SeriesX Marketing

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of Cuebo, an AI-powered tool for sales leaders. Our platform offers roleplay simulations and automated assessments to enhance team performance and provide actionable feedback for sales reps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SeriesX Marketing?

We hired SeriesX Marketing to revamp our website and sharpen our overall positioning and messaging. Our goal was to better communicate our AI-powered sales offering, improve the customer experience on the website, and create a stronger foundation for our client acquisition efforts.

SOLUTION

What was the scope of their involvement?

SeriesX Marketing handled the end-to-end redesign of our website, including website strategy, messaging and content, UI/UX design, and development.
The key deliverable was a completely revamped website that better communicated our product, positioning, and value proposition to prospective customers.Beyond the website redesign, SeriesX Marketing supported us with ongoing content updates, case studies, sales collateral, and broader marketing inputs as our product and positioning evolved.

What is the team composition?

We worked with 2–5 teammates from SeriesX Marketing.

How did you come to work with SeriesX Marketing?

We found them through the ISB Alumni Portal. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from October 2024–January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The revamped website received positive feedback from both customers and prospects and gave us a much stronger foundation for our client acquisition efforts. It also helped us communicate our product and value proposition more clearly as we scaled our enterprise customer base.
Although we didn't track website-attributed metrics separately enough to quantify a specific uplift, we saw positive feedback on the new website and stronger engagement from prospects, which supported our broader client acquisition efforts as we scaled.
By stronger engagement from prospects, I mean qualitative signals. Prospects responded positively to the website, and we found it easier to communicate Cuebo's offering and credibility during sales conversations. The website also became a stronger reference point that we could confidently share with prospective enterprise customers.

How did SeriesX Marketing perform from a project management standpoint?

SeriesX Marketing's project management was good. We primarily communicated via email and messaging apps.

What did you find most impressive about them?

Their responsiveness, proactive approach, and ownership stood out. The team was well-organized, easy to work with, and consistently incorporated our feedback while keeping the project moving.

Are there any areas they could improve?

No, everything was good.