Sentia

BACKGROUND

Please describe your company and position.

I am the COO of Novated Lease Australia

Describe what your company does in a single sentence.

Novated Lease Australia offers novated leasing and associated services throughout Australia, providing a simple, accessible and cost-effective way to drive. The company has quickly emerged as a market leader, renowned for top-tier service, competitive pricing, and unmatched expertise in electric vehicles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sentia to accomplish?

• Building our Driver App

SOLUTION

How did you find Sentia?

Referral

Why did you select Sentia over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sentia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sentia partnered with Novated Lease Australia to design, develop, and deliver a market-leading Novated Driver App that enables customers to fully self-service their novated lease journey. The project scope covers the end-to-end lifecycle, from product discovery and user experience design, through to technical development, integration, testing, deployment, and ongoing optimisation. The app is architected to align with NLA’s broader digital ecosystem strategy (including CRM Nexus, Steer Portal, and Driver/Employer Portals), providing seamless access, automation, and efficiency for both customers and internal teams. 
Core Areas of Work:

• Discovery & Research 
  • Conduct stakeholder workshops to define functional and non-functional requirements.
  • Undertake user research and competitor benchmarking to ensure the app delivers a differentiated, customer-centric experience.
  • Establish technical architecture, security standards, and compliance requirements (ATO, FBT, ISO 27001 alignment).
• UX/UI Design 
  • Wireframes, user journeys, and clickable prototypes for customer testing and validation.
  • Modern, intuitive UI aligned with NLA’s brand identity.
  • Accessibility standards (WCAG compliance) and mobile-first design principles.
• Development & Integration 
  • Build a scalable, secure mobile application (iOS and Android).
  • Integration with CRM Nexus, finance partners, payroll systems, and the Steer digital ecosystem.
  • Enable features such as digital quotes, lease calculators, fuel & service tracking, document uploads, notifications, and real-time account management.
• Testing & Quality Assurance 
  • Comprehensive functional, regression, and security testing.
  • Beta testing with select customers to validate usability and performance.
• Deployment & Support 
  • Phased launch with app store submission (Apple App Store & Google Play).
  • Monitoring and issue resolution during go-live.
  • Knowledge transfer, documentation, and optional ongoing support/optimisation services. 

Key Deliverables:

• Discovery Report & Requirements Matrix: Capturing functional specs, compliance needs, and integration points.
• UX/UI Design Pack: Wireframes, design prototypes, and validated customer journey flows.
• Technical Architecture Document: Detailing app infrastructure, security protocols, and integration model.
• Novated Driver App (MVP): Fully functional iOS and Android mobile applications with self-service features.
• System Integrations: Connectivity with NLA’s CRM, finance, payroll, and portal systems.
• Testing & QA Outcomes: Test scripts, defect logs, and customer beta feedback.
• Go-Live Deployment: Published app with user onboarding support and monitoring plan.
• Handover Documentation: Technical and operational documentation, training materials, and future roadmap recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Operational Efficiency
• Uptake/Adoption of App
• Financial Impact 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team are great and deliver on the outcomes, always transparent and manage the projects in a PM system to allow us to keep on top of the work that ishappening.
Very flexible 

What was your primary form of communication with Sentia?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is great, helpful, and friendly.
Front end and back end work is great and design work is awesome.

Are there any areas for improvement or something Sentia could have done differently?

Sometimes on both sides we did not attend meetings and keep an open dialogue however we still were able to reach them other ways but regular project meetings can help to unblock anything especially if we are holding up progress onour side.

BACKGROUND

Please describe your organization.

Our company is Shippit. We connect online retailers with a network of carrier services. We've got a piece of software that allocates jobs from e-commerce shopping carts to carriers.

What is your role and responsibilities?

I am the co-founder and technology lead of the company.

OPPORTUNITY / CHALLENGE

What was your goal for working with Sentia?

We were in need of a developer to build our platform from the ground up. We had just come up with the concept for our business, and we needed someone to make it come to life. That's why we partnered with Sentia.

SOLUTION

Please describe the scope of their work.

Sentia was responsible for creating our ecommerce platform. We wrote the technical specification and then Sentia developed the wireframes, mockup, design, build, and architecture. We had done the requirements gathering and discovery in house. They work on a project-by-project basis. 

What was your process for selecting Sentia?

We went through an RFP [request for proposal] process. We did some desktop research to identify 10 agencies, and then we got that down to three. We sent the specs to those three companies and got quotes back and interviewed them. We wanted someone onshore. We wanted them to be able to implement with Agile and let me manage the team. Also, the cost was a factor. Sentia was the best fit for us.

