Show + Tell

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Ulrick & Short

Describe what your company does in a single sentence.

We’re a clean label ingredients supplier and technical partner, helping food manufacturers with innovative, sustainable, and functional solutions. With ongoing investment in R&D, we bring the latest ideas and products to support development teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Show + Tell to accomplish?

• Continuous SEO efforts to drive organic traffic, improve search rankings, and expand Ulrick & Short's online visibility in a competitive industry.
• Ongoing website development, design, and SEO improvements to enhance our online presence, aligning with the company’s growth and innovation within the clean label ingredients market
• Provide consistent updates to the website to optimise user experience (UX), improve navigation, and ensure content is easy to access for all audiences.

SOLUTION

How did you find Show + Tell?

• Referral
• Other

Why did you select Show + Tell over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Show + Tell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Show+Tell, a full-service digital agency, to support the ongoing development, design, and SEO of our website. The goal was to consistently improve our online presence, optimise user experience, and drive organic growth through tailored strategies that align with our clean label ingredients offerings.

Project Overview:
This ongoing collaboration focuses on continuous improvements to our website, including regular updates to design, user experience (UX), and SEO. 

The website is being optimised for our main audiences while staying in line with the latest digital trends and technical best practices. The work includes refining navigation, creating engaging content, and enhancing the technical SEO to ensure we stay ahead in a competitive industry.

Key Deliverables:

Regular Website Updates: Ongoing website enhancements, including design tweaks, UX improvements, and new content that reflects our evolving product offerings and market position.

SEO Strategy: Continued focus on optimising technical SEO, keyword targeting, and content to increase organic traffic and improve our rankings in relevant search queries.

User-Centric Improvements: Adjustments to the site’s layout and functionality to improve user navigation and ensure easy access to key content for both businesses and consumers.
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The ongoing collaboration with Show+Tell has provided several measurable successes, demonstrating progress across multiple areas:

Improved Keyword Rankings:
The ongoing SEO efforts have resulted in significant improvements in our keyword rankings, helping us secure higher positions for relevant search terms in the clean label ingredients industry. This has enhanced our visibility to potential clients searching for our products.

Enhanced Website Engagement:
The continuous website updates and UX improvements have resulted in increased engagement, with users spending more time on the site and interacting with key content. This has translated into higher conversion rates and a more positive perception of our brand.

Stronger Brand Visibility:
Through improved SEO, content strategies, and website functionality, we have strengthened our brand's visibility. 
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Show+Tell has provided exceptional project management on our ongoing retainer. They have consistently delivered on time and maintained a strong focus on meeting our evolving needs. Their approach is both structured and flexible, ensuring that any new requirements or adjustments are handled seamlessly.
One of the most impressive aspects of their project management is their proactive approach to regular check-ins and communication. Whether through monthly meetings, email updates, or the use of project management tools like Asana, Show+Tell ensures that we’re always aligned on priorities, timelines, and next steps. This consistency has made collaboration smooth and efficient.

Their ability to quickly respond to requests or feedback is also worth noting. Whether it’s implementing SEO tweaks or addressing design updates, Show+Tell ensures that changes are made quickly and with attention to detail.

What was your primary form of communication with Show + Tell?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we find most impressive and unique about Show+Tell is their ability to seamlessly blend creativity with technical expertise. They take the time to understand our business, objectives, and target audience, offering solutions that are both innovative and grounded in practicality. Their design work is always fresh and modern, while their ongoing SEO strategies are data-driven and results-focused.

Another standout aspect is their collaboration. They truly feel like an extension of our team, consistently offering valuable insights and keeping us informed at every stage of the project. Their ability to balance strategic thinking with hands-on execution sets them apart in the digital space.

Finally, their dedication to long-term growth is a significant differentiator. Show+Tell doesn’t just build websites - they’re committed to helping us evolve, adapt, and thrive in a fast-moving industry. Their ongoing support and expertise have been crucial to the success of our digital presence.

Are there any areas for improvement or something Show + Tell could have done differently?

Overall, Show+Tell has been a strong and reliable partner in our ongoing digital transformation. 

BACKGROUND

Please describe your company and position.

I am the Senior Product Manager of Xiros

Describe what your company does in a single sentence.

