Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
From my perspective, it was a hugely successful deliverable. I’ve been in the business of branding for 25 years. I’ve seen a lot of work, a lot of designers, a lot of design agencies and SEO-type firms. I was super impressed with the website and branding that SEMGeeks had done. It was a remarkably deep, well-structured, and well-organized website. They developed a gorgeous site that’s extremely functional, fast-moving, and SEO-friendly. I think the site that they worked on was nominated for a Webby Award, which is pretty impressive. That speaks to the organization, layout, and visual appeal of the site. I think the awards are mostly visual; I’m not sure to what extent the SEO component is taken into consideration. The fact that it’s been nominated is an indication that the client would have to be pretty happy with that outcome. If anything’s a testament to how satisfied the client was with the work, it’s that they just continue to work with SEMGeeks.
I also thought they were really smart and very strategic in the way they approached the branding and the positioning work. What I liked an awful lot about them was how respectful they were of the naming part of the brand development assignment. They respected our level of expertise in this niche aspect of the branding world. That’s one of the reasons why we got along so well on a personal level. They’re just awesome people.
How did SEMGeeks perform from a project management standpoint?
Other than the project that we worked on together, I’ve had limited project management experience with them. They seem very well organized from a project management and team organization standpoint. We had a series of phone calls where they were advising us as we rolled out the website. That was our occasion to engage them directly, just an initial personal consultation. They were extremely responsive and very articulate. I think that they’re great communicators. I communicate with them on a regular basis for various things. Sometimes, it’s related to our own business, while sometimes it’s for potential clients that we’re recommending them to. SEMGeeks was also very well-balanced. They always had a broad team in place for whatever it was that you were talking to them about. That’s based on the people that were always copied and included in emails and meetings. They’ve worked extremely well with us.
What did you find most impressive about SEMGeeks?
What impressed me most was their ability to balance captivating visual design with being SEO-friendly. On one hand, SEMGeeks knows the importance of SEO and having sites that Google will look favorably upon. At the same time, there’s a strong visual appeal that is going to wow customers that land on the site. That’s what you’re looking for in a website development firm, not just somebody who’s got great visual vision. You need a partner that can balance that with top-level SEO counsel and design a site that achieves both of those goals. That’s exactly what their objective is. It’s their focus and it’s exactly what everybody should be looking for. That’s why SEMGeeks is now my go-to agency when I have a client who’s coming up with a new name for a company. I’d recommend them if it’s fairly certain that the client’s going to need an identity and ultimately a website to support the company. After the technology branding project, we’ve had the opportunity to recommend them to other clients. Frankly, we were impressed with their team, creative work, and smarts.
Are there any areas SEMGeeks could improve?
Honestly, if I could think of something, I would tell you. I really can’t. I’ve enjoyed all of our communications. I’ve enjoyed the work that we’ve done together with this agency. I really, honestly can’t think of anything that I’ve discovered needs improvement at this stage.