Big ideas. Big impact.

Your brand has an idea at its core — its simple truth — that captures what you stand for and how you stand apart. Whether we're finding it or building from it, we use your simple truth to position your brand for future growth. That includes activating it through campaigns, defining critical points of customer engagement and keeping the people who grow your business connected and invested.

Simple Truth is a creative branding agency that works with companies to build brand engagement and drive business growth. Our work spans strategic and actionable brand thinking, as well as all the creative work that supports it.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1996
Show all +
Chicago, IL
headquarters
  • 314 West Superior Street Suite 300
    Chicago, IL 60654
    United States

Portfolio

Key clients: 

Adtalem, Allstate, AvalonBay Communities, Baird & Warner, Blue Cross Blue Shield Association, BrightStar Care, Heitman, Hollister, Inc., GTCR, IRI, Million Dollar Round Table Academy, National Safety Council, The Scion Group, Segal, Symbria, World Business Chicago

Allstate Good Life Image

Allstate Good Life

CHALLENGE

Allstate asked Simple Truth to brand and launch their comprehensive employee wellness program and get employees excited to participate. We named the program “Good Life” and designed fresh, unexpected ways to bring it to life for employees nationwide.

 

SOLUTION

Good Life’s brand expression used custom

illustrations by Jill Calder combined with empathetic and engaging messaging. From videos and intranet ads to campus signage and environmental design, Allstate employees couldn’t miss the message that a good life was in their hands

 

RESULTS

The program led to larger business benefits, from employee satisfaction to lowering insurance costs.

Aon Shape of Health Image

Aon Shape of Health

CHALLENGE

Legislative change, care delivery and rising costs all put pressure on business decision makers to rethink their employee health benefits. Simple Truth saw these challenges as an opportunity for Aon to reestablish their thought leadership position and become the strategic partner that could help employers navigate change with greater confidence.

 

SOLUTION

We developed Aon’s first integrated lead-gen ad campaign to reach key decision makers through digital advertising, social media, search, affiliate marketing, emails and a microsite. Our content strategy positioned Aon as more than a provider of products, but as a go-to expert on how to stay ahead of the rapidly changing healthcare landscape.

 

RESULTS

Launched in Q4, 2017, the campaign achieved:

 — 80% engagement from their top 125 national prospects

 — 100,000+ microsite page views in the first three months

 — Up to 25% click-to-MQL conversion across channels

Baird & Warner Image

Baird & Warner

CHALLENGE

Baird & Warner’s legendary agents truly make real estate sales easier. Simple Truth’s charge: Make that fact the company bedrock for guiding existing agents and attracting new ones, as well as differentiating the experience for homebuyers and sellers.

 

SOLUTION

Our workshops uncovered how Baird

& Warner makes things easier for homebuyers, sellers and agents. We channeled them into strategies that allowed current agents to deliver on the “We get you” campaign promise, and a brand platform that let Baird & Warner show prospective agents “It’s easier here.”

 

RESULTS

The Easier brand platform continues to help Baird & Warner garner top industry awards, succeed in a down real estate market and achieve their recruiting goals.

Scion Image

Scion

CHALLENGE

Because Scion’s off-campus student housing properties aren’t all built the same, they needed a distinct brand family that reflected the unique story of each of their target audience types.

 

SOLUTION

We put how Scion's audiences live at the heart of where they live. For wonderers and wanderers wanting

more room to roam, there's Redpoint. For those who like to work hard but also want to play, there's Lark. Ion is for the charged-up, trendsetting boundary-breakers. And Alight is the place to stay for those who have their eyes set on the future.

 

RESULTS

As their national rollout kicked off in 2019, Scion’s team members are more engaged and are using the brands to inform a new way of thinking about operations. They've also seen incredible efficiencies in marketing this set of distinct, streamlined brands.

HR Source

CHALLENGE

What does it take for a 100-year-old organization to connect with a younger target audience? The Management Association, a member-based HR consulting resource for small- to mid-size businesses, asked us that question as part of their quest to grow membership and participation.

 

SOLUTION

Our discovery

revealed that the association’s core strength was in the one-on-one real-person connections and dependable expertise they provided. We first grounded them with a three-word simple truth that gave them a filter for all their decision-making. A new name, logo and brand transformed them into a contemporary organization with something meaningful to offer.

 

RESULTS

Organizationally, they are already seeing the value of investment (VOI) in their brand that they were hoping for: it has given HR Source’s people a unified story and standard to drive and measure performance against. Also, existing and new user web traffic more than doubled:

— 104.3% existing user traffic

— 105.6% new user traffic

TRC Image

TRC

CHALLENGE

TRC’s ambitious new five-year strategy had them evolving from a solid environmental engineering firm, to a tech-enabled business consultant and engineering powerhouse. They needed organizational brand thinking and a brand presence to match.

