Shoreline Digital Marketing Web & SEO Agency

BACKGROUND

Introduce your business and what you do there.

I’m one of the partners at Greater Essex Counseling, a substance abuse facility.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Shoreline Media Marketing?

We hired Shoreline Media Marketing to create our website and help us with our marketing campaign.

SOLUTION

What was the scope of their involvement?

We provided Shoreline Media Marketing our mission, vision, and the services that we offer so that they could develop our website. In addition, they created an SEO campaign where we could get referrals. They now handle our social media accounts on Facebook, LinkedIn, and Instagram. They create blogs for us, too.

What is the team composition?

We’re working with a couple of people from Shoreline Media Marketing, including Joseph (CEO), Nilton (Account Specialist), Ashley (Marketing Coordinator), and Darby (Client Outreach Strategist).

How did you come to work with Shoreline Media Marketing?

Another business owner referred them to me.

How much have you invested with them?

We’ve spent $15,000.

What is the status of this engagement?

Our ongoing collaboration started in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From page 100 on Google, we’re now on the first page for keywords such as alcohol counseling, addiction treatment center, and anger management in Essex Country or Newark. We also get a lot of referrals from their keyword research and marketing efforts. Overall, they’re a great organization, and they’ve been truly an asset for us. 

How did Shoreline Media Marketing perform from a project management standpoint?

Their service is excellent; they get back to us very fast whenever we have issues. We typically communicate through email, and we have biweekly check-ins where we get updated about their team’s status.

What did you find most impressive about them?

The Shoreline Media Marketing team is results-driven, and we consider them a strategic partner. On top of that, they have a tremendous amount of experience so they know what works, allowing them to capture quality leads. Most importantly, their customer service skills are great.

Are there any areas they could improve?

I’m nitpicking here, but they can set up quarterly calls so we can talk about how things are going and if we should add more keywords so we can start getting better rankings for new keywords. Other than that, everything’s good because I see their weekly reports.

Do you have any advice for potential customers?

Be transparent about your challenges as well as the direction you want to take. If you do that, they’ll be able to customize a program that’s going to benefit your bottom line.

BACKGROUND

Please describe your company and your position there.

I am the owner of an Insurance Company that specializes in Transportation and Logistics, Business, and Personal Insurance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Shoreline Media Marketing, and what were your goals?

Our Main goals were to build out our digital presence, maximize SEO results, and ultimately boost lead conversion.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a digital marketing agency and after contacting them, were very confident that they checked all the boxes. Recommendations from past clients in addition to them being local really drove our decision to work with Shoreline.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Shoreline Media has taken ownership of our digital marketing efforts. This includes the website build, SEO, and lead management.

How many resources from the vendor's team worked with you, and what were their positions?

The entire Shoreline team was very hands on. We spent most of our time working with the Project Communications Manager, Client Success Strategist, Paid Search Manager, and SEO leader.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Website traffic was up by over 300% within 90 days of Shoreline’s marketing implementations. Year end online sales increased by 190%.

How effective was the workflow between your team and theirs?

The entire team is very easy to coordinate with, and very responsive to all our concerns/questions/needs. We maintain effective bimonthly in person check ins to touch base on project performance

What did you find most impressive or unique about this company?

Their dedication to client success and understanding the goals of the company is amazing.

Are there any areas for improvement or something they could have done differently?

We are very pleased with the work of Shoreline and the results of this ongoing project.

BACKGROUND

Please describe your company and your position there.

I am the owner of a business consulting firm and a lifestyle brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Shoreline Media Marketing, and what were your goals?

I have worked with several Franchise companies supporting and developing their locations and brands. I have referred Shoreline on several projects to help develop the brand and improve lead flow and follow up to maximize growth and franchise sales. Currently I am consulting for ChillRx Cryotherapy and am using Shorelines services for this project.

SOLUTION

How did you select Shoreline Media Marketing and what were the deciding factors?

I had worked with Shoreline with previous companies and loved the customized solutions that they offered. The biggest deciding factor was that Shoreline has a dedicated team assigned to your company and provides very personalized attention.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Currently Shoreline is working on a project with me where we are completely redeveloping a website to optimize search results and increase traffic flow and more importantly conversions. We are also currently streamlining all of our locations for consistently within the brand and the franchise network. They have done everything from SEO optimization, website design, leadflow management, to heatmapping where our clients are actually going to on the website to improve placement of CTA buttons.

How many resources from the Shoreline Media Marketing team worked with you, and what were their positions?

We had complete availability to all of the resources from Shoreline. The CEO was very involved and always available as well if we needed it. The team continues to accommodate our needs despite some specific challenges that the franchise system is experiencing internally. They are very professional and willing to do what it takes to get the job done. We had 2 account managers and a developer dedicated to our company but all team members gave input as needed. Including Joe, the SEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic and conversions increased by 50% from implementing suggestions from the team.

How effective was the workflow between your team and theirs?

