The Seidel Agency

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Clutch Coffee Bar, a startup drive-thru coffee chain. We currently have two locations but are looking to aggressively expand along the East Coast.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Seidel Agency?

The main reason we brought The Seidel Agency on board was to help optimize our social media presence. We wanted to improve our brand awareness by targeting our audience and using influencers to gain traction in our industry.

SOLUTION

What was the scope of their involvement?

The Seidel Agency handles our posts on Instagram and Facebook. We chose those platforms because that’s where the majority of our target demographic communicates with one another. Together, we come up with new ideas and concepts to address in the posts. Their team then compiles a monthly plan with updated strategies and relevant content.

What is the team composition?

My main contact is Steve (Founder & CEO, The Seidel Agency), so I work directly with him.

How did you come to work with The Seidel Agency?

I share a mutual connection with Steve, so I had known of his skills and saw his work first hand. His positive impact on several large companies was impressive to me, so I thought his talent would be beneficial for my company.

How much have you invested with them?

We’ve spent under $10,000 on the project.

What is the status of this engagement?

We’ve been working together since January 2018, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Beyond helping us tremendously grow our overall user base, they’ve helped us configure better ways to target our audience. We’ve recently reached 5,000 followers on social media, and we’re continuing to improve week by week. Our base has seen a 100% increase during the engagement. The support from The Seidel Agency has contributed to getting more active users for our social media content.

How did The Seidel Agency perform from a project management standpoint?

They’ve been great and we have no complaints. The Seidel Agency has been clear about its expectations and set specific deadlines that make the project easy to manage. Their team does an excellent job in following up on their progress and giving us updates. They’re always looking for ways to improve when moving forward and collaborating with us.

What did you find most impressive about them?

The combination of their personal touch and genuine investment in the work is valuable. They don’t treat us like just another client—their approach is tailored to our needs. Their team is very much on the same journey as us, which is appreciated.

Are there any areas they could improve?

For agencies in general, it could be incredibly beneficial to have a local directory or contact list of influencers and other resources.

Do you have any advice for potential customers?

Just enter the project knowing they’re a team of professionals that are highly dedicated to the work. Steve only has members on his team that he is confident in, so they will be able to cater to your needs.