UX Design & Analytics Studio

Bronze
VERIFIED

SHERPA is an award-winning digital experience design studio where users, execution and results rule. We work our way through, initially understanding the problem, whatever that may be, thoughtfully considering the client, the business, the market, the goals, the audience and users, and then find ways of telling the right story to guide our project owners and inspire their users.

SHERPAs are united together in order to create and design result-oriented measurable digital experiences for start-ups, companies and value added online services providers.

Services

  • UXAAR - UX Analytics Audit Report
  • UX Research
  • UX Strategy
  • UX/UI Design
  • UX Analytics & Optimization
 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2013
Show all +
London, United Kingdom
headquarters
other locations

Portfolio

Key clients: 
IATA, Hippo.co.za, Mastercard Advisors, Grundig, BEKO, Decathlon, CarrefourSA, Türkiye İş Bankası, TEB, Eureko Insurance, Telesure Insurance (Koalay.com), Çelik Motor, Harvard Business Review Turkey, Hepsiburada.com
Innovative solutions for next generation banking Image

Innovative solutions for next generation banking

As a result of the data analysis and optimization practices implemented with Turkey's first digital bank, we have achieved a significant increase in conversion rates.Banking is one of the fastest digitally transforming industries in the world. With its innovative philosophy also the convenience and advantages in the online banking operations, CEPTETEB, the next generation digital bank, is a pioneer of digital transformation in

Turkey. Together with the CEPTETEB team, which aim to increase conversion rates by providing a better digital banking experience to its users, we successfully finalized the optimization process of the application flows by focusing on analytics data, with a great increase in conversion rates.

In order to optimize all application processes, especially the New Customer Application, we first started by identifying the current and potential pain points of users with the support of analytics data.

We have developed hypotheses to optimize the pain-points leading users to exit from the application process. Within the scope of these hypotheses, we started working on conversion optimization practices and made small-scale changes in the user flows to accomplish our goals.

For further information
https://sherpa.digital/en/project-detail/cepteteb-conversion-optimizatio...

 

Insurance for everyone,  with user-oriented design Image

Insurance for everyone, with user-oriented design

The user-oriented website we designed for Eureko Sigorta, turns insurance into an easy and understandable experience for everyone.

 

Who says insurance is hard? Probably everyone. According to many, the world of insurance consists of complex terms, incomprehensible concepts, and processes known only to experts. So why can’t everything, for everyone be simpler, easier to understand? Of course, it's

possible.

Eureko Sigorta, the representative of Achmea -one of the world’s major insurance associates- in Turkey, is the leader of bancassurance in the industry. In the project kick-off meeting, Eureko Sigorta, aiming to enrich the existing customer base and provide a better user experience to their customers with different needs, informed us about recreating their website and online branch experiences as a way to break down the conventional insurance perception in people's minds and to construct an understanding that will extend from the present to the future.

Albert Einstein says: "It is harder to crack a prejudice than an atom." With the difficulty and importance of this task on our mind; designing a unique and innovative experience to re-establish the rules in the world of insurance, we focused on users and started working.

For further information: https://bit.ly/2Xi4DHw

A brand new perspective  on car rental Image

A brand new perspective on car rental

We designed an innovative and functional service experience for MOOV by Garenta.

It's no longer a dream to rent and start driving the car you want, whenever you want, and as much as you want. Garenta is the company established with the experience and assurance of Anadolu Group to provide world-class service; which has an innovative vision and specializes in short-term car rentals. Garenta's brand new product MOOV by

Garenta allows users within the specified zones, to rent the car they wanted, whenever they wanted for any duration they wanted:

When requested by the smartphone application, the valet delivers the requested vehicle to the specified location; the driver leaves the vehicle to any location they wanted after use and only pays for the usage duration.

These processes can operate effectively, thanks to the cars equipped with telematics technology — which is becoming increasingly widespread all over the world — enabling the acquisition and transfer of the live vehicle data to the services.

 

For details: https://sherpa.digital/en/project-detail/moov-by-garenta-service-design-...

Arçelik and SHERPA won 2019 iF Design Award for 2 products! Image

Arçelik and SHERPA won 2019 iF Design Award for 2 products!

We are proud to announce that Beko Vega TFT Oven and Grundig Dot Matrix Hobs were deemed worthy for iF Design Award 2019 in product category.

IF Design Awards, which is one of the most important design summits of Germany and certainly of the world, which has more than 5 thousand applications from 70 countries every year.

Beko Vega TFT Oven and Dot Matrix Hob, which we have designed together with our long-time

partner Arçelik Design Team, have been awarded in the best product category by the 2019 iF Design Awards jury.

Details at: https://bit.ly/2JoGuMF

Boosting conversion in  the sports arena with test-driven design Image

Boosting conversion in the sports arena with test-driven design

The design process that we started with Sportive, from user definitions to product categorization and a brand new interface, successfully ended with achieving key project goals such as increasing the mobile conversion rates, the shopping cart conversion rates, and the share of season products in total sales.

Sportive, Turkey's leading sporting goods retailer, also a supplier of many sports clubs from different branches;

presents the world-famous sports brands to their customers in 36 retail stores in 11 cities also in their online store. The Sportive team, which we started to work on in the renewal process of the online store of the brand, first asked us to analyze their desktop website’s interface design in terms of user experience and then re-evaluate them from scratch according to the obtained information and the visual brand identity of Sportive.

We started with user research to better understand and verify brand's business goals and customer profile, then we optimized the product categorization and the website navigation, finally we designed the brand new user interface. In the 6 month period over the publication of the new interface; the project goals, mobile e-commerce conversion rates increased by 20%, the shopping cart conversion rates increased by 120%, while mobile revenues increased by 55% compared to the data of the same period of the past year.

Details at: http://bit.ly/2KTDJzx

A brand new smart TV experience Image

A brand new smart TV experience

The project had a kickstart on the last week of November 2014. But, SHERPA’s Arçelik history lays quite a long way back, possibly to the childhood of each team member. As you would guess, the greatest motivation inspiring the team was to have the chance of participating in the user experience design of their “childhood heroes”.

We joined our forces with 14 other team members from Arçelik’s Product Development,

Industrial Design, Marketing and IT departments have started by discovering the existing TV experience again. All the user touch points have been noted carefully and the big picture of user’s journey on TV have started to arise day by day. Spending time with real users during usability tests, watching them using the TV remote, asking them questions about the bottlenecks they were facing let us come up with plenty of suggestions. And that’s how the 3 months UX innovation journey started.
Three awards for Arçelik and SHERPA at the 2018 Red Dot Design Awards! Image

Three awards for Arçelik and SHERPA at the 2018 Red Dot Design Awards!

At the Red Dot Design Awards, known as the Oscars of the design world, we won in three categories with our Grundig and Beko projects. Thus, we became the first Red Dot award-winning Turkish user experience (UX) design studio. This is an incredible honour for us.

We believe that working and achieving together is more valuable than anything else. Innovative experiences that have emerged as a result of our design

collaboration with Arçelik for many years continue to earn success globally. This is a great honour and the most important motivation for us to create better designs.

At the most prestigious design awards ceremony of the world 2018 Red Dot Design Awards, held in Essen, Germany on July 9; Grundig Inova Refrigerator, Grundig Induction Cooker and BEKO TFT Screen Oven products, which we have implemented in the interface design, were awarded with three prizes in the field of High-Quality Design. Thus, we had the honour to become Turkey’s first Red Dot award-winning user experience (UX) design studio.