Xiros develops, manufactures, and markets innovative orthopaedic devices and textile implants under our brand Xiros (previously Xiros Surgical and Neoligaments) and provides extensive expertise in research, development, design, manufacture, and marketing to others in the medical field. 

Working in collaboration with healthcare professionals, medical device companies and academic institutions, we provide various routes to market for inventions in the orthopaedic and sports medicine fields.

First winning the Queen’s Award for Enterprise in 2008, Xiros was delighted to achieve this prestigious accolade for a second time in 2016. We are proud to have held the esteemed Investors in People Standard since July 2000 and achieved Investors in People Gold Standard Accreditation in March 2016: an accomplishment which underlines the people-oriented values upon which our company is built.

Xiros products and their indications are subject to regional variations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Show + Tell to accomplish?

• Reposition the Xiros brand to clearly reflect the consolidation of Neoligaments, Xiros and Xiros Surgical, presenting a unified identity that resonates with all users.
• Merge three separate websites into a single, cohesive platform tailored to meet the needs of core user groups - Medical Professionals and Patients - while maintaining a seamless and intuitive experience for both audiences.
• Enhance the website’s user experience (UX) by prioritising intuitive navigation and clear, accessible presentation of information, ensuring users can easily find and understand key content.

SOLUTION

How did you find Show + Tell?

Referral

Why did you select Show + Tell over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Show + Tell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Show+Tell, to lead a full-scale website consolidation and rebrand aimed at unifying the Xiros brand, enhancing user experience, and positioning the company for future growth in the healthcare industry.

Project Overview:

This project involved the comprehensive repositioning and consolidation of the Xiros brand, alongside a complete overhaul of our digital presence. The aim was to merge three separate websites into a single platform that reflects the company's recent consolidation of the Neoligaments, Xiros and Xiros Surgical brands. The new website and brand identity needed to cater to both medical professionals and patients, with an emphasis on improved user experience (UX), streamlined content, and clear messaging.

Goals:

1) Reposition the Xiros Brand
- Rebrand Xiros to clearly communicate the integration of Neoligaments and Xiros Surgical, presenting a unified, professional image.
-Update messaging and visual identity to align with the consolidated company and reflect its broad service offerings.

2) Consolidation of Multiple Websites
- Merge three distinct websites into one cohesive platform that serves all key user groups (Medical Professionals and Patients).
- Streamline navigation and ensure that both user types can easily access relevant information.

3) Enhanced User Experience (UX)
- Improve website navigation, footer, and homepage design to ensure a smooth, intuitive browsing experience.
- Ensure key content is easy to navigate and digest for users across devices.

Key Deliverables:

New Site Areas and Templates:
- Develop new templates and site sections to accommodate key product information for all user groups.
- Create a bespoke “Reading Room” section to house in-depth technical documents, videos, animations, white papers, and other relevant content for healthcare professionals.
- Develop tailored product pages to address the specific needs of both medical professionals and patients.

Rebrand Announcement:
- Implement a lightbox on the website’s homepage to announce the company’s rebranding, ensuring the message is immediately visible upon entry.

Improved Navigation and Homepage Design:
- Design and implement a new, intuitive navigation system, including a streamlined header and footer to improve site structure and accessibility.
- Redesign the homepage to create a welcoming, user-friendly first impression, ensuring quick access to essential content.

About Page Redesign:
- Create a new "About" page that communicates the company’s history, unique selling propositions (USPs), and service offerings.
- Ensure the page reflects Xiros’ expertise, authority, and dedication to the healthcare industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Show + Tell yielded several measurable outcomes that demonstrate the success and progress of our rebranding initiative:
Enhanced Brand Recognition:
-The unified Xiros brand now reflects the company’s consolidation, increasing its visibility and helping to establish a stronger presence in the healthcare market

Improved User Experience:
- The streamlined website design and improved navigation have significantly enhanced the user experience, making it easier for both medical professionals and patients to access and engage with key content.

Stronger Client and Patient Engagement:
- Tailored product pages and the new "Reading Room" have led to more meaningful engagement with both healthcare professionals and patients, offering them the resources they need in a more accessible format.

Foundation for Future Digital Growth:
- The new website structure, along with the rebrand, provides a solid foundation for future digital marketing initiatives, ensuring consistency across all online touch-points and enabling more effective communication with target audiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Show+Tell demonstrated exceptional project management throughout the website consolidation and rebranding project. Their structured approach ensured all deliverables were met on time, while their ability to be flexible and adapt to our evolving needs was invaluable.

