What was the scope of their involvement?
Initially, we worked together to create an audio-visual learning component for our training module. We started creating more technical tools because they had new ideas we could explore, including a low-cost LED for learning modules that can be loaded and dispatched to training centers. We moved on to social media from there, and then to creating the entire alumni engagement app for iOS and Android.
The app has multiple functionalities, including a chat room, learning nuggets, and games. The e-learning options are in the apps, but we’ve also created a web backup for it in case network issues arise. This is a very different kind of project that involves gender, so in the learning nuggets, we have incorporated learning tools about POSH [Prevention of Sexual Harassment] in the workplace. They implement everything using plans I’ve created.
Shezartech created our entrepreneurship based program games where users can learn different tricks and trades, including how to push their own sales. Along with an online game that helps build networking skills, Shezartech also creates microsites for us and our nonprofit nodal agencies. They manage our digital network as well.
They manage all of our social media, including article creation, engagement platforms, and partnership opportunities for multiple mediums. This includes our Facebook page, where we are now working with feminist ezines in India. There are also videos, tools, and infographics that sync with these channels. We gather a lot of information about issues through social media, including information about women participating in the workforce.
They’ve been invested in understanding our project, and haven’t taken on any others due to this.
What is the team dynamic?
I lead their team of two people who work full time, and they’ve really been central to the success of the project. Their sense of humility and the deep engagement they’ve brought to this project are both things we cherish.
How did you come to work with Shezartech?
Shezartech had created part of our sales learning nuggets, so I was referred that way.
How much have you invested with them?
Our annual investment is ₹50-₹90 lakh rupees [$78,000-$140,600].
What is the status of this engagement?
We started working with them in January 2015, and the relationship is ongoing. The project has continued growing over that time.