What was the scope of their involvement?
Since we began working with Simple Machines Marketing in 2013, our overall strategic goals have stayed the same, but the scope of their work has changed. In the beginning, they developed and designed our website. Now, they continue to maintain our site. They also do SEO on our website to make sure it ranks in organic searches on various platforms, such as Bing, Google, and Yahoo. They’ve targeted the keywords that we told them we wanted to optimize. Their team tracks the various metrics that impact our ROI, such as keyword rankings and different types of lead generation. They also integrated our site with HubSpot to monitor and automate our marketing activities.
They also provide market research. For instance, my company was interested in entering the managed securities service provider (MSSP) space because an increasing number of businesses are interested in these heightened levels of IT cybersecurity. However, we didn’t know much about this emerging market. Simple Machines Marketing used their analysis tools to compile comprehensive reports on the market and the best approach to entering it.
Simple Machines Marketing also manages our content strategy. They recommend topics and create engaging, relevant, and current content for our site’s blog. They often interview members of our team to collect information, and they have the copywriting and authoring skills to compile content. They either ghostwrite or write on our behalf, then publish the content on our blog. Besides website copy, they develop other marketing materials, such as flyers and tailored messaging. Simple Machines Marketing also helps us with event planning and webinars.
What is the team composition?
We usually work with 3–5 marketing team members, including a marketing director who is our primary contact. We don’t meet with the marketing director as often now, but we used to have weekly meetings to review performance and goals.
My team also works with several marketing strategists and analysts. A marketing specialist does all the website analytics and SEO work. We also engage with the content team.
How did you come to work with Simple Machines Marketing?
I’m not sure because Simple Machines Marketing began working with my company before I was hired, but I believe we had a previous business relationship that evolved into our current one.
How much have you invested with them?
We’ve spent around $550,000. Our annual costs are around $30,000–$50,000.
What is the status of this engagement?
The collaboration began in August 2013, and it’s ongoing.