 

SOLUTION

The first step was articulating a succinct core

truth that pivoted their heritage into that new vision, enterprise-wide. From there, we developed their brand expression, which fueled design and messaging across all materials.

 

RESULTS

“My role has two major parts: leading business development from the market sector perspective and working with the marketing communications team. When we look back at all the work [Simple Truth] did, it had tremendous impact on both of those parts in terms of how we position and talk about TRC, company-wide.”

 

— Jeff Butler, Senior Vice President of National Business Development, TRC

Chicago History Museum Image

Chicago History Museum

CHALLENGE

In a city full of museums, the Chicago History Museum needed a way to stand out. They tasked Simple Truth with giving their website a more engaging and useful user experience.

 

SOLUTION

We rebuilt the website from the ground up to create a mobile-centric UX with an accessible, modern look to serve

their many audiences.

Reviews

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Branding Refresh for Big Data Software & Analytics Firm

“They delivered on their brand promise of helping you uncover the simple truth of what’ll resonate with audiences.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2014 - Mar. 2015
Project summary: 

Simple Truth executed a brand refresh for a big data software and analytics firm. After conducting a strategic assessment, they delivered a new set of designs which informed a larger, revamped identity system.

The Reviewer
 
5,000-10,000 Employees
 
Chicago, Illinois
CMO, Big Data Firm
 
Verified
The Review
Feedback summary: 

Simple Truth’s efforts resulted in a material increase in the client’s brand recognition, as indicated by a comprehensive awareness study with real subjects. Thanks to their great creative output, they’ve been engaged for secondary projects. Their communication and final product were both stellar.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a privately held big data software and analytics firm supporting the consumer goods, retail, and media industries. I’m the CMO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Truth?

We were working with them on a comprehensive corporate branding initiative. We were at the point in the evolution of our business where we had a recognized and trusted brand within the B2B market intelligence space. We knew that we had an opportunity to expand that brand to meet an evolving business strategy centered around helping deliver growth for clients.

SOLUTION

What was the scope of their involvement?

They spearheaded a strategic assessment where they examined our various brand components. Afterwards, they led us through a detailed creative development process, which resulted in various “look and feel” options and logos.

They used these new designs to inform a more comprehensive identity system, and they translated them into an overarching brand refresh and roll out strategy applied both internally and externally.

What is the team composition?

We worked with a team of between 8–10. Their roles included account manager, creative copywriter, content strategist, and researcher.

How did you come to work with Simple Truth?

We came across their company through general research and networking referrals. We were enticed by how they sprang immediately into action, despite us engaging them right before a Christmas holiday. They gave us preliminary information and a workable approach, so their speed and enthusiasm secured our partnership.

How much have you invested with them?

We invested between $250,000 and $300,000.

What is the status of this engagement?

The engagement began in November 2014 and wrapped up in March 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They truly delivered on their brand promise of helping you uncover the simple truth of what’ll resonate with audiences. Their work resulted in a material increase in terms of recognition and perception, indicated by a brand awareness study for before and after our rebrand.

Our company was extremely satisfied with their creative output, and since they demonstrated a unique understanding of our business, we’ve since engaged them for strategic marketing initiatives.

How did Simple Truth perform from a project management standpoint?

We all felt very confident in their account management and communication. They take a pragmatic approach in making sure that the right people were always plugged in at the right stages of the process.

What did you find most impressive about them?

I’d highlight how top-notch the end result was. They were able to come up with an identity system that the vast majority of our constituents absolutely loved.

Are there any areas they could improve?

I think we could’ve used a more sophisticated project management tool or collaboration platform, but that really wasn’t the norm 6 years ago.

Do you have any advice for potential customers?

Follow their expertise; they know what they’re doing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Health & Benefits Tech Platform

“They are a strategic marketing agency, but they can also be very technical when you need them to be.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2012 - Feb. 2018
Project summary: 

Simple Truth developed a creative strategy to develop thought leadership at a health technology company. They handled audience research, format and channel targeting, and content promotion.

The Reviewer
 
200-999 Employees
 
Toronto, Canada
Ana Perez
VP of Marketing, League
 
Verified
The Review
Feedback summary: 

The strategy and content provided by the Simple Truth team satisfied all project requirements and stakeholders, driving increased engagement and traffic to their client’s site. Their team is flexible and highly skilled, delivering a robust and well-tailored service.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

For the engagement I’ll be speaking about, I worked in my previous role as the vice-president of marketing responsible for product and content marketing at League. League is a health and benefits technology platform working with employers to maximize the engagement of their employees with their health benefits and investments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Truth?

We had a couple challenges, one of which was driving our company’s thought leadership position in the marketplace, alongside using that thought leadership as a way to generate leads and engagement with the brand.

SOLUTION

What was the scope of their involvement?

They worked with us on a couple of main things. The first was helping us develop a content marketing strategy to figure out what topics we should be talking about to most effectively reach our buyers and key audiences. From there, we looked at targeting the right formats and channels to reach those audiences.

