Better software, together.

Since 2010, Simple Thread has helped dozens of partners transform through the power of the web. We craft beautiful custom web sites and apps that will grow your business and empower your customers.

We help our partners build mobile, progressive, scalable, usable, web sites and apps that employees love and customers can’t live without. We believe in the power of an open web, and every service we offer is built around that, delivering delightful web and mobile web experiences.

Our software engineers are highly experienced full-stack developers. Automated testing, continuous delivery, and continuous integration are at the core of every project. We believe in delivering value early and often, always putting work in front of partners as soon as possible, and keeping them informed all along the way.

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2010
Show all +
Glen Allen, VA
headquarters
  • 2400 Old Brick Rd, Glen Allen, VA 23060
    Glen Allen, VA 23060
    United States

Portfolio

Key clients: 

University of Virginia, Strategic Risk Associates, Weinstein Properties, Dominion Due Diligence, MajorClarity

Reviews

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Development for a Video Production Company

"Working with them felt very much like a personal relationship."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Apr. 2019
Project summary: 

Simple Thread revamped the design and features for a WordPress website.

The Reviewer
 
2-10 Employees
 
Richmond, Virginia
Jordan Rodericks
Senior Producer, SpangTV
 
Verified
The Review
Feedback summary: 

The feedback for the new site was positive. Simple Thread was exceptional at keeping the project on schedule and delivering a successful product. Technical prowess and professional excellence are commonplace at this top-notch development firm.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior producer at SpangTV. We’re a Richmond based production company that works in all aspects of film and video. We’re primarily commercial based, but also create content for the web and television, amongst other applications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Thread?

We needed to freshen our website a bit, while also maintaining our WordPress backend solution. We were looking for a vendor to adjust the site to put it on par with industry standards.

SOLUTION

What was the scope of their involvement?

Simple Thread changed the way our site functioned. The team kept our video content forward facing and also allowed us to keep using our backend video-hosting solution. They gave us a full bleed image and reel for our home page, and then subsequent pages with different drill-downs and reels for separate directors.

What is the team composition?

We worked directly with two members of the Simple Thread team, one of which was Brian (Director of Business Development, Simple Thread).

How did you come to work with Simple Thread?

I knew one of their employees from outside of work. After viewing his work on their website, I reached out to him to try and gauge his technical knowledge; not only was he knowledgeable, but he was an expert. I decided from that point that I didn’t want to work with anyone else but him.

What is the status of this engagement?

We began this project in January 2019 and completed it in April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback on Simple Thread’s work was positive.

How did Simple Thread perform from a project management standpoint?

They performed great from a project management standpoint. Brian kept us on track, which isn’t always easy considering how busy we can get.

What did you find most impressive about them?

Working with them felt very much like a personal relationship. I was especially impressed with how they performed on a professional level.

Are there any areas they could improve?

No, not on this job. I definitely think they did outstanding work.

Do you have any advice for potential customers?

Potential customers shouldn't hesitate to select Simple Thread.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Software Development for Due Diligence Service Provider

"The team is very responsive and reliable, and I can’t say that about all of our other vendors."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2013 - Feb. 2014
Project summary: 

Simple Thread coordinated the full lifecycle of design and development for a custom Ruby-based project management solution for a due diligence provider. They continue to perform monthly software support.

The Reviewer
 
51-200 Employees
 
Glen Allen, Virginia
Timothy Ungerleider
COO, Dominion Due Diligence Group
 
Verified
The Review
Feedback summary: 

Simple Thread successfully delivered a robust system that has increased productivity and garnered positive reviews from clients. By taking the time to understand business processes thoroughly, Simple Thread has become a trusted long-term partner. An engaged leadership team ensures a smooth workflow.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the COO of Dominion Due Diligence Group. We perform due diligence services for real estate transactions that use Federal Housing Administration-financed loans and mainly focus on multifamily housing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Thread?

