This review was updated by Mike Metz Jr. (Research Program Manager, AvidThink) on June 1, 2020. The original star ratings were: Overall - 5, Quality - 4.5, Schedule - 5, Cost - 5, NPS - 5. New content is below:
Please describe your company and your position there.
AvidThink publishes research briefs and reports on infrastructure technologies. We also provide customized research and go-to-market consulting as well as a combined research brief and video package offering that covers the hottest topics in technology. I oversee end-to-end lifecycle management of all company research programs and products.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Secret Sushi, Inc?
Marketing consulting, content, and social media for our newly launched partner site.
What were your goals for this project?
Help create a marketing campaign and promotional plan for our new site to increase pageviews, report downloads, and video views.
How did you select this vendor?
Secret Sushi was recommended to me by a colleague who had a positive and successful experience with them at a previous company.
Describe the scope of their work in detail.
- Created social media accounts for both our site and partner sites.
- Set up applications to help us track our site engagement including Co-Schedule, Google Analytics (including prioritizing goals), and Google Ads to name a few.
- Created content to post across all our social media channels including 10 to 15 second video snippets pulled directly from videos we produce for our site. We have 40+ videos in total.
- Created blog posts for our Founder and Principal Analyst to post on his personal LinkedIn account. This was meant to direct users to our site.
- Created and ran ad campaigns.
- Provided feedback on site design.
What was the team composition?
We worked directly with a Marketing Consultant and closely with the CEO at Secret Sushi. Their marketing consultant managed a team of people working on our campaigns.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We're now able to track engagement. Our social media channels are set up and content is being pushed out on a daily basis. Our report download number goals are being met.
How effective was the workflow between your team and theirs?
The workflow between our team and Secret Sushi is very effective. Secret Sushi asks good questions about our company and products. This makes it easy for us to collaborate when they understand our brand and the direction we want to go. They are always asking how they can help.
What did you find most impressive about this company?
I am impressed with the amount of knowledge and experience they have with a variety of applications including analytics, social media, marketing, and advertising. They always have a suggestion for an application we could use when we're looking for a solution.
I'm impressed with their attention to design. We used their feedback they offered while we were refreshing our website design and were pleased with the outcome.
I am impressed with their ability to generate content for us that is on brand.
Are there any areas for improvement?
Difficult to say at this point in our collaboration because our new site just launched.