Si Señor

BACKGROUND

Please describe your company and position.

 I am the marketing manager of a food & beverages company 

Describe what your company does in a single sentence.

We're part of the leading restaurant operator in Latin America and Europe. We offer our guests Italian cuisine with Colombian touches, creating a unique dining experience that creates unforgettable moments around the table.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• The brand is in a moment of transformation, so we looked for an unconventional agency that would be our strategic ally in this process of change.

SOLUTION

How did you find Si Señor?

Referral

Why did you select Si Señor over others?

• Pricing fit our budget
• Differentiated methodology

How many teammates from Si Señor were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope: Brand Diagnostic and Strategy
Summary of Deliverables:
Phase 1: Onboarding (Buyer Persona/Corporate Challenges)
Phase 2: Discovery - Benchmark (Paid Media/SEO | UX | UI/Data Analytics/Social Media/Automation/Expert Spokesperson/Context Analysis)
Phase 3: Strategic Planning (Audience Matrix/Empathy Map/Potential Universe on Digital Platforms/Internal Sharing of Strategic Guidelines)
Phase 4: Strategy Presentation (Strategy to Address Corporate Challenges/Execution Details for Each Tactic/Sharing of the Strategy)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Compliance with the Gantt chart and the final project deliverable

Describe their project management. Did they deliver items on time? How did they respond to your needs?

During the strategy diagnosis and delivery phase, the established timelines and deliverable expectations were met. However, in the execution phase, we saw an opportunity in the coherent implementation of the strategy and in meeting the established timelines.

What was your primary form of communication with Si Señor?

Virtual Meeting

What did you find most impressive or unique about this company?

The methodology and measurement of KPIs. They are the only agency that starts with a diagnosis to understand the needs and situation of the brand and develops the strategy based on that.

Are there any areas for improvement or something Si Señor could have done differently?

The opportunity for improvement lies in the execution process.
One thing that could be done differently is for the PM to be involved throughout the entire diagnostic and strategy generation process. Since he learns about it at the same time as us, he is not contextualized and has not internalized the plan, delaying execution delivery times.

BACKGROUND

Please describe your company and position.

I am the Director of operations of Databiz S.A.S

Describe what your company does in a single sentence.

We are part of the solution, generating value for your data

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• Establish a strategy that allows us to obtain qualified leads
• Obtain a diagnosis of our digital marketing

SOLUTION

How did you find Si Señor?

Manuela

Why did you select Si Señor over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Si Señor were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design a strategy that, through an active online presence, clear communication, and optimization of various digital assets, positions the brand as a benchmark in data management in the country and key regions (Costa Rica, Chile, and Ecuador), maximizing the acquisition of qualified leads and consolidating sustained and exponential growth.
• Generate valuable content on social media, where Databiz can be seen as a valuable ally for developing data projects.
• Expert spokespersons
• Improve the user experience on our digital channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strategy creation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything according to plan.

What was your primary form of communication with Si Señor?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They connected with us quickly and did a great job of creating a strategy in several areas. They perfectly understood what we wanted to project as a company. They were direct and spoke clearly, leaving no room for assumptions. They enjoyed what they did, and that connected us.

Are there any areas for improvement or something Si Señor could have done differently?

Very technical terms are used and are sometimes not very understandable. Strategies could be developed that allow for less technical language for those unfamiliar with these topics.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Atrium Food Services

Describe what your company does in a single sentence.

At ATRIUM FOOD SERVICE, we create unique gastronomic experiences, blending flavor, ambiance, and quality across our concepts: Atrium Food & Drink, 7 Cielos Rooftop, and Pita Madre Shawarma & Bowls.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• Establish a marketing strategy
• Structure our organization's marketing department
• Strategic audit of marketing processes and digital presence

SOLUTION

How did you find Si Señor?

Referral

Why did you select Si Señor over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Si Señor were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We acquired a strategic audit with Si Señor. Their scope of work included a comprehensive evaluation of our current marketing strategies, team structure, and operational efficiency. Key deliverables included an in-depth analysis of our brand positioning, audience insights, workflow optimization recommendations, and a detailed roadmap for strengthening our marketing department. The audit provided valuable guidance on aligning our strategies with industry best practices, ensuring sustainable growth and improved performance across all our brands.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We will begin to apply the proposed strategies starting in February, which is why we still do not have measurable results with respect to the processes recommended in the audit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency demonstrated excellent project management throughout the entire process. They delivered all materials on time and were highly flexible in adapting to our timelines. Our needs were fully addressed through comprehensive digital reports, well-structured presentations, recorded sessions, and other valuable resources. Their responsiveness and attention to detail ensured that we had clear, actionable insights at every stage, making the collaboration smooth and highly effective.