We struggled to find a project management software that matched our needs because of the sheer volume of data that we work with. We operate in all 50 states, and we have about 30 terabytes worth of project data. Most of the off-the-shelf project management software packages can't support us. We hired Simple Thread to build a custom project management software for us.

SOLUTION

What was the scope of their involvement?

Simple Thread managed our product from soup to nuts. We identified our pain points, but we had little idea as to what kind of solution would be suitable. Simple Thread conducted a business analysis, defined how our business runs, and determined what type of support we needed in our software. They ultimately designed and developed a Ruby-based solution. Though they built the software several years ago, we still have Simple Thread on a retainer to provide a certain number of support hours each month.

What is the team composition?

The firm’s two partners serve as our project managers and main points of contact. We also work with as many as three developers.

How did you come to work with Simple Thread?

One of our IT systems technicians is well-networked in the Richmond and Central Virginia area, and he initially found Simple Thread through his connections. For large initiatives like this, we typically consider at least three firms. Simple Thread proved to be the best of our finalists.

How much have you invested with them?

The software package was probably about $80,000 by itself. Over the years, we’ve spent around $500,000 in all.

What is the status of this engagement?

The main software development project spanned May 2013–February 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received an impressive software package. When we show it to clients, it’s common for them to request contact information for Simple Thread so that they can contact them regarding similar projects. With the new project management system, we’re far more productive than we ever were with off-the-shelf solutions.

How did Simple Thread perform from a project management standpoint?

We’re fortunate to have the firm’s two partners assigned to our project. They are some of the most experienced project managers that I’ve worked with. We have conference calls every other week that range from 15 minutes to an hour. In emergencies, the most we have to wait is an hour or two. The team is very responsive and reliable, and I can’t say that about all of our other vendors.

What did you find most impressive about them?

They’re easy to work with, which is why we’re still working with them. They’ve taken the time to understand our business, and when we give them a new challenge, we don’t have to reiterate why we need it or the risks involved. Simple Thread is thoroughly familiar with our business.

Are there any areas they could improve?

I’m under the impression that Simple Thread has struggled to grow or find quality developers at times. If we were to take on a significant initiative with them where we’d need their support for several months again, it would depend on their ability to find the appropriate resources.

Do you have any advice for potential customers?

I would recommend working with Simple Thread. They’re easy to work with, and they have smart people running the company.

5.0
Overall Score We’re thankful that we have worked so closely with the partners of the firm
  • 4.0 Scheduling
    ON TIME / DEADLINES
    At times, they struggled to have enough development support.
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    The deliverables are amazing, but the service sometimes suffers due to lack or resources.
  • 5.0 NPS
    Willing to refer
    For those considering breaking away from an enterprise solution, they should consider Simple Thread.

Software Development for Consumer Services Business

"The team was able to personalize the business relationship through meaningful collaboration."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018 - April 2019
Project summary: 

Simple Thread took over the development of a specialized pricing functionality, updating the technology to fit end-user requirements. They enhanced the accessibility and the UX of the tool.

The Reviewer
 
11-50 Employees
 
Richmond, Virginia
Amanda Berdeen
IT Support Specialist, Outdoor Living Brands
 
Verified
The Review
Feedback summary: 

The team expertly accomplished development goals, releasing the software to stakeholders in a timely matter. Their expertise was complemented by highly professional working methods.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm an IT support specialist at Outdoor Living Brands, a franchise business catering to the outdoor living market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Simple Thread?

We were looking for a vendor to perform custom development on an existing pricing tool used by one of our brands.

What were your goals for this project?

Our list of action items included enhancing the UX of the software so end-users could navigate the pricing tool more efficiently.

SOLUTION

How did you select this vendor?

Simple Thread was recommended to us by another agency. After speaking with the team, we were impressed by their professionalism and outstanding communication style. They also provided references that complemented their work.

Describe the project and the services they provided in detail.

The team first collaborated with internal stakeholders to define the project specifications and scope. They picked up where another specialist had left off on the pricing tool development. They accomplished a number of tasks and released the updated tool in a short amount of time.

