Session Interactive

BACKGROUND

Please describe your company and position.

I am the General Manager

Describe what your company does in a single sentence.

We're reshaping the landscape of customer engagement and loyalty to help some of the world’s major enterprises to drive better business outcomes. We're the only complete end-to-end solution that bridges the gap between Web2 and Web3, making Web3 safe, easy and valuable for brands and fun, open and rewarding for consumers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Session Interactive to accomplish?

• Support SEM overflow for our paid media department

SOLUTION

How did you find Session Interactive?

Referral

Why did you select Session Interactive over others?

• Referred to me
• Great Service

How many teammates from Session Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Session Interactive to support our paid media department for some overflow work we had in Q4 2024. We utilizied them for a couple of our important SEM clients, focused in B2B. The managed end to end monthly optimizations and reporting of our live campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our measureable outcome was maintaining a profit while also providing valueable, advanced and strategic services to our client. Sesison was incredibly collaborative and flexible as a subcontractor.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We set up our expectations clearly RE: required Slack, email communications, meetings and routine deliverables and tasks. The team was adaptable to our processes and slotted in seamlessly making onboarding and ongoing tasks a breeze. Deadlines were met and the quality of the work required little to no supervision.

What was your primary form of communication with Session Interactive?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Senior level support and knowledge about SEM & SEO. I've interviewed dozens of competing firms and nobody comes close to Session's group of senior, strategic doers.
2. Flexibility in pricing, timing and processes. We needed a lot of customization and the CEO Tyler was open to accommodating all of our needs and client scopes to get the work done.

Are there any areas for improvement or something Session Interactive could have done differently?

Nope! Highly recommend

BACKGROUND

Please describe your company and position.

I am the Global Search Manager of Henry Schein

Describe what your company does in a single sentence.

Henry Schein is a solutions company empowering healthcare professionals with trusted expertise, innovative technology, and a reliable global distribution network to enhance operational success and clinical outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Session Interactive to accomplish?

• Support the digital recovery initiative following a large-scale cyber attack
• Provide guidance and support during a series of complex website migrations

SOLUTION

How did you find Session Interactive?

Referral

Why did you select Session Interactive over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Session Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cyber recovery deliverables included a detailed audit, LOE assessment for project prioritization, and recommendations for technical and on-page enhancements to facilitate a faster digital recovery focused on the organic channel.

Migration deliverables included a detailed pre and post-migration plan, and ongoing partnership via retainer structure including dedicated support during redirect planning, testing, migration cutover, and post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of our collaboration on cyber recovery, we improved organic rankings even beyond pre-attack levels with a significant boost in pages ranking on page 1.

We also successfully migrated three websites to an entirely new platform with minimal traffic disruption and created a repeatable framework tailored to the intricacies of our sites to be used in another wave of upcoming migrations. We were also able to efficiently identify, troubleshoot, and resolve issues in a way that would not have been possible without the resources and expertise provided by the Session team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Session's approach to project management was thorough, supportive, and highly effective. Deliverables were always useful, detailed, and received on time. Additionally, the team was always willing and able to adjust to constantly changing timelines. We're grateful to work with a team that has been available whenever we need them, including early mornings, late nights, and weekends during migration cutovers. They've provided a critical support system throughout several complex and dynamic projects. Emily has been a wonderful account manager - her meeting leadership, helpful follow-ups, detailed notes, and project coordination have significantly enhanced our output. Zakk has also been great, always delivering high-quality work, tackling complexity, and providing helpful insights and recommendations to our development teams. The same praise goes to Ashley, whose extensive knowledge and technical expertise have allowed us to tackle some of our trickiest challenges. We look forward to working with the newer session team members as we move forward.

What was your primary form of communication with Session Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I find the level of expertise, customer-centricity, proactivity, and flexibility of the Session team very impressive. They have not shied away from tackling very complex challenges and always take the time to understand the intricacies of our business and digital properties. I have worked with many agencies throughout my career, and our collaboration with the session team has always felt like a true partnership with a shared goal. As an added bonus, every member of the team we've interacted with has been very pleasant to work with.

