ROI-driven user acquisition agency for mobile apps
ShyftUp is a user acquisition agency based in San Francisco. We amplify your user base with an ROI-drive approach.
We ignite the fuse of organic user growth for your app. We give your app the visibility it deserves on the Apple App Store and Google Play through keyword research, metadata optimization, store page A/B testing, ratings and reviews optimizations.
We take your paid marketing budget and turn it into real users and revenue. With our ROI-driven approach, we plan and execute advertising campaigns for you, custom-tailored towards your business goals.
We help you grow your app with three main services:
App Store Optimization
We amplify the power of organic user growth by increasing your visibility in app stores. The key to our success is continuous testing, there is no such thing as over-optimization. We perform continuous A/B testing, keyword research, competitor analysis, and internal analysis to carry your app where it deserves.
We also have our own ASO KPI reporting dashboard technology called Metrikal where you can easily track your performance in one dashboard.
Apple Search Ads
We help you spend your marketing budget and turn it into real revenue and users. We walk you through every step and provide everything you need for advertising. We work with complete transparency and report to you the performance of your campaigns daily.
Google UAC
We help you increase your user growth and revenue with Google app campaigns. With our ROI-driven approach, we plan and execute advertising campaigns for you, custom-tailored towards your business goals. We analyze your metrics and provide everything including creatives, tracking, traffic sources. We offer you exponential user growth and maximize your ROI with Google app campaigns.
To explore our company and services, visit www.shyftup.com, and reach out contact@shyftup.com for more information.
headquarters
ASO & ASA Services for Financial Service Company
the project
"Our rankings for Top 5 keywords increased significantly based on their recommendations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Personal Capital helps people confidently manage their money to achieve their financial goals. Our mobile app and online tools provide a 360-degree view of your money. My role is in product management.
For what projects/services did your company hire ShyftUp, and what were your goals?
We hired ShyftUp to lead our App Store Optimization on iOS and Android. Our goal was to drive new users through App Store Search and Browse.
How did you select this vendor and what were the deciding factors?
Selection was based on experience, expertise, communication, services offered, and cost.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
ShyftUp focused on our App Store presence (i.e. creatives experimentation), keyword analysis, keyword optimization, and Apple Store Search Ad campaigns.
How many resources from the vendor's team worked with you, and what were their positions?
There were approximately 4-5 members from ShyftUp.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
ShyftUp delivered more than just output but key outcomes. Our rankings for Top 5 keywords increased significantly based on their recommendations.
How effective was the workflow between your team and theirs?
Very effective. They worked with us as tightly integrated partners versus a 3rd party agency.
What did you find most impressive or unique about this company?
Their work all around was impressive.
Are there any areas for improvement or something they could have done differently?
N/A
Focus
Portfolio
HOW SHYFTUP HELPED ALLTRAILS ACHIEVE 119% GROWTH
After its huge success in the USA, the AllTrails team was looking for a new market to enter worldwide and reach out to more customers. ShyftUp helped AllTrails determine the right market to enter with the greatest opportunity and enhanced the right tactics for ROI-positive user growth.
With ShyftUp’s efforts, users acquired through Apple Search Ads were more likely to convert to the paid version of the app by 32%. Alltrails showed 119% growth in user acquisition, 32% higher likelihood of conversion to the paid version of the app, and 8% higher ROAS than similar channels.
Read More:
https://www.shyftup.com/success_stories/how-shyftup-helped-alltrails-achieve-119-growth-in-user-acquisition-in-6-months/
HOW PERSONAL CAPITAL BOOSTED RANKINGS
Personal Capital started working with ShyftUp with an ultimate goal in mind, growing installs coming from organic search. With this goal in mind, ShyftUp first focused on Personal Capital’s keyword visibility in stores and tried to maximize Personal Capital’s keyword visibility in them.
With the help of ShyftUp, the number of keywords that Personal Capital ranks increased 96%, the average position of Personal Capital improved 21% and the median position improved 35%. Also when we consider the top listings, the number of keywords that Personal Capitals ranks for in the Top 1, Top 2, and Top 3 improved 286%, 231%, 233% respectively.