What was your primary form of communication with Si Señor?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about this company was their deep strategic expertise and personalized approach. They didn’t just provide a generic audit; instead, they took the time to understand our brand ecosystem, industry challenges, and long-term vision. Their ability to deliver tailored insights, actionable recommendations, and flexible support set them apart. Additionally, the quality of their deliverables—ranging from digital reports and structured presentations to recorded sessions for future reference—ensured long-term value beyond the project itself. Their commitment to excellence and adaptability made them a truly outstanding partner.

Are there any areas for improvement or something Si Señor could have done differently?

At the moment we have no complaints regarding the process with Si Señor and the advice provided

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Manager of a data classification company.

Describe what your company does in a single sentence.

We empower businesses to manage sensitive information with advanced AI-driven data classification, enhancing cybersecurity posture and compliance with major regulations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• Define our brand strategy, positioning us as a multinational cybersecurity company adaptable to the Latin American market. The goal was to establish clear messaging and archetypes.
• Implementing a tailored HubSpot environment, automating our CRM processes to ensure efficiency and alignment with our commercial workflows.
• Targeted SEO strategy, enhancing search engine ranking and supporting our international expansion efforts.

SOLUTION

How did you find Si Señor?

Online Search

Why did you select Si Señor over others?

• High ratings
• Pricing fit our budget
• Tech based company

How many teammates from Si Señor were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Media Management:

Daily content publication on LinkedIn, in both English and Spanish, with a focus on the Latin American cybersecurity market.
Social media management for three key executives, including profile control, content generation, and audience engagement.
Daily LinkedIn posts targeting U.S. investors and customers from the company’s co-founder.
Website Management:

Ongoing website administration to ensure optimal performance, security, and regular updates.
SEO optimization to boost visibility and organic traffic.
Bilingual content writing, publishing four cybersecurity-related articles per month.
Creation of landing pages and assets for specific campaigns, promotions, or events.
CRM Strategy Development (HubSpot):

Automating CRM processes to optimize lead management, sales tracking, and customer service.
Comprehensive CRM strategy for operations and sales, enabling real-time data visibility and decision-making.
Custom reporting to evaluate sales and marketing performance.
Workflow automation to streamline internal processes and create efficient email marketing campaigns.
Ad Management:

Development of targeted social media and Google Search ad strategies based on audience analysis.
Design of visually engaging ad content to maintain brand consistency.
Regular reporting to track campaign performance, adjust strategies, and optimize ROI.
Design Services:

Design of creative assets for social media, printed materials, and event promotions.
Visual materials like ebooks and website content to emphasize our cybersecurity expertise.
Marketing and ad campaign designs focusing on segmentation and personalized communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable success of the project can be illustrated through the following KPIs:

Growth in Spokesperson Profiles: We achieved over a 200% increase in the positioning and engagement of expert spokesperson profiles on LinkedIn, boosting visibility and thought leadership in the cybersecurity space.
SEO Improvement: We saw a significant improvement in our website’s SEO, with an increase of more than 66 points, enhancing our online visibility and driving organic traffic.
BDR Process Development: The creation of a new Business Development Representative (BDR) process has generated over $3.5 million in new opportunities for us in the last two years.
Process Automation: We implemented automation processes to enhance customer satisfaction and mitigate churn, ensuring a more seamless and proactive approach to client retention.
Channel Program Development: A new channel partner program resulted in over 15 new strategic allies, strengthening our network and expanding market reach.
Organic Social Media Growth: We experienced over a 100% growth in our social media following, achieved

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They consistently delivered items on time and adhered to agreed-upon deadlines, ensuring smooth progress throughout the project. They've shown a proactive approach, staying responsive to our evolving needs and making adjustments when necessary. Their ability to adapt to our feedback and offer tailored solutions really stood out, and their commitment to maintaining open communication helped foster a collaborative and efficient working relationship.

What was your primary form of communication with Si Señor?

Virtual Meeting

What did you find most impressive or unique about this company?

They demonstrated remarkable flexibility and adaptability throughout our collaboration, validating our challenges and working closely with us to ensure success. Their ability to work hand-in-hand with us to create new processes, adapt contracts, and implement strategies was invaluable. Moreover, their understanding of the complex world of cybersecurity and their dedication to crafting strategies that address our aggressive commercial objectives truly set them apart. 

