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Big ideas. Big impact.

Your brand has an idea at its core — its simple truth — that captures what you stand for and how you stand apart. Whether we're finding it or building from it, we use your simple truth to position your brand for future growth. That includes activating it through campaigns, defining critical points of customer engagement and keeping the people who grow your business connected and invested.

  • Min project size
    $25,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    10 - 49
  • Locations
    Chicago, IL
  • Year founded
    Founded 1996

1 Locations

  • Chicago , IL
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    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $150 - $199 /hr
    Rating for cost 4.6 /5

    What Clients Have Said

    Simple Truth's project costs range from $25,000 to $600,000, reflecting their value for diverse client sizes. Clients commend their budget management, responsiveness, and collaborative approach, ensuring high-quality deliverables and strategic branding solutions.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $50,000 - $199,999 based on 12 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Simple Truth Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.6
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Exceptional Creative Output

      Clients appreciate the high-quality creative work produced by Simple Truth, including compelling designs, effective brand messages, and visually appealing materials. Their work often exceeds client expectations.

    • Highly Collaborative Approach

      Reviews highlight Simple Truth’s collaborative nature, emphasizing their ability to work closely with clients, incorporate feedback, and adapt to changing needs. Their flexibility and willingness to listen are frequently noted.

    • Comprehensive Service Offering

      Clients appreciate the full-service nature of Simple Truth’s offerings, which include strategy, design, content creation, and implementation. This comprehensive approach simplifies the process for clients and ensures cohesive results.

    • Seamless Integration with Client Teams

      Clients note that Simple Truth integrates well with their internal teams, fostering a partnership-like relationship rather than a typical client-vendor dynamic. This enhances collaboration and project outcomes.

    • Effective Use of Technology

      The company effectively utilizes technology tools for project management and collaboration, such as Google Docs and Zoho, which enhances efficiency and communication with clients.

    Simple Truth Reviews

    Submit A Review
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    Brand Positioning & Strategy Dev for Public University

    • Marketing Strategy
    • $50,000 to $199,999
    • Oct. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.5
    Willing to Refer
    5.0

    “Simple Truth’s flexibility, listening skills, and adaptability are outstanding. They’re very easy to work with.”

    CMO, Northern Arizona University
    Harlan Teller
    • Education
    • Flagstaff, Arizona
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Simple Truth has helped a public university develop brand positioning initiatives and strategies for their different colleges. These projects include internal and external research and concept testing.

    Branding for Public College System

    • Branding
    • Confidential
    • Oct. 2020 - July 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The partnership was amazing, and I didn’t experience any shortcomings."

    Vice Chancellor, City Colleges of Chicago
    David Deyhle
    • Education
    • Evanston, Illinois
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Simple Truth helped rebrand a public college system. They conducted a research process, strategized creative personas for each campaign, and provided copywriting and design services to round out the service.

    Branding Refresh for Big Data Software & Analytics Firm

    • Branding
    • $200,000 to $999,999
    • Nov. 2014 - Mar. 2015
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They delivered on their brand promise of helping you uncover the simple truth of what’ll resonate with audiences.”

    CMO, Big Data Firm
    Anonymous
    • Research
    • Chicago, Illinois
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Simple Truth executed a brand refresh for a big data software and analytics firm. After conducting a strategic assessment, they delivered a new set of designs which informed a larger, revamped identity system.

    Digital Marketing for Health & Benefits Tech Platform

    • Other Digital Marketing
    • $200,000 to $999,999
    • Aug. 2012 - Feb. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They are a strategic marketing agency, but they can also be very technical when you need them to be.”

    VP of Marketing, League
    Ana Perez
    • Information technology
    • Toronto, Ontario
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    Simple Truth developed a creative strategy to develop thought leadership at a health technology company. They handled audience research, format and channel targeting, and content promotion.

    Multiple Branding Exercises for Financial Advisory Firm

    • Branding
    • $10,000 to $49,999
    • Jan. 2016 - Jan. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “We started our partnership with confidence because they shared their experiences and expertise with us.”

    Director of Marketing, Financial Advisory Firm
    Pat Eichten
    • Financial services
    • Chicago, Illinois
    • 11-50 Employees
    • Phone Interview 
    • Verified

    After conducting a competitive landscape analysis, Simple Truth created logos and graphics to build a brand image for a financial advisory firm. The project was completed through three iterations.

    Rebranding for Translations Services Company

    • Branding
    • $10,000 to $49,999
    • Apr. - July 2019
    4.5
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Their ability to synthesize our information into a well-written value proposition and set of core values was great."

    Founder, Argo Translations
    Peter Argondizzo
    • Business services
    • Glenview, Illinois
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Simple Truth provided branding support for a small company focused on translation services. They helped create a value proposition and a set of core values to use for internal communication.

    Rebranding for Professional Association

    • Branding
    • $50,000 to $199,999
    • Feb. - Oct. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    “They really took the time to understand the organization and where it fits in the marketplace.”

    Executive Director, Professional Individual Member Association
    Anonymous
    • Nonprofit
    • Long Grove, Illinois
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Simple Truth interviewed organization leaders and conducted market research in order to create a brand strategy, guidelines, and logo designs that would differentiate the organization from competitors.

    Branding for Human Resources Firm

    • Branding
    • $50,000 to $199,999
    • Oct. 2017 - July 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “Their team members are creative, communicative, and innovative, and they adapted to our culture exceptionally well.”

    President & CEO, HR Source; COO, HR Source
    Mary Lynn Fayoumi & Kevin Menzer
    • Human Resources
    • Downers Grove, Illinois
    • 11-50 Employees
    • Phone Interview 
    • Verified

    From generating a new name to delivering brand guidelines, Simple Truth rebranded an HR support organization. Their team conducted extensive research and assisted in the new brand’s roll-out process.

    Communication Strategy for Insurance Company

    • Public Relations
    • $10,000 to $49,999
    • May 2019 - Ongoing
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "Simple Truth was down to earth and wanted to be involved—it felt like a true partnership."

    Marketing Manager, Insurance Company
    Anonymous
    • Financial services
    • United States
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Simple Truth helped an insurance company create a content guideline and overall messaging strategy to communicate with external customers. 

    Branding & Logo Design for Cancer Research Nonprofit

    • Branding
    • $50,000 to $199,999
    • Apr. 2014 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Simple Truth kept us informed the entire time and stayed on target with their timelines."

    Former President, Gateway for Cancer Research
    Teresa Bartels
    • Other Industry
    • Illinois, United States
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Simple Truth helped a nonprofit organization reclaim name recognition and implement new creative elements. Deliverables included an updated logo and refined brand guidelines.

    Locations (1)

    16 - 20

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