We also did some persona work for our brand, all focused around delivering insights on our better needs to help us execute our strategy in content that would drive traffic to the platform. They helped in writing content, managing the development of the actual platform, as well as the promotion of the content. We used a tool called Uberflip to integrate our content, and Google Analytics for measuring the reaction and engagement as we implemented the changes.

How did you come to work with Simple Truth?

I had worked with their team on a project in the past. They were brought in by my leader at the time, and they helped us with pretty much every aspect of a pretty robust product launch. Based on the success of that program, I decided to bring them back on for this.

How much have you invested with them?

We spent around $500,000 on the project.

What is the status of this engagement?

We originally started working with them in August 2012 and our most recent project wrapped up in February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to deliver on everything that we were looking for from them. We are a consulting business, so it is critical to have people engaged with the thought-leadership that’s being written by our subject matter experts. We were able to drive increased engagement with those pieces, which increased our traffic as well.

How did Simple Truth perform from a project management standpoint?

Their team was super helpful with project management and owning the scope of the project from end-to-end. I was leading marketing for our specific business unit, but we had to leverage the overall corporate website, which includes a much bigger team. Simple Truth really stepped in and helped run the collaboration with the other teams at that point, which was really critical to our success.

What did you find most impressive about them?

They are a strategic marketing agency, but they can also be very technical when you need them to be. Oftentimes, creative agencies will be reluctant to create certain assets without long strategic meetings and research, but Simple Truth does a good job of being flexible when you don’t have the luxury for that level of work. They are good at changing pace or pivoting to something else, which allows you to meet a much wider range of needs.

Are there any areas they could improve?

I don’t think there’s anything I wish they had done differently.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple Branding Exercises for Financial Advisory Firm

“We started our partnership with confidence because they shared their experiences and expertise with us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016 - 2018
Project summary: 

After conducting a competitive landscape analysis, Simple Truth created logos and graphics to build a brand image for a financial advisory firm. The project was completed through three iterations.

The Reviewer
 
11 - 50 Employees
 
Chicago, Illinois
Pat Eichten
Director of Marketing, Financial Advisory Firm
 
Verified
The Review
Feedback summary: 

Following the internal distribution of branding and pitching materials, the partner found it easier to communicate their company and its value add to potential clients. To succeed, the team prioritized communication and fostering an accurate understanding of the project goals and expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work at a financial advisory firm in Chicago as the director of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Truth?

We first hired them to work on our branding.

SOLUTION

What was the scope of their involvement?

They provided us with strategic direction on where we needed to be. In that effort, they conducted a competitive landscape review to inform the logo and graphic treatments. As part of that, they hosted a few effective creative exercises with us. It helped our more analytical team think outside the box in terms of our company’s image. They got a lot of direction out of that. In the end, they also provided positioning statements that detailed how we should position ourselves within our market space.

Throughout the process, we provided feedback. In our first session, we had a face-to-face meeting that allowed them to present and hear our team feedback in one sitting. In terms of iterations, we had an initial presentation, one other round, and last-minute tweaks. After the second round of revisions, we had everything completely the way we wanted.  

What is the team composition?

We worked with four people with James (Client Engagement Director & Partner, Simple Truth) being our main point of contact.

How did you come to work with Simple Truth?

The owner of our company knew of someone who had partnered with them in the past. She was impressed with their capabilities and hired them.

How much have you invested with them?

In total, we spent about $40,000–$50,000. 

What is the status of this engagement?

We started collaborating in 2016, and our most recent work with them wrapped up in the fall of 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Internally, people found that it was easier to present pitches using our new branding and positioning strategy. Our clients weren’t familiar with what we were doing beforehand, so it would be rare to have feedback from them. 

In terms of graphics, people have commented on the clean look and feel. That’s allowed us to feel more comfortable in the pitching process as well.

How did Simple Truth perform from a project management standpoint?

The communication between the account manager and I has been very strong in terms of customer service and deliverables. They’re understanding of the roadblocks on our side, and they’ve been flexible in accommodating our needs from that perspective. We communicated regularly through email, phone calls, and the occasional face-to-face meeting. Along with their impressive responsiveness, they remain strategic when we need them to be strategic. That can be rare in this space. They’ve done a great job on that front. 

What did you find most impressive about them?

They had experience working with clients with issues similar to ours, with plenty of knowledge about the finance space. We started our partnership with confidence because they shared their experiences and expertise with us. Our purchase cycle can be years long, and they understood that. That was very beneficial to us. 

Are there any areas they could improve?

Throughout our process, I didn’t have any issues. I have agency experience, so I’m familiar with common issues in that space. Everything went smoothly, though. 

Do you have any advice for potential customers?

As you hand over your project, ask if they’ve had other clients and projects similar to yours. That’ll ensure that they have the experience that you’re looking for.

