Set Fire Creative

BACKGROUND

Please describe your company and position.

I am the CMO of B10 Capital

Describe what your company does in a single sentence.

B10 Capital specializes in innovative tax strategies, helping high-net-worth individuals and businesses reduce tax liabilities through niche solutions like renewable energy credits and historical preservation incentives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Set Fire Creative to accomplish?

• Generate qualified leads through PPC
• Increase brand awareness of B10 Capital

SOLUTION

How did you find Set Fire Creative?

Referral

Why did you select Set Fire Creative over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Set Fire Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Set Fire Creative helped us manage and optimize our Google Ads campaigns, including search ads, display ads, and retargeting efforts. Their primary goal was to increase qualified lead generation by targeting the right audience and refining our ad spend. Key deliverables included:

• Comprehensive keyword research and audience segmentation.
• Creation and management of Google Ads campaigns, including ad copywriting and A/B testing.
• Retargeting setup to re-engage website visitors with tailored ads.
• Regular performance monitoring and detailed reporting on campaign metrics such as CTR, conversion rates, and lead quality.
• Strategic adjustments to improve ROI and ensure campaigns aligned with our overall business objectives.

Their team’s proactive communication and expertise made a significant difference in achieving our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our project with Set Fire Creative were impressive and directly aligned with our goals to increase qualified lead generation. Key results included:

• A 30% increase in qualified leads within the first three months of the campaign.
• Improved conversion rates on landing pages through optimized ad targeting and retargeting efforts.
• A 20% cost-per-lead (CPL) reduction by refining keyword strategies and ad placements.
• Enhanced visibility in search results, leading to a 25% increase in website traffic from paid ads.
• Detailed and actionable reports that provided clarity on campaign performance and helped guide future marketing strategies.

Their expertise and continuous optimization ensured a significant ROI, making the partnership a clear success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Set Fire Creative’s project management was outstanding. They consistently delivered items on time, ensuring that each phase of the campaign—from initial strategy discussions to performance optimizations—stayed on schedule. There were a few occasions where we hit speedbumps, but they were very proactive in their communication and got us back on track. They provided regular updates and detailed reports, keeping us fully informed about progress and results. Communication was seamless, with a dedicated point of contact who ensured that all feedback and requests were addressed quickly and effectively. Their proactive approach and attentiveness made working with them an easy and stress-free experience.

What was your primary form of communication with Set Fire Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really took the time to understand my company and what we did. Too many marketing agencies just make assumptions and gave us mediocre results. 

Are there any areas for improvement or something Set Fire Creative could have done differently?

Set Fire Creative did a fantastic job onboarding us and managing our campaigns, but one area for potential improvement could be expanding the frequency of performance insights beyond the scheduled reporting periods. While their detailed reports were incredibly valuable, having more ad hoc updates or informal check-ins could have provided even greater opportunities to collaborate on fine-tuning the campaigns in real time. That said, their expertise and responsiveness made it easy to address any questions or adjustments as needed.

BACKGROUND

Please describe your company and your position there.

I am the project manager at a construction company. I manage all phases of construction and renovations in both multi-family and single-family dwellings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Set Fire Creative?

We hired Set Fire Creative to help with SEO, PPC, and landing pages. There is a lot of competition for construction companies in our area. We needed help standing out among all of the competition.

SOLUTION

How did you select this vendor?

Set Fire Creative came highly recommended by a few different businesses they work with. We visited their site, read over their reviews and case studies, and then decided to book a free consultation. We were in the middle of talking to a few other advertising agencies at the same time, but Set Fire Creative's team just seemed to know what they were talking about.

Also, the other agencies made some pretty hefty promises. Set Fire Creative, on the other hand, was very transparent with us and explained why they wouldn't guarantee results or couldn't tell us the exact amount of leads we would receive each month. We really appreciated the honesty!

Describe the scope of their work in detail.

The day after we signed a contract with Set Fire Creative, we hopped on an introductory call so that I could meet the team that would be working on our account. After that call, they got to work on our SEO audit, they started creating landing pages, and they began building out our Google ad campaigns.

About a week after that initial call, our landing pages were live and our ads were running. Our SEO audit was completed in the first month, then they did keyword research, and then, ever since then, they take time each month to post new content to our website and get us backlinks.

What was the team composition?

I worked directly with an account executive at Set Fire Creative. Then the account executive works with their internal team to get everything done. I like it that way because then I don't have to worry about working with five different people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The first couple of months started off a little slow, but that's exactly what they told us to expect. They spent the first month or so testing out different ads, audiences, and landing pages. By month three we were rocking and rolling.

SEO is more of a long-term play, so we saw results with our organic SEO efforts come month 5 or 6 I believe. We rank for a lot more keywords now than we did a year ago and are even on page 1 of Google for several keywords. Now, we have a steady flow of leads coming in each month through the PPC ads and from SEO!

