Sensters

BACKGROUND

Please describe your company and position.

I am the Executive Board Member of New Horizons Hub

Describe what your company does in a single sentence.

New Horizons Hub is a charity project aimed at opening IT studying and career opportunities, providing mental support for Ukrainian veterans to help them in transition into civilian life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sensters to accomplish?

• Increase credibility and trustworthiness
• Raise awareness
• Boost donations and support

SOLUTION

How did you find Sensters?

Referral

Why did you select Sensters over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Sensters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As our project is charitable, our main objectives were to generate donations and increase awareness about the project. Once we approached Sensters, it was clear what we should do next and how digital marketing can help us achieve our goals. With Sensters, we decided to focus on social media marketing and they developed a complete SMM strategy.

 They dove deep into checking out other projects like ours and analyzing our target audience and its pain points which was crucial in further setting goals. Once we had our game plan, they picked the perfect social media platforms and came up with a posting strategy. They had the frequency, language, and tone of voice dialed in perfectly to grab our audience's attention. 

Then we moved on to our visual style, and Sensters picked out eye-catching colors, fonts, and design elements based on which were developed amazing creatives for our social media and page visualizations. What’s most important - we didn't have a logo, so they took the initiative and developed several outstanding concepts from which we chose the best fitting one.

 They crafted a superb content plan with posting schedule, top-notch copywriting and posts and stories in static and video format. And finally, to boost the engagements they offered us to launch the post promotion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with Sensters produced remarkable results. They brought some fresh ideas to the table and helped us spread the word about our project. It got the attention of potential donors, partners and volunteers who were all in to back our cause and support Ukrainian veterans' future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

During our work together, Sensters made sure that everything got done on schedule without a hitch. Plus, the Sensters team was always easy to reach and super quick to respond. They were there to answer questions, give recommendations and chat about ideas whenever we needed them.

What was your primary form of communication with Sensters?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stands out about Sensters is how they take the initiative. We were blown away by their constant flow of fresh ideas and proactive approach. Also, it was a blast working with them because they were always open to our thoughts and new concepts. It felt like having a true partner rather than just another subcontractor.

Are there any areas for improvement or something Sensters could have done differently?

Honestly, I can't think of a single thing that could've been better in our partnership with Sensters. Our time working with them was amazing, and we'd jump at the chance to team up with them again in the future.

BACKGROUND

Please describe your company and position.

I am the F1Podcast Creator & Sports Commentator of F1Podcast

Describe what your company does in a single sentence.

F1Podcast is a podcast about the incredible Formula 1 from professional commentator Maks Podzigun.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sensters to accomplish?

• Update logo and brand style
• Make the content not only informative but also visually appealing to the audience

SOLUTION

How did you find Sensters?

Referral

Why did you select Sensters over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Sensters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To celebrate F1Podcast’s 5th anniversary, I wanted to make something really special. Updating my brand style to raise podcast attractiveness and audience loyalty was a way to go. Sensters became the ones who helped me turn all my ideas into reality. They came up with a new brand style for me. 

Primarily, it included elaborating all the design elements to express my podcast temper: developing a logo, choosing the right typography, and selecting a distinctive color palette. After that, Sensters designed a catchy cover picture for my podcast and stylish templates for posting on social media channels. They also worked on my Patreon account user interface providing me with rebranded design materials for my cover photo and membership packages. 

Also, Sensters played a significant role in strengthening my branding identity by creating branded merch and sticker packs to boost the audience's interest and loyalty.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Partnership with Sensters met my expectations. They transformed my brand style into exactly what I wanted it to be: modern, dynamic, vivid, formula 1 style. This has helped me to reach wider audiences, especially the younger ones. Also, our collaboration contributed to growing the F1 community in Ukraine, making fans more deliberate and informed about their passion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sensters project management was on point. They’re not only responsible when it comes to deadlines but also really responsive to any needs and requests. They took a proactive approach to address any concerns or changes that popped up during the design process.

What was your primary form of communication with Sensters?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I appreciated the most was their sincere involvement in the project. They offered to make greeting posts with a champagne illustration which is a relevant symbol of F1 podiums. Integrating this element into my brand style improved my audience loyalty. Plus, I was impressed by Sensters' continuous flow of creative ideas to make my content more engaging. They came up with visually appealing and relevant stickers that quickly garnered positive feedback from my subscribers.