5.0
Overall Score Our experience was always good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There were no surprises, and we stayed on schedule.
  • 5.0 Cost
    Value / within estimates
    Their costs were reasonable and not excessive.
  • 5.0 Quality
    Service & deliverables
    Our relationship was smooth, and we received exactly what we wanted.
  • 5.0 NPS
    Willing to refer
    I’ve served as a reference for them.

Rebranding for Translations Services Company

"Their ability to synthesize our information into a well-written value proposition and set of core values was great."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - July 2019
Project summary: 

Simple Truth provided branding support for a small company focused on translation services. They helped create a value proposition and a set of core values to use for internal communication.

The Reviewer
 
11 - 50 Employees
 
Glenview, Illinois
Peter Argondizzo
Founder, Argo Translations
 
Verified
The Review
Feedback summary: 

The final deliverables exceeded expectations, fully representing the entire company’s vision and value within the market. Simple Truth’s ability to understand the business and create branding that reflects the internal team was impressive. Customers can expect a dedicated, collaborative team. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Argo Translations. We’re in the B2B space, helping clients sell services abroad and help clients communicate with their workforce all over the globe. Our two goals are to help companies earn more revenue and to help companies better connect with employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Truth?

We hired Simple Truth to help us with branding. We felt that we had a good set of core values and a decent value proposition, but we didn’t think it was fully ready to be launched and could be refined.

SOLUTION

What was the scope of their involvement?

To start, Simple Truth ran all of our employees through a series of exercises in their office to help us figure out what our most defining attributes were. They then helped us synthesize it into a set of strengths and a solid value proposition, or go-to-market statement. Additionally, they created a few wireframes and mockups for key pages on our site. We’re in the midst of incorporating those aspects into our website. 

What is the team composition?

Although there may have been others behind the scenes, we worked with four people from their team. There was one main point of contact, Jonah (Account Director, Simple Truth). He was the lead on all the phases of the project. 

How did you come to work with Simple Truth?

My digital marketing manager researched a few different options. We sent out our scope and received three quotes. Although Simple Truth wasn’t the lowest price, we felt their proposal was the strongest, so we chose them. 

How much have you invested with them?

We spent $25,000 on the project. 

What is the status of this engagement?

We worked together from April–July 2019. We still consider our engagement open in the sense that we could go back to them to tune up some deliverables and other documents, though. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The new branding isn’t customer-facing, so I don’t have any direct metrics. However, all of the internal changes we’ve made have been very favorably received. Our whole team was involved in the project, so we’re all very happy with the way Simple Truth delivered it. 

How did Simple Truth perform from a project management standpoint?

They did very well. Everything they promised was delivered on time and within budget, which is huge for a small company like us. We spoke through conference calls, Zoom meetings, a few in-person meetings, and emails. Although it was a mix, they definitely used the appropriate channel for every need. 

What did you find most impressive about them?

Their ability to synthesize our information into a well-written value proposition and set of core values was great. I don’t think we could have achieved this level on our own even if we tried, so the work they did was really important. All too often, marketing firms deliver work that doesn’t look or feel like the client’s company. Simple Truth’s work really reflected our company, so I have a lot of respect for them in that regard. 

Are there any areas they could improve?

No, I don’t think there’s anything they could improve on. They did a good job communicating everything from budget to timelines. 

Do you have any advice for potential customers?

Make sure to have as many people in your organization involved as possible. Getting all of our employees represented is what made our branding project work well. All of the voices in the room did a good job communicating our values, so the end product was really reflective of who we are. If you just use one individual, you won’t get the best representation of your company. 

4.5
Overall Score We were very pleased. They did what they were going to do and I wish I could afford to work with them all the time.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They did everything they said they would.
  • 4.0 Cost
    Value / within estimates
    We’re a small company so it was a significant investment. We got our money’s worth, though.
  • 5.0 Quality
    Service & deliverables
    In my mind, they over-delivered. Based on my previous experiences, they exceeded my expectations with the deliverable.
  • 5.0 NPS
    Willing to refer
    They would take care of anyone.

Rebranding for Professional Association

“They really took the time to understand the organization and where it fits in the marketplace.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Oct. 2019
Project summary: 

Simple Truth interviewed organization leaders and conducted market research in order to create a brand strategy, guidelines, and logo designs that would differentiate the organization from competitors.

The Reviewer
 
2 - 10 Employees
 
Long Grove, Illinois
Executive Director, Professional Individual Member Association
 
Verified
The Review
Feedback summary: 

The internal team was amazed by the new brand strategy, and it has received positive feedback from external sources. Simple Truth was always accessible and easy to communicate with. Taking their time to understand company culture, they delivered quality work that surpassed expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of a professional individual member association.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Truth?

We wanted them to take a fresh look at our brand image in the marketplace—both in terms of members and customers. We wanted to know how we were perceived and to compare ourselves to the competition.