A standout aspect of their process was the detailed discovery and planning phase. They took the time to thoroughly understand our business objectives, the challenges we faced, and the needs of our diverse audiences. This deep understanding allowed them to develop a tailored solution that truly reflected Xiros’ vision and values.

Their project management involved regular check-ins, collaborative discussions, and effective use of project management tools like Asana, keeping tasks organised and ensuring clear communication. Whether through virtual/in-person meetings or email updates, Show+Tell maintained a seamless flow of information, which kept the project on track and ensured we were always aligned on key decisions.

Their proactive communication and quick response to our feedback allowed for any necessary adjustments to be made efficiently, providing us with the confidence and support we needed throughout the entire process.

What was your primary form of communication with Show + Tell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive and unique about Show + Tell was their ability to blend creativity with technical expertise. They didn’t just design a website; they truly took the time to understand our business and audience needs, offering solutions that were both innovative and practical. The way they seamlessly integrated the rebrand with the website consolidation was remarkable, ensuring that every design decision aligned with our vision while also enhancing the user experience.

Another standout feature was their collaborative approach. They made us feel like a true partner throughout the process, consistently seeking our input and keeping us in the loop every step of the way. The balance of their technical know-how with a client-first mindset made working with them an enjoyable and productive experience.

Their commitment to delivering a solution that not only looks great but also serves our long-term business goals really set them apart. Their attention to detail, ability to adapt to our needs, and overall professionalism exceeded our expectations.

Are there any areas for improvement or something Show + Tell could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of The Stray Ferret

Describe what your company does in a single sentence.

Digital news publisher

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Show + Tell to accomplish?

• Site resilience
• Introduction of paywall
• Introduction of new content

SOLUTION

How did you find Show + Tell?

Business Networking event

Why did you select Show + Tell over others?

• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Show + Tell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We required a whole site rebuild with the introduction of a paywall/subscription functionality. Our previous site had grown organically and we required: 

• Improved UX journey
• Introduction of new sections ie Lifestyle 
• Integrated paywall/subscription function - limited content outside the paywall. 
• Improved Homepage - longer scroll
• Improved design 
• Resilience - we experience sudden high surges in users with breaking news 
• Improved efficiency for content writers
• New features - expandable images, gallery for images etc 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Smooth introduction of paywall 
• Feedback from users that they liked the new site 
• Resilience - no crashes 
• Ability to place content on homepage that attracted users 
• Better visibility for digital adverts 
• Integration with app (not built by S+T)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Stray Ferret project was complex and some of the functionality we required was new to them - particularly the introduction of subscription.  

The project took longer than anticipated but was successfully launched. We staggered the launch so the new site was introduced smoothly before the paywall was implemented.   

S+Ts project management was thorough and they were always responsive to issues that arose. IT had its stressful moments but i feel they really worked very hard to hit the brief and contributed ideas and solutions to problems. 

Their design team is excellent, and their developers are experienced. The more challenging part of the project was developing and introducing the paywall. Like all good companies, though, they sought to find solutions as quickly as possible to the issues we experienced post-launch. 

What was your primary form of communication with Show + Tell?

In-Person Meeting

What did you find most impressive or unique about this company?

S+T really do want to deliver the right project for you. They are willing to take on new challenges and have the skills to take on complex projects.  We required a very high level of functionality and they took a practical approach to delivery.  Their design team is excellent - and they have high level developer skills. 

I always like to work with local organisations as you get to know them personally. They work well with people and calmed us down when we were difficult clients (!). 

Are there any areas for improvement or something Show + Tell could have done differently?

No 

BACKGROUND

Please describe your company and position.

I am the E-commerce Manager of Powersheds

Describe what your company does in a single sentence.

Manufacture timber garden buildings & structures such as sheds, log cabins, pergolas & gazebos.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Show + Tell to accomplish?

• Designing and developing our first website
• Designing a new website for our new brand

SOLUTION

How did you find Show + Tell?

Referral

Why did you select Show + Tell over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Show + Tell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've collaborated with Show + Tell for over five years, beginning with the design and development of our first website. Throughout our partnership, they have consistently supported our growth, providing outstanding customer service and dedicating time to thoroughly understand our evolving needs, all while offering expert design and digital solutions.

