The Intelligent Experiences Company

We are Seraro, award-winning experience design and engineering studio crafted to help you put your customers first.

With our customer base spread across 5 continents, we have unlocked a few highly coveted secrets about human expectations and how these expectations impact the business. And we have had a lot of fun putting these findings into practice since our inception back in 2006. That’s the long and short of who we are. Stay with us if you like where this story is going.

At Seraro we design and engineer digital platforms to deliver customer first human experiences.  Experiences that customer will remember, display your brand with pride and vastly improve your key business metrics

Thousands of friction points in the human journey plague hundreds of day-to-day business processes across all industries. While there’s no dearth of companies trying to discover the next big thing in ecommerce, customer experiences design, the list of teams using these technologies to solve human pain-points is quite small. We want to see that list grow. That’s why we have volunteered and added our name to it.

Seraro is the partner of Orocommerce, leading B2B ecommmerce provider & Workarea, leading B2C ecommerce platform besides being partners to AWS & MariaDB.

Our human-centric approach lets us think from multiple perspectives to work towards a common goal. A unique combination of research, design, and technical expertise helps us deliver experiences that connect with people. With Seraro, you can build a globally recognizable and reliable brand, creating a stronger bond with your audience. Leverage our 12+ years of experience along with future-forward insights to create intuitive experiences that exceed expectations.

 
$25,000+
 
$50 - $99 / hr
 
50 - 249
 Founded
2006
Show all +
Peachtree City, GA
headquarters
  • 115 Genevieve Court
    Peachtree City, GA 30269
    United States
other locations
  • Houston
    United States
  • New York
    United States
  • London
    United Kingdom

Portfolio

Key clients: 

Our founding team has worked with customers like:

  • Boeing
  • Linkedin
  • Makemytrip
  • Smuckers
  • Strykers
  • New York Times
  • Tata Communications

Highly Personalized Cinema Ticket Booking Experience

The Challenges

The client had a huge user base that uses its mobile app for booking cinema tickets. With its growing business demands, the client needed a mobile app with a modern interface for both Android and iOS platforms to maximize its functionality and adoption rate.

One key challenge was to provide a better personalized experience for each user’s specific preferences and improve the

process of searching for movies at different locations. They also wanted to add multiple payment options.

Along with the mobile app, they wanted to categorize movies by genre across the country. This would make it easy for users to find movies they might be interested in.

The Solution

Seraro developed a modern mobile app by incorporating innovative design and development concepts with a new architecture ready for large scale apps.

Several new features and functionalities were added to improve the overall cinema ticket booking experience. The app allowed users to create personalized feeds, check-in on social platforms, order food and book tickets all from a single interface. It even generated an e-ticket for a more convenient experience.

The Result

The updated mobile app has reduced booking time significantly and enhanced the adoption rate by making the booking process more engaging, effortless, and intuitive. It is now a helpful tool that lets users make informed decisions with updates on new movie releases.

Reviews

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IT, E-Commerce, & Consulting for Digital Experience Company

“They’re on top of the project, and they identify problems.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2016 - Ongoing
Project summary: 

Seraro LLC built a custom e-commerce site for buyers and sellers. They developed the UI and implemented the frontend. The site enables customers to have a unique experience and use only the features they want.

The Reviewer
 
1-10 Employees
 
Texas
CMO, IT & Digital Experience Company
 
Verified
The Review
Feedback summary: 

Seraro LLC succeeded in producing a user-friendly site, increasing the number of users and transactions and garnering positive feedback. The accountable team excels in delivering effective project management with strong diligence and planful organization. They projected their estimates accurately.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of an IT and digital experience company providing a variety of portals and e-commerce opportunities for our customers. We bring in data from the customers, aggregate it, and publish it to their vendors for input, getting inventory back and forth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Seraro LLC?

