Scripted

BACKGROUND

Please describe your organization.

Lawley is a top 100 insurance and employee benefits broker. We’re based out of Buffalo, New York and have offices in New Jersey and Connecticut. We offer over 80 types of insurance.

What is your position?

I am the Marketing & Communications Director.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Scripted?

We needed some help with content development. We’ve got a lot of good stories to tell, but don’t have the time to put it all together. We were looking for a solution that could help to supplement what our marketing team can do internally.

SOLUTION

Please describe the scope of their involvement in greater detail.

We were looking for content that we could generally put on blog posts and website. We had Scripted help with our social media as well.

How did you come to work with Scripted?

I can’t remember how we found them. That being said, I do remember that their process was very simple. It’s been easy to utilize and get feedback. The whole process of sending in requests, and Scripted fulfilling those requests, has been great.

Could you provide a sense of the size of this initiative in financial terms?

It has been between $10,000 and $50,000.

What is the status of this engagement?

We are currently working with Scripted.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The content has been well received and the engagement has been good. We’ve seen traction from some of the articles that they’ve developed. One of the most recent articles they wrote on how credit score affects insurance has had high engagement of a couple of hundred clicks. As our social media presence has grown, we have seen more engagement as well.

How did Scripted perform from a project management standpoint?

Scripted have been very responsive and will fulfill requests in a timely manner. They set timelines that they meet, which is incredibly helpful for us.

What distinguishes Scripted from other providers?

They’ve been very responsive, and the cost is competitive. They are great with timelines and at letting me know when I can expect deliverables.

Is there anything Scripted could have improved or done differently?

The one thing that could probably be revised is how the revision process is structured. There is a waiting time for revisions which we feel would be better if it was more instantaneous. They just switched to a different pricing model, although I haven’t seen the full extent of that yet.