SEO, Web Design & Development for Consulting Company
- Search Engine Optimization UX/UI Design Web Development
- Confidential
- July - Sep. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Another impressive aspect was Sapient Codelabs' ability to blend creativity with UX."
- Consulting
- Delhi, India
- 11-50 Employees
- Online Review
- Verified
Sapient Codelabs was hired by a consulting company to design and develop their website. The team integrated WordPress CMS for content updates and SEO actions, including meta tags and keywords.
Sapient Codelabs successfully delivered a website, and the client saw an increase in organic traffic and reduced bounce rates. The client's site achieved an uptime of 99.9% and reduced error rates. Sapient Codelabs was highly organized, responsive, and attentive to the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Digital Transformation of Dataoids
Describe what your company does in a single sentence.
Analytics services and consulting company.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Sapient Codelabs to accomplish?
- We had built the website for Dataoids from scratch
SOLUTION
How did you find Sapient Codelabs?
Referral
Why did you select Sapient Codelabs over others?
- Pricing fit our budget
- Good value for cost
- Referred to me
How many teammates from Sapient Codelabs were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
- Project Overview
- Dataoids is seeking a new, modern website design to showcase its data analytics services, success stories, and technology solutions. The website will serve as a central platform for attracting clients, providing information, and offering insights into the company’s expertise in analytics. The primary goal is to create a user-friendly, visually appealing, and responsive website that represents Dataoids' brand and services.
- Objectives
- Develop a professional, visually engaging, and responsive website for Dataoids.
- Improve user experience (UX) and streamline navigation to enhance engagement and conversions.
- Highlight Dataoids' services, case studies, and industry expertise.
- Ensure mobile compatibility and fast loading times across devices.
- Optimize the site for search engines (SEO) to increase online visibility.
- Integrate a content management system (CMS) for easy updates and maintenance by the Dataoids team.
- Deliverables
- The website will include the following key elements:
- Design
- Homepage: A captivating landing page with an overview of services, client testimonials, case studies, and clear calls to action (CTAs).
- Service Pages: Detailed pages outlining Dataoids' offerings such as Data Analytics, AI & ML Solutions, Business Intelligence, etc.
- About Us Page: A company profile showcasing the team, mission, and vision.
- Case Studies/Success Stories: A section for showcasing past projects and results achieved for clients.
- Contact Us Page: A contact form, map integration, and business contact details.
- Blog/Resources: A section for sharing articles, insights, and updates on data analytics trends.
- Careers Page: An interactive section for job postings and applications.
- Functionality
- CMS Integration: WordPress (or preferred CMS) integration for easy content updates.
- Responsive Design: The website will be fully optimized for mobile, tablet, and desktop viewing.
- SEO Optimization: Basic on-page SEO setup, including meta tags, keywords, and alt text for images.
- Security Features: SSL Certificate installation and security plugins to protect against vulnerabilities.
- Analytics Setup: Google Analytics integration for tracking website traffic and user behavior.
- Social Media Integration: Links to Dataoids’ social media profiles (LinkedIn, Twitter, etc.).
- Fast Load Time: Website speed optimization for a better user experience.
- Newsletter Signup: Integration of an email capture form for lead generation.
- Design
- The website will include the following key elements:
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Here are measurable outcomes from the website project for Dataoids that demonstrate progress or success:
- Design and Functionality Milestones
- Completion of wireframes and mockups: Confirmed with client approval (e.g., all pages designed and signed off).
- Responsive design implementation: Testing on mobile, tablet, and desktop devices with no major issues.
- CMS Integration: Full functionality enabling client to update content without external help.
- Page load speed optimization: Achieving a page load time of under 2 seconds on average.
- Cross-browser compatibility: Site works without issues on major browsers (Chrome, Firefox, Safari, Edge).
- Content and SEO Metrics
- Content population: All service pages, case studies, and blogs fully populated.
- SEO readiness: Meta descriptions, keywords, and alt text implemented across all pages.
- Search engine ranking improvement: Website ranking improves on relevant keywords within 30-60 days of launch.
