I believe in the adage of "you get what you pay for."

Please describe your company and your position there.

I’m the Director of Marketing and Business Development for a privately owned healthcare consulting firm. Our organization works exclusively with hospitals and health systems of all sizes across the United States

For what projects/services did your company hire SiteCare, and what were your goals?

We hired SiteCare originally to manage the back and security of our website. After a few months of relationship building and positive outcomes, we engaged then for a complete website redesign and optimization.

How did you select SiteCare and what were the deciding factors?

We chose SiteCare based on their proven track record and expertise we had heard from previous clients they had engaged with. They showed us some of their recent work products and gave us contact information to reach those individuals. We contacted those clients directly who all spoke very highly of SiteCare’s quality and timeliness.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SiteCare took our previously designed website and updated everything to fit a newer and fresher design. Our organization had 300+ pages of historic content that had to be re-mapped and configured to fit the new build. Our organization had also recently gone through a new branding that had to be incorporated into the re-design. The website was built with the end-user in mind allowing individuals to flow through content more easily.

SiteCare managed the entire back end process of the build on our WordPress server all the way to the forward facing front end that our clients see on regular basis. Our website historically had also never been optimized for search prioritization. SiteCare has spent countless hours providing guidance and manipulating pages to be optimized for search.

How many people from the vendor's team worked with you, and what were their positions?

We worked very closely with a handful of individuals (5-8) within the organization. Our main point of contact was Ryan, he is one of the leading executives within the organization. He managed the entire process very well and kept us in the loop related to all aspects of the engagement. We still worked very closely with Ryan and his team on their website optimization and security strategies and ongoing basis because we are so pleased with his efforts in the past.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic has increased dramatically as a result of the redesign. Our firm used to see roughly 2000 unique users per month and averaged around 8000 page views per month. Over the past 12 months we have been averaging nearly 7000 unique users per month and just over 14,000 page views. This massive increase is a direct result of the weather so we design and optimization for search.

Describe their project management style, including communication tools and timelines.

A significant portion of communication was through Trello. It was utilized to manage many of our longer-term objectives we were trying to accomplish. It also supported many of the file transfer requirements throughout the engagement. Additionally, email and weekly calls were consistent throughout the length of the engagement.

Our organization continues to have frequent touch points with Ryan and his team regarding ongoing website optimization. The overall style was very structured but also allowed for fluidity and constant communication throughout engagement.

What did you find most impressive or unique about this company?

The most impressive part of the team is its willingness to accomplish things outside of the original scope of work and provide realistic feedback on how to accomplish those items most effectively. Transparency and full communication like that is unique and they provided expert level direction that our team desperately needed.

Are there any areas for improvement or something they could have done differently?

At one point during the engagement we were handed off between project managers within the organization. That transition could have been more seamless. We’ve benefited by ultimately ending up working with Ryan and his team the handoff couple have been improved somewhat.

Introduce your business and what you do there.

I’m the owner of a hair salon.

What challenge were you trying to address with SiteCare?

We hired them for marketing and advertising.

What was the scope of their involvement?

They help us with our Google and Facebook ads, and other social media ads. The team also spearheads our SEO efforts. They do brainstorming and helps us come up with ideas — things that consumers are going to look for on social media and taking content that is specific to our business and implementing it with those criteria.

What is the team composition?

We work mostly with Dustin  (Digital Marketing Manager) and Justin (VP, Digital Operations). 

How did you come to work with SiteCare?

I was searching for a new website management company when I came across SiteCare. I interviewed them among others and selected them. 

How much have you invested with them?

We’ve probably spent around the ballpark of $2,000–$3,000.

What is the status of this engagement?

We started working with them around January 2019, and our collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve either broken or even exceeded what we’ve spent on marketing. 

How did SiteCare perform from a project management standpoint?

They have a great project management process. They've never had problems with deadlines or anything. 

What did you find most impressive about them?

They've been highly responsive — whenever I send them an email, I hear back within 20 minutes.

Are there any areas they could improve?

No, I don’t think they have any areas they could improve on. They do a great job.

Do you have any advice for potential customers?

Know what you’re trying to accomplish and articulate it well to SiteCare. Above all, have clear and defined goals, and have a budget for your vision.

Please describe your company and your position there.

I am the CEO of a virtual CFO firm that serves digital marketing and design/development agencies in the US.

For what projects/services did your company hire SiteCare?

We brought on SiteCare to craft and execute an email campaign to attract new clients in our niche. On a recurring monthly basis, they help identify ideal clients and create personalized emails for marketing.

What were your goals for this project?

To increase sales and general reach within our niche.

How did you select SiteCare?

I chose SiteCare because the team is extremely knowledgeable in email campaigns, stays current on best practices and trends, and uses data to support decisions.

Describe the scope of their work in detail.

SiteCare identifies ideal prospects and sends them a series of emails to foster a relationship and engagement.

What was the team composition?

Our work together involves my account manager on a weekly email review of new leads and objectives, and principals on a monthly check-in. Additionally, I have access to a email support line with fast response from my team.

Can you share any outcomes from the project that demonstrate progress or success?

The SiteCare email campaigns are directly responsible for 60% of all new revenue since June 2019. On top of that, the ROI is nearly 3x.

How effective was the workflow between your team and theirs?

Project management is very efficient - I'm always the roadblock, never SiteCare. They are fast to reply to emails and manage expectations well.

What did you find most impressive about this company?

Many of my experiences with marketing campaigns were "throw it at the wall and see what sticks" and the SiteCare team is definitively NOT operating in that mode. They are clearly experts with specific strategies and formulas they will employ and tweak to make sure your campaigns are as successful as possible at all times.

Are there any areas for improvement?

Writing email campaigns on someone else's behalf is always hard, so perhaps understanding Brand Voice could have been more thoroughly studied, but this is easily resolved with one revision cycle.

Introduce your business and what you do there.

I’m the owner of and company that owns, sells, processes, leases, and places ATMs nationwide.

What challenge were you trying to address with SiteCare?

I had been building my own website. Then, the Google Penguin 2.0 update happened in 2011 and it took me off the first page of Google. I needed professionals to come in and clean my black hat SEO practices.

What was the scope of their involvement?

The team cleaned up my backlinks, copy, and redesigned my WordPress website. From there, we continue to work on a monthly SEO project.

What is the team composition?

I work with one account representative and five other people from their team.

How did you come to work with SiteCare?

I was looking for a local, credible company and reached out to 4–5. I felt most comfortable with them. They weren’t the cheapest or the most expensive, but they were able to do everything I was looking for.

How much have you invested with them?

We spent $10,000 for the initial web design-build and $25,000 per year for SEO.

What is the status of this engagement?

We started working together in June 2015, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The quality of service is great. If you Google any of the keywords that we’ve focused on, I’ll be on the first page.

How did SiteCare perform from a project management standpoint?

We communicate via email and text. They’re great at keeping on top of things. The team breaks things down quarterly, by hour, and month. They always deliver and never drop the ball.

What did you find most impressive about them?

I’m a results-driven person, and their results are great. They pretty much do everything for me and it’s really easy.

Are there any areas they could improve?

No, if anything I’m the one that needs improvement.

Do you have any advice for potential customers?

My advice is to make sure that you can afford it. They’re not the cheapest but you will get results.

Please describe your company and your position there.

I'm the founder of a small B2B content creation company. We specialize in B2B content writing for the fintech, SaaS, and compliance industries, helping businesses increase ROI one word at a time. We keep our service honed in one thing and we do that one thing very well - Write compelling and insightful content.

For what projects/services did your company hire SiteCare?

We hired Sitecare to help with our direct email campaigns. As a small business I did not have the capacity to do my own leads research and cold outreach on a daily basis. My time is better spent writing for my clients but we still proactively seek to find new customers.

What were your goals for this project?

The goal was to sign 1 to 2 new retainer clients per month throughout 2020. That meant we had to book enough meetings per month o make that happen.

How did you select SiteCare?

We had worked together on other projects before and I had always been interested in their direct email campaign service.

Describe the scope of their work in detail.

I had a discovery call with the team to learn about my business, the prospect list and the industries we would like to go after. We selected two countries to target and specifically targetted B2B SaaS companies in those regions. Once done, Sitecare created a discovery document for me to sign, together we wrote the content for the email sequence copy.

The sitecare team researched the contacts at 400 companies across two different countries. they would research 50 prospects and then I would sign off on those prospects and then they'd do another 50.

SiteCare then helped me onboard the email tech to that would send the emails and sitecare orchestrated the whole thing. The emails were set to go off at certain intervals that would compel the receiver to agree to a meeting with me.

What was the team composition?

I worked closely with the director of direct email campaigns at Sitecare. I also have a dedicated account manager who I speak to on a weekly basis to tweak the prospect lists and the messaging.

Can you share any outcomes from the project that demonstrate progress or success?

I booked 16 successful meetings off this one campaign alone and signed 4 clients and had 3 contracts pending within two weeks of the release of the campaign. Sitecare's service single-handedly transformed my business.

I just want to say a massive thank you. This is power! I had to hire another content writer to keep up with the load. I'm so happy! No inbound efforts have yielded the same ROI as this email campaign. It works wonders!

How effective was the workflow between your team and theirs?

The workflow was very effective. Sitecare seems to have robust project management systems in place and everything is digital.

What did you find most impressive about this company?

The people are really nice. I know that sounds quite basic but they genuinely care about the success of your campaign and really celebrate the wins with you. The bounce rate was practically nonexistent and the open rates of my emails were close to 60%, the reply rate was 33% and my meeting scheduled rate has been a consistent 4%.

Are there any areas for improvement?

None. I'm very happy.