What was the scope of their involvement?
The process started with wireframes, followed by the frontend work, and then the backend integration. We worked on optimization after launching the new website.
They renewed our website using Magento standards and made some UX changes to the old website. They investigated our users and created user personas based on our call center and Google Analytics data, focusing on their behavior and motviations. With the personas, we also created user journey maps, looking at how they made their decisions to buy from us: what searches were they coming from, and what they needed to go through to make a decision.
They then created a UX report for us, based on that data, and worked on a new UI design from scratch. They focused on anticipating what users needed—what elements they needed to access and understand.
What is the team composition?
The project involved 6–7 people from SHERPA, with different people for each step. Our meetings were more crowded at times, but I don’t know how many people worked in the background.
How did you come to work with SHERPA?
We had a large budget from an investor so we started to investigate the best agencies in Turkey. We came down to three names and also looked outside the country, at agencies in the Netherlands, France, and the U.K. We decided to go with SHERPA because of their references, both brand and personal ones.
How much have you invested with them?
The cost was around 200,000 Turkish liras. The conversion rates have changed a lot since then.
What is the status of this engagement?
We started working with them in August 2016 and concluded the collaboration in November 2017. We stopped the work for a while, because of the budget, but then continued again.