SelectWeb

BACKGROUND

Please describe your company and position.

I am the CEO of iBrows

Describe what your company does in a single sentence.

We own the largest and most important eyebrow tweezing salon in Romania.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SelectWeb to accomplish?

• A full website.
• An appointment based software.

SOLUTION

How did you find SelectWeb?

Referral

Why did you select SelectWeb over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SelectWeb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SelectWeb delivered a fully functional and customized website for iBrowsStudio, designed to enhance the salon’s online presence and streamline appointment management. The project included the development of a responsive, user-friendly website tailored to the brand’s aesthetic and business needs.

Key Deliverables:

• Custom Website Design & Development: A modern, elegant, and intuitive website showcasing iBrowsStudio’s services, portfolio, and brand identity.

• Integrated Booking System: A powerful appointment scheduling software, allowing clients to easily book, reschedule, or cancel appointments online.

• Automated Notifications: Email and SMS reminders for both clients and staff, reducing no-shows and improving operational efficiency.

• Client Management Dashboard: A backend system for tracking appointments, managing client information, and analyzing salon performance.

• SEO & Mobile Optimization: Ensuring high visibility in search engines and seamless functionality across all devices.

• Secure Payment Integration: Enabling online payments and deposits for bookings, providing a convenient and secure experience for clients.

With this solution, iBrowsStudio can now efficiently manage bookings, enhance client engagement, and grow its business with a professional online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The implementation of the new website and booking software by SelectWeb resulted in significant improvements in iBrowsStudio’s operations, customer experience, and business growth. Key performance indicators (KPIs) that demonstrate progress and success include:

1. Increased Online Bookings

• A 500% increase in online appointments compared to previous manual booking methods.

• Reduction in double bookings and scheduling conflicts due to automated availability management.

2. Improved Customer Engagement & Retention

• Higher client retention rates, with repeat customers benefiting from a seamless booking experience.

• 300% increase in customer inquiries and engagement through the website’s contact forms and chat support.

3. Operational Efficiency & Time Savings

• 16 hours saved per week on manual scheduling, allowing staff to focus more on client services.

• Reduction in no-shows by 90%, thanks to automated SMS and email reminders.

4. Enhanced Financial Performance

• Increase in revenue from online bookings and pre-paid appointments via secure payment integration.

• More efficient financial tracking and reporting through the integrated dashboard.

5. Improved Website Performance & Visibility

• More than 1000% growth in website traffic, driven by SEO optimization and mobile-friendly design.

• Higher ranking on search engines, leading to increased brand awareness and new client acquisition.

Overall, the project provided iBrowsStudio with a scalable, efficient, and user-friendly solution, ensuring long-term success and business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SelectWeb demonstrated strong project management throughout the development of the iBrowsStudio website and booking system. Their structured approach ensured smooth execution, timely delivery, and responsiveness to our needs.

1. Timely Delivery & Milestone Tracking

• The project was divided into clear milestones, with regular updates provided at each stage.

• All deliverables, including website design, booking system integration, and testing, were completed on schedule.

• Any unforeseen challenges were addressed proactively, without causing delays.

2. Responsiveness & Communication

• SelectWeb maintained open and transparent communication, ensuring our input was incorporated throughout the process.

• They were highly responsive to our feedback, making necessary adjustments quickly and efficiently.

• We had direct access to their team, which allowed for fast issue resolution and real-time collaboration.

3. Adaptability & Customization

• They tailored the booking software and website to fit iBrowsStudio’s unique business needs.

• Additional features and design tweaks were implemented promptly when requested.

• Their ability to adapt to our evolving requirements showcased their commitment to client satisfaction.

4. Post-Launch Support & Training

• After deployment, SelectWeb provided comprehensive training on how to use the booking system and manage website content.

• They offered ongoing support, ensuring that any post-launch issues were resolved quickly.

Overall Experience

SelectWeb delivered a seamless, efficient, and professional project management experience. Their ability to meet deadlines, address concerns, and customize solutions made them a reliable partner in enhancing iBrowsStudio’s digital presence.

What was your primary form of communication with SelectWeb?

In-Person Meeting

What did you find most impressive or unique about this company?

Throughout the collaboration, SelectWeb stood out for their exceptional service, attention to detail, and client-focused approach. Here are the key aspects that made them unique and impressive:

1. Deep Understanding of Business Needs

• They didn’t just build a generic website—they took the time to understand iBrowsStudio’s brand, clientele, and workflow, ensuring that every feature aligned with our business goals.

2. Seamless Customization & Scalability

• Unlike off-the-shelf solutions, their booking system was custom-built to match our specific scheduling and customer management needs.

• They designed the platform to be scalable, allowing for future growth and additional features as needed.

3. Proactive Problem-Solving

• SelectWeb approached challenges with a solutions-driven mindset, anticipating potential issues before they arose.

• Their ability to implement last-minute changes without disrupting the timeline showcased their flexibility and expertise.

4. Commitment to User Experience (UX) & Performance

• The website is not only visually appealing but also fast, responsive, and easy to navigate.

• They focused on creating a seamless user experience for both clients and staff, leading to increased engagement and efficiency.

5. Exceptional Customer Support & Post-Launch Assistance

• Their dedication didn’t end at launch—they provided thorough training and remained available for ongoing support.

• Their quick response time and willingness to go the extra mile ensured a smooth transition to the new system.

Final Thoughts

What impressed us most about SelectWeb was their combination of technical expertise, personalized service, and reliability. They delivered a high-quality, tailored solution that has transformed the way iBrowsStudio operates, making them a standout partner in digital solutions.

Are there any areas for improvement or something SelectWeb could have done differently?

Working with SelectWeb was a smooth and efficient process. They delivered a custom, high-performing website and booking system that streamlined our operations. Their ability to adapt to our needs, maintain clear communication, and provide ongoing support made all the difference.

If there’s one thing we might have tweaked, it would be faster iterations on design revisions—but even that was handled with care and professionalism. Overall, the project exceeded expectations, and it’s hard to imagine working with anyone else.