We Figure it Out.

Founded by award-winning entrepreneur Daymond John, our agency’s culture is deeply rooted in identifying opportunities, working extremely hard, and finding solutions to grow businesses immediately.

The Shark Group’s team of expert communicators, strategic analysts, and creative heavyweights excel in propelling brands into the framework of everyday life.

At our core, we are storytellers. We love working with brands to help tell their story, and when telling a brand story, it requires an inside-out understanding of the business and what drives its biggest fans. From a business’ founding through sales, marketing, and brand extensions, it is crucial to strategize every move. Our innovative brand management services will define and position your image so that your story can tell itself.

Through live entertainment, product placement, and unrivaled access to the celebrities and tastemakers that move culture, we wield the power of influence unparalleled in the branding industry.

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New York, NY
  • 214 W 39th Street
    New York, NY 10018
    United States


Key clients: 

Miller Lite, Bombas Socks, HSN, Bob Evans Farms, Chase Bank, Inc., Shopify, Forbes, ZipRecruiter

Competent Nursing Staff - Case Study  Image

Competent Nursing Staff - Case Study

When serial entrepreneur Thomas Venuto wanted to scale his multi-million dollar nurse staffing agency, he came to The Shark Group for a redesign that would allow his company to expand into new areas of the business.

Boudoir Hair Rebrand - Case Study  Image

Boudoir Hair Rebrand - Case Study

When celebrity hair stylist Gregg Giannillo wanted to expand his business to include consumer products, he came to The Shark Group for a redesign that would allow him the flexibility to scale into different markets in the near future.

Web Development - Daymond John  Image

Web Development - Daymond John

Even the Shark himself, Daymond John, needed a website that could hold all his upcoming events, blog, products, services and free resources in one easy to navigate place.


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Branding Revamp for Healthcare Staffing Service

"The collaboration between us and The Shark Group was worth the amount alone." 

Willing to refer: 
The Project
$10,000 to $49,999
Feb. 2019 - June 2019
Project summary: 

The Shark Group worked through a collaborative process to deliver a new brand identity including a color scheme. They also integrated the client’s employees’ and customers’ experiences into the material.

The Reviewer
11-50 Employees
Egg Harbor City, New Jersey
Thomas Venuto
Owner, Competent Nursing Staff, Llc.
The Review
Feedback summary: 

Initial impressions of the new brand and colors are positive, and internal stakeholders expect them to influence hard metrics as well. The Shark Group prioritized close cooperation and quick responsiveness. Their professional team was open to feedback and provided attentive service.

The client submitted this review online.


Please describe your company and your position there.

I am the Owner of Competent Nursing Staff, Llc, a Supplemental Healthcare Staffing Company. Specifically, Dialysis trained staff. We are located in New Jersey.


For what projects/services did your company hire The Shark Group ?

We were looking for a company that could help take our company to the next level. We wanted a fresh new look and design. We hired The Shark Group to help assist in elevating our company.

What were your goals for this project?

Our goal was to work with a company to redo our branding and color scheme. We wanted to incorporate the experience working with and for Competent Nursing Staff, Llc.( both employee and patient experience) into our brand and colors. The Shark Group totally nailed it!


How did you select this vendor?

We wanted an experienced company that was both personal and professional, that was backed by genuine staff, and that take pride in their work. We wanted a company that treated their work as if it was for their own company! This was not an easy find, but more of we were lucky to get to work with them.

Describe the scope of their work in detail.

Professionalism is what I got from the start with The Shark Group! Introductory call is established and meeting the team is next. Collaboration from this point is what we experienced between all team members of The Shark Group. Real-time spreadsheets are shared so you know exactly where the whole team is in a time frame, as well what can be expected next. Again, I cannot express the collaboration of our company and The Shark Group. It’s truly what separates them from other companies.

What was the team composition?

The Shark Group team consisted of 4 front line individuals. Each and everyone of them were always on point, had knowledge of what had taken place and what the next steps we’re going to be. Moreover, truly a high-level team of professionals. ~ Simone Newbolt- Head of Design & Production ~ Alejandro Taveras- Creative Director ~ Brian Demorcy- Web Designer ~ Matt Wilens- Sales Development


Can you share any outcomes from the project that demonstrate progress or success?

Our company will follow up with real results in the near future. As of today, everyone that has seen our new brand and color scheme absolutely loves it and truly admires our new colors.

How effective was the workflow between your team and theirs?

The collaboration between us and The Shark Group was worth the amount alone. It’s really hard to find a company, let alone a team that takes genuine pride in their work as if it was for their own company. At anytime I could send an email and was certain to get a response within hours or less. The team was receptive to any changes or criticism provided and diligently work to make it right. No hassles, no attitudes, simply professional.

What did you find most impressive about this company?

Collaboration has to be the most impressive asset of The Shark Group! It was truly a stellar experience and everyday they made us feel as if we were their only client!

Are there any areas for improvement?

As with any company, there are always ways to improve. For The Shark Group, my only advice is to keep doing what they're doing and scale it, as not many companies have the work ethic that your team demonstrated! It was a game-changing experience. 

Overall Score I will definitely be using them again on some of my other projects.
  • 5.0 Scheduling
    Super flexible. I was even able to meet the team in person. I can even remember having a discussion on the weekends.
  • 5.0 Cost
    Value / within estimates
    The value alone exceeds the experience, expectations, end result!
  • 5.0 Quality
    Service & deliverables
    They did complete market assessment, and, moreover, collaborated with us the whole time. Quality is at wow factor level!
  • 5.0 NPS
    Willing to refer
    I have already referred 4 companies. It’s was actuality easy to do once they seen my pre and post branding and logo colors. It sold its self!