Are there any areas for improvement or something Si Señor could have done differently?

During their phase of expansion and growth, there was a period of high turnover, which resulted in some gaps in deliverables. However, Si Señor consistently demonstrated strong relational work, ensuring that we didn’t feel the impact of those gaps. It's an area where they have shown improvement over time, and their ability to address these challenges while maintaining the quality of service is commendable

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of Go For It Project LLC

Describe what your company does in a single sentence.

Coaching and Leadership Programs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• Define Product and Buyer Persona

SOLUTION

How did you find Si Señor?

Referral

Why did you select Si Señor over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Si Señor were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I am creating a new product in a market segment I have never worked in before. The agency is helping me identify the market segment, define my buyer persona, shape the product, and help me visualize it completely so that I can get it up and running and achieve real sales in a short period of time. We started working together about a month ago and we expect everything to be ready for a launch in January 2025.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All the work has been progressing according to the timeline set at the beginning. The meetings, the various drafts, the material to review, etc. We are on track with the entire project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have no complaints about any of the people I've interacted with so far. They have been professional and excellent at recommending things for me to implement. All my questions are answered in a timely manner, and they are very willing to help.

What was your primary form of communication with Si Señor?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What has impressed me the most is that they actually use the scientific method applied to advertising and marketing strategy creation. Their creation methodology has been innovative, and Si Señor has supported me throughout the process with all my questions. It’s not easy to create a new product in a consulting company like mine in a market saturated with consultants and coaches

Are there any areas for improvement or something Si Señor could have done differently?

To be completely honest, I haven't had any setbacks with them so far. I love them and highly recommend them.

BACKGROUND

Please describe your company and position.

I am the CEO - Founder of Manager Hero

Describe what your company does in a single sentence.

We are business advisors and mentors for founders and C-level executives

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• Market Penetration
• Customer Acquisition
• Localization and Product Fi

SOLUTION

How did you find Si Señor?

Referral

Why did you select Si Señor over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Si Señor were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Executive Summary of Key Deliverables for a Successful Growth Marketing Project

1. Market Research & Strategy Development: A detailed market research report that provides insights into customer demographics, competitors, and cultural nuances, forming the foundation for an effective, tailored market-entry strategy.
2. Localized Brand Messaging & Channel Strategy: Crafting value propositions and localized messaging that resonate with the target audience, coupled with a comprehensive channel strategy to identify the most effective platforms for reaching potential customers.
3. Lead Generation & Acquisition Campaigns: Implementation of data-driven lead generation campaigns aimed at building an initial customer base, supported by acquisition metrics and optimization tactics to drive growth efficiently.
4. Strategic Alliances & Local Influencer Engagement: Establishing relationships with local strategic partners and influencers to boost brand credibility and awareness, facilitating a more seamless entry into the new market.
5. Performance Tracking & Optimization: Continuous tracking of key performance metrics, including brand awareness and customer acquisition costs, paired with regular performance reviews and an optimization plan to drive sustainable growth post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Customer Acquisition Cost (CAC) Reduction: Achieved a 25% lower CAC compared to the industry average, demonstrating efficient spending and effective customer acquisition in the new market.
New Customer Growth: Acquired 1,000 new customers in the first 6 months, exceeding the initial goal of 800, indicating strong market demand and effective marketing campaigns.
Monthly Recurring Revenue (MRR) Increase: Achieved a 30% QoQ increase in MRR, highlighting a successful conversion of new customers into recurring revenue.
Lead Conversion Rate Improvement: Improved lead conversion rate by 50% QoQ, surpassing the industry benchmark, which reflects high-quality lead generation and effective conversion strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They set clear, measurable goals and align them effectively across their team, ensuring everyone is working towards the same outcome. Their detailed project roadmap and agile execution model are paired with a dedicated project manager, who maintains accountability and transparency throughout the entire process. The team’s commitment to frequent client check-ins, proactive risk management, and cross-functional collaboration guarantees smooth execution. Their focus on real-time KPI tracking, integrating client feedback, and delivering on time and on budget sets them apart. Additionally, their comprehensive post-launch analysis captures valuable insights that drive continuous improvement and future success.

