BRAND BUILDERS & STORYTELLERS

Seed Factory is a creative advertising, branding and PR agency that applies digital strategies to clients' marketing and branding challenges. Seed Factory works as integrated marketing partners to their clients, helping build brand experiences and awareness through online and traditional channels.

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2012
Show all +
Atlanta, GA
headquarters
  • 675 N. Highland Ave. Suite 800
    Atlanta, GA 30306
    United States

Reviews

Sort by

Rebranding for Nonprofit Organization

“The new tagline they created communicates our messaging much more effectively.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2016 - June 2017
Project summary: 

Seed Factory provided branding services, including a new tagline, logo, messaging, and other collateral as needed.

The Reviewer
 
51-200 Employees
 
Atlanta, Georgia
VP Communications, Nonprofit Organization
 
Verified
The Review
Feedback summary: 

Seed Factory created effective branding materials that have received a lot of positive feedback from internal teams and stakeholders alike. Throughout the process, they provided valuable feedback and creative solutions that helped the organization hone its messaging.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of communications for a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Seed Factory?

We engaged Seed Factory for rebranding services, including a new tagline, logo, messaging, and other collateral.

SOLUTION

What was the scope of their involvement?

Seed Factory worked on several branding projects, interviewing our stakeholders to discuss our value proposition and specific challenges the organization faces in the process. They've helped us develop a new tagline, logo, messaging, videos, and other collateral.

What is the team composition?

We mainly worked directly with Mark Sorensen (Partner and Creative Director, Seed Factory) and Angie Maddox (PR Director).

How did you come to work with Seed Factory?

We researched about a dozen local and national firms during our RFP process. We ultimately chose to work with Seed Factory, because we felt the most comfortable with their comprehensive plan to tackle our branding needs.

What is the status of this engagement?

We worked with them from December 2016–June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have received a great deal of positive feedback from colleagues and stakeholders on the rebranding work Seed Factory developed. The new tagline they created communicates our messaging much more effectively.

How did Seed Factory perform from a project management standpoint?

Seed Factory's team was great to work with all around. They were proactive and flexible, allowing for the project to evolve as we needed to make changes. The interviews they conducted were very productive and valuable, bringing a lot of cohesiveness to our overall messaging.

What did you find most impressive about them?

They did not come in with a ready-made approach, instead applying their experience to create custom solutions for clients. They were also able to work within our budget while delivering a lot of value.

Are there any areas they could improve?

I can't think of anything. We had a very collaborative relationship and we were very pleased with their work overall.

Do you have any advice for potential customers?

Be open to their creative input, feedback, and exploring new ideas with their team.

4.5
Overall Score We had a great experience overall.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They ensured each step of the process allowed us to meet our final deadline.
  • 5.0 Cost
    Value / within estimates
    They were very conscious of our budget and delivered as much as they could within our restraints.
  • 5.0 Quality
    Service & deliverables
    They provided valuable, creative solutions within our budget.
  • 5.0 NPS
    Willing to refer
    I've recommended them and I would do so again.

Integrated Marketing for Building Products Company

"The workflow and communication are great."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2014 - Ongoing
Project summary: 

Seed Factory handles total marketing strategy, including digital advertising, web design and development, video production, and PR.

The Reviewer
 
1001-10,000 Employees
 
Atlanta, Georgia
VP of Sales & Marketing, Building Products Company
 
Verified
The Review
Feedback summary: 

During a single year, Seed Factory secured 75 media appearances, dramatically increased earned impressions, and refined the company's brand image. The team sets clear goals and communicates frequently about their progress. They always go the extra mile to ensure satisfaction. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the VP of sales and marketing at a building products company. We manufacture products for commercial and residential construction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Seed Factory?

For many years, Seed Factory has supported our marketing efforts through web design and development, collateral design, sales videos, trade show support, content creation, case studies, and PR. 

What were your goals for this project?

With every marketing project, our primary objective is to create demand for our products and align our marketing activities with our field sales efforts. We also want to increase our market share and earn recognition as an industry leader.

SOLUTION

How did you select this vendor?

One of our employees hired Seed Factory to support a specific project. They proved themselves a trustworthy, important marketing partner.

Describe the scope of their work in detail.

The scope varies depending on the needs of our marketing department and product initiatives. They're currently engaged in digital advertising, design, video, and PR.

What was the team composition?

I work with the agency principals to meet our needs. They're highly active and engaged, selecting the appropriate Seed Factory team members for every project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning work with Seed Factory, our earned media impressions have skyrocketed. They secured 75 stories for us in 2018. Their video, design, and website work has improved our branding across the entire division.

How effective was the workflow between your team and theirs?

The workflow and communication are great. My team has weekly calls with them to review project status, deadlines, and needs. They set, and usually meet, expectations.

What did you find most impressive about this company?

I appreciate their responsiveness. The principals care about us and our business.

