SEOBRO.Agency - SEO Strategists

Introduction

Akruto, Inc was launched in 2011 in the USA. Their product is software that synchronizes Outlook mail, calendar, tasks, and notes with Android (Google) and iOS (Apple) mobile devices. After a peak in 2018, a decline of 15% per year began.

Story

As the first step, we decided to investigate if there is any market fit for this kind of software or if it is a natural decline due to lost interest by users. Using data from Google Search Console, Ahrefs, and Google Ads, we found traffic volumes to the most relevant keywords, and it was sufficient. Going back to content, we discovered that it wasn’t updated for a few years and contained outdated information (i.e., how to use software with iPhone 6, whereas the latest iPhone has version 13). So, the site runs on WordPress, but nothing has been updated for a few years besides WordPress core files.

Solution

• Implemented CTAs (Call-To-Actions)
• Site restructure and architecture rebuilt
• Clean-up for blog posts
• Technical optimizations: our list contains 400+ checkpoints
• Created content strategy and a plan. 

Result

• Traffic growth from 2200 monthly to 5000 monthly, +127% 
• Traffic growth from Google – Clicks +57%, Impressions +59%
• Downloads and trials from blog content increased from approximately 10 per month to 180 in December, +1700%
• Downloads overall increased from ~80 to ~400 per month, +400%
• Sales from ~5 monthly to ~40 monthly, + 700%
• Subscribes from ~4 monthly to ~20 monthly, +400%

Full case-study posted on our website: seobro.agency

Introduction

The client started its business in 2012, helping customers export and import data between apps (Hubspot, SalesForce, etc.). When we started cooperation, they were searching for possible additional business lines (data warehousing, backup, etc.). During that time, we came up with a close and relevant topic to data migrations and created a content plan. When the content plan was implemented, we found much more traffic than estimators (Ahrefs, Semrush, Google Ads) provided during keyword research. Business owners decided that this could be a separate business. So, it was split into import2.com (data migration between CRM systems) and a secondary domain name – a platform to work with CSV files.

Story

Besides keyword research for different topics related to “data migration,” we also got a few things to do:

• Technical SEO included SEO basics like sitemaps, robots, internal linking, structured data, etc.
• As the company uses YouTube as a marketing channel, we created and tested a process on how to optimize videos and link them to the site.
• On-Page optimization
• Building app-to-app landing pages (wasn’t implemented)

Solution

Keyword research for various topics related to “data migration” 

Set both versions of Google Analytics to track events and conversions to find the ROI of different marketing channels

ROI

A new service was built to convert people landing to a content cluster from organic search (without any other traffic sources). Their business model covered SEO-related costs in 3 months. The first year (campaign duration) ROI was 400%, and it continues to receive traffic this year. 

Technical and On-Page SEO for main domain (import2.com) added +100% traffic to data migration business.

Full case-study posted on our website: seobro.agency

Introduction

Paralegals (traffic tickets) company asked for help to increase visibility for their 16 locations across Canada and gain more traffic to their website.

Story

The company was founded in 1984 in Canada. Over time (36 years) company had a few different website variations. We analyzed the website history with the help of web.archive.org. It was first launched in 2003 and had simple static HTML pages. In approx 2013 it was migrated to ASP.net (Active Server Pages is Microsoft’s first server-side scripting language). And finally, in 2020, it was migrated to WordPress (and still using it).

Till 2020 site had almost zero organic traffic (according to Ahrefs). After the site was rebuilt to WordPress, the client contacted us, asking to increase organic traffic.

Solution
First 6 months, July 2021-December 2021

To start faster, the client decided to buy double time and finish the proposed SEO strategy (which usually lasts for 12 months) in half a year.

• Technical audit (using our 400+ checkpoints list) 
• Basic SEO optimization for content 
• Removed approximately 30% of pages that had some copy-pasted news from other sources 
• Created a content plan executed by a client

Next 12 months, January 2022-December 2022

After the first 6 months campaign, the client decided to continue

• Implemented separate landing page for each location
• Fixed CTAs (Call-To-Actions)
• Recovered lost backlinks
• Google Business Profiles setup for each location

Results

• Organic traffic +550%
• Filled contact forms with all requested details +61%
• Phone calls +155% 

Full case study posted on our website: seobro.agency

Introduction

We got a request from a company that deals with real estate service providers in Canada and earn affiliate and promotion fees. The problem was: that even if the site had been up and running for more than one year and the company was constantly creating new content (blog) – they were not receiving any visitors from Google.

