What was the scope of their involvement?
They analyzed our current brand position in the market, looked at our history, and did a SWAT analysis. Our brand campaign is called EASIER, which conveys the message of us making the real estate experience easier. That has become a survey-based mantra that we wanted to develop further, so Simple Truth is helping us bring that to life. In addition to developing a brand strategy, they are helping us with digital and outdoor campaigns, as well as our social media–Instagram, Facebook, and Twitter. They’ve also provided a step-by-step playbook for our offices and our real estate agents, designed all the creative, and produced several videos for us. We're currently producing a second set of commercials to go along with the brand campaign.
What is the team composition?
We primarily work with Mark (Drozd, Partner and Executive Creative Director, Simple Truth) and James (Maule, Account Director, Simple Truth). We also work with designers and strategy writers, so we usually have about five people who work on any piece of our brand.
How did you come to work with them?
When we were looking for an agency of record in the Chicago area, Simple Truth was at the top of our search. They're very strong in strategy development, copywriting, and creative execution, so we decided they would be a good fit.
How much have you invested with them?
We've spent between $200,000–$250,000.
What is the status of this engagement?
We started working with them October 2016 and the relationship is ongoing.