UX Design & Analytics Studio

Bronze
VERIFIED

SHERPA is an award-winning digital experience design studio where users, execution and results rule. We work our way through, initially understanding the problem, whatever that may be, thoughtfully considering the client, the business, the market, the goals, the audience and users, and then find ways of telling the right story to guide our project owners and inspire their users.

SHERPAs are united together in order to create and design result-oriented measurable digital experiences for start-ups, companies and value added online services providers.

Services

  • UXAAR! - UX Analytics Audit Report
  • Project Objectives and Opportunities Analysis Report
  • Project Scope Definition
  • Usability Analysis
  • Content Creation and Management
  • Experiential Identity Creation
  • Persona Definiton
  • User Story Creation
  • User Flow Mapping
  • User Experience Journey Design
  • Lo/Med/Hi Fidelity Wireframe Design
  • Interaction Story Creation
  • User Interface Design
  • Prototyping
  • UX Measurement System Definition, Implementation and Optimization
  • Conversion Oriented Hypothesis Development
  • A/B Testing
 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2013
Show all +
London, United Kingdom
headquarters
other locations

Portfolio

Key clients: 

IATA, Hippo.co.za, Mastercard Advisors, Grundig, BEKO, CarrefourSA, Türkiye İş Bankası, TEB, Eureko Insurance, Telesure Insurance (Koalay.com), Çelik Motor, Harvard Business Review Turkey, Hepsiburada.com

A brand new perspective on car rental

We designed an innovative and functional service experience for MOOV by Garenta.

It's no longer a dream to rent and start driving the car you want, whenever you want, and as much as you want. Garenta is the company established with the experience and assurance of Anadolu Group to provide world-class service; which has an innovative vision and specializes in short-term car rentals. Garenta's brand new product MOOV by Garenta allows users within the specified zones, to rent the car they wanted, whenever they wanted for any duration they wanted:

When requested by the smartphone application, the valet delivers the requested vehicle to the specified location; the driver leaves the vehicle to any location they wanted after use and only pays for the usage duration.

These processes can operate effectively, thanks to the cars equipped with telematics technology — which is becoming increasingly widespread all over the world — enabling the acquisition and transfer of...

Boosting conversion in the sports arena with test-driven design

The design process that we started with Sportive, from user definitions to product categorization and a brand new interface, successfully ended with achieving key project goals such as increasing the mobile conversion rates, the shopping cart conversion rates, and the share of season products in total sales.

Sportive, Turkey's leading sporting goods retailer, also a supplier of many sports clubs from different branches; presents the world-famous sports brands to their customers in 36 retail stores in 11 cities also in their online store. The Sportive team, which we started to work on in the renewal process of the online store of the brand, first asked us to analyze their desktop website’s interface design in terms of user experience and then re-evaluate them from scratch according to the obtained information and the visual brand identity of Sportive.

We started with user research to better understand and verify brand's business goals and customer profile, then we...

A brand new smart TV experience

The project had a kickstart on the last week of November 2014. But, SHERPA’s Arçelik history lays quite a long way back, possibly to the childhood of each team member. As you would guess, the greatest motivation inspiring the team was to have the chance of participating in the user experience design of their “childhood heroes”.

We joined our forces with 14 other team members from Arçelik’s Product Development, Industrial Design, Marketing and IT departments have started by discovering the existing TV experience again. All the user touch points have been noted carefully and the big picture of user’s journey on TV have started to arise day by day. Spending time with real users during usability tests, watching them using the TV remote, asking them questions about the bottlenecks they were facing let us come up with plenty of suggestions. And that’s how the 3 months UX innovation journey started.

A new positioning for a insurance client that makes difference

As the first digital and social insurance company in Turkey, the provider of a new generation of solutions, Quick Sigorta has a wide range of services including Compulsory Traffic Insurance and Optional (Kasko) Car Insurance services for car owners; also Compulsory Earthquake Insurance, Housing, Personal Accident and Travel Safety Insurance services. We, the SHERPA team have designed and started testing a brand-new homepage positioning for Quick Sigorta, which reflects their motto: "affordable, practical and instant insurance" and that directs the users to their desired product from the Quick Sigorta portfolio, in the fastest and most effortless way.

