Searchlab - Google Ads agency

We help brands grow through Google Ads, through an effective and proven method. This method works as follows:

• UX expert review, benchmarking & strategy. In this preparatory phase, we critically examine the current website and any existing campaigns. Through a benchmark analysis, we look at how your website is doing compared to competitors and whether the conversion ratio is what it should be. By carrying out a UX expert review, we suggest points of improvement for the website, and at the same time we determine the right Google Ads strategy. This way, we lay a good and strong foundation for the best possible campaigns.
• Implementation and optimisation. Now that the strategy and campaigns have been deployed, the first results are coming in. Google's algorithms usually take about a month to understand how best to deploy the ads, it is important to give the system that time. After that, optimisations are made to achieve the highest possible ROI. This is often a very fun phase, as you see results improve little by little.
• Scaling. Once ROI is at the desired level, it is time to scale up by increasing volumes. Usually this works by starting to reach more relevant people locally, but this can also be done by advertising internationally if relevant.