What was the team composition?

The project team consisted of three specialists. Most of the communication was facilitated by Mike (Software Engineer, Simple Thread) and Brian (Director of Business Development, Simple Thread).

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The Simple Thread team kept the software up-to-date and responsive to the needs of the end-user.

How was project management arranged and how effective was it?

The team’s stellar project management was aided by ongoing communication about every aspect of development.

What did you find most impressive about this company?

The team was able to personalize the business relationship through meaningful collaboration. It felt as though they had worked with us for several years rather than a few months.

Are there any areas for improvement?

I'm happy with the team’s work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Staffing & Software Dev for Educational Planning Program

"Simple Thread is committed to our success and partnership."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2018 - Ongoing
Project summary: 

Simple Thread worked on an educational platform, building new features and working on performance. The team also provided staff augmentation services. They continue to supply development and maintenance needs.

The Reviewer
 
11-50 Employees
 
Richmond, Virginia
Joe Belsterling
CEO, MajorClarity
 
Verified
The Review
Feedback summary: 

The educational platform’s load capacity increased substantially and performs exceptionally. Their collaborative approach benefitted the engagement immensely. Simple Thread’s knowledgeable team balances their technological expertise with practical solutions.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CEO & founder of MajorClarity. We provide career exploration and academic planning software to schools and community colleges.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Simple Thread?

After our founding CTO departed the company, we hired Simple Thread to provide interim technology leadership as well as software development.

What were your goals for this project?

We wanted to optimize the functionality of our platform by increasing security and load capacity as well as adding grander features.

SOLUTION

How did you select this vendor?

I met with a variety of software development providers in Virginia and checked their references.

Describe the project and the services they provided in detail.

Justin (Co-Founder, Simple Thread) provided interim CTO services to guide our technological leadership. Their team built new features, worked on the platform’s optimization and infrastructure, and fixed any bugs or client issues.

What was the team composition?

We work with Justin and two senior-level software engineers. We also employ one of their team members that specialize in business development and account management.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

User load capacity increased five times over. We’re catching up on our product pipeline. Simple Thread is now helping us build an internal team of developers while continuing to provide supplemental software development and maintenance.

How was project management arranged and how effective was it?

Project management is a collaborative partnership. Our COO works with their director of business development. We set up weekly calls with a standard mid-week check-in. We’ve established a feature and bug tracking system through Trello.

What did you find most impressive about this company?

Simple Thread is committed to our success and partnership. I appreciate their ability to balance top-level software development standards with pragmatic solutions.

Are there any areas for improvement?

There wasn’t a management system at the beginning. Our teams worked together to try and figure that out.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Their communicative team provided high quality code and incredible commitment to our success.
  • 5.0 NPS
    Willing to refer

Software Dev for Healthcare IT Company

“They're honest, reliable, and highly skilled in their field of work.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June - Sept. 2018
Project summary: 

Simple Thread developed a software that integrated patient medical data and a billing model.

The Reviewer
 
11-50 Employees
 
Henrico, Virginia
COO, Healthcare IT Company
 
Verified
The Review
Feedback summary: 

Simple Thread delivered an exceptional platform that's been well received across the board. Highly communicative, thorough, and responsive in their approach, working with their team was a pleasure. They were also honest and provided valuable input to help improve product outcomes.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the COO of a healthcare IT company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Thread?

We engaged Simple Thread to develop a software for our billing model that integrated our medical records.

SOLUTION

What was the scope of their involvement?

Simple Thread developed a web-based platform, integrating medical records and patient data. As we worked through requirements closely with their team, we held daily standup meetings and talked through development before each sprint.

What is the team composition?

We worked with about four designers on their team, as well as a project manager/scrum master on our end.

How much have you invested with them?

We invested around $100,000.

What is the status of this engagement?

We worked with them from June–September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Simple Thread built a phenomenal platform that's been well received across the board. They were extremely detail-oriented throughout the process and we'd work with them again in a heartbeat.