Are there any areas for improvement?

They’re a small agency, so their bench sometimes isn't deep enough. However, they have growth goals and do whatever it takes to complete and support our projects.

5.0
Overall Score Seed produce's quality work that supports our business initiatives, across several market segments. They are great people to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Digital Design for Small Technology Firm

“They delivered high-quality designs in line with our brand and strategy.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2014 - 2015
Project summary: 

Seed Factory designed and developed print and digital advertising materials, including photography services, as well as some in-store displays and packaging.

The Reviewer
 
51-200 Emoloyees
 
Georgia
Former Head of Marketing, Tech Firm
 
Verified
The Review
Feedback summary: 

Seed Factory created strong design work in line with the company's overall brand strategy and messaging. Highly collaborative and accessible, their team provided top notch customer service and met budget and timeline expectations throughout the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the former head of marketing for a tech firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Seed Factory?

We engaged Seed Factory to help us develop some print and digital ad campaign ideas.

SOLUTION

What was the scope of their involvement?

Seed Factory developed a series of print and digital advertisements, provided photography services, and developed and sourced some of our store displays and packaging designs.

What is the team composition?

We worked with one main point of contact as well as a designer.

How did you come to work with Seed Factory?

A colleague of mine referred them to me. Compared to other vendors we considered, we were more impressed by their creativity, sense of humor, and culture.

What is the status of this engagement?

We worked with them for about a year in three-month increments from around 2014–2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's difficult to measure the impact of the majority of their work, but we were definitely very happy with the creatives they provided overall. They delivered high-quality designs in line with our brand and strategy.

How did Seed Factory perform from a project management standpoint?

They provided great customer service, and delivered on time and within budget. As a local company, we were able to meet with them in person a lot, but they were also very collaborative and accessible by phone and email.

What did you find most impressive about them?

Their willingness to collaborate with us set them apart. They were very down to earth, didn't try to sell us on a bunch of services, and were focused on being a genuine partner. They were able to get a lot done quickly while providing unique creatives in the process. 

Are there any areas they could improve?

As a smaller company, some of their work is outsourced so there's some room for improvement in the consistency of their deliverables.

Do you have any advice for potential customers?

Be clear on the scope and expectations of deliverables, so problems don't surface later on in the engagement.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Promotional Video Creation for HR Services Firm

"They went beyond our expectations by adding features to ensure delivery of the best possible final product."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Oct. 2018
Project summary: 

Seed Factory produced multiple explainer-style videos. They provided script writing, filming, and editing services.

The Reviewer
 
51-200 Employees
 
Alpharetta, Georgia
VP Marketing, Decisely Insurance Services, LLC
 
Verified
The Review
Feedback summary: 

Communicating clearly from the start, Seed Factory’s expert team inspired confidence throughout the project. They accepted constructive input well, but also brought creative ideas to the table at a reasonable value. Their consistent communication and adaptability made them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the VP of Marketing at Decisely Insurance Services, a small employee healthcare brokerage/HR technology firm. I manage an internal marketing department that manages branding, marketing strategy, and content creation for our business and our client partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Seed Factory?

We needed help to create promotional and educational videos for our white label product.

What were your goals for this project?

We want the videos to highlight product features and benefits. They should also provide a step-by-step on product features so clients become comfortable with our product platform.

SOLUTION

How did you select this vendor?

I’ve worked with Seed Factory for several years. I like their approach as they aren't afraid to ask questions. We don't have a big budget but they provide big agency output at aggressive prices.

Describe the scope of their work in detail.

Seed Factory worked together with our copywriter to detail the project goals and create outlines. They would write scripts and then circulate them for approval. They brought in two cameras for the actual shoot, as well as a teleprompter. They spent two days filming with us. Then they edited the footage and provided us with both rough and final cuts.

What was the team composition?

We worked with a lead partner, a videographer, a video editor, and writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we haven’t launched them yet, the videos will be an important part of our client engagement campaign. They’ll also be part of a larger user 'how to' portfolio.

How effective was the workflow between your team and theirs?

Their team is very good. Communication was open and honest from the start. They went beyond our expectations by adding features to ensure delivery of the best possible final product.

What did you find most impressive about this company?

Their adaptability was impressive. They could learn and pivot as needed. They had a sense of humor, and stood up for themselves and their ideas when important.

Are there any areas for improvement?

They’re a small company, which forces them to be agile and work hard to deliver. While a larger agency might be more strategic, the work would take longer, cost more, and my little company might get lost in the shuffle.

4.5
Overall Score They're great to work with.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They work hard to accommodate us.
  • 4.5 Cost
    Value / within estimates
    They aren't inexpensive but they provide good value.
  • 4.5 Quality
    Service & deliverables
    They provide good, solid work.
  • 5.0 NPS
    Willing to refer
    I always recommend them.