How effective was the workflow between your team and theirs?

The workflow was really easy. Most of our conversations happen over email. We hop on a call maybe once a month. I like it that way. They handle bringing in leads and I stay busy doing my job. I don't want to micromanage them. They know what they're doing.

What did you find most impressive about this company?

I appreciate how on top of everything they are. I really haven't had to ever reach out to check up on them or see what they're doing. I get weekly check-ins from them and a monthly report that goes over everything they've done the month prior and what they plan on doing the next month.

Is there any area for improvement or anything that could have been done differently?

Nope. I mean, we were a little nervous the first month. We were hoping to see instant results—turn PPC ads on one day, get 100 leads the next day. We've since learned that digital marketing takes time, testing, and patience. So maybe that's more on us for not having the right expectations.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a real estate wholesaling business. We are located in Ogden, UT. I curate lists, take inbound calls, talk with potential sellers, and oversee our marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Set Fire Creative, and what were your goals?

Earlier this year, we were looking to increase our lead flow. We were doing absolutely no digital marketing. Originally, we were just sending out mailers based on lists I was curating. We hired Set Fire Creative to build landing pages, run our Google Ads, and manage our social media channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had heard great things about them from some of their other clients. When we were introduced, we had a great strategy call with one of their client strategists. They knew what they were talking about and were very professional on the phone. They've also worked with wholesaling businesses before, so they had experience in our industry.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we spoke with one of their client strategists. They asked us what our goals are and what our current digital marketing looks like. From there, they met with their team to put together a strategy for our business. Just a few days after our original call, we had another call with their client strategist who walked us through their suggested strategy. We loved it! We told them it was perfect and that we were ready to move forward. They sent us over a contract, we signed, and the very next morning we were getting started. We had a kickoff call with our dedicated account executive who walked through our goals, our strategy, and expectations. Then, right there on the phone, they gained all of the access they needed to our social media channels, website, and Google Ads account. Within about five business days, they sent me Google ad previews and a content calendar for social media. We were able to provide some feedback on everything before they pushed it live. They also sent over the landing page within a week. Overall, a very smooth process. Now, each month, they send over a monthly report going over our results from Google Ads, social media, and the landing pages.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two client strategists overall and then one account executive. The account executive is our point of contact that we can call or email anytime we have any questions or need to update our ads.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ever since starting with Set Fire Creative, our leads have gone through the roof! Obviously, social media for our business is more for branding purposes, but the Google Ads and landing pages have been a huge success. We see ten times the amount of leads we were seeing before when we were just sending out mailers.

How effective was the workflow between your team and theirs?

Super effective and very seamless. They were very easy to get a hold of when I needed to. But I also like that we had a kickoff call that went over everything and then from there, they were able to take everything over.

What did you find most impressive or unique about this company?

They have been a joy to work with. The team remarkably helped with things that were beyond their scope of work. For instance, if they notice a link on our site isn't working, they just go ahead and fix it themselves. They really wanted to see our business succeed.

Are there any areas for improvement or something they could have done differently?

Not really! I mean, before we signed up, we did ask if we could talk to one of the other wholesale clients they had worked with, but they let us know that they prefer not to ask that of their clients. They don't want to put that burden on their clients is what I think they said. We just wanted to make sure we were making the right move, and we thought that talking to another client would seal the deal. But now we totally understand why they prefer not to do that. I love Set Fire Creative, but I'm too busy with my own business to be hopping on sales calls for them left and right. That was really the only minor hiccup we had in the beginning, but now I completely understand.

BACKGROUND

Please describe your company and your position there.

I am the founder of a hemp topical company, Begin Botanicals, that is pivoting into an overall wellness lifestyle company. Educating people on how to live in a way that stimulates their endocannabinoid system. It goes far beyond just using quality hemp products like ours. They are a useful tool, but the best results come from integrating the right activities, foods, mindsets, internal dialogue, etc. As the owner, I currently wear too many hats in trying to spread this information to the public, and that’s where Set Fire Creative has been invaluable.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Set Fire Creative, and what were your goals?

We are growing our services and need to optimize our site SEO, performance and online funnel.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral from a friend that had a high confidence in them. They were affordable and seemed to be ran by truly good humans that were truly giving you their best effort. This is one of our biggest deciding criterion for any company we work with since the world can only correct itself if people are honest and giving life their best effort.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Set Fire Creative generously consulted with us and ran a site diagnostic to help get us started in identifying our strengths and weaknesses at no cost to us. The report was very detailed, and the owner McCain and his team were very helpful and responsive in explaining to us what things meant and what we could do to make the most impact right away! Very grateful for their expertise and generosity in helping us get started!

How many people from the vendor's team worked with you, and what were their positions?

