Scripted

BACKGROUND

Please describe your organization.

We are an inbound marketing and outdoor advertising agency. We help brands and companies showcase their brand throughout all major markets within outdoor media. We are a HubSpot Gold partner agency that does inbound marketing, email marketing, websites, marketing automation, AdWords, PPC [pay-per-click] marketing, and Facebook advertising.

What is your position?

I am the Lead Marketing Analyst. My job is to take care of our inbound marketing strategy, marketing automation, AdWords, Facebook advertising, PPC marketing, and general strategy.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Scripted?

We needed an agency’s help creating content to improve our SEO [search engine optimization].

SOLUTION

Please describe the scope of their involvement in greater detail.

They provide us with content for blog posts, press releases, and different websites.

How did you come to work with Scripted?

I don’t remember how we found them but I know we were using a different platform before. When we found them, we really liked their business model. They were able to provide more interesting and higher quality content. They are integrated with Hubspot which was important to us.

Could you provide a sense of the size of this initiative in financial terms?

We order blog posts per month for us and our clients. In total, their work has cost us under $10,000.

What is the status of this engagement?

We are currently working with them.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I don’t have specific statistics in front of me. That being said, the thought leadership they have provided is definitely higher quality.

How did Scripted perform from a project management standpoint?

Scripted has performed very smoothly. We order around four blogs a month for us, but with all of our clients, we order around 20 blog posts per month. We brainstorm ideas and submit the topic. Scripted then notifies us when an author has picked up our request. Once the piece is written, we get a notification for our approval. We can request revisions right from the dashboard. HubSpot integration makes it very easy for us. This process has made project management very smooth.

What distinguishes Scripted from other providers?

HubSpot distinguished them – it is our priority. Other platforms we looked at don’t integrate with HubSpot. We give Scripted very specific guidelines, choose the topic, and they never have a problem getting it done. Communication between us is great.

Is there anything Scripted could have improved or done differently?

They haven’t perfected their billing system. We would like Scripted to have a client portal where our clients can go to get their content without being able to see the billing information. Other than that, everything is okay.