Their team is very organized and keeps notes on every contact or conversation. At first we were disorganized on our end and decided on having one point of contact from our team as well which has made things much more organized and effective.

What did you find most impressive or unique about this company?

The most impressive aspect of this company is the ability to be able to do almost anything that you would want from a marketing and media perspective. If they do not do something internally then they have a wide network of contacts that they have personally worked with. For example we needed a professional video made for the website and were able to give us several good contacts to vet.

Are there any areas for improvement or something they could have done differently?

Honestly I feel that any challenges that came up were mostly due to our lack of organization on our end.

BACKGROUND

Please describe your company and your position there.

I am the National Sales and Marketing Director for Flick Anticimex, we provide pest control, preconstruction, and hygiene services throughout Australia and New Zealand. Flick was started over 100 years ago and is currently the leading company in these industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Shoreline Media Marketing?

We brought Shoreline on to develop a new website for us and further manage our SEO, social presences, and digital consulting. We needed a complete renovation of our site and digital space!

What were your goals for this project?

We needed to bring our site into modern design, and create it to be easy to navigate and effective at converting traffic into leads. Further, we had and have several acquisitions that we are working on to bring into our main site.

SOLUTION

How did you select this vendor?

I have worked with Shoreline for several years now with my previous company and felt very confident with their services. It was a no-brainer.

Describe the project in detail.

After a few discussions and review of our current site, we had game planned out site structure. Over the next few months, we saw previews of our site, and built it with all of our locations. Several edits and updates throughout the process, we now have the site up and running.

What was the team composition?

I work very directly with the entire team at Shoreline. From the owner to the project managers to the web developer, it's very easy and open communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a lot of improvement in the keywords we are targeting with Shoreline, or website is converting at significantly higher rates now. I fully expect this to perform even better as we move forward as I see our tends and work progress.

How effective was the workflow between your team and theirs?

Amazing. Every request or contact is usually replied to within the hour, from there, the work usually goes through quickly. Their web developers and managers are fantastic.

What did you find most impressive about this company?

I don't feel like I'm just a number or another customer.

Are there any areas for improvement?

n/a

BACKGROUND

Please describe your company and your position there.

Chelsea Senior Living manages 16 assisted living properties in New Jersey and New York with five more under construction. I am Director of Communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Shoreline Media Marketing?

Website development, SEO, Google advertising and social media.

What were your goals for this project?

To increase web traffic towards increased sales at our residences.

SOLUTION

How did you select this vendor?

Unknown. The individual who hired Shoreline no longer works here.

Describe the project and the services they provided in detail.

Shoreline Media rebuilt our website from scratch, page by page, with a greater emphasis on calls to action on every page, increased visuals and better cross-navigation site-wide. They update the site on an ongoing basis with almost daily updates as our construction projects progress.

They also were able to build certain content-management modules for me to update locally--certain photos, images and text areas--so it was unnecessary to submit a support ticket for every little update.

Shoreline took over our Google presence, handling our Google ads and SEO. They initiated our social media with new Facebook, Instagram and Twitter accounts that allowed us to post ourselves with their assistance.

What was the team composition?

At first, the company owner was our immediate point of contact. As the company grew, other individuals were assigned to our company. There was always one person we went to for updates for to resolve issues. This was always a good thing.

They have since enhanced their customer service department with a dedicated email/website stream to specifically handle support and update requests, the majority of which are resolved the same day or in less than 24 hours.

In rare occasions, issues are elevated to upper management, which responds immediately.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our website traffic has increased, though I don't have the exact numbers in front of me. We are aware that leads are coming to us regularly through Google searches and our website and to a lesser extent through social media posts.

How was project management arranged and how effective was it?

I answered that above. A single point of contact was always assigned to our company. Projects were handled directly between that person and myself with occasional interaction with the next level of management on both sides.

What did you find most impressive about this company?

They've given fast response to questions and various issues since day one. As the company evolved, individuals assigned to us changed, but there was never a lapse in service.

Attention has been paid to our sometimes annoying details without ever a complaint. Requests to make the back end more user-friendly to me for simple updates to job boards, team listings, photos and promotional images have been handled quickly and easily.

Are there any areas for improvement?

I am always looking for ways to make WordPress sites more user friendly on the back end. Like many other web developers, Shoreline uses WordPress and various plugins and enhancements to create its sites.

I would like to be able to customize more elements of our website but understand that to do so would disturb much of Shoreline's custom coding. Their updates are so fast, it's not a huge issue anyway.

BACKGROUND

Please describe your company and your position there.

Capstone Insurance is an insurance agency located in Toms River NJ. My position in the company is Sale Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Shoreline Media Marketing?

We asked Shoreline to help us generate more lead in certain target segments. We've were getting some leads through our website, but were looking for more volume in niche target segments.

What were your goals for this project?

