What was the scope of their involvement?
SEMGeeks provided 3 services for us. First, they helped us fully develop our company website. The one that we had was really not that great; it was not that up-to-date. They overhauled the whole thing and created a new site. From a branding and marketing perspective, they really gave us a fresh, updated look. The new site really explained all the products and services that we offered.
Additionally, SEMGeeks helped us with 2 online campaigns to generate business. One was to help us manage our PPC campaign. It was a campaign for homeowners or potential homeowners that were searching online in New Jersey for loan programs. They helped run banner ads so that people would find our site and our information.
SEMGeeks also helped us through some SEO marketing, allowing us to gain a presence on Google. For example, if somebody searched for a renovation loan in New Jersey, they got us. For certain terms like that, we were showing number one on Google organically, meaning we didn't have to pay for it. The PPC and the SEO marketing was really what they did from a lead standpoint.
How did you come to work with SEMGeeks?
I don't remember exactly, but I know it was definitely a referral. It might have been that one of our employees knew SEMGeeks personally. That person probably heard good things about them from other companies who had used them.
Initially, we had come across a couple of companies in our search. A couple of people had recommended SEMGeeks while somebody else recommended another company. We had several conversations with SEMGeeks and we felt really comfortable with them. They were able to answer a lot of our questions appropriately. It was a little tricky because a lot of this was language that we didn't really understand. SEO marketing and pay per click were all really new to us. SEMGeeks helped explain all the different channels and way you can market yourself in a really comprehensive way. That's what got us really most comfortable with them.
How much have you invested with SEMGeeks?
We probably paid $10,000 to $15,000 for the website. In the past 2 years, we spend an additional $1,500 to $2,000 on a monthly basis.
What is the status of this engagement?
We're still working with them on certain things. The development the website was a one-time project. I've got to be honest; I don't remember exactly when it was that they did that. If I had to guess, I would say they did that work about 2 years ago. We've continued to use for SEO marketing and PPC since then.