 

http://bit.ly/2wb50YR

The new interface of technology in the kitchen

The emergence of next-generation induction cooktops has completely changed the cooking experience. Since then, the controllers of those cooktops haven’t changed much. So Grundig and BEKO made a decision to change the controllers and the user interfaces of next-generation cooktops with the guidance of new technology to provide a better user experience.

The cooktop interfaces of these two global brands should definitely be both easily understandable and usable for all users all around the world, while highly aestethic to reflect the newest technology. Accordingly, with Arçelik design team, we embarked to design “dot matrix” and “seven segment” display based, user-friendly interfaces for Grundig ve BEKO cooktops.

Small changes for bigger conversion chances in real estate

SHERPA, the first Turkish partner of Optimizely in UX design; started working for Zingat.com, the first professional real estate network of Turkey. Zingat has been targeting to offer much better desktop and mobile experiences to their users, and increase their conversion rates.

Zingat and SHERPA worked hard together to design the smartest real estate platform of Turkey, with help form Optimizely’s powerful A/B testing capabilities for validating the impact of every incremental change, improving Zingat customer experience and conversion optimization.

https://bit.ly/2x70EmG

How did we improve the conversion rates of KolayOto by 30%!

Impressed by our earlier projects, KolayOto knocked on our doors with a clear expectation. December - the month of the year when the tire sales dramatically increase - was up ahead and KolayOto needed to optimize their shopping cart experience to the maximum. As the first Turkish partner of Optimizely in UX, we responded quickly and we improved their new sign up rates by 47% and their conversion rates by 30%.

https://bit.ly/2NGf8n3

Reviews

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User Research & UI/UX for Insurance Company

“We don’t have any competition that’s close to our level of UX, thanks to SHERPA.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2013
Project summary: 

SHERPA optimized a website’s UX/UI on a short timeline, following project requirements. They’ve also worked on numerous site iterations since the original launch.

The Reviewer
 
51-200 Employees
 
Istanbul, Turkey
Llewelyn Padiachy
COO, Telesure Insurance
 
Verified
The Review
Feedback summary: 

SHERPA has some of the friendliest and most talented resources in their region. The team followed the project scope and produced exactly what was asked for. They built an amazing product with minimal oversight and continue to deliver excellent service.

BACKGROUND

Introduce your business and what you do there.

I'm the COO for Telesure Insurance, a brokerage brand that tries to make insurance easier. We have operations around the world, and I currently head up the retail division in our Turkish environment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SHERPA?

Insurance is a complicated and cumbersome process in Turkey, so we wanted to create an easy-to-use website from scratch for our new brand.

SOLUTION

What was the scope of their involvement?

SHERPA worked on our UX and user journeys. We gave them a two-hour brief, and they came back within a week with phenomenal suggestions that they later implemented. They mapped out the user journey and designed UX/UI services. They listened to what we wanted to achieve, understood our goals, and united our sales process with the UX. They created an intuitive and interactive product that doesn’t ask too much information or confuse clients. Since originally hiring SHERPA, we’ve worked on multiple iterations of the site.

What is the team composition?

We mainly work with the owner and a UX developer.

How did you come to work with SHERPA?

They were a referral.

What is the status of this engagement?

The project occurred in December 2013, and we continue to use them for updates and changes.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re one of SHERPA’s oldest clients, which shows how much we trust them. The site they created was functional within just a few weeks, and we’re the strongest performing online and e-commerce insurer in Turkey. We don’t have any competition that’s close to our level of UX, thanks to SHERPA.

How did SHERPA perform from a project management standpoint?

We spoke two or three times in the two weeks. They grasped exactly what we wanted to accomplish from the very first meeting. Even though we didn’t provide much information, they still made a high-quality product in a short amount of time. They’ve never failed us, and they always let us know if they can’t make a deadline. Open and honest communication is integral to their project management, and we can call each other at any time to manage expectations.

What did you find most impressive about them?

They have a phenomenal ability to absorb information and create a solution that perfectly meets your needs. We had a successful launch, and they’ve even been able to apply their skills outside of the Turkish market. The company culture is friendly and honest, admitting to mistakes and fixing them without excuses. They all have great work ethic and aren’t afraid to challenge us to make the best product possible.