SOLUTION

What was the scope of their involvement?

They conducted key interviews with top leaders of our organization, a broad range of customers and members. Focusing on diversity, they made sure that we had a very diverse group of input across different practice specialty areas and different companies. Their team completed a competitive analysis, or audit, on what our competition in the field looked like, so we could determine how we would differentiate ourselves in the marketplace.

We then created our core focus and determined what the brand was going to look like. They gave us many options and proposed a series of logo designs. After implementing revisions from our executive board, they developed complete brand guidelines.

Three of their team members flew to our board meeting to present their work. This way, they could answer any questions on the intent and meaning behind our new brand strategy. Now, Simple Truth is working on a web discovery audit. Their report will determine how we can best extend our brand to our web presence.

What is the team composition?

I worked directly with a point person, and about five people collectively worked on the project.

How did you come to work with Simple Truth?

I interviewed three different firms that were recommended to me and asked them all to submit RFPs. Simple Truth seemed to do the best—they didn’t try to do more than was necessary to create a bigger RFP, they understood what we needed, and they knew how to work with associations. Through reference checks and conversations, it was clear that they had experience working with a board of directors for a nonprofit.

What is the status of this engagement?

We hired them in February 2019 and wrapped up in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our board of directors was awed by the results. They presented their work at our annual meeting, and everything came together flawlessly. It was a lot of work, but they exceeded our expectations and delivered everything on time. When it was unveiled, I had so many people comment on how much better it was than they expected. I don’t have any metrics, but we received phenomenal feedback when it was launched on our site, social media, and communications.

How did Simple Truth perform from a project management standpoint?

They were great because they were accessible and I could communicate with them any way I wanted—we texted, e-mailed, picked up the phone and called. They answered my questions after hours. They came on site. They were extremely flexible and always available.

What did you find most impressive about them?

They really took the time to understand the organization and where it fits in the marketplace. They figured out our problem and created so many great ideas to address the issues. It wasn’t just one idea—they came up with  multiple strategies and the rationale on how to approach it

Are there any areas they could improve?

No, I thought it was a great experience that I would hire them again.

Do you have any advice for potential customers?

Start with good dialogue. You need to be able to articulate why you’re doing something, what the motivation is, and what you want the outcome to be. They are able to manage expectations, out you need to scope out the project first.

5.0
Overall Score Overall experience has been excellent. Nothing would preclude me from using them again or referring them to anybody. They are my number one choice.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were excellent because they accommodated my team when we needed to adjust the schedule.
  • 4.5 Cost
    Value / within estimates
    My expectations on what it was going to cost and what was delivered were exceeded.
  • 5.0 Quality
    Service & deliverables
    They exceeded my board's expectations. They made the job much more enjoyable and easier for me.
  • 5.0 NPS
    Willing to refer
    I already have.

Branding for Human Resources Firm

“Their team members are creative, communicative, and innovative, and they adapted to our culture exceptionally well.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - July 2018
Project summary: 

From generating a new name to delivering brand guidelines, Simple Truth rebranded an HR support organization. Their team conducted extensive research and assisted in the new brand’s roll-out process.

The Reviewer
 
11-50 Employees
 
Downers Grove, Illinois
Mary Lynn Fayoumi & Kevin Menzer
President & CEO, HR Source; COO, HR Source
 
Verified
The Review
Feedback summary: 

Simple Truth’s team adeptly balanced creativity with pragmatism in executing an effective rebrand. Since the launch, the client has enjoyed more than a 50% increase in both site visits and user engagement. With their patience, expertise, and innovation, Simple Truth was an outstanding partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Mary Lynn Fayoumi: I’m the president of HR Source, an employer’s association that provides a range of HR services to different organizations. These include manufacturers, park districts, libraries, banks, and any other entity that requires HR assistance. We provide a range of services, like training, consulting, legal assistance, and even an HR hotline.

Kevin Menzer: I’m the COO, and I coordinate our member services, business development, and marketing activities. I also oversee our IT management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Truth?

KM: We’re a very old association, formed in 1898. We were called the “Management Association,” which doesn’t clearly express what we do. We’d been toying with the idea of rebranding ourselves, because prospective clients were now discovering us on the internet—and no longer by word of mouth.

In order to elucidate our HR service offering, we approached Simple Truth for a name and logo change.

SOLUTION

What was the scope of their involvement?

MLF: The scope of the project grew to entail a complete rebrand of our business. We first underwent a data collection phase, where their team engaged our stakeholders. They held interviews and focus groups to collect data on different perceptions of our business.

Their team then analyzed that data to discern our brand characteristics. They arrived at our corporate essence, or theme, of being an “invaluable ally”. They delineated our brand characteristics—of being clear, personal, and versed. They took those concepts to generate different options for our company name.

We vetted these options with various audiences, and shortlisted three names as a result. We consulted with our attorneys to analyze the risks of each name and arrived at HR Source.

