Shiftreset

BACKGROUND

Please describe your company and your position there.

Galeshchina Mashzavod-Ukrainian plant for the production of tillage agricultural machinery, harrows, cultivators,rollers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Shiftreset?

Promotion of the plant in Ukraine and promotion to neighboring countries to expand the dealer network

What were your goals for this project?

Receiving more applications from the site and increasing sales

SOLUTION

How did you select this vendor?

Through advertising and recommendations

Describe the scope of their work in detail.

What was done? 

• A deep analysis of the niche, competitors and the needs of the target audience
• A new structure has been assembled for requests
• Created beautiful product cards, with high-quality photos, videos, features, descriptions and order buttons
• Having analyzed information requests, articles were written for them
• News about the company, trips to exhibitions, news and employees was posted
• Created a page on Facebook and a channel on Youtube.

Initially, the plant had an outdated website on which there were no feedback forms and it served solely to inform about the plant and the equipment that it produces. The site was not optimized for mobile devices and did not lead customers.

The main channel of orders was a dealer network and a sales department, which already had an established circle of customers. It was decided to make a new site, an online catalog with good photographs of equipment, with video reviews and detailed descriptions of its characteristics.

The direction of spare parts for plant equipment and similar models from other manufacturers, which was not presented on the old site and at the beginning of work on the new one, was also studied in detail.

To create the site, CMS was selected, the most optimized for seo-promotion. The site was created according to all the technical requirements of internal optimization, adaptive and cross-browser, with a blog and news. 2 separate catalogs were created, one for equipment and the second for spare parts, which are in great demand in the market.

All filters were also configured that would give convenient navigation through sections of the site, as well as respond to low-frequency user requests. The site is implemented in three languages, Russian, Ukrainian and English, as it was planned to attract partners from other countries.

People interested in buying equipment even from countries such as Argentina began to write to the plant. It has been ascertained that the harrows of the Galeshchinsky plant are excellent for their soils. The equipment was shot in the field and overview videos were created for the main positions of the plant. All videos are uploaded to Youtube channel.

The sale of equipment has seasonality, so by the season advertising campaigns were launched in Google Ads, search, display and remarketing (advertising that is shown to those who have already visited the site, but did not do the targeted action).

The company was registered on GoogleMaps, the Google My Business page was created, a Facebook page and a video channel on Youtube are being maintained. An active blog is being maintained to help better understand soil cultivation and agricultural technologies, and news about the plant, its employees and events is also published.

Linkbuilding in guest articles and on agricultural portals. The budget was very limited. A press release was organized before the exhibition and the release of a new piece of equipment at the Informator news agency, a video was shot for the YouTube channel.

What was the team composition?

project manager, internet marketer, contextual advertising specialist, content manager, programmer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to advertising, traffic increased by 2-3 times and the number of conversions per season reached 4%. + 201% traffic to the site 160+ positions in the TOP-3 20+ per month online applications and calls Applications for cooperation from Kazakhstan, Belarus, Dominican Republic.

The main factors that led to success:

1. Improved the quality of the site, made a convenient catalog and the ability to fill out applications online
2. Content marketing - the publication of articles and news on topics of interest to the target audience
3. Moderate link building, to form a positive link profile
4. Activity on social networks.

How effective was the workflow between your team and theirs?

The project manager that we were assigned was easy to communicate with and provided us frequent updates. We connected over the phone at least once a week and used Worksection for all other communication. Overall, I was impressed by the timeliness of the team.

What did you find most impressive about this company?

They are a great team, able to integrate statistics into creative ideas. Over a year and a half of working with galmash.com.ua, we got good results!

Are there any areas for improvement?

no,all is good