Seedlogic

BACKGROUND

Introduce your business and what you do there.

I'm the founder and co-CEO of an online college apparel shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Seedlogic?

We were a small start-up and we wanted to double our direct-to-consumer revenue. We needed a vendor to help us manage our social media marketing.

SOLUTION

What was the scope of their involvement?

They manage our remarketing platforms, such as AdRoll and Criteo and oversee email marketing. We’re striving to be the best college apparel brand online, so we have a very large catalog that includes products from hundreds of schools. Seedlogic oversees hundreds of campaigns for us on Facebook, Google, and Snapshot. They handle the creative aspect of the ads, manage the budget, and do the implementation. 

What is the team composition?

We work with five or six members of their team, including both of their co-founders and an account manager.

How did you come to work with Seedlogic?

I was referred to them.

How much have you invested with them?

We spent about $200,000 in 2017 and the same amount in 2018.

What is the status of this engagement?

We started working with them in October 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with Seedlogic, we more than doubled our revenue. Our return on ad spend also increases by 50% each year.

How did Seedlogic perform from a project management standpoint?

They're very transparent and send us updates every day. Also, they're responsive and deliver everything on time. We usually use email and phone to stay in touch, and we use Google sheets to track the project. They've also recently launched a tool for managing and approving campaigns, so we can use it to log in and view our campaigns on Facebook and Instagram.

What did you find most impressive about them?

I've worked with a number of digital agencies, but I can't think of anybody who works harder for their clients in this space. Their hands-on approach to managing 500 campaigns at one time is unparalleled.

Are there any areas they could improve?

No. We've had a joyful experience. I'd like to try and use them for SEO projects as well.