Do you have any advice for future clients of theirs?

Make sure they and your IT team work well together. There needs to be good collaboration between the two to best optimize the partnership.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always communicate and let us know of any problems.
  • 5.0 Cost
    Value / within estimates
    I never felt I was being overcharged. They have very flexible payment plans.
  • 5.0 Quality
    Service & deliverables
    I’ve yet to be disappointed with their quality.
  • 5.0 NPS
    Willing to refer
    I’m highly likely to refer them and already have multiple times.

Magento UI/UX Frontend Design for Sports Company

"All our conversion rates increased."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2016 - Nov. 2017
Project summary: 

SHERPA worked on a Magento website, working on wireframes, frontend UI/UX work, and backend integrations. They focused on understanding user personas and developing a responsive frontend.

The Reviewer
 
1-10 Employees
 
Istanbul, Turkey
Umur Korkut
Director, Sportive
 
Verified
The Review
Feedback summary: 

The work was very successful, increasing the conversions on the website through improved user journeys and significantly improving the aesthetic rating the site received. The team managed the project smoothly and ensured everything was carefully planned and thoroughly tested.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Sportive.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SHERPA?

We were using the Magento backend platform, which made it hard to change our UI/UX designs.

SOLUTION

What was the scope of their involvement?

The process started with wireframes, followed by the frontend work, and then the backend integration. We worked on optimization after launching the new website.

They renewed our website using Magento standards and made some UX changes to the old website. They investigated our users and created user personas based on our call center and Google Analytics data, focusing on their behavior and motviations. With the personas, we also created user journey maps, looking at how they made their decisions to buy from us: what searches were they coming from, and what they needed to go through to make a decision.

They then created a UX report for us, based on that data, and worked on a new UI design from scratch. They focused on anticipating what users needed—what elements they needed to access and understand.

What is the team composition?

The project involved 6–7 people from SHERPA, with different people for each step. Our meetings were more crowded at times, but I don’t know how many people worked in the background.

How did you come to work with SHERPA?

We had a large budget from an investor so we started to investigate the best agencies in Turkey. We came down to three names and also looked outside the country, at agencies in the Netherlands, France, and the U.K. We decided to go with SHERPA because of their references, both brand and personal ones.

How much have you invested with them?

The cost was around 200,000 Turkish liras. The conversion rates have changed a lot since then.

What is the status of this engagement?

We started working with them in August 2016 and concluded the collaboration in November 2017. We stopped the work for a while, because of the budget, but then continued again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All our conversion rates increased, from checkout baskets to units per transaction, and the bounce rate on our homepage decreased. According to our survey, we got an 8.5/10 rating for site aesthetics; before, it was around 5.6/10.

How did SHERPA perform from a project management standpoint?

I was in direct contact with them three or four times per week, or even daily. Their performance was perfect. Keeping strict deadlines was important to me, as I was reporting directly to the CEO and to our investor. It was important for me to get reports, to have project management, and to keep deadlines, and SHERPA was very good in this respect; they never missed a deadline.

They were responsive and truly the best agency I’ve worked with. They never missed a deadline and got back to me anytime I needed to reach them, giving me reports on what they’d done so far and what the methodology behind it was. They worked on the project, but they taught us at the same time.

What did you find most impressive about them?

I appreciated their questioning. According to them, everything needs to be A/B tested, it needs to be clear, and it needs to be questioned before launching it. They always interrogated why we were doing something, what would be its impact, and how we would measure it. Those questions helped us a lot in finding the right approach. As an agency, they didn’t accept everything that came from the customer; they challenged and taught us, developing our knowledge.

Are there any areas they could improve?

They've opened a London office, but they still need to expand a lot and bring more talent to the team. They’re perfectionists and they’re growing fast because of this. That's good for them, but as a happy client of theirs, I would like to bring them more jobs. Once they’re full, they won’t bring in any new customers.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    It was 4 in the beginning, but it turned into a 5 at the end.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
United Kingdom
ID
11771338
Date of Formation
Jan 16, 2019
Last Updated
Mar 23, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
2
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
August 28, 2018