Our goal was to write 25+ more additional commercial accounts on an annual basis through SEO and web marketing. The goal also consisted of branching out to servicing some markets outside of NJ.

SOLUTION

How did you select this vendor?

Referral from one of our clients that was using Shoreline Media for several years with success and happy with their results.

Describe the project in detail.

We wanted Shoreline Media to help us attract more clients in some niche insurance spaces. This also involved us writing more business across the country rather than focusing on just our local market.

What was the team composition?

We initially met with the owner Joe to work on some initial ideas. At the first meeting, we really were not even sure what we wanted but knew we were missing opportunities for new business online. The first meeting was more of an education for us as we learned for the first time how SEO worked and the value of content on our website.

From there we've worked on a few campaigns over the past few years. We typically work with Chris and Nilton. Nilton is our project manager, Chris does the design work and the owner Joe always gets back to us if we need him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We did exceed our goal of writing an additional 25 commercial accounts through the Shoreline Media campaigns. We've been able to enter a few out of state markets and establish a few new footprints for new business.

How effective was the workflow between your team and theirs?

It's always very good. From my end, I communicate with Nilton when something is working and when it's not. From there we are making adjustments on a monthly, sometimes weekly, basis to keep our campaigns efficient and effective.

What did you find most impressive about this company?

They are very thorough in tracking the results, and we can directly see the result data for each of our campaigns. We know what's working and what's not and can adjust accordingly based on the result data that we are given.

Are there any areas for improvement?

None at this time

BACKGROUND

Please describe your company and your position there.

My company performs leak detection and utility locating services. I am the president of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Shoreline Media marketing?

We hired Shoreline back in 2011 to design/build our first website. We hired them as well to manage our SEO/PPC at that time as well. They have since re-designed our website and are currently building an entirely new site for us.

What were your goals for this project?

Our goals for this project were to build a new site that would reflect our growing and changing business. We wanted to streamline the user experience as well as incorporate a few new functions to help our clients manage their accounts through the new site. Additionally, it was out goal to help optimize our SEO campaigns.

SOLUTION

How did you select this vendor?

We selected Shoreline Media after interviewing several Web/SEO companies. When comparing Shoreline, we were able to see the difference in the way they work closely with their clients to accomplish the goals set forth.

Other companies pitched us ideas that we just couldn't connect with. Other companies seemed to care more about what they wanted to do rather than what we were looking for and what would work best to achieve our goals.

Describe the project in detail.

Shoreline Media built every website we have and continue to develop for us today. They have also developed all of our PPC campaigns along with all the collateral media marketing we do. Our SEO results speak for themselves, both organic and PPC. Our newest website, which is currently under development is coming along very nicely and ahead of schedule. They're once again exceeding expectations!!

What was the team composition?

We are working with 2 project managers on the web design/build as well as a PPC/SEO manager. Joe (Owner & CEO, Shoreline Media) is always involved and readily available when necessary, which is a very important component for me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results from the efforts of Shoreline Media speak for themselves. We have grown to be a leading company in the services we provide and can attribute a large portion of that to how well our web sites perform, our online presence and the success of our PPC campaigns.

Without Joe and Shoreline, I can honestly say that we may not be where we are today had it not been for the incredible work Shoreline continues to put out day after day, year after year.

How effective was the workflow between your team and theirs?

The workflow has been seamless between my company and Shoreline Media. Communication has been key to the success of our relationship.

What did you find most impressive about this company?

I think what I find most impressive about Shoreline Media is the dynamic between Joe, the owner, the employees and ourselves. The knowledge each employee has and the work delegated to those employees has made it very easy and stress-free when working with them.

Having the owner always available to communicate with, either in person, through email or phone is very comforting and has helped smooth any bumps we may have encountered along this journey we've been on together.

Are there any areas for improvement?

Any improvements seem to be made proactively before issues arise. If and when I feel I can make a suggestion to help improve anything I believe will help (which is extremely seldom), they are welcomed with open arms and open minds.

BACKGROUND

Please describe your company and your position there.

I am a partner of a small law firm practicing in NY and NJ with two office locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Shoreline Media Marketing?

design and maintain and update our website, push blogs and digital marketing efforts via website and social media channels & assist with online reputation

What were your goals for this project?

increase digital footprint of the law firm, attract new clients, provide information to existing and potential clients an strategic partners

SOLUTION

How did you select this vendor?

been working with them for years

Describe the project in detail.

ongoing consultation and updates as needed, responsive to web design and update requests completed almost immediately upon request.

What was the team composition?

company's principal founder worked with us and developed a team around our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

our page provides online legitimacy for our practice and attracts new clients so it has been successful.

How effective was the workflow between your team and theirs?

very effective. They are very responsive and get back to us nearly immediately for any requests.

What did you find most impressive about this company?

hands on approach to your needs and quick turnaround times on requests for updates and development of our site.

Are there any areas for improvement?

we are very satisfied with the product and the cost effectiveness of our plan and related services.