Can you give a sense of the size of the initiative?

The initial cost of the platform was $100,000. Now, it's costing us $5,000 a week for maintenance.

When was the work completed?

Our partnership is ongoing. We've been working with them since August 2014.

RESULTS & FEEDBACK

Do you have any statistics or metrics on the project?

I don't have any metrics to share on this project. We don't have any system feedback that would correlate to any feedback that Sentia would have.

Are you satisfied with their performance?

Sentia was on budget, which was great. However, they were not quite on time, because they have a number of projects at one time– 14 right now. It's more about how we fit into their schedule. Overall, we are very happy with our partnership.

What differentiates Sentia from other partners?

The Sentia team is very good at building internal capability. We got funding last month, and we're transitioning out of Sentia, only using them on a project basis. What they've enabled us to do is collocate with them, so that we're able to transition the work to our developers that we've hired.

What advice would you give to future clients of theirs?

The client needs to pay for the project management. I have a project management background, so I'm able to manage the build, dependency, and critical path. But, if that was a non-PM [project manager] or non-technology person doing it, they'd have issues.

Is there any area that you think they could improve upon?

I think that their project management could be better, but their work is good.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Winboard

Describe what your company does in a single sentence.

Peer-to-peer mutli channel advertising marketplace.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sentia to accomplish?

• rebuild the our MVP to make it scalable and Globally robust
• Make the platform more usable allowing for complete autonomy when listing, booking and transacting on advertising campaigns

SOLUTION

How did you find Sentia?

Referral

Why did you select Sentia over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sentia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redevelop our revenue generating MVP to a platfrom that is that can handle multi-currency, global booking campaigns, while ensuring the UX allows for multi asset types to be listed, booked and transacted.   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Simple Asset Uploading

Ease of booking, artwork upload, and asset owner approval

Negotiation through platfrom

Direct uploads to 3rd Party CMS's

Multiple global payment options

Describe their project management. Did they deliver items on time? How did they respond to your needs?

all delivered on time.

Team pivotted quickly to accommodate additional requirements to project.

What was your primary form of communication with Sentia?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail and understanding of various user journeys has been incredible.

They clearly research the industry so have a clear understanding of the product being launched.

Are there any areas for improvement or something Sentia could have done differently?

Honestly, no - the team has worked tirelessly to produce a global product.

BACKGROUND

Please describe your company and position.

 I am the CTO of a financial services company 

Describe what your company does in a single sentence.

We are a Fintech company developing a Employee benefits product.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sentia to accomplish?

Timely and cost effective development

SOLUTION

How did you find Sentia?

Have worked with Sentia for 10+ years

Why did you select Sentia over others?

• Pricing fit our budget
• Company values aligned
• Past succes

How many teammates from Sentia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of a web app for a new product. Sentia had already delivered other projects for us and this was an add on to the existing products.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timely completion of project and fixed cost development

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project completed on time. Every requirement whether established before start or during the project were taken into consideration and handled. 

What was your primary form of communication with Sentia?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The team is available and on call throughout the project. Every question answered without fuss. 

Are there any areas for improvement or something Sentia could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am a director at Jump today

Describe what your company does in a single sentence.

We are a saas platform that provides on demand work force to the hospitality industry 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sentia to accomplish?

• Design of wireframe
• Writing of code and testing edge cases
• Go live and post support

SOLUTION

How did you find Sentia?

Referral

Why did you select Sentia over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Sentia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We went to Michael and the team at Sentia with an idea. Michael and his team helped us scope, design. Build, test and now they are maintaining.  we now have an application that can be used across, the web, apple and android. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following points 

• is the app designed in a way for optimised work flow and great consumer experience 
• is the app built within my budget 
• mia the app built before time 
  is the app built astetically and on brand 
• is the app user friendly 
• is the app live and is working 
• Is the app build to best practice 
• is the app built by someone in our country to ensure ongoing local support 
• is my team supported after hours with any support tickets 
• is my team happy to work with Sentia as a supplier 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes! They delivered on time and under budget !!! 

Rather then being reactive the team was proactive. This proved to us from the beginning that Sentia was a partner not someone who was just going to build an app. 

They proved time and time again, edge case after edge case that they were in our corner and wanted what was in the best interest of our company but more importantly our two sided marketplace. 

What was your primary form of communication with Sentia?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sentia's team work stood out; they were our partners, they were knowledgeable, but most importantl,y they proved why they were the best in the industry 

Are there any areas for improvement or something Sentia could have done differently?

No