What was your primary form of communication with Si Señor?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I highly recommend this Growth Marketing agency for their impeccable project management and differentiated approach. This is not just any agency—they are different. Their approach is scientific, data-driven, with intelligent iteration and supported by a robust tech stack. With them, I never felt like just another client; they genuinely took the time to understand my business and showed unwavering commitment at every level. They consistently went the extra mile, demonstrating that they are not only experts but also true partners in our business success. Their clear, measurable goals, detailed project roadmap, and agile execution—led by a dedicated project manager—ensured transparency and accountability. They used frequent client check-ins, proactive risk management, and cross-functional collaboration to guarantee smooth execution. Their focus on real-time KPI tracking, client feedback integration, and on-time delivery was exceptional. This agency is not just a vendor; they are a great business partner, and their structured and client-centric approach made a significant impact on our growth.

Are there any areas for improvement or something Si Señor could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Founder of Share Inner Light

Describe what your company does in a single sentence.

It helps people elevate their mental, emotional and spiritual inner state to gain control over their life experience. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• Improve digital marketing strategy (ongoing advisory)
• Website design, development and performance
• Digital course design and set up (embedded in the website)

SOLUTION

How did you find Si Señor?

Referral

Why did you select Si Señor over others?

• Company values aligned
• Excellence, Innovation

How many teammates from Si Señor were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Si Senor supports me on an ongoing basis with a tailored advisory on my digital presence and strategy:

-Website design, development and performance

-Digital course design, setup, and performance. 

-Event -online course- marketing strategy (the enrolment target was met)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• There has been a consistent annual increase in both number of clients and revenue
• Digital Course enrolment target met

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were within schedule 

Communication was transparent, timely, clear and open 

Expectations and scope of work were set from the start and fulfilled 

My needs were heard and met 

What was your primary form of communication with Si Señor?

Virtual Meeting

What did you find most impressive or unique about this company?

They go the extra mile, challenge the status quo, and take the time to get to know their client to offer strategies aligned with the client's needs, values, ways and vision -instead of offering cookie-cutter solutions. 

Are there any areas for improvement or something Si Señor could have done differently?

Things could have gone smoother during the digital course launch. It's on me to have rushed instead of asking for their advice and letting them guide me through it. Part of the team assumed I knew what I was doing and didn't challenge my plans. The more senior members of the team took charge of the situation and it ended up working as expected. We both learned from the process. 

BACKGROUND

Please describe your company and position.

I am the CEO of a medical training company.

Describe what your company does in a single sentence.

Comprehensive medical training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• Improve SEO
• Web adjustment
• Increase traffic

SOLUTION

How did you find Si Señor?

Referral

Why did you select Si Señor over others?

High ratings

How many teammates from Si Señor were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO adjustment on our website details in the delivery document

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mainly the technical adjustment based on the code development adjustments and the deliverable document

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were mainly moving at the speed of the recommendations, and overall, we were delivering on the deliverables.

What was your primary form of communication with Si Señor?

Email or Messaging App

What did you find most impressive or unique about this company?

They delivered what they promised.

Are there any areas for improvement or something Si Señor could have done differently?

For now I see a good work and consulting scenario.

BACKGROUND

Please describe your company and position.

I am the Director of Gestionando mipyme SAS

Describe what your company does in a single sentence.

Organizational Consulting - We democratize high-impact consulting for SMEs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• Grow Strategy Development

SOLUTION

How did you find Si Señor?

Event - Manuela Villegas

Why did you select Si Señor over others?

Referred to me

How many teammates from Si Señor were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Marketing Strategy Design

Diagnosis

Strategic Approach

Strategy - Growth Content Marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I am left with a great product, the strategy built and the entire process developed with the team is of great quality. I am very grateful for the support received from their entire team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The delivery of each phase was timely and of quality.  

What was your primary form of communication with Si Señor?

Virtual Meeting

What did you find most impressive or unique about this company?

The knowledge, methodology and professionalism of the team.

Are there any areas for improvement or something Si Señor could have done differently?

Not that I have identified.

BACKGROUND

Please describe your company and position.

I am the CEO of Salvo patria

Describe what your company does in a single sentence.

advisory in comunications, people and cultur in organizations  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Si Señor to accomplish?

• Personal brand and how make a match with clients
• Design a new service

SOLUTION

How did you find Si Señor?

Referral

Why did you select Si Señor over others?

• Great culture fit
• Manuela and her experience

Describe the scope of work in detail. Please include a summary of key deliverables.

identify my buyer, create a prototype 

understand digital channels and which fits to my content 

Create new content focus on humor for business 

create a service package 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Data of engagement from digital channels 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent 

What was your primary form of communication with Si Señor?

Virtual Meeting

What did you find most impressive or unique about this company?

Manuela and the way she approached her clients impressed us. 

Are there any areas for improvement or something Si Señor could have done differently?

Na