We’d started growing, and our tech wasn’t keeping up. Information was coming back and forth in a non-automated fashion. We wanted to put in a strong data capability underneath our portals and enable B2B transactions so that our customers could automatically buy and so the vendors could sell on a B2B platform. We deal with hundreds of vendors, so that got complex.

SOLUTION

What was the scope of their involvement?

We asked Seraro LLC to evaluate our problem and come up with the right solution. We set goals, the first of which was having an end-to-end process in which we would not have to touch the data except for reporting or making corrections based on that reporting. The second goal was to enable a system that would allow us to add customers easily. The third goal was to enable transactions so that we had a unified platform and payment processing system as we spun up customers. The fourth goal was to make it so that we could display information differently for every customer. While we have a unified database, not everyone gets all the data, and not everyone uses everything. We wanted to ensure that we weren’t creating a jumble of confusing information; otherwise, people wouldn’t use it. It didn’t have to be a major design effort, but it needed to be branded and have a decent UI.

We’ve been adding customers, and every customer in B2B has different requirements. We’ve also expanded the ways our customers can purchase. We’ve built a better shopping cart over time, which extends the satisfaction of our clients and helps makes us stick. 

What is the team composition?

They must have five different people involved. We have an account manager and two project managers, one responsible for the UI and one for tech. On the UI side, we have a designer and a technician to implement the frontend.

How did you come to work with Seraro LLC?

Seraro LLC appeared in our peer-to-peer discussions, as well as online. They came up as a real possibility because of the president’s LinkedIn profile. He’d worked with a company we did business with quite a while ago. When we saw that, we remembered that his work was excellent. They stood out in a few ways. First, they didn’t try to mislead us about the timeline. They came in with a plan and talked about how much time each piece would take and what the risks were with each one. Secondly, their price was more than reasonable, about 20% lower than the highest quote we received, given that they were using offshore resources. Thirdly, we had confidence in their leadership. I knew Seraro LLC could deliver on my UI expectations.

How much have you invested with them?

We’ve probably spent $250,000 so far. It’s an ongoing cost, and I’m currently paying around $5,000 per month.

What is the status of this engagement?

We started working with Seraro LLC in January 2016 and the collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had higher engagement with our clients and more people have used it. We’ve added more users per account, which has led to smaller purchases but more of them, which is okay because the smaller ones are stickier in my mind. With more users, we’re doing more transactions. Given that we’re transaction-based, this is good for our revenue. 

After deployment, we didn’t lose any customers, and we had high satisfaction metrics from our customer base. I surveyed them afterward, and the results were extremely positive.

How did Seraro LLC perform from a project management standpoint?

Their project management is one of the things I like most about them. We have weekly meetings, one for UI and one for tech. They’re always on time, and they always send a report the day before. 

They’re on top of the project, and they identify problems. There are always problems, but identifying them and taking corrective action is the right thing to do. As an example, they advised us to get off of our platform. Our company didn’t want to, but we switched to AWS.

What did you find most impressive about them?

What makes them unique is that they have great project management processes and the discipline to execute them. They’re high-trust, and they deliver better than the competition, which is what matters.

Are there any areas they could improve?

They didn’t make technical arguments for why we should switch to AWS; it was only explained as a way to avoid trouble. We lost almost a month because of the change. They did tell us, but they should be more upfront about the risks. Once we adjusted for the flip, they adjusted their project management. We wanted to have this done inside of five months, and we came in at five and a half months. They made up two weeks and delivered.

Do you have any advice for future clients of theirs?

Set outcome-based goals instead of technical ones. I think they understood the project better because of this. I explained the big business picture and the results that would make my customers happy, and they built their goals from that. 

4.5
Overall Score There was only one hiccup in the beginning.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They stuck to what they said.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev, Branding, & Marketing for Specialty Healthcare Company

"Seraro LLC brings a highly competent team to the table."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2018 - Ongoing
Project summary: 

After developing branding/marketing assets, Seraro LLC developed a healthcare website with an appointment management system and patient portal. They're now integrating e-commerce functionality.