Details at: https://bit.ly/2JFGAix

A new positioning for a insurance client that makes difference Image

A new positioning for a insurance client that makes difference

As the first digital and social insurance company in Turkey, the provider of a new generation of solutions, Quick Sigorta has a wide range of services including Compulsory Traffic Insurance and Optional (Kasko) Car Insurance services for car owners; also Compulsory Earthquake Insurance, Housing, Personal Accident and Travel Safety Insurance services. We, the SHERPA team have designed and started testing a brand-new homepage

positioning for Quick Sigorta, which reflects their motto: "affordable, practical and instant insurance" and that directs the users to their desired product from the Quick Sigorta portfolio, in the fastest and most effortless way.

 

http://bit.ly/2wb50YR

The new interface of technology in the kitchen Image

The new interface of technology in the kitchen

The emergence of next-generation induction cooktops has completely changed the cooking experience. Since then, the controllers of those cooktops haven’t changed much. So Grundig and BEKO made a decision to change the controllers and the user interfaces of next-generation cooktops with the guidance of new technology to provide a better user experience.

The cooktop interfaces of these two global brands should definitely

be both easily understandable and usable for all users all around the world, while highly aestethic to reflect the newest technology. Accordingly, with Arçelik design team, we embarked to design “dot matrix” and “seven segment” display based, user-friendly interfaces for Grundig ve BEKO cooktops.
Small changes for bigger conversion chances in real estate Image

Small changes for bigger conversion chances in real estate

SHERPA, the first Turkish partner of Optimizely in UX design; started working for Zingat.com, the first professional real estate network of Turkey. Zingat has been targeting to offer much better desktop and mobile experiences to their users, and increase their conversion rates.

Zingat and SHERPA worked hard together to design the smartest real estate platform of Turkey, with help form Optimizely’s powerful A/B testing

capabilities for validating the impact of every incremental change, improving Zingat customer experience and conversion optimization.

https://bit.ly/2x70EmG

Reviews

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UX/UI Optimization for Tire Export Company

"Sherpa is one of the companies that I learned the most from throughout my career."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Dec. 2016
Project summary: 

To increase conversions on a tire e-commerce site, SHERPA interviewed key users and tire suppliers before redesigning the UX/UI. They then created a backlog of potential UX/UI strategies for future tests.

The Reviewer
 
11-50 Employees
 
Istanbul, Turkey
Onur Eren
Co-Founder & CEO, KolayOto
 
Verified
The Review
Feedback summary: 

SHERPA's UI improvements boosted the conversion rate by 30%. Beyond measurable returns, the team was transparent about their knowledge and educated the in-house staff on design principles. Internal resources continue to use SHERPA's suggested tactics to date, occasionally checking in on new tech.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

KolayOto is Turkey's leading online tyre expert providing a wide range of products and services such as tyres, wheels, batteries, oil, accessories and quotations from auto-services, together with its strong partner network. KolayOto currently connects 1.000+ garages and services, 60.000+ products through its Partner Network and is collaborating with global auto supply parts brands to improve user experience, online and offline.

KolayOto commands ~1% of the total auto aftermarket in Turkey, and is the largest e-retailer in automotive vertical, with strong and sustainable growth of ~300% annually for consecutive years. I am CEO and Co-Founder of KolayOto.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SHERPA?

We worked with Sherpa on UX/UI Optimization of KolayOto in 2016, as we were preaparing to start scaling or e-commerce store.

What were your goals for this project?

Our goal was to improve conversion rate considerably in a year

SOLUTION

How did you select this vendor?

We had been following up Sherpa's work in the market before we got in touch with them. Once we were ready to improve UX/UI, we got in touch. We had a series of meetings where they deeply listened and diligently help figure out the main objectives.

We also had a small project we worked on together, that was for 3 months. During this period we got to know the team better, and they got to know us, our users, suppliers and UX better. As we started 2016 both sides were eager to continue seeing the potential that we could untap together.

Describe the project in detail.

The main goal was to improve conversion of our web store considerably. The work begin by interviewing users and suppliers, mapping out the UX. Sherpa then created an experimentation backlog (which we still use in 2019) of suggestions, and we began weekly meetings to go over the backlog deciding what to build, what to measure, what to deploy and what to dismiss.

