What evidence can you share that demonstrates the impact of the engagement?
My business is exclusively relationship-based, so our websites are informational rather than for e-commerce. I constantly use Seriously Creative’s deliverables to bolster my client relationships. The nature of my clientele makes it hard to provide substantial metrics on our partnership’s success. Since they rarely use digital technology, they might not consider the new sites beneficial. At every given opportunity, I encourage them to use these digital assets, which include blogs, pictures, and videos.
All six sites they’ve built for us were far more challenging to create than a basic WordPress platform. Most recently, they developed a new site for a collaborative learning association. The team integrated multiple social media profiles and about a dozen complex add-ons. Related communication functions include forums, memberships, and two kinds of blogging specifically tailored to content and events. Most importantly, it has cross-platform and cross-hardware functionality. It’s very tricky to make a site look exactly the same on a large desktop screen, laptop, or mobile phone. On top of all that, I can edit content myself.
How did Seriously Creative perform from a project management standpoint?
They did a great job. Project management with digital assets usually hinges on a vendor’s ability to comprehend their client’s needs. Most of my requests are very easy for them to execute, but they’ve never responded in a way that felt rude, arrogant, or condescending. I consistently feel listened to and understood. Their communication style is easy to follow and makes me feel good. That’s a hugely important and rare skill.
They consistently strive to move the project forward based on my preferences. They might use project management tools internally, but I don't work that way. I prefer speaking through phone calls and email.
What did you find most impressive about them?
When choosing from 1,000 comparable web developers, I always select the team who interacts most positively with me. The one word or phrase that best describes Seriously Creative wouldn't be related to digital tech. They're highly skilled developers, but plenty of local vendors offer comparable work. All things being equal, their customer service and knowledge of the business process distinguish them from the pack.
Are there any areas they could improve?
They have a wide variety of skills, and they're aware of that fact. As they become a major digital communications agency in North America, which they clearly will, they should continue focusing on their areas of expertise, rather than providing countless new services. Digital communication encompasses an exhaustive range of potential service offerings.
When they gain more traction, it might be challenging for Seriously Creative to stay within a narrow range of specialization. That's an easily identifiable value proposition for a business.
Do you have any advice for potential customers?
I would advise any client who works with a digital company to formulate a somewhat detailed understanding of their ultimate goals. Vaguely requesting something like “a better digital presence” will not serve you well. Even if it’s drawn on a napkin, having a clearly defined objective is critical. Comprehensive guidelines help teams like Seriously Creative create better quality products.