Are there any areas for improvement or something Session Interactive could have done differently?

Although Session has always been willing and able to participate, I believe one area for improvement could be a closer relationship with our technical team. Working proactively with them versus reactively auditing completed work would increase efficiencies and reduce confusion. This was often not possible in previous projects due to structural limitations on our end, but we hope to improve it for upcoming projects.

BACKGROUND

Please describe your company and position.

I am the President of Insect Lore

Describe what your company does in a single sentence.

For over 50 years, Insect Lore has provided children, families, and classrooms with the opportunity to witness the incredible journey of a caterpillar to butterfly up close and marvel at the wonder of butterfly metamorphosis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Session Interactive to accomplish?

• Increasing Insect Lore Brand Awareness
• Improving SEO
• Increasing Clicks and Conversions on the Website

SOLUTION

How did you find Session Interactive?

Referral

Why did you select Session Interactive over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Session Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Insect Lore’s main goal was to increase brand awareness by improving Search Engine Optimization on our website. The SOW entailed several different aspects of the project, such as updating copy on the website, improving URL hierarchy, removing redundant or outdated pages and constructing a "Top of Funnel" user system using internal links in new content pages.  
 
Our key deliverables were interconnected and primarily feature our new Blog Post pages, which used SEO keywords and popular search terms to give the Insect Lore website greater visibility on Google's Search Engine Results Page. Other key deliverables include increasing clicks and conversions on the website by funneling users through blog posts and driving them directly to product pages through internal linking. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of our partnership with Session, our insects (Butterflies, Ladybugs, and Ants) are all enjoying a higher ranking on Google's SERPS, including top positions on Google's knowledge panels for the main search terms. By focusing on user-friendly content to educate and inspire rather than outright promotion, Insect Lore has kept significant engagement momentum with users, even at a time of the year when site activity routinely drops due to the seasonality of our products.  Insect Lore has experienced a marked increase in new user visits to the website, fulfilling our goal of attracting potential customers and keeping them attentive and engaged with the Insect Lore brand throughout the year. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Session team is friendly, attentive, and responsive. They are a pleasure to work with and we are so pleased we have enlisted them to assist with our YouTube SEO Management.

What was your primary form of communication with Session Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am most impressed by Session Interactive's professionalism and responsiveness. It is truly apparent to me that they care about the work.

Are there any areas for improvement or something Session Interactive could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Sr. Digital Marketing Specialist of Canvas Credit Union

Describe what your company does in a single sentence.

Canvas Credit Union is a credit union located in Colorado. It serves over 300,000 members with all their financial needs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Session Interactive to accomplish?

• To help with SEO efforts
• To help with Paid Search efforts
• Most recently, to help with analytic organization efforts

SOLUTION

How did you find Session Interactive?

Online Search

Why did you select Session Interactive over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Session Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work that Session Interactive helps Canvas with varies depending on the current projects; however, as a team, we align on macro and micro goals each year. Together, Canvas and Session Interactive employees develop a well-formed digital marketing strategy that incorporates macro goals, including application submission, phone calls, and online appointment bookings, and micro goals, including organic search traffic, metrics, keywords, and acquisition. 

The channels utilized to accomplish these goals are website and SEO, paid search, and local search. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Canvas uses various metrics to determine measurable success every year. For paid search, we use submitted applications, CTR, CPC, clicks, and impression shares. SEO uses a greater variety of metrics to determine success, such as conversion, sessions, page ranking, and bounce rate, among others. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Session Interactive has done a tremendous job ensuring that projects are completed promptly. Lynnia, Daniel, Jake, and Katie have shown they have great time and project management skills. 

What was your primary form of communication with Session Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There are many reasons that I find Session to be impressive, and I believe that the number one reason is how personable they are. Every time we meet or email, the tone is genuine and kind. Each one that I work with directly shows that they process both soft and hard skills, which I think are important, especially as a digital marketing agency working with clients. 