This went on for a year and our conversion was improved by %30. Morevover we are still using the methodologies we learnt from Sherpa, by our inhouse product team.

What was the team composition?

We were assigned a product manager who was our main point of contact, but we always had at least 2 people from the team inn our weekly meetings. All of the time we worked together there was a etam of specialists taking care of topics related to their area.

On a quarterly basis we also met with partners to see how the project is moving and to evaluate strategic issues. We felt confident collaborating with all of the team regardless of their level or area of expertise.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We improved our conversion rate by %30. This was in alignment with our initial goals. We also continued to use many methodologies and approaches we learnt from Sherpa. I could say that in addition to improving our business metrics we also gained new assets.

How effective was the workflow between your team and theirs?

Sherpa Team has a very effective collaboration experience within their team and with their clients. As a startup company we are still in touch with them about what tools they are using for collaboration and I observe that it changes according to their needs and evolves over time.

This was similar during our collaboration as well. We had an backlog and an effective way of making sure the backlog turns into results, with an effective reporting system.

What did you find most impressive about this company?

The way I met Sherpa is through tracking the team behind succesful UX. It is a company that is able to deliver results that stand out, that are noticable.

Additionally they are taking their name to their heart, they have not only guided us but also joined our journey in this project and they were always very open in sharing what they know. Sherpa is one of the companies that I learned the most from throughout my career.

Are there any areas for improvement?

In the 7 years we have been running our startup Sherpa Team has been the one that has thrived to learn the most about our business, our users, suppliers, process. They learn, measure and build quite rapidly. I can not think of an area of improvement that they would not become aware of themselves and then improve it in a short time:)

5.0
Overall Score I am thrilled to have the opportunity to work with Sherpa!
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They plan well and achieve their goals.
  • 4.0 Cost
    Value / within estimates
    There were no surprises.
  • 5.0 Quality
    Service & deliverables
    Excellent work!
  • 5.0 NPS
    Willing to refer
    I have been referring Sherpa to many friends for a long time now:)

UI/UX for Online Retail Co

"The team is energetic, committed, and as excited as we are."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. 2019 - Ongoing
Project summary: 

Following stipulations, SHERPA is redesigning the UX of a digital retail platform to increase conversion rate and average order value.  The team audited the platform to locate various impact points to direct efforts.

The Reviewer
 
1,001-5,000 Employees
 
Istanbul, Turkey
Melisa Cakir
Omnichannel Leader, Decathlon
 
Verified
The Review
Feedback summary: 

In the preliminary stages of testing, SHERPA's efforts indicated a 10% conversion improvement on the website. Designed by the team, the home page has experienced increased engagement. Their commitment to collaboration fosters a valuable and lasting partnership. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Decathlon Turkey is the biggest sports retailer in Turkey, founded in France in 1946 and has been operating since 2009 as retailer. I'm responsbile for all omni-business including omnichannel and ecommerce

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SHERPA?

We are in partnership with Sherpa for the improvement user experience and journey of Turkish sports users. Sherpa is helping us to give better online journey thru our website, making life easy for the users.

What were your goals for this project?

We set several target in each axe but basically the outcome of this partnership will be inrease in CR% and AOV

SOLUTION

How did you select this vendor?

After meeting with several suppliers we compared three major inputs. Previous Customers feedback Team of the supplier Price / Quality after meeting with the team which is the most important one we were convinced to work with Sherpa

Describe the project in detail.

First we started with kick-off meeting where all members of both parts met and we explained our short and mid term expectations. Where we want to get more assistance. Afterwards Sherpa made a full audit of decathlon.com.tr pointing High, Medium and Low impacting points and then we met again to built the road map together. When to start, what are the main actions etc.

What was the team composition?