- Increased organic traffic: Growth in organic website visitors by a target percentage (e.g., 20%) within 3 months.
- User Engagement Metrics
- Bounce rate improvement: Bounce rate reduced by a specific percentage (e.g., 10-20%) due to improved UX and content flow.
- Average session duration increase: Users spend more time on the site, with session duration increasing by a set percentage (e.g., 15%).
- Conversion rate for CTAs: Clear growth in form submissions, newsletter sign-ups, or direct inquiries (e.g., increase by 25%).
- User feedback and usability scores: Positive feedback from at least 80% of test users regarding design and navigation.
- Technical Performance Metrics
- Website uptime: Achieving a target uptime of 99.9% after the website launch.
- Reduced error rates: No critical issues or major bugs post-launch during the support period.
- Security enhancements: Implementation of SSL certificate and successful testing of security protocols.
- Client-Specific Outcomes
- Training completion: Client able to manage content through CMS without needing external assistance.
- Post-launch support resolution: All post-launch support tickets or issues resolved within the predefined timeframe (e.g., 30 days).
- These outcomes provide concrete indicators of progress and success for the website project.
- SEO friendly website
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management for the Dataoids website design and development was highly organized and responsive. From the start, they demonstrated a strong focus on timelines, delivering each phase—discovery, design, development, testing, and launch—according to the schedule. Regular updates and milestone tracking ensured that progress was transparent, and any potential delays were communicated early on with solutions to keep the project on track.
In terms of responsiveness, they were highly attentive to our needs. Whenever we provided feedback or raised concerns, the project team responded promptly and effectively, often incorporating our suggestions into the next iteration without compromising the timeline. They took the time to understand our business goals and tailored their approach accordingly, ensuring the final website aligned with our vision.
Overall, their project management approach was professional, timely, and adaptable, meeting or exceeding our expectations at every step.
What was your primary form of communication with Sapient Codelabs?
Virtual Meeting
What did you find most impressive or unique about this company?
What stood out the most about the vendor who developed the Dataoids website was their deep understanding of both technology and business needs. They didn’t just focus on the technical aspects of building a website; they made a conscious effort to align the design and functionality with Dataoids' brand vision, services, and business goals. This holistic approach made the website not just visually appealing but also a valuable tool for lead generation and client engagement.
Another impressive aspect was Sapient Codelabs' ability to blend creativity with UX. The design they proposed was not only sleek and modern but also user-centric, making navigation intuitive and seamless across all devices. They balanced aesthetics with functionality, ensuring that the site was optimized for performance, speed, and mobile responsiveness.
Their responsiveness and proactive communication were also unique. They provided regular progress updates, were always open to feedback, and often suggested improvements we hadn’t considered, showing their commitment to delivering the best possible outcome.
Lastly, their attention to detail in ensuring the website was technically sound—speed-optimized, secure, and SEO-friendly—was another impressive feature that set them apart from other vendors.
Are there any areas for improvement or something Sapient Codelabs could have done differently?
While Sapient Codelabs delivered an overall strong performance on the Dataoids website project, there are a few areas where they could improve for future engagements:
- More Iterative Feedback Loops: While they were responsive to feedback, the process could benefit from more structured and frequent feedback sessions. This would allow for quicker adjustments and refinements during key design and development phases, preventing any potential misalignments.
- Enhanced Documentation: Providing more detailed documentation on the CMS and other technical aspects could empower the client to make more updates independently. While they offered training, more comprehensive documentation would enhance the handover process.
- Post-Launch Support: The support period after launch was satisfactory, but extending it slightly beyond the typical 30 days, especially for larger projects, could add more value. It would give clients additional time to fully assess the website in a live environment and ensure any lingering issues are resolved.
- Proactive SEO Strategy: While the website was optimized for SEO, a more proactive approach to advanced SEO strategies, such as ongoing keyword tracking and content optimization recommendations, would have been beneficial to further improve the site's visibility post-launch.
- These adjustments could help elevate Sapient Codelabs’ already solid offerings to the next level.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS