Sentysoft

BACKGROUND

Please describe your company and position.

I am the President of CanterLope

Describe what your company does in a single sentence.

CanterLope is a mobile app that delivers ready-to-use riding lesson plans—mounted, unmounted, classroom, and virtual—so instructors can spend less time planning and more time teaching.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sentysoft to accomplish?

• Visualize Project from start to finish-React Native IOS Android mobile application (React, Python, Stripe, AWS, MongoDB,Rest API, Node.js)
• Engineer Sytem development
• Project Management including Budget oversight & Marketing (website, lead forms, design, logo, etc)
• Trouble Shoot
• Support Scalability
• Continuous additions for Version 2 and 3

SOLUTION

How did you find Sentysoft?

Upwork

Why did you select Sentysoft over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Excellent correspondence and availability

Describe the scope of work in detail. Please include a summary of key deliverables.

• Version 1 – Core MVP (Minimum Viable Product)

Delivered by SentySoft and Vlad:

Mobile App Development (Android/iOS via Flutter)

Daily lesson push notifications
Lesson types: Mounted, Unmounted, Classroom, Virtual
Curriculum Display System

Integration of curriculum content into the app
Basic categorization (e.g., Red Level lessons, mounted/unmounted)
User Access

Barn Owner and Instructor logins
Basic user authentication
Backend Infrastructure

Content management system (CMS) for lesson uploads
Admin panel for internal content control
 

• Version 2 – Feature Expansion and Stability

Delivered or in progress by SentySoft and Vlad:

Multi-Curriculum Capability

Ability to house multiple curriculum providers (e.g., Horse Sense Learning Levels + custom lessons)
Improved UI/UX

Streamlined navigation within the app
Filtering by lesson type, discipline, and level
Admin Tools

Tools for Curriculum Creators to upload and manage their content
Tagging and categorization features
Support for B2B Model

Support for multiple instructors(users) under one account
Assignment of lessons per barn/instructor
Scalability Infrastructure

Improvements to support more users and faster content delivery
Technical Enhancements

Bug fixes from Version 1
Backend improvements for faster loading and stability

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 1. Subscriber Growth

• Early Bird Subscribers Acquired: Over 20 paying barn owners or instructors onboarded during the pre-launch and launch window at $47/month.
• International Expansion: Interest and trials extended to international users (e.g., South Africa), showing global appeal.

2. Curriculum Delivery

• 3rd party integration: Fully integrated into the daily lesson feed — a high-value, licensed curriculum available in mobile format for the first time.
• Custom Curriculum Creator Tools (V2): Multiple creators can now upload and use their own lessons/ content/ curriculum inside the platform.

3. Mobile App Functionality

• Push Notifications Functional: Daily mounted and unmounted lessons delivered via mobile to instructors.
• Lesson Library Usability: Instructors can view, filter, and access lesson content by type and level within the app.

4. Instructor Engagement

• Weekly Zoom Curriculum Chats: Ongoing engagement and feedback loop with subscribers—creating a user-led improvement cycle.
• Usage-Based Feedback: Instructors using the app to plan lessons weekly and prepare for summer sessions.

5. Platform Readiness

• Stable V1 App Released: Launched on schedule, functional on both Android and iOS.
• V2 Enhancements Delivered: Multi-curriculum support, better content tagging, improved admin interface.

6. Time Saved for Instructors

• Reduced Planning Time: Instructors report spending less time prepping lessons thanks to daily lesson delivery.
• Improved Lesson Consistency: Instructors across barns are using the same curriculum and structure for better student progression.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SentySoft, led by Vlad, demonstrated outstanding project management throughout the development of CanterLope from Version 1 to Version 2. The team consistently met all deadlines on schedule, delivering key milestones exactly as promised. Their workflow was clear, organized, and transparent, which helped keep the project moving forward smoothly without delays.

One of the most impressive aspects of their work was their responsiveness. I could reach out to the team at any time with a question or idea and always received a prompt, thoughtful reply. Their willingness to stay engaged and solution-focused made a huge difference in my experience as a founder navigating a fast-moving startup.

The team went above and beyond expectations — not only delivering a functional and beautifully designed mobile app but also offering valuable business coaching and strategic input along the way. They truly acted like partners in the process, not just developers.

What was your primary form of communication with Sentysoft?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Clarity & Communication: They had a remarkable ability to explain complex technical topics in a way that made sense to me—a non-developer. I never felt overwhelmed or out of the loop because they took the time to walk me through each step with patience and clarity.
• Flexibility Without Chaos: As a creative entrepreneur, I often have a million ideas flying at once. Instead of being overwhelmed, they stayed grounded, helping me focus, prioritize, and turn my vision into a structured, viable product—without stifling my creativity.
• On-Time Delivery & Structured Process: Every milestone was met on schedule. Their structured and transparent project management kept things moving forward efficiently, which built tremendous trust throughout the process.
• Patience & Professionalism: No matter how many curveballs I threw at them or how many times I pivoted, they remained patient, positive, and collaborative. Their steady guidance was incredibly grounding.
• True Partnership: They didn’t just build what I asked for—they asked smart questions, challenged assumptions, and offered thoughtful solutions that improved the product. I felt like they were as invested in CanterLope’s success as I was.
• Above-and-Beyond Support: Beyond the technical side, they even offered business coaching and mentorship, which made the experience even more valuable. They saw the big picture and helped me align the tech with the business model.

Are there any areas for improvement or something Sentysoft could have done differently?

I do not think so.  They have been an amazing team to work with.