Sequel PR

BACKGROUND

Please describe your company and your position there.

I am one of the Directors of Adels Grove. Adels Grove is located 10km from the Lawn Hill Gorge, Boodjamulla National Park and 50km from the world heritage Riversleigh Fossil fields.

Visitors have the option of Camping or enjoying our dinner, bed and breakfast accommodation in either furnished river tents or rooms. Relax on our licensed deck area or by Lawn Hill Creek between swims. Adels Grove featured heavily in the Tourism Australia "Son of Dundee" advertising campaign launched at Super Bowl 2018.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sequel PR?

Sequel conducts all of our marketing predominantly in the digital space but also in the print media. Assists with distribution into target markets.

What were your goals for this project?

The goal is to manage our digital marketing on an ongoing basis.

SOLUTION

How did you select this vendor?

Reputation. Experience in managing a product as unique as Adels Grove.

Describe the scope of their work in detail.

Sequel manage all our digital marketing, social media, competitions, crisis management, advertising and print.

What was the team composition?

We have a team of four which includes a Sequel Director who deal directly with our Directors and Managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had increased social media coverage. A substantial increase in customer bookings.

How effective was the workflow between your team and theirs?

Very effective 24/7 access.

What did you find most impressive about this company?

It's almost like they're sitting in our office. Their knowledge base and accessibility are great.

Are there any areas for improvement?

None. The communication flows well and the team works exceptionlly well to achieve the desired outcomes of the Directors.