Demonstrating true professionalism, they recommended we replatform our website, even though this meant we would no longer use them as our developers. This decision reflects their genuine care for our success. On top of this, they played a pivotal role in designing our new website, which we couldn't be happier with. 

Show + Tell possesses the knowledge, experience, and expertise to help elevate your business to its true potential.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Show + Tell for ourselves include significant improvements across various key performance metrics. Following the design and development of the new website:

1. Increased Traffic: Powersheds saw a substantial rise in website traffic due to the improved user experience and optimised SEO strategies implemented by Show + Tell.
2. Higher Conversion Rates: The enhanced site design led to a more intuitive customer journey, resulting in an increase in conversion rates, driving more leads and sales.
3. Faster Load Times: The replatformed website had significantly faster load times, leading to a better user experience and reduced bounce rates.
4. Improved User Engagement: Time spent on the website and overall user engagement increased, with visitors exploring more pages and interacting with content more meaningfully.
5. Mobile Optimisation: Mobile traffic surged as a result of the responsive design, ensuring smooth functionality across all devices.

These tangible improvements contributed to our overall growth and online success, driven by the expert design and digital strategies provided by Show + Tell.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Show + Tell demonstrated excellent project management throughout the entire process of designing our new website. They consistently delivered milestones on time, adhering to the project timeline and ensuring there were no delays. Their ability to manage tasks and communicate progress kept the project running smoothly.

They were highly responsive to our needs, taking the time to understand specific requirements and adapt to any changes or feedback. This was especially apparant as multiple companies were working on the project so it demanded clear and open communication between all which Show + Tell did perfectly. Whether it was making adjustments to the design, integrating new features, or providing technical support, they were proactive in addressing concerns promptly and with flexibility. Their commitment to maintaining open lines of communication made collaboration seamless, ensuring that expectations were met and often exceeded.

What was your primary form of communication with Show + Tell?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Show + Tell was the people behind the company. They were not only highly skilled but also genuinely nice and friendly, which made working with them a pleasure. They took the time to understand us, not just as clients, but as individuals and as a brand. This personalised approach allowed them to deeply grasp our vision, values, and goals, and to reflect that in their work. Their commitment to truly getting to know us set them apart, ensuring that the solutions they delivered were perfectly aligned with who we are as a business.

Are there any areas for improvement or something Show + Tell could have done differently?

One area for potential growth was that Show + Tell weren’t the right fit to handle the technical requirements of replatforming our website. However, we truly valued their honesty in recognising this early on. Instead of trying to take on something outside their expertise, they were upfront and advised us to seek a specialist for that particular aspect. This showed their commitment to delivering the best results and staying focused on what they excel at, which we greatly appreciated.

BACKGROUND

Please describe your company and position.

I am the Designer & Communications of Bettys & Taylors Group

Describe what your company does in a single sentence.

Bettys & Taylors of Harrogate, a distinguished British establishment founded in 1919 by Frederick Belmont, operates from its headquarters in Harrogate, North Yorkshire. The company has gained renown for its exceptional tea rooms, cafes, and tea and coffee business. Renowned for their unique blend of Swiss confectionery and Yorkshire hospitality, their elegant tea rooms offer delightful pastries and traditional afternoon tea experiences.

Bettys & Taylors encompasses not only the celebrated tea rooms but also the globally recognized Taylors of Harrogate brand, which holds a pivotal role in the company. Under the Taylors of Harrogate brand, the company sources and produces high-quality tea and coffee, with a commitment to sustainability and ethical practices.

One of their most well-known offerings is Yorkshire Tea, a brand cherished for its strong connection to its Yorkshire roots and dedication to producing flavourful, responsibly sourced tea. This commitment to tradition, quality, and ethical practices has positioned Bettys & Taylors as an emblem of excellence in both culinary and ethical standards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impression Studio to accomplish?

• Apply to new Group brand identity to the website
• Create a better sense of working culture to drive recruitment
• Have a platform we can easily maintain and manage in-house

SOLUTION

How did you find Impression Studio?

• Online Search
• Other

Why did you select Impression Studio over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from Impression Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To work off existing designs and develop a bespoke website in WordPress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

To have a CMS platform that allowed our team easily edit site content and create pages without the assistance of a developer. To see an uplift in job applications from the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From appointment, initial meetings, planning and communication was good. We had a change in PM midway through the project, but on the whole it was a smoothly handled project with good communication throughout.

With this change in personnel, naturally a few details or comms were missed along the way, with some development work not being fixed according to and within the original scope. This resulted in some delays in post live bug fixes however we are now satisfied with the approach agreed going forward.

What was your primary form of communication with Impression Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their enthusiasm and professional approach to the project were good. They had clear development milestones and processes in place to the build. We also felt their flexibility towards a development only project was good, given they were working off pre-existing designs.

Are there any areas for improvement or something Impression Studio could have done differently?

The site was worked on by multiple developers, meaning that there were elements of the build which were not consistent throughout the whole site. The QA process wasn't the smoothest, as we were invited to start logging bugs or amendments before the pages were completed and internally QA'd by Impression.

It felt like the QA could've benefitted with a lead developer, who oversaw the site build to identify these inconsistencies and ensuring the build was to design specifications, before we were invited to feedback via BugHerd.

We also had to spend quite a bit of time checking fixes and flagging when these hadn't been totally resolved as per our original requests, which resulted in some delays and some miscommunication around what was outstanding from the original scope and what was classed as a 'new' request.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of KAL

Describe what your company does in a single sentence.

KAL is a not for profit charity that manages leisure facilities across Kirklees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impression Studio to accomplish?

Website build

SOLUTION

How did you find Impression Studio?

Other

Why did you select Impression Studio over others?

High ratings, Pricing first our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Impression designed and built a new website for KAL, as well as its sister brand, Yeah! Days Out.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improve user experience - Data indicates that customers are using the website for much longer and are able to find the information about KAL they need much quicker.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Impression team was communicative at every stage of the web build, and also very patient as they chased for the information they needed to progress with the project and reach key deadlines.

What was your primary form of communication with Impression Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

Design expertise - the Impression team built two websites which were original, user friendly and communicated the brands' personality.

Are there any areas for improvement or something Impression Studio could have done differently?

KAL can be difficult in providing clear feedback during a project. To overcome this, it's important ask lots and lots of questions throughout the whole build, to ensure everyone is on the same page and Impression has all the answers it needs to complete a project. KAL needs communication at every stage of the project!

BACKGROUND

Please describe your company and your position there.

I'm a department head at a national firm of Chartered Surveyors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impression Studio, and what were your goals?

Our website didn't work very well and our branding was outdated. We hired Impression to help us with rebranding and designing a new website. We have since started working with them on wider digital marketing projects. Our aim was to create a more modern and relevant brand for our industry, increase traffic to our website and ultimately generate revenue through increased enquiries.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had previously worked with Impression on small projects and decided to start the bigger project of rebranding and creating a new website with them as they are a great team who understand our business.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I don't remember that far back!

How many people from the vendor's team worked with you, and what were their positions?

I'm not sure who it was at the start. But we currently have a project manager, Beth, who looks after us day to day and involves the relevant designers and developers when needed. We also work closely with Daniel and his team on SEO and wider marketing projects

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have a modern brand and a modern website which has made us more relevant in the marketplace and attracted more visitors to our website (not sure on actual stats). Our property search and online auctions operate smoothly which is a crucial part of keeping our clients happy.

Describe their project management style, including communication tools and timeliness.

We have scheduled meetings every two weeks with Impression, but chat whenever we need to. We use Asana to manage the projects which helps keep everything in one place and allows us to keep up to date with our different projects. They're always super friendly and easy to work with.

What did you find most impressive or unique about this company?

We've seen Impression evolve massively over the years, which is exactly what an agency like that needs to do. They rarely ever sit still. We love our website, the ongoing support and expertise we get, and what a lovely bunch they all are.

Are there any areas for improvement or something they could have done differently?

At times communication/speed of response has been an issue, but things are often resolved at the point when they are raised. No issues currently!

BACKGROUND

Introduce your business and what you do there.

I’m the operations director for Pulse Fibre.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impression Studio?

We were looking to put together a brochure for our customers and wanted to build a website.

SOLUTION

What was the scope of their involvement?

We were working on two main projects with Impression Studio: defining a PDF brochure to put in front of our customers and designing and developing our website. Impression Studio was also in charge of the graphics and wording on the website. 