The Reviewer
 
1-10 Employees
 
Texas
Director, Specialty Healthcare Company
 
Verified
The Review
Feedback summary: 

Seraro LLC’s work has improved client-facing services, leading to an increase in new and returning patients as well as revenue. The scheduling system has also helped with internal productivity by centralizing appointment info. The team has a unique blend of talent and offers invaluable knowledge.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a specialty healthcare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Seraro LLC?

We needed to develop our IT framework, brand identity, and marketing efforts. We wanted to build our website with e-commerce capabilities along with a patient portal that would allow us to communicate with patients and schedule appointments. The website needed to be integrated with our CRM system for promotion services.

SOLUTION

What was the scope of their involvement?

Initially, Seraro LLC interviewed stakeholders about our core values, looking at the vision that we have for the business and defining what we want to project to customers. Based on the interviews, their design team created a brand identity that required a logo and brochures as well as scripts for promotional videos and building a social media presence.

Meanwhile, their business analysts and engineers collaborated with our admin team to define our client intake process, outlining the steps involved as they go through care with us. The team helped us develop process expertise and domain knowledge. Considering each patient journey is unique, they helped us rethink client intake to improve it. Working with our office manager and practice lead, their business analysts developed prototypes for building out the process.

To develop the patient portal and internal appointment management system, the team used two different CMSs: one is for the protected area of our website, which is developed on a LAMP stack, and the other is for the protected section built on a Microsoft stack.

The patient portal is live, but the e-commerce side of things is still under production. Seraro LLC is finishing the UX/UI designs for the platform in collaboration with our customer service team to ensure we provide clients with a seamless experience.

What is the team composition?

We’ve worked with two business analysts, a digital engineer, a project manager, and two senior associates responsible for designing the application’s architecture and framework. I don’t know how many teammates have worked on the project in total.

How did you come to work with Seraro LLC?

We were looking for a boutique firm that not only had the engineering capabilities, but also a lot of bandwidth. So, we interviewed a couple of companies. After we examined their RFP, it was clear that Seraro LLC understood our project. Their services were good, communication was smooth, and they were responsive to our inquiries. In the end, we decided on them for their healthcare knowledge.  

How much have you invested with them?

We’ve spent $255,000–$275,000 on the project. We started with a fixed cost, and the team has yet to go over budget. They're slightly more expensive than other vendors we've considered, but their service is worth the price. 

What is the status of this engagement?

We began the collaboration in June 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since Seraro LLC launched the appointment management and scheduling system, our utilization has increased by 20–22%, which has helped us capture more revenue. Site attraction has increased, too. More patients are choosing us and coming back again because they’re experiencing better service. Whereas before they would receive emails and text messages about their scheduling, they can now use the patient portal to access everything. Having everything in one place has also helped improve our staff’s productivity.

How did Seraro LLC perform from a project management standpoint?

Unlike their competitors, their project management is excellent. My experience with them has been outstanding. Seraro LLC understood the project, trying only to come to us for decisions and reviews. The team was responsive and kept us up-to-date. They told us not only what we should do, but also what wouldn’t add any value to our business. In terms of deadlines, they were sometimes ahead of the curve. Any delays were on our side.

What did you find most impressive about them?

It’s not easy to find a company that understands digital platforms, business communication, and engineering. Seraro LLC brings a highly competent team to the table. They have a unique combination of team members that we haven't readily seen with other companies. They have people who understand design, others who can build the UX/UI components well, and others still who can discuss enterprise architecture.

Are there any areas they could improve? 

They could improve their healthcare domain knowledge. Early on, we spent a lot of time explaining the regulatory environment. The knowledge transfer went well, but they’d really make a selling in this market if they already had it.

Do you have any advice for potential customers?

Start some of the design or ideation work with them because thinking through the project together provides valuable insight.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They haven't missed a single deadline.
  • 5.0 Cost
    Value / within estimates
    Their services are valuable.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them.