Innovation lab (AR, MR, XR, 3D, VFX, IoT,Robotics)

a Kirkland based design and innovation lab focused on solving your hardest business problems. 

 
$1,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2019
Show all +
Kirkland, WA
headquarters
  • 11801 97 Ln NE
    Kirkland, WA 98034
    United States
other locations

Portfolio

Kung-Fu Panda ________ (the movie) DreamWorks Image

Kung-Fu Panda ________ (the movie) DreamWorks

Kung Fu Panda received Academy Award Nomination for Best Animated Feature of the year, Oscars 2008 Wins 36th Annual Annie Awards in 10 categories, including Best Animated Feature.

The films series grossed over $1.8 billion making the Kung Fu Panda franchise the seventh highest-grossing animated franchise.

Recipient of DreamWorks Achievement Award 2006 from

Steven Spielberg and Jeffrey Katzenberg.

 

Sole inventor of 5% of DreamWorks' IP portfolio of granted patents. (DreamWorks Animation was acquired by NBC Universal / Comcast in 2016 for the amount of $3.8 Billion)

 

https://www.youtube.com/watch?v=NRc-ze7Wrxw

AR App for LORD Corp. Image

AR App for LORD Corp.

LORD Corporation, is a diversified manufacturing company that develops adhesives, coatings, motion management devices, and sensing technologies for industries such as aerospace, automotive, and oil & gas. 

LORD requested a series of augmented reality (AR) apps to showcase their products (available in almost every car in the world) within AR.  Attendees in a trade show or conference can view and interact with the

company's products via tablet or AR smartglasses. By aiming onto a physical scaled model of a vehicle, customers and visitors can see a 3D X-ray vision impression that appears to float over and within the scaled-model. They can then tap on different highlighted parts (such as brakes, motor, battery pack)  to find out more about them.

 

Role: I led the teams that created these AR apps from planning and design stage, to software development and hardware development. The technologies involved included also design, CAD modeling and 3D printing of the scale models, 3D AR tracking that align the physical and virtual models, and wirelessly controlled display spinning turntable.

The final AR Car app was premiered at the electric & hybrid car show in Stuttgart Germany, May 7-9, 2019 ( http://www.evtechexpo.eu/. ) and became an immediate success at the show. Drawing tremendous attention, it became a major attraction and a winning presentation of LORD's innovative marketing campaign that led to the immediate acqusition of LORD by Parker Hannifin for $3.67 Billion.

Role: Producer, Creative Direction and Production 

HoloLens Weather App Image

HoloLens Weather App

Various apps designed and built at Microsoft on the HoloLens for design exploration. Here showcasing a weather app in holography on the HoloLens. Each weather scene is a holographic diorama which can be place anywhere in the room. 

 

Role: Leading HoloLens Creative & Prototyping Holography, Windows Mixed-Reality, VFX, UI/UX

 

Microsoft Fluent Design System Image

Microsoft Fluent Design System

At its Build 2017 developer conference, Microsoft announced that the new name for its visual language will be the 'Fluent Design System'.The NeonX fluent design team was tasked in redesigning a new user experience aim to move away from 'static', with more animation, rich textures and dynamic layers.

https://www.neowin.net/news/project-neon-microsoft-announces-new-039flue...

Fluent brings the fundamentals of principled design, innovation in technology, and customer needs together as one. It’s a collective approach to creating simplicity and coherence through a shared, open design system across platforms.

Open ecosystem, open design system.

We started by exploring and designing what might be conceivable the future indoor space and how we might interact in such space, and delivered a successful exprience to key Microsoft C-Level Stakeholders. 

 

Role: Leading creative and design efforts including next-gen space & IoT Interaction, HoloLens, Holography, Windows Mixed-Reality, VFX, UI/UX

MUDWATT Fuel Cell Image

MUDWATT Fuel Cell

MudWatt products are fun and educational science kits that use the natural micro-organisms found in soil to generate electricity. Microbiology, chemistry, and electrical engineering all in one versatile STEM-based kit! Although we cannot see them with the naked eye, micro-organisms are all around us. One particular species of microbes possesses the unique ability to release electrons outside their bodies as part of their

natural respiration. Each of our MudWatt kits utilizes this remarkable ability by providing mud-based microbes with two conductive graphite discs - the anode and cathode. The anode is placed within the mud where the electrogenic microbes can grow, and the cathode is placed on top, exposing it to oxygen in the air. All MudWatt kits come with everything you need, except soil. So dig in and get revved up! You'll know your bacteria is generating power when you see the LED light blinking. Free lessons and interactive MudWatt Explorer app available online.

https://www.youtube.com/watch?v=6W0zF38Ctfs

 

Role: I co-produced the app.

3D Map Visualization & Navigation - Mixed Reality Image

3D Map Visualization & Navigation - Mixed Reality

At Microsoft we created a 3D map of the city of Shanghai in holography. The map provided superimposed guidance using visual way-point markers on destinations from the start of a trip and even during planning to the final destination. (Such as hotel)

 

Role: Leading creative and development of the app for the HoloLens. 

"Cheetos Factory" commercial for Frito Lay Cheetos

Frito Lay "Cheetos Factory" TV commercial produced at Warner Digital Animation Studios. (Warner Bros.)   

 

Role: As a lead CGI artist at Warner Bros. Digital Studios (Warner Digital) I was involved in all aspects of the production including creating many of the visual effects, animation, lighting, rendering, editing and compositing. 

Toppal - 3D Mobile App Image

Toppal - 3D Mobile App

Toppal is 3D game app which combines 7 arcade type games into one. Initially launched in 2012 in the app store it ranked No. 1 app of all apps in 26 countries, No. 1 app of all games apps in 30 countries, No. 1 app of all puzzle apps in 37 countries, and No. 1 app of all family game apps in 41 countries.

