Sensters

BACKGROUND

Please describe your company and position.

I am the Executive Board Member of New Horizons Hub

Describe what your company does in a single sentence.

New Horizons Hub is a charity project aimed at opening IT studying and career opportunities, providing mental support for Ukrainian veterans to help them in transition into civilian life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sensters to accomplish?

• Increase credibility and trustworthiness
• Raise awareness
• Boost donations and support

SOLUTION

How did you find Sensters?

Referral

Why did you select Sensters over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Sensters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As our project is charitable, our main objectives were to generate donations and increase awareness about the project. Once we approached Sensters, it was clear what we should do next and how digital marketing can help us achieve our goals. With Sensters, we decided to focus on social media marketing and they developed a complete SMM strategy.

 They dove deep into checking out other projects like ours and analyzing our target audience and its pain points which was crucial in further setting goals. Once we had our game plan, they picked the perfect social media platforms and came up with a posting strategy. They had the frequency, language, and tone of voice dialed in perfectly to grab our audience's attention. 

Then we moved on to our visual style, and Sensters picked out eye-catching colors, fonts, and design elements based on which were developed amazing creatives for our social media and page visualizations. What’s most important - we didn't have a logo, so they took the initiative and developed several outstanding concepts from which we chose the best fitting one.

 They crafted a superb content plan with posting schedule, top-notch copywriting and posts and stories in static and video format. And finally, to boost the engagements they offered us to launch the post promotion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with Sensters produced remarkable results. They brought some fresh ideas to the table and helped us spread the word about our project. It got the attention of potential donors, partners and volunteers who were all in to back our cause and support Ukrainian veterans' future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

During our work together, Sensters made sure that everything got done on schedule without a hitch. Plus, the Sensters team was always easy to reach and super quick to respond. They were there to answer questions, give recommendations and chat about ideas whenever we needed them.

What was your primary form of communication with Sensters?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stands out about Sensters is how they take the initiative. We were blown away by their constant flow of fresh ideas and proactive approach. Also, it was a blast working with them because they were always open to our thoughts and new concepts. It felt like having a true partner rather than just another subcontractor.

Are there any areas for improvement or something Sensters could have done differently?

Honestly, I can't think of a single thing that could've been better in our partnership with Sensters. Our time working with them was amazing, and we'd jump at the chance to team up with them again in the future.

BACKGROUND

Please describe your company and position.

I am the CEO of Geniusee

Describe what your company does in a single sentence.

Geniusee is a partner for comprehensive software development services with a key focus on such sectors as FinTech, EdTech, Retail, and Real Estate.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sensters to accomplish?

• Lead Generation
• Conversion Rate Increase
• Website Traffic Growth
• Brand Awareness Boost

SOLUTION

How did you find Sensters?

Clutch Site

Why did you select Sensters over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Sensters were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sensters developed a comprehensive marketing strategy for us that included brand strategy & communication strategy with the definition of marketing, communication and media objectives. They conducted a thorough analysis of our competitors, channels, target audience, pain points, and customer journey map, and reviewed our services and content. This helped to understand where we are and what we should do to achieve our business goals. 

We continued with the Digital Media Strategy with a 2-year plan estimating conversions and KPIs, and selecting relevant tools to reach our goals. At this stage, Sensters focused on the A/B testing which was thorough, from designing test plans and building hypotheses to launching tests, conducting initial data analysis, and developing an action plan. 

Once we defined the strategy, we moved to developing ad creatives and copywriting. Implementing the A/B testing approach, Sensters came up with different options for animated and static creatives, various forms of copywriting, fonts, colors, etc. 

At the same time, we started setting up Google Analytics 4. Sensters conducted an account health check inspecting configuration and data collection process. They ensured we could track necessary actions on our website, like when people fill out our forms or call us. Advanced statistics gave us even deeper insights. Also, the expertise of Sensters in developing audience tracking tailored to our business model and custom reports was exceptional.

Another thing we cooperated on is Email Marketing. The strategy included in-detailed research, an impressive design of 20+ templates, and perfectly curated content that hooked our audience on more of our email send-outs. 

Understanding the importance of omni-channel presence, we also worked on social media marketing. Sensters designed an SMM strategy with clearly defined objectives, a posting schedule, captivating design concepts, and creatives that helped us connect with our audience on a deeper level.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When it comes to measurable achievements, our partnership with Sensters has yielded remarkable results. Their strategic and targeted approach has led to a significant expansion of our lead base. Sensters' data-driven approach and tailored campaigns have successfully pointed out and resolved key customer concerns, resulting in heightened loyalty. 

Generally, our customer interactions have notably improved. Through hypothesis testing, Sensters provided us with invaluable insights that have been crucial in making well-informed decisions and charting our future course. We experienced a tangible shift in our digital presence thanks to Sensters’ dedication to understanding our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their attention to even the smallest details shows how much they care about getting things right. They really took the time to understand our business and what's important to us. 

Communication was always crystal clear as managers kept everything on track meeting every deadline. We felt very comfortable with Sensters’ openness to communication and assistance. It's reassuring to know that they're there whenever we need them. Working with them has been a stress-free experience, and that is something we were looking for in our digital partner.

What was your primary form of communication with Sensters?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do not act as your contractor but rather as your partner. We felt how they cared about our success and it gave us confidence in their expertise and trust towards their actions. Another unique quality of Sensters is their data-driven approach, they are guiding every move with solid insights. We're also in awe of their A/B testing skills – they've got a knack for optimizing and finding what works best.

Are there any areas for improvement or something Sensters could have done differently?

Pointing out specific areas for improvement is truly challenging with Sensters. They provided us with consistent delivery of exceptional service, and we’re excited to continue working with them on the project.