Are there any areas for improvement or something Sensters could have done differently?

None. I am satisfied with all aspects of our partnership.

BACKGROUND

Please describe your company and position.

I am the CEO of Geniusee

Describe what your company does in a single sentence.

Geniusee is a partner for comprehensive software development services with a key focus on such sectors as FinTech, EdTech, Retail, and Real Estate.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sensters to accomplish?

• Lead Generation
• Conversion Rate Increase
• Website Traffic Growth
• Brand Awareness Boost

SOLUTION

How did you find Sensters?

Clutch Site

Why did you select Sensters over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Sensters were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sensters developed a comprehensive marketing strategy for us that included brand strategy & communication strategy with the definition of marketing, communication and media objectives. They conducted a thorough analysis of our competitors, channels, target audience, pain points, and customer journey map, and reviewed our services and content. This helped to understand where we are and what we should do to achieve our business goals. 

We continued with the Digital Media Strategy with a 2-year plan estimating conversions and KPIs, and selecting relevant tools to reach our goals. At this stage, Sensters focused on the A/B testing which was thorough, from designing test plans and building hypotheses to launching tests, conducting initial data analysis, and developing an action plan. 

Once we defined the strategy, we moved to developing ad creatives and copywriting. Implementing the A/B testing approach, Sensters came up with different options for animated and static creatives, various forms of copywriting, fonts, colors, etc. 

At the same time, we started setting up Google Analytics 4. Sensters conducted an account health check inspecting configuration and data collection process. They ensured we could track necessary actions on our website, like when people fill out our forms or call us. Advanced statistics gave us even deeper insights. Also, the expertise of Sensters in developing audience tracking tailored to our business model and custom reports was exceptional.

Another thing we cooperated on is Email Marketing. The strategy included in-detailed research, an impressive design of 20+ templates, and perfectly curated content that hooked our audience on more of our email send-outs. 

Understanding the importance of omni-channel presence, we also worked on social media marketing. Sensters designed an SMM strategy with clearly defined objectives, a posting schedule, captivating design concepts, and creatives that helped us connect with our audience on a deeper level.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When it comes to measurable achievements, our partnership with Sensters has yielded remarkable results. Their strategic and targeted approach has led to a significant expansion of our lead base. Sensters' data-driven approach and tailored campaigns have successfully pointed out and resolved key customer concerns, resulting in heightened loyalty. 

Generally, our customer interactions have notably improved. Through hypothesis testing, Sensters provided us with invaluable insights that have been crucial in making well-informed decisions and charting our future course. We experienced a tangible shift in our digital presence thanks to Sensters’ dedication to understanding our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their attention to even the smallest details shows how much they care about getting things right. They really took the time to understand our business and what's important to us. 

Communication was always crystal clear as managers kept everything on track meeting every deadline. We felt very comfortable with Sensters’ openness to communication and assistance. It's reassuring to know that they're there whenever we need them. Working with them has been a stress-free experience, and that is something we were looking for in our digital partner.

What was your primary form of communication with Sensters?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do not act as your contractor but rather as your partner. We felt how they cared about our success and it gave us confidence in their expertise and trust towards their actions. Another unique quality of Sensters is their data-driven approach, they are guiding every move with solid insights. We're also in awe of their A/B testing skills – they've got a knack for optimizing and finding what works best.

Are there any areas for improvement or something Sensters could have done differently?

Pointing out specific areas for improvement is truly challenging with Sensters. They provided us with consistent delivery of exceptional service, and we’re excited to continue working with them on the project.

BACKGROUND

Please describe your company and position.

I am the Producer, manager of the organization. 

Describe what your company does in a single sentence.

Our project is supported by a government ministry and has the mission to foster the adoption of digital assets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sensters to accomplish?

• Course Announcement
• Rise of Brand Awareness
• Increase of Registration Numbers

SOLUTION

How did you find Sensters?

Referral

Why did you select Sensters over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Sensters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We launched a new free educational project on crypto literacy and blockchain that we needed to promote to attract more course participants. Addressing Sensters with this request, we had a great experience with them. They helped us reach our objectives by developing an efficient digital marketing strategy. 

They did an excellent job in creating a strategy and promoting our courses on multiple channels. It included conducting target audience analysis, identifying relevant keywords, and utilizing various instruments to ensure effective course promotion. They developed an in-depth media plan which included all the necessary metrics to measure the success of our campaigns. This level of attention to detail and data-driven approach was invaluable in optimizing our marketing efforts. 

