Shamin Abas | Ultra-Luxury Brand Marketing & Business Development

Founded in 2005, Shamin Abas is a boutique firm that transcends the traditional practices of luxury lifestyle event marketing and public relations, delivering a refined expertise in strategic business development practices for ultra-luxury brands seeking reach into new, qualified audiences.

The firm works solely with brands that specifically cater to high-net-worth (HNW) and ultra-high-net-worth (UHNW) consumers and utilizes a methodology that seamlessly integrates money can’t buy, tailored experiences; global media coverage that resonates with the ideal consumer; smart affinity partnerships that share a cultural connection; and bespoke prospecting from within the firm’s deep network.

The firm’s approach to experiential marketing and strategic affinity partnerships comes from a profound understanding of the mindset of the HNW and UHNWI today. While broad data on this hard to reach audience can certainly be helpful, it’s the deep mapping the firm has done of the mindset, passions and interests of the select individuals that reside in its steadily growing network that means highly-effective engagement for its clients.

When it comes to media communications, the strategy and execution are carefully designed to successfully reach individuals that have attained this level of wealth, with techniques that result in high quality placements in the most desirable outlets worldwide.

Unlike the practice of list buying traditionally used by agencies that promise to deliver eligible prospects, Shamin and her team’s deep network of HNW and UHNW individuals, and key influencers, allows for highly-targeted prospecting, providing every project with a curated list from which to work.