How did Simple Thread perform from a project management standpoint?

We communicated constantly over Slack on a daily basis in addition to holding standup meetings and sprint reviews. They worked very closely with our team throughout the entire process.

What did you find most impressive about them?

They're honest, reliable, and highly skilled in their field of work. They also genuinely care about the work they produce and are very thorough.

Are there any areas they could improve?

I can't think of anything worth mentioning.

Do you have any advice for potential customers?

Keep lines of communication open, because they're very responsive to client needs and quick to make any fixes as needed. I'd also suggest taking advantage of the input they offer to help improve product outcomes rather than just providing them with strict instructions.

 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've referred them to others multiple times.

Software Dev for Consulting and Advisory Firm

"We’re experiencing continual growth because users love the software."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2015 - Ongoing
Project summary: 

Simple Thread designed and developed a management software solution. They built the first version with Ruby on Rails and PostgreSQL, and recently launched the second iteration. They host the solution on AWS.

The Reviewer
 
51-200 Employees
 
Glen Allen, Virginia
Tony Zatelli
CTO, Strategic Risk Associates
 
Verified
The Review
Feedback summary: 

High user satisfaction rates have resulted in consistent and ongoing growth. The software’s impressive functionality provides a significant competitive advantage. Simple Thread hires resources strategically to maximize results. The team meets tight deadlines and makes valuable suggestions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO for Strategic Risk Associates. We provide the financial services and insurance industries with software to track and manage risk in organizations. We also have a consulting side that assists banks and other financial institutions with various projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simple Thread?

The risk management software had existed as a prototype idea in Excel spreadsheets. We hired Simple Thread because we didn’t have in-house development resources.

SOLUTION

What was the scope of their involvement?

Simple Thread was responsible for the build’s technical side. The team architected and designed the software. We provided the Excel documents as a substitute for wireframes or mockups. They worked with internal business stakeholders to validate processes and ensure compliance with our vision. Simple Thread then developed the software from scratch using Ruby on Rails and PostgreSQL for the database.

The project is ongoing because the software evolves with our business. Simple Thread implemented the initial version in late 2016 and we now use the second iteration. They host the software on AWS.

What is the team composition?

We work with one of the co-founders and three developers on a regular basis.

How did you come to work with Simple Thread?

Our founder reached out to a developer he had worked with on a past project. However, the developer was busy and recommended Simple Thread because he thought highly of them. We invited Simple Thread to the office and chose them.

How much have you invested with them?

We’ve spent close to $1 million.

What is the status of this engagement?

We started working together in July 2015 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This is the best software development situation I’ve had in 20 years. We’re experiencing continual growth because users love the software. We gain three or four customers every month and have lost only one account when another bank acquired a client. Some users are hard to please, but even those find little to complain about. I’ve never seen such high levels of customer approval and happiness.

How did Simple Thread perform from a project management standpoint?

They handled project management capably before I came on board; I’ve since assumed that responsibility. The team consistently meets our dates within tight, yet realistic, timeframes. We communicate via Slack and weekly in-person meetings at their local office. The arrangement works well for our business stakeholders and product owner.

What did you find most impressive about them?

Since the co-founders are software developers, they know how to onboard the right resources for this project. Each resource has been amazing because Simple Thread does not rush to hire developers; they wait for the right person.

Also, the risk management software has the lowest defect rate I’ve seen in my career. Developers spend only a few hours per week on bug fixes because the build is such high quality. Consequently, our team can focus exclusively on features and functionalities, which maximizes our competitive edge in the market. Our leadership, which has extensive development experience, appreciates Simple Thread’s remarkable performance.

Are there any areas they could improve?

No, the software is functional and the team is a joy to work with. They have minimal turnover and reasonable costs. We have no complaints.

Do you have any advice for potential customers?

Listen to Simple Thread’s suggestions. Clients that are closed-minded do themselves a disservice. The team doesn’t speak up about everything, but pay attention to them when they do.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I recommend them to everybody.