Savage Creative Agency

BACKGROUND

Please describe your company and position.

I am the Project Manager of Lakeside Luxury Homes

Describe what your company does in a single sentence.

Lakeside Luxury Homes is a custom architect and home builder that exists to enhance your life with the home you deserve.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savage Creative Agency to accomplish?

• Fresh Perspective
• Tell Our Story
• Market Differentiation
• Scalability

SOLUTION

How did you find Savage Creative Agency?

• Online Search
• Clutch Site

Why did you select Savage Creative Agency over others?

• Close to my geographic location
• Great culture fit
• Company values aligned
• Great People

How many teammates from Savage Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Brand Strategy & Identity Refresh

• Brand Audit: Review current brand assets, messaging, and market positioning.
• Competitive Analysis: Assess competitors’ branding strategies to refine our unique selling points.
• Brand Narrative & Messaging Framework: Develop a compelling brand story, core messaging pillars, and tagline.
• Logo Refinement & Visual Identity: Modernize our logo, typography, and color palette while maintaining brand recognition.
• Brand Guidelines: Create a comprehensive Brand Style Guide outlining logo usage, typography, color codes, and photography direction.

2. Digital Presence & Website Enhancements

• Website Audit & Recommendations: Evaluate our existing website for branding alignment, user experience, and content updates.
• Website Visual Updates: Refresh homepage design, key landing pages, and project galleries with the new brand elements.

3. Marketing Collateral & Print Materials

• Business Cards: Design updated business cards.
• Signage & Job Site Branding: Refresh community and job site signage to reflect the updated brand aesthetic.
• Vehicle Wraps: Design updated vehicle wraps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Brand Awareness & Recognition w/ measured website traffic and social media traffic.
2. Lead Generation & Sales Impact w/ number of leads and conversions.
3. Customer & Market Perception w/ testimonials, awards, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team handled projects with a clear structure, strong communication, and a results-driven approach. They follow a defined scope of work, starting with a brand audit and strategy, then refining our visual identity, marketing materials, website, and digital presence. Their collaborative process ensures alignment with our goals, with regular check-ins and structured reviews to maintain quality.

What was your primary form of communication with Savage Creative Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How organic the process felt for Lakeside.

Are there any areas for improvement or something Savage Creative Agency could have done differently?

Continue to make sure that expectations are communicated properly so everyone knows what to expect.

BACKGROUND

Please describe your company and position.

I am a Manager of City of South Milwaukee

Describe what your company does in a single sentence.

The City of South Milwaukee is the local government agency for the municipality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savage Creative Agency to accomplish?

• To develop a campaign that brought awareness about our community, of who we are and where we are.
• Attract visitors, new businesses and new residents

SOLUTION

How did you find Savage Creative Agency?

Previous work

Why did you select Savage Creative Agency over others?

• High ratings
• Close to my geographic location
• Exceptional talent

How many teammates from Savage Creative Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They initiated the project with a discovery and research phase, with many interviews and anlaysis followed by:

• Creating a campaign architecture
• Developing campaign goals
• Creating three concepts with photos, graphics and story boards

Upon choosing a concept, they created:

• Video storytelling
• Several social media accounts
• A new website with a blog
• Various merchandise graphics

The key to the campaign is the creation of the city's new spokesperson Sam, who happens to be a sasquatch:

• They developed his story and look
• They found exceptional local talent to be Sam
• They created guidelines surrounding Sam's do's and don'ts and ideal number and type of public appearances
• They coordinate public appearances
• They have social media and blog post schedules
• They also created a monthly raffle for people who sign up for a Sam newsletter, giving away Sam merchandise

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The campaign was launched July 24, 2024 and Savage provides monthly analytics for all online and event activities. 
• They email weekly summaries of activity, including:

1. Upcoming events
2. Ideas
3. Status of items

• The analytics are beyond everyone's expectations. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Savage Solution's project management was perfectly balanced, with weekly updates and monthly meetings, unless an item needed addressing sooner. 
• They met all deliverable schedules. 

What was your primary form of communication with Savage Creative Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The talent is top notch. Savage Creative Agency's ideas and energy exceed expectations. They continue to impress us.

Are there any areas for improvement or something Savage Creative Agency could have done differently?

There's nothing we would have wanted done differently. 

BACKGROUND

Please describe your company and position.

I am the Principal of Korb + Associates Architects
Describe what your company does in a single sentence.

Korb is an architecture and interior design firm providing high-quality, collaborative design services to our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savage Creative Agency to accomplish?

• To create a brand for us that reflects our personalities and differentiators in the market.
• Elevate our brand to portray our shift from a regional architecture firm to a national firm.
• Give us guidelines that will allow us to look consistent and professional in our branding.

SOLUTION

How did you find Savage Creative Agency?

Several of our clients used Savage prior to us signing on.

Why did you select Savage Creative Agency over others?

We saw their team work with our clients with great collaboration and results.
How many teammates from Savage Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables are our Brand Book with new branding logos and colors, as well as guidelines to use them properly. Additionally, we have created a new website with their team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are in progress. However, our team has been thrilled with the Brand Book deliverable created thus far, and we are having great success in implementing it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick responses, clear timelines, and perfect follow-through.