Also, Sensters elaborated amazing technologic creatives and copywriting for advertising that matched our course style and tone of voice. From static to animated designs, they provided us with different options for each creative set and made sure the chosen creative materials perfectly expressed our mission. After all, the team delivered high-quality materials that effectively captured our brand identity and engaged the audience. 

Additionally, Sensters provided regular reports on a weekly and monthly basis tracking the progress of our campaigns. They went above and beyond by providing detailed explanations for each point in the report, allowing us to gain insights and make informed decisions. The campaign optimization expertise we got from Sensters was evident as they advised us on further development steps. Basically, they also elaborated an action plan that was valuable in guiding us toward achieving marketing goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As for the measurable outcomes, with Sensters, we achieved the planned number of course registrations, boosting brand awareness, and increasing website traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was performed with utmost efficiency, ensuring that everything was delivered on time. The team successfully handled all management aspects, paying meticulous attention to every detail during the entire project. Overall, they demonstrated excellent organizational skills and ensured a smooth workflow.

What was your primary form of communication with Sensters?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive aspects of Sensters is their strong focus on analytics, in particular, valuable insights and data-driven methods. They adopted a personalized approach taking the time to understand the problem and the project’s mission deeply. Sensters provided exceptional responsiveness and a willingness to address any feedback. For the whole time of our cooperation, the team’s commitment to continuous improvement has encouraged us to continue working with Sensters for future projects.

Are there any areas for improvement or something Senster could have done differently?

It’s challenging to identify specific areas for improvement as Sensters always deliver a high level of service and promptly resolve any concerns that may arise.

BACKGROUND

Please describe your company and your position there.

Republic is an agency, expert in strategic communications, that helps the state and citizens find a common language and build trust. Its expertise includes socio-political communications, campaigns to raise awareness and form public opinion, development of the communication capacity of the state bodies, communication strategies, branding of the country and marketing of territories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sensters?

At first, we wanted to develop a creative project with the personification of Ukrainian poet – Hryhorii Skovoroda, that would serve social and entertaining purposes. Then we came back with one influential large-scale project and needed help with raising awareness about its goals and values. Currently, our company is working on the development of the NFT project and Sensters helps with its creative and design part.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through referral. Upon reviewing their portfolio, clientele, and online reviews - we hired them. Later, as we had a pleasant experience working with Sensters, we reached out again to execute another of our projects.

Describe the project in detail and walk through the stages of the project.

We had a kickoff meeting to discuss our vision so that we could move towards generating ideas. From there the team delivered some superior concepts for the Skovoroda project. Afterwards, their team created stunning Instagram masks for our project WeAreUkraine which would help to learn more about the Ukrainian nation in all its resilience and share the truth about the war in Ukraine. They are now developing the NFT project about Authentic Ukrainian Clothing that aims to reveal the authenticity of Ukrainian culture in the world. So pretty much they are handling all design and illustration processes.

How many resources from the vendor's team worked with you, and what were their positions?

The project was headed by a Project Manager. She handled everything: from managing the resources to ensuring that timelines are being adhered to. In terms of creating design, we worked closely with a Graphic Designer, Illustrator and Copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team is very resourceful, professional and creative. They helped us with the creative part of two projects that became a success. The main goals of our WeAreUkraine project were achieved and more people became aware of the truth about Ukraine and the Russian attack on its independence. Yet we are still working on the NFT project, but we are very already happy with the look and feel of the final outcome.

How effective was the workflow between your team and theirs?

The workflow and communication are as smooth as possible. The team is eager to comprehend our vision and to put forward their own ideas. The mutual understanding that we have with the company is at an extremely high level.

What did you find most impressive or unique about this company?

The most unique things about this company are their creative approach and imaginative thinking. They created exceptional ideas for our first project and unimaginably cool Instagram masks. The illustrations for the NFT project are remarkable and we can't wait to launch this project and show everyone its amazing results.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind. They were everything we needed!

BACKGROUND

Please describe your company and your position there.

Diia.City provides a unique tax and legal space for IT business making it easier and less expensive to manage and operate your business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sensters, and what were your goals?

