How did you select this vendor?
It was possible using mobile data and Selectivv GeotrappingⓇ technology to identify our target group from other residents/audience. Selectivv has the data base which covers 14 million deeply profiled mobile users in Poland, based on behaviors on smartphones and locations they visited.
We talked a few times about technology, possibilities, and their experience. Selectivv was always available and eager to answer all questions.
Describe the scope of their work in detail.
Using the SaaS Selectivv Viewer solution, we determined the advertising potential of the location in the largest cities in Poland, where our DOOH screens are located.
In the campaign we used only places with the highest advertising potential (i.e. the most users with a specific profile stayed in these locations during the year). We broadcast advertising there both on digital media and on mobile devices. Using the Selectivv Geotrapping® service, we collected a database of people who clicked on the creative on mobile device and later we realized the second stage of activity – retargeting.
It consisted in the issue of advertising on smartphones and tablets regardless of the current location of recipients.
What was the team composition?
We joined forces of our team and Selectivv traffic specialists to implement precisely targeted campaign on DOOH screens & mobile. Both teams contacted regularly to optimise campaign in the best way and achieve the best possible results.
The campaign was the first of its kind to combine mobile and outdoor advertising, and it resulted in a roughly 30% win rate. Out of 8 million prospects, Selectivv helped reach 70,000 users who would potentially be interested in visiting Austria. They used tech innovatively to achieve project goals.