What was your primary form of communication with Savage Creative Agency?
In-Person Meeting

What did you find most impressive or unique about this company?

We're most impressed by how quickly they've understood and translated our culture into copy and graphics.

Are there any areas for improvement or something Savage Creative Agency could have done differently?

Nothing comes to mind at the moment. We are just excited to launch our new brand and website and then see how else we can collaborate with Savage for our own continued growth and that of our clients.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Priests of the Sacred Heart

Describe what your company does in a single sentence.

Priests of the Sacred Heart is a religious non-profit devoted to funding seminary education, global mission work, and the care of retired priests. We can be trusted to continuously and humbly support people in need, because we are committed to spreading compassion, service, and the word of God.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savage Creative Agency to accomplish?

• Website redesign
• Brand Lift

SOLUTION

How did you find Savage Creative Agency?

Online Search

Why did you select Savage Creative Agency over others?

• Close to my geographic location
• Good value for cost

How many teammates from Savage Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective: Enhance the overall online presence and user experience of the existing website. Elevate the brand image and messaging to align with current market trends and target audience preferences. Key Deliverables:

• Complete overhaul of the website layout, ensuring a modern and intuitive user interface.
• Integration of responsive design principles for optimal viewing across various devices.
• Streamlined navigation and improved user journey for enhanced engagement.
• Create a prototype to visualize the new design and gather stakeholder feedback.
• Design visually appealing and cohesive web pages that align with the updated brand guidelines.
• Incorporate high-quality imagery and multimedia elements to enhance the overall aesthetic.
• Utilize the latest web development technologies to implement the redesigned site.
• Conduct thorough testing for functionality, responsiveness, and cross-browser compatibility.
• Migrate existing content to the new design, ensuring a seamless transition.
• Optimize content for search engines (SEO) to improve visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

No metrics yet. Success will be measure after Jan. 8, 2024

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the moment I started engaged with them, the entire experience was nothing short of exceptional. Savage staff demonstrated professionalism and expertise in every interaction. They demonstrated a deep understanding of our industry and business objectives, taking the time to listen attentively to our needs and concerns.

The team displayed a remarkable level of organization and efficiency in executing our marketing strategy. Deadlines were not just met but exceeded, and the quality of their work surpassed our expectations. The creative ideas they brought to the table were innovative and tailored to our brand, showcasing their keen insight into market trends.

What was your primary form of communication with Savage Creative Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their exceptional staff, combine with their impeccable work organization. Working with Savage was not just a business transaction; it was a delightful experience that yielded friendships. Kudos to the entire team!

Are there any areas for improvement or something Savage Creative Agency could have done differently?

No. I cannot express enough how impressed I am with their outstanding services.

BACKGROUND

Introduce your business and what you do there.

I’m a strategy officer for a global localization and translation company specializing in video games, e-learning, and construction safety. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Savage Creative Agency?

Initially, we hired them for a brand refresh. Then, we hired them again to refresh our video game-focused brand. 

SOLUTION

What was the scope of their involvement?

Savage Creative Agency provided us with branding services. For our first project, we had an established brand we loved, so we didn’t want to rebrand. Therefore, we asked Savage Creative Agency to update our aesthetics and copy to match the company we had grown into. 

The team did a deep dive into our website, industry, and competition to understand what other companies presented. From there, Savage Creative Agency helped us adjust how we approached our messaging. They also executed focus groups and individual interviews with members of our organization, not only at the executive and marketing levels but also at the operational level. 

We wanted to portray an authentic brand, so Savage Creative Agency interviewed team members on the front lines who interact with our end clients. Savage Creative Agency also used our existing collateral to determine how to modify our capability statements and business cards. 

The team helped us rethink who we were, from soup to nuts. From there, they helped us develop branding statements, internal mission, and vision and updated our logo and aesthetics. Savage Creative Agency also created a mock-up of our new website design. 

For the video games-focused brand, the brand refresh was more subtle. Savage Creative Agency focused on updating the copy and aesthetics to match who we were as a company. 

What is the team composition?

We worked with 5–7 teammates from Savage Creative Agency. Initially, we worked with Cory (CEO & Partner) to establish the relationship. For each project, we had a point of contact, a dedicated copywriter, and creative folks involved in the rest of the tasks.

How did you come to work with Savage Creative Agency?

We went on an extensive six-month search. Initially, I searched for agencies in our area and women-owned businesses. Since we didn’t find the right fit, we expanded our search to other local businesses; that’s how we found Savage Creative Agency. 

What is the status of this engagement?

We worked together from around October 2020–April 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We noticed an increase in our inbound marketing and much more traffic to both websites. When we launched the second project, we saw many people verbalize how blown away they were by Savage Creative Agency’s work on the brand refresh.

How did Savage Creative Agency perform from a project management standpoint?

They stayed on budget, and when we made any supplementary requests, the team was super transparent about their capability and how it would impact the budget. As for project management, Savage Creative Agency was really flexible and communicative. If something wasn’t working for us, we could share it, and they were always willing to make changes. 

After we agreed on the initial timeline, Savage Creative Agency took the reins on everything. Although we needed to meet certain deadlines to provide information for them, they took everything else behind the scenes, which was nice. 

As for communication, we primarily used email and had occasional Google Meet calls as they finished each phase of the project. 

What did you find most impressive about them?

What Savage Creative Agency did best was taking their time to get to know us. They saw this as an investment in the project to reflect who we were as an organization thoroughly. I also appreciated their willingness to return to the drawing board when something wasn’t working.

For example, we gave them feedback on something we didn’t like and went back 3–4 times. Each time, Savage Creative Agency focused on understanding how they could change this aspect to make it right for us; many other companies I know wouldn’t do this. 

Are there any areas they could improve?

We noticed some areas of improvement and shared them with the team directly. These pieces of feedback were about granular details we would have liked them to do differently, and none impacted the overall success of our project. 

Do you have any advice for potential customers?

I recommend being open; put it all on the table, even if some of your ideas are contradictory. Starting from a place of many ideas and then narrowing things down is good. From there, let the process work and allow Savage Creative Agency to do what they’re really good at — the creative component.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a company that makes bottled cocktails.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Savage Creative Agency?

We initially needed help naming and branding our company.

SOLUTION

What was the scope of their involvement?

Savage Creative Agency provides branding services; they've started from scratch. I initially had an idea and have worked with them to build that idea. They’ve also helped with naming, package design, website design and social media strategy and management services.

What is the team composition?

I’ve worked with three Savage Creative Agency teammates.

How much have you invested with them?

We’ve spent between $50,000–$100,000. Our monthly retainers have changed year-to-year.

What is the status of this engagement?

We’ve been working together since January 2015.

How did you come to work with Savage Creative Agency?

Someone we work with recommended them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our partnership with Savage Creative Agency has given us a competitive advantage early on because we have a well-thought-out brand and direction. Having a product that looks good and has a clear voice has been a big piece of our success. A lot of craft spirits businesses put their product out without giving a lot of thought to the naming, branding, and direction. 

How did the company perform from a project management standpoint?

Savage Creative Agency has been great with deadlines and budgets; they hit deadlines and get projects done.

What did you find most impressive about them?

Savage Creative Agency’s work is of good quality.

Are there any areas they could improve?

Their communication could be improved. Having someone in charge of the management would be helpful.

Do you have any advice for future clients of theirs?

Communicate what your needs are and who your customer is, and allow Savage Creative Agency to be creative.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Lead of Greco and Sons

Describe what your company does in a single sentence.

Greco and Sons is a foodservice distributor with 13 locations nationwide that provides the restaurants and the foodservice industry with name-brand specialty food products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savage Creative Agency to accomplish?

• Build out Brand Identity
• Build out Brand Messaging
• New Website that matches new brand identity and messaging to be used as a lead-generation tool

SOLUTION

How did you find Savage Creative Agency?

Referral

Why did you select Savage Creative Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Savage Creative Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Savage worked with us to refresh our brand identity and messaging because as we grow more and more from a national scope, we want to keep a consistent message and image. So, Savage came in, interviewed our employees, customers and leadership team to help develop an exceptional brand refresh. Then they took the brand refresh and developed a brand-new website for us to create a better online experience for our customers and prospective customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the brand-refresh and website has launched 4 months ago, our web traffic is up 50%YOY and we have received 200+ qualified leads nationwide!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The account and creative team at Savage is always available via email or phone and is extremely responsive when working through issues with us. They were consistently on time and did a great job setting expectations.

What was your primary form of communication with Savage Creative Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The work they produced went above and beyond our vision and what we expected. They accomplished this by their accurate market research and foodservice knowledge. Their extensive foodservice knowledge went a long way in crafting a premier look and feel of our brand.

Are there any areas for improvement or something Savage Creative Agency could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO of Covey

Describe what your company does in a single sentence.

Provides care and services to individuals with intellectual/developmental disabilities and their families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savage Creative Agency to accomplish?

• Create a brand that truly emulates their culture of caring

SOLUTION

How did you find Savage Creative Agency?

Used this agency with another non-profit

Why did you select Savage Creative Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Savage Creative Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our relationship with the Savage team began with the renaming and rebranding of our organization. Since that time they have developed all of our marketing collateral, increased awareness of Covey programs and services, helped us build a reputation of a credible professional organization, completely revamped our website, designed and produced a semi-annual newsletter, and developed a very effective blog.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our referrals have increased by over 100% annually. Our blog posts have been picked up by other organizations and we have been asked to do guest blog posts, our Facebook and website engagement has increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always very timely and responsive. They are truly part of our team, not just a vendor.

What was your primary form of communication with Savage Creative Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The Savage team is as passionate about our mission as we are. Since working with Savage Solutions we’ve gotten so much positive feedback about our website and other marketing materials they have created for us. They are not just a vendor, but a valued part of our team and we would be lost without them.

Are there any areas for improvement or something Savage Creative Agency could have done differently?

None