What was the scope of their involvement?
I've hired them as an outsourced product development and strategy company. The first project that we did when we starting working with them was a strategy exercise. They went out and interviewed our clients to understand how they were using our platform. Based on this data, they made strategic recommendations for where we should take the product.
They did a full, end-to-end customer research analysis, including a customer feedback session, to understand churn as it related to product pain points. We took this data, combined it with our customer journey insights, and had Sidebench help us create a product roadmap. They’ve been leading development efforts for our product ever since.
What is the team composition?
We have a team of outsourced developers that they manage, and I have a product manager, Andy (Product Manager, Sidebench), on their team that I work with. The team composition fluctuates based on our current focus.
For example, during the customer research phase, we had additional people doing customer interviews and gathering data for presentations. If we’re working on the UI, our product manager might bring in a UI designer, and if we have multiple code changes, he could bring in more developers.
We have a team working on security features right now that we brought in specifically for that kind of expertise.
How did you come to work with Sidebench?
I’m part of an entrepreneurial leadership group that Sidebench’s CEO is also a part of. I saw Kevin (CEO, Sidebench) present at the group, and I was impressed with his vision and the work he was doing.
We had multiple conversations about our work, and it eventually made sense for us to start working together. The rest of his team is also incredibly intelligent and professional. They seemed like a great culture fit.
How much have you invested with them?
We’ve spent just over $200,000 on the project.
What is the status of this engagement?
We started the engagement about a year ago, in November 2018. The work is ongoing.