Big team :) UX Producer, UX Designer, UX Writer, UX Researcher, UX Strategist and UX Intelligence Engineer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The first A/B test we've made with them results of ~10% conversion uplift. We've changed our home page from zero, designed by Sherpa.

How effective was the workflow between your team and theirs?

We are using Slack for daily operations and connections and we are meeting thru visio every other week which makes us save a lot of time. We have not missed any task till today.

What did you find most impressive about this company?

The team. The team is energetic, committed, and as excited as we are. We never felt as a customer we always felt as partners.

Are there any areas for improvement?

Lead time Only thing I can put as input coming from business side with a huge time pressure. I totally support the time needed for each task tat we can not speed up without loosing the quality.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Marketing Strategy for Data Center

"They have a very analytical way of thinking and they use effective tools." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Jun. 2015
Project summary: 

After SHERPA developed an underlying digital communication strategy, they created a new portfolio of digital assets, including a web design and blog.

The Reviewer
 
51-200 Employees
 
Istanbul, Turkey
Görkem Öztürk
Marketing & Sales Director
 
Verified
The Review
Feedback summary: 

Thanks to initial planning and investigations, SHERPA was able to facilitate a smooth and timely design process. Their understanding of project needs and analytic approach were particularly valuable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the Marketing & Sales Director of Radore, one of the biggest data centers in İstanbul, Turkey.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SHERPA?

We hadn’t focused on building a marketing communication strategy before, didn't have any proper digital asset management/web design, and had no understanding of customer approach. I was looking for a company that could analyze our digital communication problem and give us a permanent solution—not another "fancy" web design. 

What were your goals for this project?

The first goal was to set the basics of the communication strategy. Second was to build our digital assets accordingly to this strategy. Third was to create a web site that understood and covered the needs of existing and potential customers. Fourth was it had to be modular package so we could build the missing parts or make revisions easily. Fifth was to be fully mobile responsive.  And Sixth one was to increase conversion rate and the time spent on the web site.

SOLUTION

How did you select this vendor?

Sherpa was the only design studio that had a professional and strategic approach for the design process. Problem-solution relativity and well managed project management. Design was not just creativity and Photoshop for them. They were getting noticed so fast in the sector, so we got together and went on.

Describe the scope of their work in detail.

Building a digital communication strategy and rebuilding the digital assets (web site, blog) accordingly.

What was the team composition?

Founder (Strategy), project manager/head, designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved every goal with 80%–90% accuracy.

How effective was the workflow between your team and theirs?

They're pretty good at planning and processing the project, although design projects often don’t go as well as planned because of revisions and critics. They managed the timeline very well. They have a very analytical way of thinking and use effective tools.

What did you find most impressive about this company?

The way they approach a problem. They don't do a thing before they fully understand the client and their needs. They don't try to "sell" their design either. Whether you like it or not they put their best solution on the table, which is made for you and their behind 100%.

Are there any areas for improvement?

They're a little high priced for the Turkish market, but not for the European or American market.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Always as planned.
  • 3.0 Cost
    Value / within estimates
    A little high priced.
  • 5.0 Quality
    Service & deliverables
    100% solution-oriented and goal-focused.
  • 5.0 NPS
    Willing to refer
    I always reccomend SHERPA to my network.

UI/UX Design for Aviation Company

“They’re responsive and flexible, suggesting solutions that don’t jeopardize our timeline.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Ongoing
Project summary: 

SHERPA provides ongoing design and development support. Their team tested an existing portal, provided UX wireframes, and are working on the UI design, currently.  

The Reviewer
 
1,000 - 5,000 Employees
 
Turkey
Customer Service Representative, Aviation Company
 
Verified
The Review
Feedback summary: 

The work has met requirements, thus far. Delivering work on time and satisfying expectations, SHERPA continues to be a strong addition to the project. Their ability to provide creative ideas while maintaining the original vision is a valuable asset in the collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a customer service rep for an aviation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SHERPA?

We needed someone to do UX research on our existing portal and then, according to the findings, help redesign our customer portal.

