Selectivv

BACKGROUND

Please describe your company and your position there.

I work for an advertising agency. I prepare digital campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selectivv?

We needed help executing mobile ad campaigns for clients to increase traffic to their websites and engagement of target group.

What were your goals for this project?

We've worked with Selectivv directly with about 3–4 clients, including our current one. Our aims are to conduct smart targeting campaign to people with specific behaviors and characteristics and to find and reach new customers for our clients.

SOLUTION

How did you select this vendor?

We discussed with Selectivv Team the technology, solution possibilities, and their experience. Their were always available and eager to answer all questions.

Describe the scope of their work in detail.

We are using Selectivv mobile data and GeotrappingⓇ technology. Company has the comprehensive data base about mobile users in Poland. Based on information from smartphones it is possible to identify, reach and retarget different groups of people.

What was the team composition?

Our campaigns are always implemented and optimized by a traffic manager specially dedicated to them. Their client service are always available and helpful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to their solutions we've always seen an increase in overall traffic and engagement from mobile. Campaigns which they did for us were effective.

How effective was the workflow between your team and theirs?

During campaigns, Selectivv specialist took responsibilities for optimization and contacted us to achieve the best results from campaign After. campaigns we received detailed reports. Everything was going according to plan.

What did you find most impressive about this company?

Very few mobile marketing companies can get both - strategy and execution - right like Selectivv. Selectivv figure out the whole process the way it should be done. We can use unique data from smartphones and Selectivv take care of our projects from beginning till the end.

Are there any areas for improvement?

no

BACKGROUND

Please describe your company and your position there.

I am Senior Media Planner in one of Media Agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selectivv?

To mobile advertising campaigns with very specyfic targeting for example: Geotargeting.

What were your goals for this project?

Reach people who were visiting car workshops in past weeks

SOLUTION

How did you select this vendor?

My company cooperate with Selectivv form many years and I knew that they have technology I need to this project.

Describe the scope of their work in detail.

We coordinate project together. We was checking result of campaign every week.

What was the team composition?

I worked with Business Development Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results of the campaign were very satisfying. Above the expectations.

How effective was the workflow between your team and theirs?

It was very effective. I have not encountered any difficulties.

What did you find most impressive about this company?

They excel at finding solutions to difficult tasks.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I am a CTIO (chief technology innovation officer) at Screen Network S.A. I’m responsible for Think DOOH - special unit in the structure of the Screen Network (the biggest Digital OOH company in Poland), which goal is to create innovative advertising solutions for DOOH screens.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selectivv?

Increasing awareness of the offer of winter trips to Austria in a precisely defined target group.

What were your goals for this project?

To achieve the assumed goal of the campaign, we decided to precisely define the audience and use in innovation way both outdoor and mobile possibilities and synergy.

We wanted to reach people who would actually be interested in traveling to Austria and could afford it. We defined our target as people aged 25+, interested in sports and who have visited countries such as the Czech Republic, Slovakia and Italy for the past year.

At the end we wanted also retarget people who had opportunity to see campaign on digital out-of-home screens with mobile advertisement.

SOLUTION

How did you select this vendor?

It was possible using mobile data and Selectivv GeotrappingⓇ technology to identify our target group from other residents/audience. Selectivv has the data base which covers 14 million deeply profiled mobile users in Poland, based on behaviors on smartphones and locations they visited.

We talked a few times about technology, possibilities, and their experience. Selectivv was always available and eager to answer all questions.

Describe the scope of their work in detail.

Using the SaaS Selectivv Viewer solution, we determined the advertising potential of the location in the largest cities in Poland, where our DOOH screens are located.

In the campaign we used only places with the highest advertising potential (i.e. the most users with a specific profile stayed in these locations during the year). We broadcast advertising there both on digital media and on mobile devices. Using the Selectivv Geotrapping® service, we collected a database of people who clicked on the creative on mobile device and later we realized the second stage of activity – retargeting.

It consisted in the issue of advertising on smartphones and tablets regardless of the current location of recipients.

What was the team composition?

We joined forces of our team and Selectivv traffic specialists to implement precisely targeted campaign on DOOH screens & mobile. Both teams contacted regularly to optimise campaign in the best way and achieve the best possible results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the month of the campaign, out of 8 000 000 digital screen recipients, we reached about 70 000 users potentially interested in visiting Austria. The unconventional solution allowed us to reach the audience of mobile advertising at the level of 29.83%.

How effective was the workflow between your team and theirs?

