Do you have any statistics or metrics to track improvement from the project?
We just finished writing up an annual recap because we launched it about one year ago. The app was absolutely a success. The way that we work with our users and the donors is, we have a couple of metrics that are worked in. The blood donor system itself provides an average value per donation type, so they know that incrementally they need to get so many donations to break even on their investment, or to provide a return. So, through the first six months they actually saw a return on investment. The word of mouth among users was pretty good, so they saw pretty decent adoption even in the early months, where it’s usually hard to get momentum.
So, they broke even on their investment after the six-month mark, which was fantastic. We thought it would take longer. As of the one-year mark, we saw that they actually got an eight-to-one return, so for every dollar they invested, they got $8 back out of it. So, it was a huge return for them. It’s really successful. The nice thing is that now we’ve built a lot of momentum with some of their core donors. We’ve continued to build on that momentum.
When it first launched, with the exception of the first month, the user adoption was about .3 new users per day on Android, and .6 new users a day on iOS. Now, we’re up to the point where they usually get at least one or two new donors a day downloading the app on Android, and anywhere between four or five new donors downloading it a day on iOS. That’s been pretty consistent growth in terms of the total number of users, as well as the new users per day. That all speaks volumes to how easy the app is to use, and how much that upfront detail the Segue team did has really been worth it.
I think there’s a couple of reviews on the app store, maybe four or five. We do interview people to see what they think of the app, and we’ve gotten great feedback across the board. We thought it would be important for younger donors, as a better way to reach them. They use the app, but we also get more older folks than I anticipated. The feedback we get from them is that the app is so easy and convenient.
Is there anything unique about them that really makes them stand out, compared to other companies?
I think the most important thing is the fact that they look at it as more of a partnership. A lot of the app companies we’ve talked to thought of the work as more of a transactional piece of business. The Segue team keeps in touch with us to see how it’s going, how the changes in iOS affect the app, and recommend updates. It’s also nice that everyone there is local, and not outsourced overseas.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
Not as far as the process goes. We’ve learned some things after the app was out there. We might have restructured how the components were laid out, but that’s nothing we would have known ahead of time. So, I don’t think there’s anything we would do differently.