Diia City is one of the best tax and legal spaces in Europe, that provides effective tools to build a transparent corporate structure, attract foreign investment more easily, and use additional mechanisms to protect intangible assets. That is why we needed an advertisement – to have deeper and more convincing interaction with both audiences: deputies of supreme council and IT professionals. To strengthen the confidence of the state project, to communicate all prospects for businesses and explain how it will help attract venture capital. The principal goal was to actively interact with policymakers to convince them of the viability of the project, drawing on European experience and results.

SOLUTION

How did you select this vendor and what were the deciding factors?

Sensters were recommended to us by our trusted partner.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At first, Sensters’s team conducted an in-depth Digital Performance Analysis of our previous advertising campaigns. Secondly, they developed a Digital Media Strategy to achieve our business goals. After that they created Creatives for Social Media and developed Digital Ad Campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

Our main contact person was the project manager. The back-end team involved a media planner, web analyst, PPC manager, graphic designer and copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had an excellent experience working with Sensters due to its high performance and customer-oriented approach. Generally speaking, we trust and value their expertise in digital marketing and our partnership with them.

How effective was the workflow between your team and theirs?

It was a very effective workflow between us. They were always helpful, responsive, and polite. They effortlessly resolved all our doubts and responded to all questions by sharing their invaluable insights. It was really a pleasure working with Olesia we’ve been in contact with.

What did you find most impressive or unique about this company?

Most impressive was the team. They were very easy to work with, very transparent, easy to reach and did an amazing job. We appreciated the timing and quality of their work. They work as if they’re part of the team, and no as if they're a third-party agency. They really cared about our project.

Are there any areas for improvement or something they could have done differently?

From my perspective, there’s nothing else that needs improvement.

BACKGROUND

Please describe your company and your position there.

Caries Monster Fighters - a game with elements of augmented reality, which helps to turn a visit to the dentist into an exciting interactive experience for a child. I am the CEO of Caries Monster Fighters.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sensters?

We’ve developed the game in the mobile application and needed a company that could handle our marketing efforts to engage both of our target audiences: pediatric dentists and parents of little kids.

SOLUTION

How did you select this vendor?

We were referred by the contractor that developed our app. We reached out and had an amazing experience from the very start.

Describe the scope of their work in detail.

We hired Sensters to manage our digital marketing initiative. Most importantly, its team developed a digital media strategy. It involved building advertising campaigns for various markets and SMM campaigns, copywriting, and generating brand slogans. Aside from that, they provided us with creative materials and illustrations for campaigns and exhibitions.

What was the team composition?

We were able to work with a wide variety of their team members and each had a unique perspective on digital marketing. The team consisted of a Project manager, Business analyst, Copywriter, SMM manager, Graphic designer, Illustrator and they all were highly professional and collaborative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were good at understanding what we needed and got into our main issues. Our game was too ground-breaking and incomprehensible for the audience. Consequently, the team came up with an idea of how to make test purchases.

How effective was the workflow between your team and theirs?

All deadlines were met, and the team was incredibly liable. We managed the process through regular communication and understandable presentations.

What did you find most impressive about this company?

We’re impressed with its creative approach to our project. The team developed a top-notch content plan. Additionally, they’ve had great ideas on illustrations and visuals.

Is there any area for improvement or anything that could have been done differently?

Sensters has delivered a superb service with integrity. There’s nothing the company needs to improve on.

BACKGROUND

Please describe your company and your position there.

I'm the founder and the CEO of watch4u.com, we import-export, and sell to the final customers as well. we sell goods worldwide in 13 languages and currencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sensters, and what were your goals?

Our goal was to enter the Eastern European market and find trustworthy vendors with local expertise. We needed to build brand awareness and stimulate product testing. Ultimately, we wanted to stand out among our competitors.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found Sensters on Clutch in the rating of Top Digital Marketing Agencies in Ukraine. I liked their website and reached out to learn more. They provided us with an account analysis of our PPC efforts, and right at that moment, I realized that we needed to book them. Their analysis was professional. plus the Owners was with very welcoming approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our collaboration began with the development of a digital strategy for increasing brand awareness and sales generation. Our main goal was to generate traffic to the website by means of eye-catching formats of display ads in order to satisfy consumers’ demand at the moment of intent & push to purchase.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with a project manager and a PPC manager. We cooperated on creating ads, adding new keywords, and removing low-quality traffic. They did their job well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All our requirements were not a problem for Sensters. We have used Sensters' experience to promote our online store in several markets. We also found a reliable partner for the rapid development of our online store. Thank you for the fast and efficient work of the whole team. We recommend working with Sensters to promote your business.