#FeelAustria is the first campaign in Poland that integrates mobile and outdoor advertising. We have combined rich media mobile advertising (8 and 10-second video spots) and Digital OOH located in urban space. As a result of using these two media and Big Data with Selectivv DMP, we have determined and reached the right recipients optimally and effectively.

What did you find most impressive about this company?

Selectivv and mobile data can do much more than just help reach the specific audiences in the right place at the right time. Their mobile and location data helped us with planning, activation, and measurement during the whole campaign.

Are there any areas for improvement?

no

BACKGROUND

Please describe your company and your position there.

International firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selectivv?

We used Selectivv to run a mobile campaign.

What were your goals for this project?

The goal of the campaign was to reach people who use banking and shopping applications.

SOLUTION

How did you select this vendor?

We chose Selectivv because of their technology and experience in conducting similar campaigns

Describe the scope of their work in detail.

Confidential

What was the team composition?

Work as part of a project group dedicated to conducting camapania

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the campaign, we have reached people who use banking applications and people who make online purchases.

How effective was the workflow between your team and theirs?

Close optimization between technology departments of companies

What did you find most impressive about this company?

Targeting options based on GAID / IDFA

Are there any areas for improvement?

no

BACKGROUND

Please describe your company and your position there.

International customer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selectivv?

Reaching customer brand users.

What were your goals for this project?

Increasing sales of brand products.

SOLUTION

How did you select this vendor?

This provider was chosen because of the ability to create precise targets interested in customer products.

Describe the scope of their work in detail.

Confidential

What was the team composition?

What was the team composition? The contact included cooperation with the company with the participation of specialized departments, through a person dedicated to customer service.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the campaign we have achieved a significant increase in interest in customer products.

How effective was the workflow between your team and theirs?

Constant supervision over the project provided the client with satisfactory results.

What did you find most impressive about this company?

We were impressed with the possibilities of using qualitative data from the DMP for advertising campaigns.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

A specialist medical outpatient clinic operating in Warsaw

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selectivv?

We needed support in informing Warsaw residents about the opening of a second department and the scope of medical services

What were your goals for this project?

Acquiring a new of commercial patients

SOLUTION

How did you select this vendor?

We chose Selectivv because we wanted to use the GeotrappingⓇ service. We chose Selectivv thanks to a recommendation.

Describe the scope of their work in detail.

We used the GeotrappingⓇ service to reach customers using the services of our competitors. Reaching people using selected medical applications was also an important factor.

What was the team composition?

Salesman and implementation department

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the campaign implemented with Selectivv, we were able to increase traffic in the new clinic in Warsaw without losing clients from the first branch

How effective was the workflow between your team and theirs?

Our target group was successfully reached and at a later stage they were sent the appropriately selected services we provided

What did you find most impressive about this company?

The results have been realized. We worked as part of a project group with delegates from our company

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

International customer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selectivv?

The cooperation included promoting a range of stationary stores.

What were your goals for this project?

The aim of the cooperation was to reach people interested in customer products and encourage them to visit stationary stores located in selected cities in Poland

SOLUTION

How did you select this vendor?

This provider was chosen because of the possibility of precise campaign targeting and effective reaching of the target group based on DMP

Describe the scope of their work in detail.

Confidential

What was the team composition?

The contact included cooperation with a dedicated person who dealt with customer service and served as an advisor

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the implementation of the campaign, we have achieved a significant increase in a key factor affecting the level of brand sales. ROPO effect.

How effective was the workflow between your team and theirs?

Work on the project provided the client with satisfying results thanks to ongoing optimization activities on mobile

What did you find most impressive about this company?

Constant supervision of the campaign and effective response from the Traffic department.

Are there any areas for improvement?

-

BACKGROUND

Please describe your company and your position there.

Orthopedic doctor, surgeon. Specializes in the treatment of back problems. One of the precursors of endoscopic treatment of the spine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selectivv?

The need for support in informing people suffering from spinal problems about the possibility of non-invasive surgical treatment

What were your goals for this project?

Acquiring a new of commercial patients

SOLUTION

How did you select this vendor?

We chose Selectivv because I wanted to target exactly to eliminate the emission of advertising to uninterested people.

Describe the scope of their work in detail.

We used the GeotrappingⓇ service to reach patients visiting orthopedic clinics throughout Poland

What was the team composition?

Salesman and implementation department

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the campaign implemented with Selectivv, it was possible to increase the number of visitors to the website, which directly translated into the number of visits to a specialist clinic

How effective was the workflow between your team and theirs?

Successfully reaching the right target group

What did you find most impressive about this company?

Their targeting options for smartphones and tablets were impressive.

Are there any areas for improvement?

No