SOLUTION

What was the scope of their involvement?

SHERPA tested our existing platform. They conducted a few interviews with customers and our customer service team. From there, they began building wireframes for the UX. Since that stage was approved, they’ve moved onto the UI design and development is ongoing.

What is the team composition?

The project manager is our main point of contact. For each step, we’re in touch with 4–5 people.

How did you come to work with SHERPA?

We researched online and shortlisted several companies. Out of all the ones we contacted, SHERPA made the best impression.

How much have you invested with them?

We’ve spent $100,000.

What is the status of this engagement?

We started working together in October 2018 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

So far, we’re satisfied with their work and services. Everything is delivered on time within our tight deadlines, and they’ve been a great help throughout the entire journey.

How did SHERPA perform from a project management standpoint?

Their project management approach is very good. We’re in contact either daily or 2-3 times a week. It’s been an intense workload, but they coordinate well. Their team follows up on any changes, which is great.

What did you find most impressive about them?

They’re responsive and flexible, suggesting solutions that don’t jeopardize our timeline. In some stages, we need to make unexpected changes, and they adapt well.

Are there any areas they could improve?

If they expanded their team, they’d be able to get more work done. This isn’t an issue with our project but could be helpful for future projects they do.

Do you have any advice for potential customers?

I’m quite satisfied and I’d recommend others to work with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    It is a hard project with tight deadlines and they are able to handle it successfully.
  • 5.0 NPS
    Willing to refer

Website Design for Insurance Comparison Site

“They bring a unique perspective and strong UX expertise to our project.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2018 - Ongoing
Project summary: 

SHERPA is updating a website and improving analytics to boost conversions. They initially developed a POC and are now redesigning the UI/UX of various site pages. They use InVision and Photoshop.

The Reviewer
 
51 - 200 Employees
 
Johannesburg, South Africa
Andre Pronk
Enablement Manager, Hippo.co.za
 
Verified
The Review
Feedback summary: 

SHERPA has improved upon the POC and boosted performance by 10–11%. The team makes the collaboration effortless by accommodating additional tasks, facilitating smooth communication, and providing actionable recommendations. Customers can expect an accessible and timely offshore partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the enablement manager at Hippo.co.za, a financial services comparison website. Our primary focus is on car insurance. I’m responsible for technology and the website’s development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SHERPA?

We’d been in the market for around eleven years, and our website had become outdated. We needed to look at our funnels, especially in terms of UX, to improve conversions and generate leads.

SOLUTION

What was the scope of their involvement?

SHERPA is our UX partner. They began with a proof of concept (POC) and did a full review of our existing website; now, they’re redesigning the UX of different sections of the site, including home, car, and life insurance. We’ve given them carte blanche for our site’s UI/UX design. They use InVision, Photoshop, and other design tools.

SHERPA is also helping us improve analytics. They updated us from static tags to Google Tag Manager. Facebook clicks were coming to the site as direct traffic, and SHERPA helped us clean this up and correct the tagging.  Our teams collaborate on content.

What is the team composition?

I work with 5–6 SHERPA team members, but I’m sure they have a bigger backend team. I have one main point of contact.

How did you come to work with SHERPA?

Another business within our parent company had worked with SHERPA and referred them.

How much have you invested with them?

My company has spent around €50,000 (approximately $55,800 USD).

What is the status of this engagement?

The POC work spanned August–November 2018. We’ve since upgraded to a formal agreement, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we’re still in the early phases of the project, we’ve already seen 10–11% functionality and performance improvements from the POC. We’ve implemented many of SHERPA’s recommendations. My team has seen very good numbers so far, and the actual value of SHERPA’s work will be evident after the full implementation.

How did SHERPA perform from a project management standpoint?

They’re always willing to take on additional tasks, and they facilitate an easy, informative collaboration. The team is readily available, even during non-business hours. They’re clear on deadlines and haven’t missed one yet.

