Advertising and research based on data from mobile

We have developed technologies for collecting and analyzing mobile data. We obtain unique information on the user's characteristics in a specific location. On this basis, we conduct detailed analyzes and implement advertising campaigns targeted and tailored to the current needs of the recipients. We combine the traditional world of research and advertisement with the requirements of digital reality.

Marketing solutions:

  • Advertising campaigns focused on efficiency and reach
  • Advertising campaigns based on Geotrapping® technology
  • Advertising campaigns using historical data and user profiles
  • Advertising campaigns targeting application users
  • Advertising campaigns combination all targeting methods
  • Analyze the potential and the performance of outdoor campaigns
  • Retarget your outdoor audience on a smart mobile campaign
  • Optimize your screen campaign based on current audience nearby
  • Analyze your outdoor campaign audience
  • Measure the effectiveness of your mobile ad - Footfall
  • A targeted indoor mobile campaign in real-time using ultrasonic sound
  • Marketing campaigns for clients of centers and retargeting

Research solutions:

  • Visualization and analysis of the paths of mobile users
  • Research on your, competitor, potential consumers
  • Research on event participants
  • Analyze specific application users
  • Plan and analyze your next store location
  • Location-based monitoring
  • Mobile device survey
  • Demographic and user characteristic analysis
  • Real estate research
  • Tourist traffic research
  • Transportation planning research
  • Examination of flows in passageways
  • Check the real extent of the shopping mall
  • Sharing shopping malls
 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2014
Show all +
Warsaw, Poland
headquarters

Reviews

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Mobile Data & Digital Strategy for Tourism Promotion

"Their mobile and location data helped us with planning, activation, and measurement during the whole campaign."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
September 2018
Project summary: 

Selectivv leveraged their talent and software to support a digital campaign that advertised winter trips to Austria. They identified audiences with the highest conversion potential and led retargeting efforts.

The Reviewer
 
11-50 Employees
 
Poland
Damian Rezner
CINO, Screen Network
 
Verified
The Review
Feedback summary: 

The campaign was the first of its kind to combine mobile and outdoor advertising, and it resulted in a roughly 30% win rate. Out of 8 million prospects, Selectivv helped reach 70,000 users who would potentially be interested in visiting Austria. They used tech innovatively to achieve project goals.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a CTIO (chief technology innovation officer) at Screen Network S.A. I’m responsible for Think DOOH - special unit in the structure of the Screen Network (the biggest Digital OOH company in Poland), which goal is to create innovative advertising solutions for DOOH screens.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selectivv?

Increasing awareness of the offer of winter trips to Austria in a precisely defined target group.

What were your goals for this project?

To achieve the assumed goal of the campaign, we decided to precisely define the audience and use in innovation way both outdoor and mobile possibilities and synergy.

We wanted to reach people who would actually be interested in traveling to Austria and could afford it. We defined our target as people aged 25+, interested in sports and who have visited countries such as the Czech Republic, Slovakia and Italy for the past year.

At the end we wanted also retarget people who had opportunity to see campaign on digital out-of-home screens with mobile advertisement.

SOLUTION

How did you select this vendor?

It was possible using mobile data and Selectivv GeotrappingⓇ technology to identify our target group from other residents/audience. Selectivv has the data base which covers 14 million deeply profiled mobile users in Poland, based on behaviors on smartphones and locations they visited.

We talked a few times about technology, possibilities, and their experience. Selectivv was always available and eager to answer all questions.

Describe the scope of their work in detail.

Using the SaaS Selectivv Viewer solution, we determined the advertising potential of the location in the largest cities in Poland, where our DOOH screens are located.

In the campaign we used only places with the highest advertising potential (i.e. the most users with a specific profile stayed in these locations during the year). We broadcast advertising there both on digital media and on mobile devices. Using the Selectivv Geotrapping® service, we collected a database of people who clicked on the creative on mobile device and later we realized the second stage of activity – retargeting.

It consisted in the issue of advertising on smartphones and tablets regardless of the current location of recipients.

What was the team composition?

We joined forces of our team and Selectivv traffic specialists to implement precisely targeted campaign on DOOH screens & mobile. Both teams contacted regularly to optimise campaign in the best way and achieve the best possible results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the month of the campaign, out of 8 000 000 digital screen recipients, we reached about 70 000 users potentially interested in visiting Austria. The unconventional solution allowed us to reach the audience of mobile advertising at the level of 29.83%.

How effective was the workflow between your team and theirs?

#FeelAustria is the first campaign in Poland that integrates mobile and outdoor advertising. We have combined rich media mobile advertising (8 and 10-second video spots) and Digital OOH located in urban space. As a result of using these two media and Big Data with Selectivv DMP, we have determined and reached the right recipients optimally and effectively.

What did you find most impressive about this company?

Selectivv and mobile data can do much more than just help reach the specific audiences in the right place at the right time. Their mobile and location data helped us with planning, activation, and measurement during the whole campaign.

Are there any areas for improvement?

no

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer