What evidence can you share that demonstrates the impact of the engagement?
Traffic on our site has been slow, but that’s due to a lack of marketing, and not the site itself. We really need to dig in and learn about different marketing strategies in order to hit our key indicators. We just don’t have the money to do that right now.
How did Signa Marketing perform from a project management standpoint?
They did an excellent job coordinating with us and identifying what our needs were, and then providing solutions and plans to implement those ideas. They were able to overcome development challenges as well.
What did you find most impressive about them?
One of their main strengths is communication. They reach out to the customer and communicate to them in a way that’s technical but also able clearly explains what needs to be changed and the impact of that action. They're very good at dumbing it down but also giving you all the details at the same time.
They are very customer oriented as well. Engineering-wise, they're very good at accomplishing all kinds of tasks. I did have a couple projects where we had challenges involving how WordPress updates affected the design of the site, because of how it was originally done. Signa was able to overcome those so that was great. They go out of their way to make sure that if you've got a problem, that it’s taken care of instantly. As we’ve grown, we’ve started to use the site for different things – like registering for conferences – that it wasn’t designed too, and they’ve made sure all of that works well.
Are there any areas they could improve?
Unfortunately, as a nonprofit, we can’t pay someone the kind of money it takes to keep our marketing on the forefront, so as Signa has grown, we haven’t been able to have them do marketing too. I would like to continue to use them, because they have a solid foundation to grow off of, but it just isn’t possible right now.
Any advice for potential customers?
We put every single page on paper to make sure we expressed everything clearly. We also had an artist in-house who was able to modify and edit the designs they came up with. If someone doesn’t have that in-house, they probably want to bring someone in to give them that art perspective.