Read More:
https://www.shyftup.com/success_stories/how-personal-capital-boosted-rankings-via-shyftups-kpi-driven-approach/
Reviews
the project
iOS App Optimization for Telehealth Company
"We are impressed by ShyftUp's knowledge of best practices for keyword optimization and screenshot testing."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Associate Director on the growth marketing team for Thirty Madison, a telehealth company.
For what projects/services did your company hire ShyftUp, and what were your goals?
I hired ShyftUp to optimize the Nurx iOS app for organic search rankings in the app store.
How did you select this vendor and what were the deciding factors?
ShyftUp reached out to me and after interviewing them and setting goals for the project we decided to start working with them.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
After a discovery and kickoff, we started meeting with ShyftUp on a weekly basis for keyword optimization and screenshot testing in the app store. They provided keyword research and biweekly optimizations for both keywords, along with weekly reports out ranking performance. They also provided a screenshot testing roadmap to launch new tests every two weeks with approved designs.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with an account manager and project manager on ShyftUps team.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Within 3 months our iOS app ranked for 3x keywords and we were able to run screenshot tests every two weeks with increases to the app install rate.
Describe their project management style, including communication tools and timeliness.
ShyftUp has been great at communicating the overall roadmap for app store optimization, setting deadlines and following up on approvals. Their efficient project management has enabled us to launch optimizations every two weeks and see results quickly from those optimizations.
What did you find most impressive or unique about this company?
We are impressed by ShyftUp's knowledge of best practices for keyword optimization and screenshot testing, along with tactics to increase the keywords we can add to the product page has enabled us to make fast optimizations and see results quickly.
Are there any areas for improvement or something they could have done differently?
Continuing to roadmap keyword opportunities and screenshot testing for the next quarter would be great to see!
the project
ASO & ASA Services for Financial Service Company
"Our rankings for Top 5 keywords increased significantly based on their recommendations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Personal Capital helps people confidently manage their money to achieve their financial goals. Our mobile app and online tools provide a 360-degree view of your money. My role is in product management.
For what projects/services did your company hire ShyftUp, and what were your goals?
We hired ShyftUp to lead our App Store Optimization on iOS and Android. Our goal was to drive new users through App Store Search and Browse.
How did you select this vendor and what were the deciding factors?
Selection was based on experience, expertise, communication, services offered, and cost.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
ShyftUp focused on our App Store presence (i.e. creatives experimentation), keyword analysis, keyword optimization, and Apple Store Search Ad campaigns.
How many resources from the vendor's team worked with you, and what were their positions?
There were approximately 4-5 members from ShyftUp.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
ShyftUp delivered more than just output but key outcomes. Our rankings for Top 5 keywords increased significantly based on their recommendations.
How effective was the workflow between your team and theirs?
Very effective. They worked with us as tightly integrated partners versus a 3rd party agency.
What did you find most impressive or unique about this company?
Their work all around was impressive.
Are there any areas for improvement or something they could have done differently?
N/A
the project
Advertising & Marketing for App Store Optimization Company
"They are responsive at all times and engaging in every process in detail to get things done."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Growth Manager at our company.
For what projects/services did your company hire ShyftUp?
ShyftUp assisted our users who needs a partner to oversee their both paid and organic UA channels.
How did you select this ShyftUp?
We met with Shyftup team and saw their expertise and network in the mobile industry, convinced by their strong user acquisition strategies.
Describe the scope of their work in detail.
Some of our users were looking for a partner to manage their ad campaigns. ShyftUp was our partner to oversee such a need in our portfolio.
What was the team composition?
Levent and Cihan oversaw the user acquisition & ASO strategies for our users.
Can you share any outcomes from the project that demonstrate progress or success?
For example, ShyftUp Increased Registration Volume for Evernote by 48% via using our platform.
How effective was the workflow between your team and theirs?
They are responsive at all times and engaging in every process in detail to get things done.
What did you find most impressive about this company?
Their approach to mobile marketing channels allowed our partners to unleash their app's full potential of user acquisition.
Is there any area for improvement or anything that could have been done differently?
.
ShyftUp has lifted the client's keywords to the top five keywords in search engine results pages. They have been very effective, working more as tightly integrated partners as opposed to a third-party agency.