 

Role: as founder and CEO I was overseeing production, providing creative direction and responsible for

digital content development while leading hands-on product development as needed. In the same time helping in key business functions of the company such as fundraising, strategic planning, business development, marketing, analytics, innovation and building the team. In that, I was playing key role in the company’s successful mobile apps launch reaching high ranks worldwide.

 

the Hiriko 'City Car' Image

the Hiriko 'City Car'

a folding two-seat urban electric car by Hiriko Driving Mobility consortium of Spain, created out of City Car project developed by the M.I.T Media Lab.

 

Role: particpating in the MIT Media Lab, Smart City Research Group project, primarily business innovation, product design consulting and mentoring (@ MIT Sloan).

 

Sandow Material Desk Image

Sandow Material Desk

SANDOW corporation delivers fully integrated solutions platform that includes leading content, tools, and services for the design industry.

Sandow developed Material Bank Lab, a platform as an answer for the architecture and design community’s need to streamline and speed up the material searching and sampling process. Materials can then be easily ordered and delivered next-day. 

The Material Desk touchscreen is

slated to be beta tested in architecture and design  firms in the coming year.

 

Role: As part of Sandow effort, I helped in leading the design and development of an interactive touchscreen application that enables architects and designers in creating palettes with renderings of samples from Material Bank’s massive library. 

 

 

 

Over The Hedge (the movie)  DreamWorks Image

Over The Hedge (the movie) DreamWorks

Over the Hedge is a 2006 computer-animated comedy film, based on the characters from the comic strip of the same name produced by DreamWorks Animation and distributed worldwide by Paramount Pictures and released on May 19, 2006.

 

Role: Heading Multiple Production Departments.

Batman and Robin (the movie) Warner Bros. Image

Batman and Robin (the movie) Warner Bros.

Batman & Robin is an American superhero film based on the DC Comics character Batman. It is the fourth and final installment of Warner Bros.' initial Batman film series. The film was directed by Joel Schumacher and written by Akiva Goldsman. It stars George Clooney, Chris O'Donnell, Arnold Schwarzenegger, Uma Thurman, and Alicia Silverstone.

 

Role: As a lead CGI artist at Warner Digital at the time I was

helping create complex visual effects (VFX) on the show. 

https://www.youtube.com/watch?v=3slInVLWC9I

Dinosaur (the movie) Walt Disney Image

Dinosaur (the movie) Walt Disney

Dinosaur is an american live-action/computer-animated adventure film produced by Walt Disney Feature Animation and The Secret Lab. The 39th Disney animated feature film,1 it follows a heroic young Iguanodon who was adopted and raised by a family of lemurs on a tropical island. After surviving a devastating meteor shower, the family move out for their new home and befriend a herd of dinosaurs along the way while on a journey to

the "Nesting Grounds". Unfortunately, they are being hunted down by predators such as Carnotaurus.

 

Role: Lead Technical Director, Visual Effects and Animation

https://www.dropbox.com/preview/Haggai%20Goldfarb/ms2/bkp/Downloads/1_dinosaur_the_beginning_1920x1040.mp4?role=work

Sinbad (the movie) DreamWorks Image

Sinbad (the movie) DreamWorks

Sinbad: Legend of the Seven Seas is a 2003 American animated adventure film produced by DreamWorks Animation and distributed by DreamWorks Pictures, using traditional animation with some computer animation. It was directed by Tim Johnson and Patrick Gilmore from a screenplay by John Logan, and stars the voices of Brad Pitt, Catherine Zeta-Jones, Michelle

Pfeiffer, and Joseph Fiennes. The film covers the story of Sinbad (voiced by Pitt), a pirate who travels the sea with his dog and his loyal friend Marina (voiced by Zeta-Jones) to recover the lost Book of Peace from Eris (voiced by Pfeiffer) to save his childhood friend, Prince Proteus (voiced by Fiennes), from accepting Sinbad's death sentence. The film blends elements from the 1001 Arabian Nights and classical myths.

 

Role: Leading multiple departments in design and pre-production to production. less

https://www.youtube.com/watch?v=bRsdyOck9IY

102 Dalmatians (the movie) Walt Disney Image

102 Dalmatians (the movie) Walt Disney

102 Dalmatians is an american crime family comedy film directed by Kevin Lima in his live-action directorial debut and produced by Edward S. Feldman and Walt Disney Pictures. It is the sequel to the film 101 Dalmatians, a live-action remake of the 1961 Disney animated film of the same name and stars Glenn Close reprising her role as Cruella de Vil as she

attempts to steal puppies for her "grandest" fur coat yet.

 

Role: Technical Director, Visual Effects and Animation less

https://www.youtube.com/watch?v=fXoPtIwQdt0

 

"Fish Island" on Sinbad (the movie)

I was leading all character development on the movie including Sinbad voiced by Brad Pit, Marina (voiced by Caterine Zeta-Jones)  and Eris (voiced by Michelle Pfeiffer)

To successfully do that I was heading multiple departments in the same time (s.a rigging, vfx and software development). I was also hands-on on many of the scenes including

rigging, vfx and animating Fish Island shown here.

Btw, even this movie is "2D", or, as Jeffrey Katzenberg called it: "Tradigital", characters on Sinbad were 3D animated and then passed through a "toon-shader" tool that turned them from 3D to 2D.

With some exceptions: we decided to keep complex characters such as Fish-Island (here) in 3D.  Primarily because they required extensive visual-effects interaction (like 3D water).