How effective was the workflow between your team and theirs?

There was a truly effective workflow between us because the results we got went beyond our goals. Furthermore, the communication was timely and all deadlines were met.

What did you find most impressive or unique about this company?

Their ability to deliver exactly what was promised, swiftness, and effectiveness of the response to questions and requests are extremely impressive. Moreover, they have a high level of attention to detail and customer success. We’re most impressed with their commitment to delivering what we expected from them. (and even a bit more)

Are there any areas for improvement or something they could have done differently?

I can’t pinpoint anything that needs improvement. I am completely satisfied with our collaboration.

BACKGROUND

Please describe your company and your position there.

Fuelfinance is a financial technology company that provides a cloud-based financial department for startups and SMBs and creates automation, graphs, and spreadsheets. I'm the founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sensters, and what were your goals?

Our company wanted to improve business performance, increase conversions and maximize benefits and for those purposes we needed a well-developed digital strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Fuelfinance has many trustworthy partners and one of them made a suggestion to address our inquiries to Sensters.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Sensters started off with providing a framework that gave us a logical sequence of steps to ensure the inclusion of all key factors of digital media strategy development. We took one step at a time and worked through content strategy, copywriting and social media engagement. Then the team dealt with PPC analytics and ad campaign implementation. At last, they helped us with conversions on the website.

How many resources from the vendor's team worked with you, and what were their positions?

For the most part, we had contact with a Project Manager that handled all communication processes with the team. On the project execution worked Marketing Specialist, Business Analyst, PPC Specialist, Copywriter and Graphic Designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’re very pleased with this partnership, and it was a great experience overall. The team was very result-oriented and made sure that all our requirements were fulfilled on agreed terms and deadlines. Due to a well-designed strategy our company was able to achieve goals set at the start of the project.

How effective was the workflow between your team and theirs?

Sensters is a company with a cross-functional team of experts, that's why it was easy to work with them and find a common ground. They were always ready to hear us out and open to discussion.

What did you find most impressive or unique about this company?

What I find the most fascinating about this company is that they are excellent experts in digital marketing and effectively manage all of the digital touchpoints. Working with Sensters gave us confidence in the success of our project and left no place for doubt. We just trusted them with its execution and they delivered the best possible outcomes.

Are there any areas for improvement or something they could have done differently?

Off the top of my head, I can tell that they are constantly improving and enhancing client satisfaction, because they know what to do.

BACKGROUND

Please describe your company and your position there.

Cultoni is an urbanistic clothing brand for fashionable and self-confident people. I'm the founder of this brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sensters, and what were your goals?

As Cultoni was a newly created concept, it was necessary to focus on branding and its positioning for further successful functioning of our business.

SOLUTION

How did you select this vendor?

Sensters is a recommendation from one of our partners. We checked their portfolio and selected them because of the amazing creatives we saw.

Describe the scope of their work in detail, including any steps and the final deliverables.

When we came to Sensters, we didn't have anything particular in mind. We had some brainstorming with the team to identify and shape our vision. After we chose the brand identity and positioning, we knew that it had to be reflected in the color palette and slogans. So the team proposed the concept to show that the target audience of our brand are confident and modern people who are not afraid to express themselves through clothing. Then we chose some slogans that were bold and original. Later they provided us with breathtaking illustrations and packaging design. Lastly, we asked for some printed branded materials and stickers to make our brand complete.

How many people from the vendor's team worked with you, and what were their positions?

Specifically, we worked with the design department, which included a Graphic Designer, Design Lead, Copywriter and Illustrator. Our point of contact was Project Manager that helped us with all arrangements and communication with the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sensters outperformed all of our expectations in terms of expressiveness and idea generation. Not only they helped to create our brand identity, they were able to precisely reflect what we couldn't even think of. Deep understanding and creative imagination made our collaboration an awesome experience.

Describe their project management style, including communication tools and timeliness.

They were easy to communicate and get along with. All our questions were answered and all requirements were fulfilled.

What did you find most impressive or unique about this company?

The most significant things I'd like to distinguish are their creativeness and artistic vision. Those illustrations they created for branding and package were outstanding and really fascinating. Good job, Sensters!

Are there any areas for improvement or something they could have done differently?

No, not that I can think of.