Are there any areas for improvement or something Session Interactive could have done differently?

At this time, Session Interactive is successfully completing its contract with Canvas Credit Union, and I see no areas for improvement. 

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Director of MainStreet Family Care

Describe what your company does in a single sentence.

We provide urgent care and primary care services to underserved populations across the Southeast. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Session Interactive to accomplish?

• Google Analytics 4 (GA4) audit
• Google Analytics 4 (GA4) complete overhaul
• Google Analytics 4 (GA4) consulting
• Paid search (Google Ads) audit
• Paid search (Google Ads) consulting
• Google Tag Manager (GTM) audit
• Google Tag Manager (GTM) remediations
• Google Tag Manager (GTM) consulting

SOLUTION

How did you find Session Interactive?

Referral

Why did you select Session Interactive over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Session Interactive were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For context, our company is comprised of 60+ urgent care/primary care clinics across the southeast U.S. (and growing!)

Session Interactive had the tall order of coming into an enterprise-level operation and taking complete responsibility for bringing their tracking into the new age of GA4. Additionally, they provided temporary services for Google Ads, one of our most critical channels, while we had a gap. Because we have multiple portals, service categories, and for the most part lacked a Google Analytics infrastructure to work from, what they managed to pull off was quite a tall order. And our Google Tag Manager? You don't even want to know how many containers there were to sort through... On top of all that, they were extremely thorough, responsive, and trustworthy. 

Deliverables include:

• Google Analytics 4 (GA4) audit, remediation, and consulting
• Google Tag Manager (GTM) audit, remediation, and consulting
• Google Ads audit and consulting

Arguably most important of all, the above deliverables came with incredibly detailed and organized documentation. In the future, we will be able to build from their work -- even if myself and my team are struck by lightning tomorrow. That is rare, as are agencies like Session Interactive. 

Despite finishing all of the work that was originally intended when we began working with Session Interactive, we are still working with them as consultants due to their level of talent and expertise. The next time I need an agency for anything remotely digital, they're the first ones I plan on reaching out to. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. We have a functional GA4 environment, allowing us the level of insight an operation of our size demands in order to stay competitive and data-driven.
2. Our GTM setup was vastly consolidated and updated to include the many nuances that come with our business model and offerings.
3. Their audits of our analytics, tracking, and digital advertising gave us excellent options to start on for improving all three.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every deliverable came on time or sooner. Their responsiveness tends to be same day or, at latest, next day (usually when I was sending evening emails). 

What was your primary form of communication with Session Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Coming from an agency background, I can be wary at times of working with agencies (ironic, I know). Session Interactive has proven to be the elusive unicorn agency that, if I stayed in agency life, is the kind of place I would work. And I'm quite choosy.

Beyond that, the quality of their work and documentation was top notch. Not a single action item was late and their responsiveness almost always remained within the following 24 work hours (bar weekends, but I schedule my weekend emails for Mondays). 

Lastly, the level of expertise each member of their team showed was impressive; however, their communication and documentation stayed at a level that even less experienced members of my time could understand without issue. 

Are there any areas for improvement or something Session Interactive could have done differently?

Absolutely not.

BACKGROUND

Please describe your company and position.

I am the COO of a social media management software firm.

Describe what your company does in a single sentence.

Social media management software, streamlining all of your social presence. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Session Interactive to accomplish?

• SEO

SOLUTION

How did you find Session Interactive?

• Referral
• LinkedIn

Why did you select Session Interactive over others?

• High ratings
• Company values aligned
• Other

How many teammates from Session Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Session Interactive on a large scale SEO audit and improvements. From content to onsite optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Search engine rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive, communicating with us on Slack between planned meetings. We didn't see any delays in delivery either, which was great to see.

What was your primary form of communication with Session Interactive?

Virtual Meeting

What did you find most impressive or unique about this company?

