Serpworks

BACKGROUND

Please describe your company and position.

I am an Executive of Cali Clear Pools

Describe what your company does in a single sentence.

Pool cleaning services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpworks to accomplish?

• To increase local visibility, drive more foot traffic and calls from nearby customers, and improve rankings in Google’s local search results.

SOLUTION

How did you find Serpworks?

Online Search

Why did you select Serpworks over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Serpworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

I hired a local SEO freelancer from Serpworks to help grow my pool cleaning service business by improving our visibility in local search results. The goal was to attract more customers from our service area and appear higher in Google’s local pack and map listings.

Key Deliverables:

Google Business Profile optimization, including keyword-rich descriptions, categories, and service areas
Citation cleanup and submissions to relevant local directories
On-page SEO improvements for our website, with a focus on location-based keywords
Creation of geo-targeted service pages to rank for nearby neighborhoods
Monthly Google Business posts and review response strategy
Local backlink outreach from nearby blogs and business listings
Mobile performance and user experience review for local traffic
Regular performance tracking and reporting on local rankings, traffic, and conversions
This setup has helped build a stronger local presence and generate more leads from nearby homeowners looking for pool cleaning services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

Hiring a local SEO freelancer through the Serpworks platform delivered strong, trackable results for my pool cleaning business:

• Google Business Profile views grew by 45% in the first two months, driven by expert optimization and regular posting
• Calls and direction requests increased by 30%, showing better local reach and engagement
  Local keyword rankings improved significantly, with key search terms moving into the top 3 positions
• Website traffic from nearby areas rose by 50%, thanks to targeted service pages created by the freelancer
• Lead volume nearly doubled, mostly from improved map pack visibility and mobile searches
• Online reviews grew consistently, supported by the freelancer’s review generation and response strategy
  Serpworks made it easy to connect with a skilled local SEO expert, and the freelance model gave me flexibility, affordability, and results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The freelancer I hired through Serpworks was highly organized and responsive. All deliverables were completed on time, and they maintained clear communication throughout the project. They shared regular progress updates, explained their strategies in simple terms, and quickly adjusted the plan based on my business needs or local priorities.

Working through the Serpworks platform made the whole process smooth it was easy to track tasks, timelines, and communication in one place. Overall, I felt supported and in the loop every step of the way.

What was your primary form of communication with Serpworks?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Serpworks was how focused the platform is on local SEO specifically. Unlike general freelance sites, every expert here understands the nuances of local search Google Business, citations, map rankings, and hyperlocal content.

The quality of talent available, the smooth hiring process, and the results-driven approach really stood out. It felt like working with someone who genuinely understood my market and business goals, not just a generic SEO provider.
Everything from GBP optimization to local content and backlinks was handled professionally and effectively.
The process was smooth, the results were measurable, and the value was solid.

Are there any areas for improvement or something Serpworks could have done differently?

So far, everything’s been smooth. No major issues. The experience has been great.