The owner McCain was the number one person that helped us. His team helped run the diagnostic, but he was the person we dealt with directly. He is a very friendly and knowledgeable man.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their guidance has helped us improve our site performance and SEO ranking greatly. We are doing much of the work ourselves and gradually getting everything done under their expert guidance. They are very on point with everything and have improved our site and visibility!

Describe their project management style, including communication tools and timeliness.

They are responsive and detailed, and give the feel of a friendship that has a professional tone to it that ensures everyone is reciprocating their best efforts.

What did you find most impressive or unique about this company?

They are very professional, knowledgeable and thorough in all they do. All the while maintaining a friendly nature so that you know you aren’t working with robot like humans that just want to get your company out the door as fast as possible to make a buck.

Are there any areas for improvement or something they could have done differently?

None that come to mind.

BACKGROUND

Please describe your company and your position there.

I am the director of growth here at Big Red Jelly and we have had an amazing experience working with Set Fire Creative. They have done amazing work for our own company as well as dozens of companies we have sent their way. Everyone we send their way comes back thanking us for making the introduction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Set Fire Creative, and what were your goals?

We have them help us out with SEO. But we send them clients and customers that need everything. That's why they are amazing, they do great work in SEO, social media, PPC, emails and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were introduced by a mutual partner and friend and we have loved that introduction and what they have done for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They worked on helping set up our website for SEO and take amazing care of all of our client introductions.

How many people from the vendor's team worked with you, and what were their positions?

I've worked with almost everyone on their team and every single one of them have been amazing!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are constantly notified about how amazing they are by all the referrals we send their way. They absolutely kill it!

Describe their project management style, including communication tools and timeliness.

Very good at communication and are very transparent. They always want the best for the project and will clearly communicate their expectations for your project/business.

What did you find most impressive or unique about this company?

Their ability to take a high-level product and make it so affordable it seems unbelievable.

Are there any areas for improvement or something they could have done differently?

I love what they are doing!

BACKGROUND

Please describe your company and your position there.

Founder of a digital startup

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Set Fire Creative, and what were your goals?

Facebook digital marketing

SOLUTION

How did you select this vendor and what were the deciding factors?

Set Fire accepted a lower minimum budget than other agencies. I was referred by another agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Set Fire was to own all aspects of Facebook ads / campaigns to drive website conversion

How many people from the vendor's team worked with you, and what were their positions?

I had contact with one or two account managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I kept a close watch on exactly what I was receiving for the money paid and was disappointed every step of the way. Set Fire is probably a better agency for a client that has no understanding of digital marketing. If you do, they will charge you for work that can be completed in 20-30 minutes per week. Their work was simply creating champion-contender split tests within Facebook ads, which is very simple to do. To add insult to injury they would tell me this took them a full week’s work. Unfortunately for them this client knew better. Also, despite having the name creative in their company name, they made none and only used what I had created myself for campaigns, meaning they spent very little time each week on my account.

Describe their project management style, including communication tools and timeliness.

Communication and timeliness were acceptable.

What did you find most impressive or unique about this company?

I was not impressed by their work and wouldn't recommend them. 

Are there any areas for improvement or something they could have done differently?

I would recommend not overselling the amount of work you are actually doing to clients, especially since they have access to see every bit of work you are doing within their admin account.

Company Responses

The vendor responded on May 21, 2021.

To whom it may concern,

Thank you so much for your review. We appreciate all and any feedback, as it helps our team learn and grow. We are so sorry that your experience with Set Fire Creative was anything but pleasant. We strive to help our clients not only see results with their online campaigns, but to enjoy their time working with our team as well. Over the last couple of hours, our team has been hard at work reviewing all records, emails, reports, and tasks to identify your company. Unfortunately, we do not have any record of servicing a business in the automotive industry located in the Boston, MA area. We are also not finding in our notes any matches to the description you provided in your review. For these reasons, we are unable to locate your account and assist you further. We would love to help you in any way we can and correct any frustration that may have occurred. Would you please send your account manager an email or give them a call so we can be of assistance?

BACKGROUND

Please describe your company and your position there.

I am the Operations Manager for a property management company. I oversee tenant and landlord relations as well as serve as the main point of contact for our marketing vendors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Set Fire Creative?

We initially hired Set Fire to build some landing pages. They were so great to work with that we decide to engage them for Social Media ads and to manage all our organic postings.

What were your goals for this project?

We wanted more leads from landlords seeking a property management company. We were hoping to meet our capacity and accomplish this through an integrated marketing strategy.

SOLUTION

How did you select Set Fire Creative?

We knew about Set Fire as they had designed some landing pages for a partner company of ours. We reached out and spoke with their team, and felt confident they were the right match for our needs.

Describe the scope of their work in detail.

They started by designing three landing pages. After we decided to engage in a larger scope social project. They set up all our social channels. Planned out an organic strategy, and set up, and ran our social ads ongoing.

What was the team composition?