Story

The site was created with ReactJS, so we got a few ideas about where the issue could be hidden based on our previous experience. 

Solution

As the Google bot executes JavaScript, it doesn’t work the same way as a browser. Therefore, there is still a need to make sure that site works without JavaScript. And we compared HTML code with JavaScript turned on and without JavaScript. And found the first issue. Without JavaScript, most of the internal links had “#” as a “href” attribute for “a” HTML tag. What’s interesting, this issue happened only to blog-related pages, and that’s why it was overseen initially when checking the HTML code for the main page.

Further analysis of HTTP requests done from the browser during the page load identified a URL with “/API/” was requested using AJAX (XMLHttp request) amongst hundreds of other assets. Further analysis showed that this was a call to get content for the web page (that is being displayed) to a user. If we spoof the user-agent in the browser for anything with “bot” inside (like GoogleBot), we will get a 429 HTTP status code (that is an error and means that requests are made too often). As a result, all pages were the same for Google Bot (about 80% of similar pages on a site).

Result

After all fixed were released, traffic spiked from 0 visitors to 1500 daily (45000 organic visitors per month from organic search)

Full case study posted on our website: seobro.agency

Introduction

The client requested help with a site migration to a new custom platform. Where initial migration was done before this request, and after migration, ~26% of organic traffic was lost.

Story

In this sample, migrated sites had 27000 organic traffic (according to Google Analytics) per day.

Challenge

In its shortest term (working 24/7), we did research and analysis to find lost traffic during migration. As a result, we discovered approximately 550 pages bringing the traffic.

Solution

We added a few workflows to collect URLs from:

• Crawling an old version of a website
• Google Analytics data
• Google Search Console data
• Internal analytical database (BigQuery)
• Backlinks

This way, we get as many different URLs existing or existing on an old website as possible.

After the URL list is collected, we analyze traffic for each page. Based on traffic amount, we set priorities to utilize the dev team efficiently and have the highest priority sections to be migrated on the migration date, where lower priority (less traffic) pages could be set to be migrated later on. 

Result

The site recovered to the pre-migration traffic level

ROI

After deducting our hourly and developer costs, it led to approx ROI for the first month of 258%, and after the first month, no more work was needed, and the site got its revenue of $12425/monthly recovered. 

Full case study posted on our website: seobro.agency

Introduction

One of the largest community websites in the “Watch” industry, with ~85000 organic visitors daily, was hit by google manual actions.

Story

The first note we got was at the beginning of March; afterward, the organic traffic on this site dropped to 25%. In 2 months (in May), we got the same manual action again, but there were no sample URLs in the letter.

We crawled more than 5 million URLs to complete this work. After cleaning up everything, we sent an appeal again (end of May). This time it took about 2 months for Google to reply, and we only got a successful message in July. 

Challenge

• crawling such a considerable amount of pages and analyzing each piece of content (in total approx 100,000,000) generated by users for being non-spammy

Solution

• we created an algorithm for analyzing external links to get an idea (automated) is site adult/non-adult, spammy (affiliate)/non-affiliate, and implemented it.
• created an algorithm for analyzing user behavior and messages to flag a user as a good community member, suspicious, or evil. Which finally led to the analysis of “evil” and “suspicious” users for their content. Some users were blocked, and some were identified as hacked (and we changed their passwords).
• addiitonally to the user and external links analysis – we also implemented a simple but effective text analysis tool by using the most popular anchor texts that spammers use, which also flags messages with this “black word list” as suspicious and sent to the moderator queue for a manual check-up.

Result

All these actions led to a successful recovery from google’s penalty and recovery in traffic. On average, we recovered lost 25% of traffic and generated even more (28% total increase), which led us to 18000 new organic traffic sessions per day.

ROI

The site got its revenue of $31860/monthly recovered. 

Full case study posted on our website: seobro.agency