Silver Ant Marketing

Please describe your company and your position there.

We are a leader in the e-commerce distribution of IT/Audio/Video/Networking products. I have been with the company for 13 years and direct all actions of the business.

For what projects/services did your company hire Silver Ant Marketing, and what were your goals?

Needed a greater organic presence on Google. Goal was to improve rankings and ultimately traffic.

How did you select Silver Ant Marketing and what were the deciding factors?

Was a referral from a company we utilize for various other services. They discounted the first 3 months to prove they were capable of meeting expectations. They were able to show their work and impact rather quickly.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Direction was provided in regards to the areas with biggest opportunities and need. We discussed our best selling collections and specific brands and SKUs that needed improvement. From there, Silver Ant went to work and provided monthly reporting on performance. Communication has been excellent.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with one project manager who relayed all of the information to his team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Organic traffic, keyword rankings, and overall SEO for our site has improved over the last 12+ months.

Describe their project management style, including communication tools and timelines.

Communication was excellent. Monthly discussions and report analysis were included for transparency.

What did you find most impressive or unique about this company?

Their team's communication and transparency in the workflow have been impressive.

Are there any areas for improvement or something they could have done differently?

N/A

Introduce your business and what you do there.

I’m the owner of an online retailer that deals in luxury handbags.

What challenge were you trying to address with Silver Ant Marketing?

Back when we started our company in 2014, we faced some challenges while running our digital marketing campaigns on Google. Our search ranking wasn’t good. After partnering with Silver Ant Marketing in 2017, that started to change.

What was the scope of their involvement? 

We work with Silver Ant Marketing for our SEO and PPC. They actually write and publish blogs on our website. The team also does the meta titles and writes descriptions for every product according to our keyword needs. 

What is the team composition? 

Instead of a dedicated contact, we communicate with 4–5 people who support us. That includes a PPC manager and an SEO head who reports to me on a weekly or monthly basis.

How did you come to work with Silver Ant Marketing?

It was a reference from someone in the US. We chose Silver Ant Marketing for their cost savings and smaller size, which allowed them to provide good services. 

How much have you invested with them?

We’ve spent about $20,000–$25,000.

What is the status of this engagement?

We started working with them in March 2017, and it’s still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Before, we only got a few sales on our site, but now the results have been good. We’re seeing more web traffic, and a few of our products are ranking at the top of Google pages. We get regular sales of $70,000–$80,000 per month on our site alone.

How did Silver Ant Marketing perform from a project management standpoint?

They perform well. The managers have a good grip on their work and keep reporting everything to me.

What did you find most impressive about them?

They’re very helpful and always available. Also, as I mentioned previously, we’re getting their services for a very good price. That’s the main reason we’re working with them: it’s good services for a low price. 

Are there any areas they could improve?

They keep improving day by day. The PPC manager has faced some issues previously, so they provide complete reports to keep me informed about the full campaign details. 

Do you have any advice for potential customers?

I recommend doing a two-week trial period with them first because they need time to study your product. Once you’re satisfied with their services, you can go ahead and move forward.

Introduce your business and what you do there.

I’m the owner of a company that buys and sells designer handbags.

What challenge were you trying to address with Silver Ant Marketing?

We needed help with SEO.

What was the scope of their involvement?

We’re in a competitive market and Silver Ant Marketing helps us get high rankings for our keywords. They work on our SEO and digital marketing.

What is the team composition?

We work with at least five people from their team.

How did you come to work with Silver Ant Marketing?

They were referred to us. It seemed like they knew what they were doing.

How much have you invested with them?

We’ve spent more than $1,000 every month.

What is the status of this engagement?

We started working together in January 2017, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They’re doing a great job. They’re hard-working and we trust them with our business. Our rating is always improving and we’re in a good position for some of our major keywords. Our business grows 30%–40% every year.  

How did Silver Ant Marketing perform from a project management standpoint?

We communicate every day through email and phone.

What did you find most impressive about them?

They’re available whenever we need them. They answer our questions and explain everything.

Are there any areas they could improve?

No, they’re on top of everything.

Do you have any advice for potential customers?

My advice is to explain your needs so they can understand your market and products.