Digital Agency for eCommerce Business
Shiftreset is a digital agency offering developing and promotion, project management and development consulting. We help small businesses to grow and increase their income with digital marketing for more than 5 years.
Our goal is to find the shortest path to your business success.
Our mission is to help small and medium-sized businesses grow, scale and achieve results using online opportunities.
Our motto is a "win-win" combination.
We provide exceptional professional services in strategy, user experience, design, and full stack engineering to produce brilliant digital ideas.
We deliver innovative custom solutions with a personalized touch in developing and promotion.
We help businesses understand and fulfill their online potential with web design and development, SEO, Paid Media (PPC), content and e-mail marketing and in-depth analytics. All our customers increase sales and get more qualified leads.
We’ll guide you through the best options to fulfill your business needs in the most efficient way possible.
The cutting-edge technologies, coupled with a personalized approach, make our company the best choice for individuals and businesses. Technologies are conquering the world and staying on the sidelines is an unaffordable mistake for anyone who wants to evolve and keep up with the progress. However, the variety of different approaches is so huge that one business or individual is unlikely to take advantage of all of them on its own. That’s where Shiftreset comes in.
Focus
Portfolio
Santekhsvit - online plumbing store, Galeshchina Mashzavod - a plant for the production of agricultural tillage equipment, Alternative Solution - online store of equipment for solar power plants
Development and promotion of a corporate site for a plant producing agricultural tillage equipment
1. created a prototype
2. developed a template on the OkayCMS platform
3. filled the site with content
4. embedded seo block
5. optimized payment and delivery pages
6. adapted the site for all permissions
7. created a block of unique selling proposition, feedback
8. tested the site, etc.
Development and promotion of an online store of sanitary ware SanTechSvіt
1. created a prototype
2. developed a template on the OkayCMS platform
3. transfer of all goods, texts, information
4. embedded seo block
5. optimized payment and delivery pages
6. adapted the site for all permissions
7. created a block of unique selling proposition, feedback
8. tested the site, etc.
Development and promotion of an online store of alternative energy
1. created a prototype
2. developed a template
3. filled the site with content
4. embedded seo block
5. optimized payment and delivery pages
6. adapted the site for all permissions
7. created a block of unique selling proposition, feedback
8. tested the site, etc.
9. designed and implemented a calculator
Reviews
the project
Web Dev & Marketing for Agricultural Equipment Manufacturer
"They are a great team, able to integrate statistics into creative ideas."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Galeshchina Mashzavod-Ukrainian plant for the production of tillage agricultural machinery, harrows, cultivators,rollers.
For what projects/services did your company hire Shiftreset?
Promotion of the plant in Ukraine and promotion to neighboring countries to expand the dealer network
What were your goals for this project?
Receiving more applications from the site and increasing sales
How did you select this vendor?
Through advertising and recommendations
Describe the scope of their work in detail.
What was done?
- A deep analysis of the niche, competitors and the needs of the target audience
- A new structure has been assembled for requests
- Created beautiful product cards, with high-quality photos, videos, features, descriptions and order buttons
- Having analyzed information requests, articles were written for them
- News about the company, trips to exhibitions, news and employees was posted
- Created a page on Facebook and a channel on Youtube.
Initially, the plant had an outdated website on which there were no feedback forms and it served solely to inform about the plant and the equipment that it produces. The site was not optimized for mobile devices and did not lead customers.
The main channel of orders was a dealer network and a sales department, which already had an established circle of customers. It was decided to make a new site, an online catalog with good photographs of equipment, with video reviews and detailed descriptions of its characteristics.
The direction of spare parts for plant equipment and similar models from other manufacturers, which was not presented on the old site and at the beginning of work on the new one, was also studied in detail.
To create the site, CMS was selected, the most optimized for seo-promotion. The site was created according to all the technical requirements of internal optimization, adaptive and cross-browser, with a blog and news. 2 separate catalogs were created, one for equipment and the second for spare parts, which are in great demand in the market.
All filters were also configured that would give convenient navigation through sections of the site, as well as respond to low-frequency user requests. The site is implemented in three languages, Russian, Ukrainian and English, as it was planned to attract partners from other countries.
People interested in buying equipment even from countries such as Argentina began to write to the plant. It has been ascertained that the harrows of the Galeshchinsky plant are excellent for their soils. The equipment was shot in the field and overview videos were created for the main positions of the plant. All videos are uploaded to Youtube channel.
The sale of equipment has seasonality, so by the season advertising campaigns were launched in Google Ads, search, display and remarketing (advertising that is shown to those who have already visited the site, but did not do the targeted action).
The company was registered on GoogleMaps, the Google My Business page was created, a Facebook page and a video channel on Youtube are being maintained. An active blog is being maintained to help better understand soil cultivation and agricultural technologies, and news about the plant, its employees and events is also published.
Linkbuilding in guest articles and on agricultural portals. The budget was very limited. A press release was organized before the exhibition and the release of a new piece of equipment at the Informator news agency, a video was shot for the YouTube channel.
What was the team composition?
project manager, internet marketer, contextual advertising specialist, content manager, programmer
Can you share any outcomes from the project that demonstrate progress or success?
Due to advertising, traffic increased by 2-3 times and the number of conversions per season reached 4%. + 201% traffic to the site 160+ positions in the TOP-3 20+ per month online applications and calls Applications for cooperation from Kazakhstan, Belarus, Dominican Republic.
The main factors that led to success:
- Improved the quality of the site, made a convenient catalog and the ability to fill out applications online
- Content marketing - the publication of articles and news on topics of interest to the target audience
- Moderate link building, to form a positive link profile
- Activity on social networks.
How effective was the workflow between your team and theirs?
The project manager that we were assigned was easy to communicate with and provided us frequent updates. We connected over the phone at least once a week and used Worksection for all other communication. Overall, I was impressed by the timeliness of the team.
What did you find most impressive about this company?
They are a great team, able to integrate statistics into creative ideas. Over a year and a half of working with galmash.com.ua, we got good results!
Are there any areas for improvement?
no,all is good