We had initial meetings to define what we were looking for and who we were as a company. We gave them guidelines and ideas of what we felt would work, and they added to those and put forward design options for us to choose from. We went back and forth a couple of times before agreeing on the direction we were taking, and they started to bring our vision to life. The website was built using WordPress. 

They are currently working on creating email signatures for our company, and they design proposals for us. 

What is the team composition?

Our main point of contact is Tim (Project Manager), and we’ve worked with a couple of other people as well. 

How did you come to work with Impression Studio?

One of our directors had worked with them before, so they came recommended to us. 

How much have you invested with them?

We’ve invested around $20,000. 

What is the status of this engagement?

We started working together in July 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website is going live very soon, and we expect that to have an impact. We’ve also had positive feedback about the brochure from our developers and contacts. Ultimately, we’ve been happy with the results. 

How did Impression Studio perform from a project management standpoint?

The projects have taken longer than we expected, but we also changed things throughout the process, which extended the time. We use Asana for project management and phone calls for communication.  

What did you find most impressive about them?

They’re very good at understanding what we want and are hoping to see from their work. Impression Studio is responsive and always gets back to us very quickly. As our relationship has developed, their understanding of our company has grown. We really like working with Tim, and we feel like we’ve been able to develop a great relationship together. 

Are there any areas they could improve?

We can’t come up with anything at this point. 

Do you have any advice for potential customers?

Have a good understanding of timescales and budgets, and set your expectations accordingly. 

BACKGROUND

Please describe your company and your position there.

Lease Loop provide tailored Apple Mac Leasing solutions to UK businesses. I am the Managing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impression Studio?

Our website was over 5 years and had become outdated. We wanted a design that no only improved the user experience but one that captured the values of our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We already knew Impression as they were an existing customer of ours. We were always impressed by their professionalism, enthusiasm and industry knowledge. When we started discussing the project with them it was an easy choice to select them.

Describe the project in detail and walk through the stages of the project.

We had a series of initial meetings to discuss the objectives for the site. Both in terms of its functionality and our customer journey. We also wanted to ensure that the design was user friendly but more appealing that our competitors. Having settled on the design and workflow Impression then project managed the whole process. They ensured our continual involvement throughout the process to ensure that we were really happy with the final product.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of four working on the project including the managing director. We had clear lines of communication and used online tools that enabled us to immediately provide feedback and ideas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw significant increase in site traffic and received really good reviews on the user experience.

How effective was the workflow between your team and theirs?

The use of Asana allowed us to share and comment on workflow with ease. It prevented the need for unnecessary meetings and sped up the work no end.

What did you find most impressive or unique about this company?

Their design capabilities really stand out. Also making the site's back end user friendly has made our life so much easier with doing site updates and changes.

Are there any areas for improvement or something they could have done differently?

The end of the project dragged a little but we were as much to blame for this.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an online telecoms-based service provider. We work globally with SMEs and PLCs, delivering our service via our website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impression Studio?

Our previous website was created in-house and launched our service to SMEs in the UK. We needed a complete professional redesign of our brand identity, website and user experience to appeal to larger international companies and position our business as a serious provider of services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed multiple web development agencies online, but the energy and portfolio of Impression showed they would be the best agency to work with us on redeveloping our brand.

Describe the project in detail and walk through the stages of the project.

After a series of discovery meetings to discuss our goals, we received initial designs for the branding and logo design. Once we chose a logo and brand style, Impression worked closely with us to finalize the design and provided multiple formats for the logo and lettering styles. Using the new branding, Impression mocked up multiple ideas for the homepage and other pages, including new sections to the website, a knowledge base and animations.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a project manager, two designers and a QA

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company has moved to the prominent position as leader in our niche and secured larger deals with larger companies. We have heard feedback from competitors that they are impressed with the site's design and usability.

How effective was the workflow between your team and theirs?

The project manager provided regular effective updates, through in-person meetings, phone calls, and emails.

What did you find most impressive or unique about this company?

We appreciated that they were patient and thoughtful while we came up to speed. When we initially approached Impression we knew we wanted a redesign but we hadn't coalesced our thoughts into structured plans or ideas - all this was teased out by Impression. We have worked with other agencies in the past, but this was a particularly collaborative and positive experience.

Are there any areas for improvement or something they could have done differently?

Things could always be done faster, but the quality is more important than speed and we ended up with a beautiful product that we are proud to show to clients.