We worked with a main project manager that had a team internally that helped execute on all the moving parts of the projects. We also heard from graphic designers and ads specialists depending on the nature of our meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They set great expectations, and then over-delivered! They really helped us establish a foothold in our industry and create regular inbound leads for our team to work with. We are very grateful for our partnership with the Set Fire team.

How effective was the workflow between your team and theirs?

We started off with an onboarding meeting. They obtained access to our analytics and created our social channels. They were great about seeking approval before anything went live. We get a regular monthly report and hop on a call when needed. They are always prepared and are great about taking notes and recapping our meetings via email.

What did you find most impressive about this company?

Their passion and drive! They are full of great marketers who really try and understand the different industries they work with at a granular level. I had some pretty bad experiences with agencies prior to working with Set Fire. But their team didn't make me feel like just a number. They really cared to make my success their success. I've recommended them to many others in my space.

Are there any areas for improvement?

I was initially concerned that they seemed like a fairly young team. But they make up for this with drive, charisma, and passion. They are not the biggest agency around. So there are some services they don't offer that I wish they did. Would love to have everything under one roof.

BACKGROUND

Please describe your company and your position there.

We are a mobile game developer raising prelaunch awareness for our crowdfunding campaign.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Set Fire Creative?

We hired Set Fire to do our facebook advertising and social media management.

What were your goals for this project?

Our goal was to get between 2000 and 3000 email and social media signups for our campaign.

SOLUTION

How did you select Set Fire Creative?

We found Set Fire online and were really impressed with our initial consultation.

Describe the scope of their work in detail.

We had to develop ads and social media posts and find the right target audience.

What was the team composition?

Our marketing manager worked mainly with one lead (Michele, who was great!), but I know she had a team of two or three behind her.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Set Fire achieved our desired cost per acquisition and exceeded our goals with social media engagement.

How effective was the workflow between your team and theirs?

Work flow was very efficient.

What did you find most impressive about this company?

They couldn't have been more responsive.

Are there any areas for improvement?

A few hickups with social media posts, but very responsive to fix the issues.

BACKGROUND

Please describe your company and your position there.

I am the president and co-founder of the National Museum of American Religion, a start-up non-profit that is building a museum in the nation's capital in 2026, which will tell the story of what religion has done to America and what America has done to religion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Set Fire Creative?

We were looking to build a following on four social media channels, LinkedIn, Facebook, Instagram and Twitter; and improve our SEO.

What were your goals for this project?

We want to become the "go-to" place in the internet for information about religion in America.

SOLUTION

How did you select Set Fire Creative?

Set Fire Creative had the best sales outreach - they listed well and translated what we wanted into an understandable and persuasive proposal.

Describe the scope of their work in detail.

1. Onboarding Ad account creation
2. Pixel installation
3. Strategy development and brand research
4. Campaign buildout and ad creation
5. Campaign monitoring and updating
6. Optimization of social profiles
7. Social media content calendar creation
8. Website audit Google
9. My Business creation
10. Keyword research
11. Meta Tags updating
12. Content creation
13. Monthly reporting
14. Quarterly strategy evaluation

What was the team composition?

Michele Hironaka Abraham Bedard

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've made increases in all areas since the beginning including number of impressions, numbers of clicks, followers, views, impressions and engagement.

How effective was the workflow between your team and theirs?

The project manager is very attentive to our needs and will answer emails quickly and is quick to offer solutions.

What did you find most impressive about this company?

Their willingness to help and their technical know-how.

Are there any areas for improvement?

No

BACKGROUND

Introduce your business and what you do there.

I am an account manager for a company that provides accounting, bookkeeping and payroll services. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Set Fire Creative?

We were looking for a resource that could build our company website and promote us through social advertising.

What were your goals for this project?

To increase awareness of what we do and build our number of potential clients.

SOLUTION

How did you select Set Fire Creative?

I noticed the outstanding quality of their work. My main point of contact served as an account manager.

Describe the scope of their work in detail.

They created a website that was attractive and informative. They also ran social ads across multiple platforms to bring traffic to our website. 

What was the team composition?

I'm not sure how many were involved with the project but I do know that the director would pop in on occasion to offer feedback and oversee strategy. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through additional traffic to our website we were able to add to our client base which increased our bottom line. 

How effective was the workflow between your team and theirs?

It was virtually seamless. They were great to work with and had lots of creative ideas. I felt like I was a high priority for them and they wanted us to be satisifed with the final product. 

What did you find most impressive about this company?

The work was of exceptional quality but what we really liked is how much they were interested in the success of our company. They were great to work with, super responsive, innovative and making sure they were reaching our potential clients in the best way. Working with them didn't feel like "work", they made it fun and interacting with them was always a great experience. 

Are there any areas for improvement?

I don't think so. The price was fair, the quality was great and the company was professional in every way.