Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We had an expectation of doing some marketing and having some platforms consolidated. We wanted to have a 3 percent conversion rate on the site but ended up with more than 1.5 percent above the target. That was a very good result.
Our traffic has increased and, once we started converting at a certain rate, we upped our ad buys and are looking to increase this even more once we've attained a certain affiliate position. SearcherMagnet has referred us to several affiliates, and their preexisting relationships made this easy.
Our presence has grown a bit internationally. We've engaged with groups in India, China, and the United Arab Emirates, as well as the Caribbean. These are all companies looking to do something similar, engaging us to either consult or provide private-label services. This type of traffic never came to us prior to engaging with SearcherMagnet. SearcherMagnet gave us a clear ROI [return on investment], which no other company was willing to do, even though we've gone through many partnerships in the past.
In terms of SearcherMagnet understanding our concepts and helping us prove and identify the market, then targeting our core audience, SearcherMagnet's team had some good tricks up their sleeves. They put their finger on the pulse of the market with regard to our particular product and even worked on reverse analysis for our customers, allowing us to get a full report of who they were and where they were coming from, as well as their age range. SearcherMagnet wove itself into a strong position with our company.
What did you find most impressive about SearcherMagnet?
SearcherMagnet's principal [founder Aaron Opfell] has become a trusted advisor of mine, even for other companies that I'm working with, for the project management and sales process. He has shown me what SearcherMagnet would use in terms of software and systems in order to make things more efficient and not let anything fall through the cracks. We've implemented many of the systems used by SearcherMagnet for business development and project management. We've come to trust SearcherMagnet quite a bit, and I consider their principal a friend at this point. We've had many consultation sessions without being charged because SearcherMagnet's principal knew that our talks would lead to ongoing business.
We've spent between $80,000 and $100,000 in the past, trying to find the right help in terms of marketing and for getting to where we wanted to be online. We wasted that money on retainers for people promising the moon and had all sorts of decent referrals. None of this produced even close to what SearcherMagnet has done for us. Once we started to see results and to trust them, we engaged SearcherMagnet quite a bit.
Are there any areas SearcherMagnet could improve?
At this point, SearcherMagnet is helping us improve. They know their business, and we know ours, so I cannot critique what SearcherMagnet is doing. We've seen results, and I don't have the expertise to analyze what they do as a company.
What tips or recommendations could you share that might increase the likelihood of success with SearcherMagnet?
I advise clients to trust SearcherMagnet. Many items in this realm can be overwhelming, so giving SearcherMagnet's team some time to wrap their heads around things is necessary. They will work hard, and I bet that SearcherMagnet can get results for anyone out there.
They've helped us streamline our processes and become more efficient, which helped with the bottom line. Just because we haven't seen immediate conversions, it doesn't mean that they won't come.