Section 228

BACKGROUND

Please describe your company and position.

I am the Head of e-commerce of Yves Rocher Belarus

Describe what your company does in a single sentence.

Yves Rocher is a French beauty brand specializing in botanical skincare, haircare, and cosmetics. Founded in 1965, the company focuses on natural ingredients and sustainable “from plant to skin” production, operating over 3,000 stores worldwide. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Section 228 to accomplish?

• growth in offline store sales
• growth in online store sales
• promotion of the promo plan
• launch and promotion of the mobile app
• implementation of end-to-end analytics
• BI analysis

SOLUTION

How did you find Section 228?

Referral

Why did you select Section 228 over others?

• Great culture fit
• Referred to me

How many teammates from Section 228 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a full range of marketing activities aimed at increasing both offline and online sales.

The agency developed and executed a comprehensive promotion plan that covered digital advertising, promo campaigns, and brand communication across key channels. Their tasks included the promotion of our retail network and e-commerce website, the launch and advertising of our mobile application, and the implementation of end-to-end analytics for performance tracking.

Additionally, the team conducted BI analysis to evaluate campaign efficiency and provided regular strategic recommendations based on data insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In terms of measurable impact, the results speak for themselves.
 Over the course of three years, the team consistently delivered strong performance — we hit our e-commerce sales targets roughly 90% of the time. The share of digital revenue grew to 63% of total sales, becoming the primary driver of business growth.

A particularly transformative milestone was the launch of our mobile app in 2025. Starting from zero, app-driven revenue grew to 30% of all digital sales, quickly proving the channel’s strategic value and outperforming initial adoption forecasts.

Beyond revenue, we saw notable improvements in customer engagement, repeat purchase rate, and loyalty — demonstrating that the digital ecosystem built is not only scalable, but deeply aligned with customer behavior.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management process was well-structured and transparent. The team quickly responded to our requests, kept constant communication, and regularly updated us on campaign progress. All tasks were delivered on time, and the agency showed great flexibility when adjustments were needed.

What was your primary form of communication with Section 228?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the team’s deep understanding of our brand and their ability to combine creative and data-driven approaches. They managed to maintain a consistent brand image across all channels while focusing on measurable performance. Their strategic thinking and attention to detail made the collaboration highly effective.

Are there any areas for improvement or something Section 228 could have done differently?

We were fully satisfied with the collaboration. Any adjustments made along the way were handled quickly and professionally, so we don’t see any major areas for improvement.