SellerFlows

BACKGROUND

Introduce your business and what you do there.

I own a marketing company called Pilchuck Media Marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SellerFlows?

SellerFlows worked with me to try to achieve more profitable email marketing.

SOLUTION

What was the scope of their involvement?

The main aspect of the project was just diving deeply into the analytics behind our emails and seeing what was working well and what wasn’t. They would look at who was opening what and how many clicks we were getting and then set up split tests to see what particular techniques work better for different demographics. 

Working with them has changed my strategy a lot. I’ve also consulted with SellerFlows on more minor projects, and they’ve been able to help me figure out things like warming up cold accounts and ensuring higher deliverability rates.

How did you come to work with SellerFlows?

I first came into contact with them on UpWork and they seemed like a good fit. We kept in touch after the first project and were able to partner on a few more things after that.

How much have you invested with them?

The project cost was a few thousand dollars in total.

What is the status of this engagement?

The original project lasted from September-November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of the more effective things I’ve employed since working with SellerFlows was the browser abandonment campaign, which added an extra 5-10% of revenue to our email marketing overall.

Part of that was because we were getting a message in front of people who were about to leave the site, but it was also because we were adding only from our core audience of people who were already visiting the site to the email list using that method. That made it much easier to separate who was viable and who wasn’t.

Their team is really good at knowing what projects they can bring real value to and which they should turn down, which was one reason I liked working with them so much. They gave me confidence from the very beginning that we were going to get some great results, and they followed through on that promise.

How did SellerFlows perform from a project management standpoint?

I have gotten to know their owner really well, so a lot of the time we would just communicate over Facebook Messenger, but we also used Trello and Slack to communicate about various aspects of the project as well.

What did you find most impressive about them?

The owner is an incredibly easy guy to work with. He’s very level-headed, has realistic deadline expectations, and never promises something that he can’t deliver. The accountability is good, he always communicates well, and he’s more than willing to suggest things outside the scope of the project that he believes could benefit the health of your work overall.

Are there any areas they could improve?

Anyone can always improve, but with SellerFlows there’s nothing that stands out as something they should do differently.

Do you have any advice for potential customers?

Present as much information to them as you can from the start, and be as open about your end goals as you can, because that will help them deliver the best results for you.