SHERPA’s team communicates well. Although we’re a South African company and they’re Turkish, we’ve never had a problem with the language difference. They set up a Slack channel, on which we share constant feedback.

What did you find most impressive about them?

The ease of working with SHERPA sets them apart. They deliver high-quality results that we’re very pleased with. They bring a unique perspective and strong UX expertise to our project. I think the relationship will continue to be outstanding.

Are there any areas they could improve?

I was initially a bit skeptical about working with an offshore vendor, but we’ve had no issues.

Do you have any advice for future clients of theirs?

The only mistake we made going into this was doing it as a POC rather than a full-on project from the start. We lost some time there; otherwise, I’d say that clients can really trust them.

5.0
Overall Score I’ve enjoyed working with them, and I’ve learned a lot from them. It’s been a great experience overall.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re clear on when they’ll deliver, and they deliver on those dates.
  • 4.0 Cost
    Value / within estimates
    Their costs are affordable.
  • 5.0 Quality
    Service & deliverables
    They’re on top of deliverables. They’ve delivered on time, and we haven’t had any problems in terms of quality.
  • 5.0 NPS
    Willing to refer
    I've recommended them to other parts of our business.

User Research & UI/UX for Insurance Company

“We don’t have any competition that’s close to our level of UX, thanks to SHERPA.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2013
Project summary: 

SHERPA optimized a website’s UX/UI on a short timeline, following project requirements. They’ve also worked on numerous site iterations since the original launch.

The Reviewer
 
51-200 Employees
 
Istanbul, Turkey
Llewelyn Padiachy
COO, Telesure Insurance
 
Verified
The Review
Feedback summary: 

SHERPA has some of the friendliest and most talented resources in their region. The team followed the project scope and produced exactly what was asked for. They built an amazing product with minimal oversight and continue to deliver excellent service.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the COO for Telesure Insurance, a brokerage brand that tries to make insurance easier. We have operations around the world, and I currently head up the retail division in our Turkish environment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SHERPA?

Insurance is a complicated and cumbersome process in Turkey, so we wanted to create an easy-to-use website from scratch for our new brand.

SOLUTION

What was the scope of their involvement?

SHERPA worked on our UX and user journeys. We gave them a two-hour brief, and they came back within a week with phenomenal suggestions that they later implemented. They mapped out the user journey and designed UX/UI services. They listened to what we wanted to achieve, understood our goals, and united our sales process with the UX. They created an intuitive and interactive product that doesn’t ask too much information or confuse clients. Since originally hiring SHERPA, we’ve worked on multiple iterations of the site.

What is the team composition?

We mainly work with the owner and a UX developer.

How did you come to work with SHERPA?

They were a referral.

What is the status of this engagement?

The project occurred in December 2013, and we continue to use them for updates and changes.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re one of SHERPA’s oldest clients, which shows how much we trust them. The site they created was functional within just a few weeks, and we’re the strongest performing online and e-commerce insurer in Turkey. We don’t have any competition that’s close to our level of UX, thanks to SHERPA.

How did SHERPA perform from a project management standpoint?

We spoke two or three times in the two weeks. They grasped exactly what we wanted to accomplish from the very first meeting. Even though we didn’t provide much information, they still made a high-quality product in a short amount of time. They’ve never failed us, and they always let us know if they can’t make a deadline. Open and honest communication is integral to their project management, and we can call each other at any time to manage expectations.

What did you find most impressive about them?

They have a phenomenal ability to absorb information and create a solution that perfectly meets your needs. We had a successful launch, and they’ve even been able to apply their skills outside of the Turkish market. The company culture is friendly and honest, admitting to mistakes and fixing them without excuses. They all have great work ethic and aren’t afraid to challenge us to make the best product possible.

Do you have any advice for future clients of theirs?