Simple Truth then launched into the logo process. Again, their team produced several logos to choose from. After deciding on one, they helped us develop a color palette and brand guidelines.

Their team assisted in rolling out our new brand, by creating a video and another announcement piece. These were shown to all of our members and key stakeholders.

While the rebranding itself lasted around a year, we re-engaged Simple Truth for brochures and other collateral. We needed to ensure that our brand was being properly expressed through our website and marketing materials.

What is the team composition?

KM: We worked heavily with their leadership team, who collaborated with our cross-functional team at each step of the project.

A primary point of contact was Mark (Executive Creative Director, Simple Truth) who oversaw much of the work. We had a project manager, and we also engaged with writers and brand specialists. The team size fluctuated depending on the phase of the project.

How did you come to work with Simple Truth?

KM: While we had several references for branding agencies in Chicago, we found Simple Truth through a web search. We asked them if they wanted to be included in our RFP process. They were the ones we ultimately chose.

MLF: Upon connecting with them, we liked that they had experience in working with service-oriented organizations. They were local (Chicago-based), and we got the impression that they were a small, relationship-focused business like ours. After meeting them, our teams just clicked. We decided to go with them since we felt an organic connection with their people.

How much have you invested with them?

MLF: We spent somewhere between $100,000–$150,000 with them, including the add-on work.

What is the status of this engagement?

KM: We signed off on the statement of work in October 2017. Their most direct work ran through March 2018. We officially launched the new brand in July of that year. It was a nine-month project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

KM: While I don’t have the exact numbers with me, the number of visitors to our website has more than doubled, only a year after the brand change. The time that page visitors spend on our website has also increased by 50%.

We’ve received many more inquiries and have earned more members through online discovery. These web statistics point directly to the success of Simple Truth’s campaign.

On a more anecdotal note, even our veteran members—many of whom are long-tenured with us and have spent many dollars—have embraced our new brand, as well. We’re excited that it seems to be just as appealing to our existing members. 

How did Simple Truth perform from a project management standpoint?

MLF: They’re well-organized and err on the side of overcommunication, which was fantastic. They kept us on schedule, met deadlines, and let us know if there’d be any delays. Some of the delays were certainly caused by our side. We took a bit longer than expected sometimes, but there were absolutely no problems on this front.

What did you find most impressive about them?

MLF: Their people are amazing. Their team members are creative, communicative, and innovative, and they adapted to our culture exceptionally well. We’re a people-oriented business, and the collaboration felt customized to our specific business model.

They let our unique perspectives play a role in the process, and they patiently facilitated challenging meetings with conflicting opinions. Simple Truth did a masterful job of ensuring that everybody’s voice was heard while helping us remember that this was ultimately a business decision. They reminded us that there were several important, measurable factors—beyond our personal preferences—that had to be taken into account.

Are there any areas they could improve?

MLF: While we experienced a minor problem in the process, Simple Truth handled the error with the utmost professionalism. It was a communication issue on both of our teams’ parts. We quickly recovered and had very candid conversations about it.

Do you have any advice for future clients of theirs?

MLF: Just go for it. Get to know them, tap into their services, take their advice, and follow their process.

KM: We weren’t familiar with many of the branding processes—for example, the concept of a naming exercise was totally new to us. But, they really know their stuff, and their solutions are research- and data-driven. My advice is not to have any fear: Simple Truth has lots of experience and can work through tough situations. You can trust them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’d give ourselves a three.
  • 4.0 Cost
    Value / within estimates
    We’re a nonprofit, so we’re frugal.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We serve as a referral for them regularly.

Communication Strategy for Insurance Company

"Simple Truth was down to earth and wanted to be involved—it felt like a true partnership."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019 - Ongoing
Project summary: 

Simple Truth helped an insurance company create a content guideline and overall messaging strategy to communicate with external customers. 

The Reviewer
 
10,000+ Employees
 
US
Marketing Manager, Insurance Company
 
Verified
The Review
Feedback summary: 

Though only completed recently, the deliverable from Simple Truth has instilled confidence in the business’ efforts to streamline external communication about complex topics. The team firmly grasped the client’s goals and have made themselves a trustworthy, dedicated partner. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work in the marketing department of an established insurance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Truth?

We hired Simple Truth to simplify the pricing conversation for our auto customers since the insurance industry can be very complex. We wanted to have simpler language that can be used across our company as a whole.

SOLUTION

What was the scope of their involvement?

They helped us put together and moderate a work session that involved people across our organization, including people from various departments like claims and customer experience. They pulled all these people together so we could have a rich, comprehensive conversation about price and how we externally communicate it to our customers. 

They gathered information from that session and developed a content guideline for use among all of those different departments that were involved. We had a few critical conversations to nail down our strategy and content language. 

What is the team composition?

About 5–6 people total supported the project, including those in the room with us and those working behind the scenes. 

