What evidence can you share that demonstrates the impact of the engagement?
We saw a huge jump in the quality of our leads when we shifted from a traffic strategy to a conversion strategy as well as an increase in phone calls and online form conversion.
With our site redesign in 2017, the combination of the new site and quality of the traffic increased our leads even more. The number of repeat and new visitors went up and our site’s bounce-back rate decreased. We collaborate constantly to optimize our campaigns.
How did Semgeeks perform from a project management standpoint?
We collaborate through email, Google Drive, and weekly/monthly calls or in-person meetings. The Semgeeks team is very responsive. As our business has grown, they’ve provided an account manager that I maintain daily contact with. She and I have established a very good working communication over email with how we work together.
When I’m working with the SEO or blog team, I’ve found that there’s a really nice rhythm, and the same is coming to be with the social media group which is a newer engagement.
Sometimes, things take a little longer than I’d like but that’s not to speak to their dedicated efforts. I often want things done a little bit faster, but that’s because I can be a little intense on expectations. Overall, I have no complaints.
What did you find most impressive about them?
They’re really smart and understand what they’re doing with all things digital. I feel very comfortable and confident that they’re leading me in the right direction. I really do trust them. The Semgeeks team is full of nice people who are level-headed and don’t try to do the dog and pony show with me. They’re sincere, authentic, and transparent.
Are there any areas they could improve?
There are only a few things here and there but nothing is glaring or consistently an issue. Some things could have been completed more cohesively or strategically across the board of campaign strategy. We’re still finding our rhythm on a couple of matters like that. I’m sure it’s going to come together. They’re very responsive when I express that I want to fix something.
Do you have any advice for potential customers?
You must have open communication lines. Make sure to lay out what you’re looking for and play your role in reaching those objectives. Work with them as a partnership and understand your role in that. If you do, I know you’ll get the results you’re looking for.