Make sure they and your IT team work well together. There needs to be good collaboration between the two to best optimize the partnership.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always communicate and let us know of any problems.
  • 5.0 Cost
    Value / within estimates
    I never felt I was being overcharged. They have very flexible payment plans.
  • 5.0 Quality
    Service & deliverables
    I’ve yet to be disappointed with their quality.
  • 5.0 NPS
    Willing to refer
    I’m highly likely to refer them and already have multiple times.

Magento UI/UX Frontend Design for Sports Company

"All our conversion rates increased."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2016 - Nov. 2017
Project summary: 

SHERPA worked on a Magento website, working on wireframes, frontend UI/UX work, and backend integrations. They focused on understanding user personas and developing a responsive frontend.

The Reviewer
 
1-10 Employees
 
Istanbul, Turkey
Umur Korkut
Director, Sportive
 
Verified
The Review
Feedback summary: 

The work was very successful, increasing the conversions on the website through improved user journeys and significantly improving the aesthetic rating the site received. The team managed the project smoothly and ensured everything was carefully planned and thoroughly tested.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Sportive.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SHERPA?

We were using the Magento backend platform, which made it hard to change our UI/UX designs.

SOLUTION

What was the scope of their involvement?

The process started with wireframes, followed by the frontend work, and then the backend integration. We worked on optimization after launching the new website.

They renewed our website using Magento standards and made some UX changes to the old website. They investigated our users and created user personas based on our call center and Google Analytics data, focusing on their behavior and motviations. With the personas, we also created user journey maps, looking at how they made their decisions to buy from us: what searches were they coming from, and what they needed to go through to make a decision.

They then created a UX report for us, based on that data, and worked on a new UI design from scratch. They focused on anticipating what users needed—what elements they needed to access and understand.

What is the team composition?

The project involved 6–7 people from SHERPA, with different people for each step. Our meetings were more crowded at times, but I don’t know how many people worked in the background.

How did you come to work with SHERPA?

We had a large budget from an investor so we started to investigate the best agencies in Turkey. We came down to three names and also looked outside the country, at agencies in the Netherlands, France, and the U.K. We decided to go with SHERPA because of their references, both brand and personal ones.

How much have you invested with them?

The cost was around 200,000 Turkish liras. The conversion rates have changed a lot since then.

What is the status of this engagement?

We started working with them in August 2016 and concluded the collaboration in November 2017. We stopped the work for a while, because of the budget, but then continued again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All our conversion rates increased, from checkout baskets to units per transaction, and the bounce rate on our homepage decreased. According to our survey, we got an 8.5/10 rating for site aesthetics; before, it was around 5.6/10.

How did SHERPA perform from a project management standpoint?

I was in direct contact with them three or four times per week, or even daily. Their performance was perfect. Keeping strict deadlines was important to me, as I was reporting directly to the CEO and to our investor. It was important for me to get reports, to have project management, and to keep deadlines, and SHERPA was very good in this respect; they never missed a deadline.

They were responsive and truly the best agency I’ve worked with. They never missed a deadline and got back to me anytime I needed to reach them, giving me reports on what they’d done so far and what the methodology behind it was. They worked on the project, but they taught us at the same time.

What did you find most impressive about them?

I appreciated their questioning. According to them, everything needs to be A/B tested, it needs to be clear, and it needs to be questioned before launching it. They always interrogated why we were doing something, what would be its impact, and how we would measure it. Those questions helped us a lot in finding the right approach. As an agency, they didn’t accept everything that came from the customer; they challenged and taught us, developing our knowledge.

Are there any areas they could improve?

They've opened a London office, but they still need to expand a lot and bring more talent to the team. They’re perfectionists and they’re growing fast because of this. That's good for them, but as a happy client of theirs, I would like to bring them more jobs. Once they’re full, they won’t bring in any new customers.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    It was 4 in the beginning, but it turned into a 5 at the end.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
United Kingdom
ID
11771338
Date of Formation
Jan 16, 2019
Last Updated
Mar 23, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
7
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
August 2, 2019