How did you come to work with Simple Truth?

We’ve had a longstanding, rich partnership with Simple Truth, which is why we thought their background would be a good fit for our project. 

How much have you invested with them?

This project cost between $40,000–$50,000. 

What is the status of this engagement?

This specific project ran from May–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The deliverable itself was produced and we’re hoping it’ll streamline our communication with customers. Their services have really helped us refine that language across the company. We’re hoping this content guide will offer a better customer experience and provide a unifying language for our internal team to use.

How did Simple Truth perform from a project management standpoint?

They were wonderful at managing the project. They honored the timelines that they set. If we had any questions or needed to accelerate the work, they were accommodating and responsive. Their team was a great partner. 

What did you find most impressive about them?

Simple Truth was down to earth and wanted to be involved—it felt like a true partnership. It didn’t feel like an external vendor working with our internal team, so their approach was wonderful. Their eagerness to get the work done and think critically to provide the best experience was great. A partnership like that is hard to find if you don’t have people who are genuinely invested in the work. 

Are there any areas they could improve?

There were some technical difficulties but those issues fell more on us than them. I think they did a great job, especially considering the project was short-notice. If they had more time they probably would have been able to produce even more visual presentations, but they were working as quickly as they could. 

Do you have any advice for potential customers?

Keep them updated and be as transparent as possible with your timelines, goals, and feedback. Look at them as a partner because it’ll help you hit your end goals. If you trust and build your relationship, you’ll get the best product. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Logo Design for Cancer Research Nonprofit

"Simple Truth kept us informed the entire time and stayed on target with their timelines."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2014 - Ongoing
Project summary: 

Simple Truth helped a nonprofit organization reclaim name recognition and implement new creative elements. Deliverables included an updated logo and refined brand guidelines.

The Reviewer
 
11 - 50 Employees
 
Schaumberg, Illinois
Teresa Bartels
Former President, Gateway for Cancer Research
 
Verified
The Review
Feedback summary: 

Simple Truth successfully delivered an attractive logo and practical brand attributes, leading to increased donations. The team exhibits a client-focused approach by being receptive of ideas and feedback. Their cost and time estimates were accurate and reasonable.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the former president of Gateway for Cancer Research, which is a nonprofit organization that raises money to fund early-phase clinical cancer trials.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Truth?

When I became president in January 2014, I discovered that Gateway's brand identity was confusing. The logo and name had been replaced by a slogan in many communications materials and the brand was not being used consistently. Few people knew what Gateway for Cancer Research was. We engaged Simple Truth to help us determine a new logo and brand attributes to reclaim our lost name recognition and create a consistent brand and messaging.

SOLUTION

What was the scope of their involvement?

The name of our company was somewhat buried, and we felt that we needed a new logo and other brand elements to revive it. We relied on Simple Truth to lead the design efforts of a new logo. To get a full grasp of our organization, Simple Truth examined the research that we funded and our existing strategic plans. In our creative sessions, their team made a concerted effort to consider our vision for the organization. The output of their work included a new logo, a brand platform, and brand guidelines that we could use in all of our communications.

What is the team composition?

I recollect that we had a project manager and several other people working with our account.

How did you come to work with Simple Truth?

Their managing partner is a cancer survivor and a board member for Gateway for Cancer Research. It was easy for us to find the right organization because of her.

How much have you invested with them?

The value of the initial project was about $75,000.

What is the status of this engagement?

Our engagement began in April 2014 and remains ongoing. The process of identifying the brand platform and making the logo took around four months. Since then, we’ve turned to Simple Truth for recommendations on a variety of communications issues.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks in part to Simple Truth’s work, we were able to achieve a 34% reactivation rate for donors that had stopped giving, and as a result, we also doubled the amount of money raised over the next couple of years. Additionally, our social media campaigns experienced a 50% increase in engagement. We received a crisp and clean logo and a lot of positive feedback.

How did Simple Truth perform from a project management standpoint?

Simple Truth kept us informed the entire time and stayed on target with their timelines. They stayed within our budget and did a great job overall.

What did you find most impressive about them?

I appreciated that they valued our input regarding the brand attributes that we wanted to communicate. Then, Simple Truth managed to articulate those desires within the final product.

Are there any areas they could improve?

No, we were all quite pleased.

Do you have any advice for potential customers?

Be as forthcoming as you can about your business so that they can learn more about you. And then have trust that Simple Truth has the expertise necessary to help you accomplish your goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Collateral Refresh for Home Care and Medical Staffing Firm

“The quality of their work is impeccable.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2017 - Ongoing
Project summary: 

Simple Truth refined a brand voice and created new collateral materials. Services have included customer research and business analysis, strategy development, and content creation. Their work is ongoing.