Session had a proven track record working with companies of a similar size and the industry. They had a thorough evaluation process and worked closely with us during our vendor selection process.

Are there any areas for improvement or something Session Interactive could have done differently?

None come to mind at this time.

BACKGROUND

Please describe your company and position.

I am the Fractional Head of Marketing of an auto collision repair company

Describe what your company does in a single sentence.

Auto Collision Repair MSO

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Session Interactive to accomplish?

• Driving in more Calls/Leads
• ROI 2x

SOLUTION

How did you find Session Interactive?

• Referral
• Private Equity

Why did you select Session Interactive over others?

• Great culture fit
• Company values aligned

How many teammates from Session Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paid Search management across 100 shops

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always. 100% of the time. They're responsive, thoughtful and amazing to work with. 

What was your primary form of communication with Session Interactive?

Virtual Meeting

What did you find most impressive or unique about this company?

Session Interactive's willingness to help and honesty in the metrics are impressive. I just love Session Interactive. I'm a 2x client!

Are there any areas for improvement or something Session Interactive could have done differently?

Nothing! Give Emily and Jake a raise! :)

BACKGROUND

Please describe your company and position.

I am an executive of NoBoringDesign

Describe what your company does in a single sentence.

We're a design subscription services company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Session Interactive to accomplish?

• Establish paid search program
• Establish benchmarks
• Ramp spend and demand

SOLUTION

How did you find Session Interactive?

• Referral
• Other

Why did you select Session Interactive over others?

Referred to me

How many teammates from Session Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Session to establish and ramp our baseline Paid Search program and strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team did a fantastic job setting up our program in a thoughtful and strategic way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is fun, predicitble in their delivery, and highly responsive.

What was your primary form of communication with Session Interactive?

Virtual Meeting

What did you find most impressive or unique about this company?

Session Interactive maintains a friendly culture while delivering results that are on point.

Are there any areas for improvement or something Session Interactive could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the Sr. Director of Marketing and Web Services of a University.

Describe what your company does in a single sentence.

Higher Education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Session Interactive to accomplish?

• GA 4 initial set-up
• Looker Studio analytic dashboard development
• Historical data export and storage into Big Query
• Content assessment & domain(s) analysis
• SEO consultation
• GTM tag & trigger optimizations for precision tracking

SOLUTION

How did you find Session Interactive?

Referral

Why did you select Session Interactive over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Session Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Session Interactive to conduct and implement a website performance analysis. Their focus areas included domain authority, on-page and off-page SEO, content assessments, and internal/external link building. Additionally, we sought their expertise to optimize data tracking using GA4, Google Search Console, GTM, and SEMRush.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By partnering with Session Interactive, we successfully enhanced our website’s performance. The comprehensive analysis identified key strengths and areas for improvement in domain authority, SEO, content quality, and link building. Their expertise in optimizing data tracking with GA4, Google Search Console, GTM, and SEMRush led to more precise tracking and actionable insights. As a result, our website saw improved search rankings, better content strategy, and more effective link-building campaigns, driving increased traffic and engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with the Session Interactive (SI) team was a fantastic experience. Each member was highly knowledgeable, flexible, attentive, and responsive. The project remained on track with open communication channels throughout. Whenever unforeseen issues arose, the SI team promptly reached out to schedule meetings, ensuring the project scope and timeline stayed intact. Their proactive approach and effective communication made a significant difference in maintaining progress and addressing any challenges efficiently.

What was your primary form of communication with Session Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire Session Interactive (SI) team are true experts and come highly recommended. Their technical skills are exceptional, but what truly sets them apart is their genuine and sincere approach. They take the time to understand your organization, its goals, and your team. Using this information, they implement effective strategies that make a real impact. This thoughtful and personalized approach is why I highly recommend the SI team.

Are there any areas for improvement or something Session Interactive could have done differently?

I couldn't identify any areas for improvement in my project. It was executed flawlessly.