Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The team at SevenAtoms was pretty much amazing. They were able to come in, analyze our AdWords account, and identify some of the weaknesses that we had. Andy prioritized getting some of those ads that Google was banning approved. Once he freed up those ads, we started seeing more targeted traffic right away. In fact, most of the other marketing companies even commented that it was impossible to get some of those specific ads unbanned. As soon as we gave SevenAtoms a shot, we started seeing results within 2 or 3 weeks.
Overall, they [SevenAtoms] were able to generate more targeted traffic and improve our cost per acquisition. Our most popular product was boat covers made of waterproof breathable fabric. We launched a new product, car covers, and could not figure out how to successfully sell them. When we were working with another marketing company, we had a cost per acquisition of around $80. That amount was pretty much impossible. Andy came in and within a month or two, he cut that almost in half. It went from $80/$90 cost per acquisition to $30/$40. It went from an unprofitable product to a profitable product.
How did SevenAtoms perform from a project management standpoint?
SevenAtoms was really good. They have great project management and customer relationship management. They had simple workspaces using Base Camp that kept everybody updated on the different projects that we were working on. Also, if there are any issues, I can call Andy directly, and he’s usually good with getting back to me right away. Sometimes, the environment in AdWords may change, and things will get out of whack, but within a day or so, Andy will get right on it and address whatever issue we’re facing.
What did you find most impressive about SevenAtoms?
I think the main difference is they focus on results. Most companies say that or claim that. But most companies put you in some kind of template system where they’re looking to manage you for as long as possible. Most marketing companies will tell you: "We’re going to set up these campaigns, but you may not see results for 3 to 6 months". That’s mainly because they intend to ration off their resources between you and other clients. In contrast, Andy and his team were able to show us results right away. Everyone else was telling us it was going to take 6 months to see anything. We were already doing well, so we didn’t need someone trying to tell us it’s going to take 6 months to see results. Andy came in, and right away he was able to focus on what we wanted to do.
Andy prefers to take on a project if he feels like he can add value. There have been times where I’ve presented products to him, saying, “Can we sell this?” He would reply, “I’m not going to be able to do this.” As a result, he’s somebody that we really trust. I feel like if Andy or SevenAtoms say they can’t do something, it could be impossible. They work towards their strengths. If it’s something that they don’t do, they tell you right away. It’s not like some companies who overpromise, and then outsource that work or make a referral fee. SevenAtoms focuses on what they specialize in, and they’re really good at what they do.
Are there any areas SevenAtoms could improve?
As of right now, not really. We’ve been growing, and we hope Andy and his team can continue to grow as well because we’re going to need more help and more resources. I know that’s something that he’s working on, expanding his staff and growing his team. I can’t say anything negative about what they do.