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Director of Brand Content, Healthcare Company
 
Verified
The Review
Feedback summary: 

Simple Truth’s delivery of a more streamlined and consistent brand experience has cultivated positive feedback. Detail-oriented and engaged, the team takes a personal approach to creating optimal marketing materials that reach customers in a genuine way. They manage time and resources well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand content for an in-home care agency. We have more than 325 locations across the US and Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Truth?

When we initially hired Simple Truth, we needed help refining our brand voice.

We then reengaged the team to create more uniform collateral materials. We wanted to provide our franchises with a suite of materials to choose from, as this would save them time and also avoid inconsistent marketing.

SOLUTION

What was the scope of their involvement?

For the first project, Simple Truth conducted consumer research and collaborated with a marketing research firm. They provided assessments of our user base and recommendations for user outreach.

Simple Truth then helped us with the collateral refresh project. We underwent a discovery phase, during which Simple Truth analyzed my company’s marketing materials. In order to effectively communicate what our company does, Simple Truth held a kickoff call with various stakeholders from our clinical team. They developed our strategy and redid our collateral system, which entailed copywriting and new designs and photographs. We launched the new materials in the fall of 2018.

Simple Truth is currently developing additional collateral materials as needed. We have plans to build a print and social ad library to coordinate our materials.

What is the team composition?

We work closely with Mande (Account Director, Simple Truth). She organizes the projects and coordinates their team. Kim (Creative Director, Simple Truth) manages the overall creative direction, and Sharon (Creative Director, Simple Truth) copywrites our materials and ads.

How did you come to work with Simple Truth?

Our CMO had previously worked with Mark (Partner & Executive Creative Director, Simple Truth).

What is the status of this engagement?

Our companies began working together in 2017. We have engaged Simple Truth in multiple projects, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By creating a suite of collateral materials, Simple Truth has helped us to prevent brand dilution. We now have a consistent brand experience across all locations. We’ve had wonderful feedback from our franchises regarding the new collateral materials.

How did Simple Truth perform from a project management standpoint?

Mande is adept at managing time and the resources allotted to a particular project. The detail-oriented Simple Truth team is engaged and seeks to understand the core elements of each project fully.

Our teams deploy screen sharing. We also rely heavily on Google Docs to track our work. Their team puts copy changes on our Google Drive, and we review them and make real-time edits. We communicate via email and phone.

What did you find most impressive about them?

The quality of their work is impeccable. They took the time to understand our specific healthcare category and relate to it; this personal approach has allowed us to reach customers in a very authentic way. Even though we concluded the collateral materials project several months ago, Mande recently contacted us to make sure our franchises were satisfied with the materials. Their service is truly top-notch.

Are there any areas they could improve?

Although we did have some scope challenges, I believe these were primarily due to the complex nature of our industry and business. My only constructive feedback is that Simple Truth should ensure they fully understand the project and communicate when there is a need for adjustments.

Any advice for potential customers?

I don’t have advice so much as praise for the experience that we’ve had.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Integrated Marketing Communications for Insurance Company

"Their highly collaborative nature always produces the most creative solution." 

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2014 - Feb. 2017
Project summary: 

To improve user experience, Simple Truth leads efforts to develop marketing and sales support materials. They provide full-spectrum services, from account management to strategic and creative planning.

The Reviewer
 
5001-10,000 Employees
 
Illinois
Former Marketing Manager, Insurance Company
 
Verified
The Review
Feedback summary: 

Fully engaged and with an experienced, in-depth understanding of the project’s needs, Simple Truth consistently delivers high quality results. Their direct, detailed, and flexible approach allows them to cooperate effectively, adjust to timeline changes, and constantly improve their methodology.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the marketing manager responsible for all agent marketing and sales support. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Simple Truth?

Simple Truth helps us create consumer collateral/POS materials, agent sales support materials, and billing communications.

What were your goals for this project?

Our goal was to improve customer and agent experience using our brand’s voice.

SOLUTION

How did you select this vendor?

The company had been relying on Simple Truth for many years prior to my involvement. They understand how to produce effective materials for our agent force.

Describe the scope of their work in detail.

They lead the strategy, design, and content efforts for building creative and integrated marketing solutions across our organization and on all business fronts.

What was the team composition?

I have worked with someone from every department of the organization at one time or another, from account management to strategic planning and creative services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work is always delivered on time and it is well received by both our agents and our customers.

How effective was the workflow between your team and theirs?

Simple Truth always has a positive attitude no matter how chaotic the project timeline may be. The account management team is very detail-oriented and their proactive communication helps manage expectations throughout the entire process.

What did you find most impressive about this company?

Simple Truth is a trusted partner we can rely on. Their responsiveness and flexibility make them a pleasure to work with year after year, and their highly collaborative nature always produces the most creative solution. I appreciate their willingness to listen, solve problems together, and build on feedback, all of which results in consistently strong work. 

Are there any areas for improvement?

Simple Truth delivers quality results; however, I find that leveraging strategic planning resources generates more insightful, unique, and innovative outcomes.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer