Sinema Films

BACKGROUND

Introduce your business and what you do there.

I am a freelance producer. I generally work on beauty videos and photoshoots. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sinema Films?

We were looking to create a high-quality video for a holiday campaign and we had a challenging budget.

SOLUTION

What was the scope of their involvement?

Sinema Films provided video production support to our team. We came to them with an idea, but they provided expertise and vision to make sure it aligned with what we wanted. They provided us with assets, such as examples of their past work and quotes for each director we were interested in to ensure we stuck to our budget. Their team also made sure we were always in line with our schedule and final delivery date. 

They assisted with everything from the actual physical production of the video all the way through post-production. Their team produced different variations of the video, the longest of which was 30–45 seconds. Sinema Films had a pretty fast turnaround in terms of edits that allowed us to meet our deadlines. 

What is the team composition?

We generally worked with the producer at Sinema Films, who served as our main point of contact. The main producer was our point person from conception to delivery. The director was on call to make sure our teams were on the same page and that we were getting the look and feel we wanted.

How did you come to work with Sinema Films?

We received a referral from our creative director at the time. It was a multi-bid project, so we were looking at two or three different producers and directors at the time, taking into account the difference in their aesthetics. 

How much have you invested with them?

We have invested between $50,000–$200,000.

What is the status of this engagement?

We worked with them in fall of 2017 for two months. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The campaign was successful and a lot of people are happy with the video. It was part of a large social media campaign push. Sinema Films did a great job of working with us to make sure that we had figured out the best solution. They are willing to go to bat for their clients and really had our best interests at heart.

How did Sinema Films perform from a project management standpoint?

Their team is excellent at project management. Our teams both had access to a shared calendar. Despite our different time zones, the producer was almost always available for a call.

What did you find most impressive about them?

Communication is always key, and it’s something Sinema Films excels at. They also had a fast turnaround time on deliverables.

Are there any areas they could improve?

No, they did great work and were a joy to work with. 

Do you have any advice for potential customers?

Be very clear about what you’re trying to achieve. Make sure that the vendor you work with understands your vision. Everybody is always strapped for time, so be honest with everyone involved in the project.

BACKGROUND

Please describe your company and your position there.

We’re a wellness and beauty brand that provides in-home/office nontoxic nail care services and massage treatments. We also work with some top brands on wellness events.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sinema Films?

We hired Sinema Films to produce content for a social campaign.

What were your goals for this project?

We wanted beautiful content that would speak to our audience, reasonable billing, and a fast turn around.

SOLUTION

How did you select this vendor?

The vendor was recommended by a colleague, and we reviewed their previous work.

Describe the video(s) and the process in detail.

We were looking for a content production team that could guide us from strategy to production and delivery. We were very happy that we worked with this team.

What was your vendors' project management or feedback process?

The billing was reasonable. Their management cares about long term business relationships, and I appreciated that. They understand both creative and marketing needs, and they delivered a gorgeous campaign at the end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There was a lift in site traffic and an increased number of bookings during the campaign.

How effective was the workflow between your team and theirs?

They used Asana and email. I was satisfied with the project management team.

What did you find most impressive about this company?

They are consummate professionals—the producers, film director, and crew—they were all passionate about delivering beautiful work. They are a five-star team with five-star production. They found fast solutions to any production challenges. I'd work with them again.

Are there any areas for improvement?

From my end, I was satisfied with the work.