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Our dynamic approach to communications is driven by a group of senior media and marketing professionals with decades of experience in public relations, multi-platform media campaigns, change and crisis management, traditional and digital marketing communications, event publicity, branding and design.

Sequel PR translates complex information into powerful, accessible messages.

An enviable national media contact base underpins our ability to conceive and execute communications strategies for both well-established and new brands Australia-wide. We are also highly effective in delivering successful grassroots and regionalised campaigns, reaching vital audiences outside the capital cities.

Our sought-after training programs offer bespoke group and individual courses tailored to enhance all aspects of media performance, sharpen public speaking and presentation skills, hone crisis and issues preparedness, and inspire creative digital content development and social media strategies.

 
$5,000+
 
Undisclosed
 
10 - 49
 Founded
2000
Show all +
Brisbane, Australia
headquarters

Reviews

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Social Media Marketing & PR for Eco-Friendly Resort

"It's almost like they're sitting in our office. Their knowledge base and accessibility are great."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2019 - Ongoing
Project summary: 

Focusing mainly on the digital space, Sequel PR manages all marketing and PR efforts for a historical resort. They've provided social media support, crisis management, and even print materials.

The Reviewer
 
51-200 Employees
 
Australia
Gary Murray
Managing Director, Adels Grove
 
Verified
The Review
Feedback summary: 

Sequel PR's strategies have resulted in increased social media coverage, leading to a notable jump in customer bookings. With their 24/7 responsiveness, the team has a strong communication flow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am one of the Directors of Adels Grove. Adels Grove is located 10km from the Lawn Hill Gorge, Boodjamulla National Park and 50km from the world heritage Riversleigh Fossil fields.

Visitors have the option of Camping or enjoying our dinner, bed and breakfast accommodation in either furnished river tents or rooms. Relax on our licensed deck area or by Lawn Hill Creek between swims. Adels Grove featured heavily in the Tourism Australia "Son of Dundee" advertising campaign launched at Super Bowl 2018.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sequel PR?

Sequel conducts all of our marketing predominantly in the digital space but also in the print media. Assists with distribution into target markets.

What were your goals for this project?

The goal is to manage our digital marketing on an ongoing basis.

SOLUTION

How did you select this vendor?

Reputation. Experience in managing a product as unique as Adels Grove.

Describe the scope of their work in detail.

Sequel manage all our digital marketing, social media, competitions, crisis management, advertising and print.

What was the team composition?

We have a team of four which includes a Sequel Director who deal directly with our Directors and Managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had increased social media coverage. A substantial increase in customer bookings.

How effective was the workflow between your team and theirs?

Very effective 24/7 access.

What did you find most impressive about this company?

It's almost like they're sitting in our office. Their knowledge base and accessibility are great.

Are there any areas for improvement?

None. The communication flows well and the team works exceptionlly well to achieve the desired outcomes of the Directors.

5.0
Overall Score I have no reason to fault them in anyway.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    24/7 access
  • 5.0 Cost
    Value / within estimates
    Whilst price was not an influencing factor to deal with Sequel we thought they were very reasonable.
  • 5.0 Quality
    Service & deliverables
    We are very satisfied
  • 5.0 NPS
    Willing to refer
    Very likley.