SEOgroup

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Specialist of Toyota Walder

Describe what your company does in a single sentence.

Toyota Walder is the largest Toyota dealer in Poland, based in Chwaszczyno. We serve clients from the Tricity (Gdańsk, Gdynia, Sopot) and Kashubia and the surrounding area. Our offer focuses on the high availability of economical hybrid cars, family cars and delivery vehicles, while promoting electromobility. Our mission is to strive to provide our customers with a wide range of vehicles that are not only good for their wallet, but also good for the environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEOgroup to accomplish?

• increase lead generation
• improve our online visibility
• attract more organic traffic

SOLUTION

How did you find SEOgroup?

Referral

Why did you select SEOgroup over others?

• Pricing fit our budget
• Good value for cost

How many teammates from SEOgroup were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired SEOgroup to help us achieve several key objectives. Primarily, we wanted to improve our online visibility and ensure that potential customers could easily find us when searching for Toyota vehicles and related services in our region. Another goal was to optimize our website to drive more organic traffic and increase lead generation through effective SEO strategies. Additionally, we aimed to enhance our overall digital presence, ensuring that our dealership stands out in a competitive market and attracts more qualified leads to our sales and service departments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable results of the project with SEOgroup included a significant increase in organic traffic to our website, which increased by 350% within 36 months. Thanks to SEO optimization, the number of leads generated also increased by 200%, which resulted in a greater number of inquiries from potential customers. Additionally, our visibility in Google search results for key phrases related to the Toyota brand has significantly improved, which is confirmed by reports from SEO tools.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEOgroup demonstrated excellent project management throughout our collaboration. They consistently delivered all items on time, adhering to agreed deadlines and maintaining clear communication at every stage. Their team was highly responsive to our needs, quickly addressing any adjustments or new requests we had. They showed flexibility and a proactive approach, ensuring that our objectives were met efficiently and with attention to detail.

What was your primary form of communication with SEOgroup?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about SEOgroup was their deep understanding of our industry and their ability to tailor strategies specifically for our dealership's needs. Their proactive approach and innovative SEO techniques consistently delivered results beyond our expectations. Additionally, their commitment to clear communication and transparency made them a standout partner in the digital marketing space.

Are there any areas for improvement or something SEOgroup could have done differently?

Overall, our collaboration with SEOgroup has been very positive. If anything, we might benefit from slightly more frequent updates on campaign progress, but their responsiveness and proactive approach have ensured we stay well-informed and aligned.

BACKGROUND

Please describe your company and position.

I am the Head of digital Intl' of Verizon Connect

Describe what your company does in a single sentence.

Telecom, telematics& fleet management solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEOgroup to accomplish?

• Drive MQLs
• Generate quality traffic

SOLUTION

How did you find SEOgroup?

• Referral

Why did you select SEOgroup over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of SEOgroup’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Twofold; run our paid digital campaigns in Poland as well as provide SEO support for both Poland and Germany.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in MQLs and deals as a result

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEOgroup was very timely in deliverables and always very responsive to deliver the best service and performance.

What was your primary form of communication with SEOgroup?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personal and goal focussed.

Are there any areas for improvement or something SEOgroup could have done differently?

Continue to push the needle on new developments.